Amplitudes

What Amplitudes does

Amplitudes is a French luxury bespoke travel agency founded in 1991 by José Martinez and operated under the parent company Altimonde Voyages SAS, a French SAS with €1,311,776 share capital registered in Paris. The agency designs fully customized international itineraries for affluent French individual travelers — primarily couples, honeymooners, and families — assigning each client a dedicated specialist travel creator who handles consultation, itinerary design, on-ground concierge support, and post-trip follow-up. Pricing is quote-based, with indicative starting prices ranging from approximately €2,015 per person for short Mauritius stays to over €13,750 per person for multi-week signature voyages, generating revenue through partner commissions and design fees.

The product portfolio centers on the core "Création de Voyages sur Mesure" service and includes specialized modules: Voyages Signature (influencer-curated exclusive itineraries), luxury safaris and lodges, beach vacations, city breaks, honeymoons, family travel, and small-group tours. Ancillary services include a personal concierge ("Conciergerie Amplitudes"), customized "Carnet de Route" travel journals, gift cards, and the Le Club Amplitudes loyalty program. Distribution is entirely direct-to-consumer via three owned retail agencies in Paris, Toulouse, and Bordeaux, supplemented by phone/video consultations, website quote requests, and an influencer collaboration program. The technology footprint is a standard website with inquiry handling — no proprietary platform, app, API, or AI capabilities are disclosed.

The business operates under standard French travel regulatory frameworks: IATA accreditation, Atout France registration (IM 075120148), SETO and Les Entreprises du Voyage syndicate memberships, AXA professional liability coverage of €10.8M, and Groupama financial guarantees. Four wholly-owned subsidiaries extend the model into business travel (Amplitudes Business Travel), group travel (Voyages de Groupe), incentive travel (Amplitudes Incentives), and agricultural tourism (Agrimonde). Ownership remains within the Martinez family, with founder José Martinez serving as Président-Fondateur and his daughter Laura Martinez as Directrice Générale.

Name

Amplitudes

Legal name

Altimonde Voyages SAS

Website

https://amplitudes.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Amplitudes is a Paris-based luxury bespoke travel agency, founded in 1991, that designs fully customized international itineraries for affluent French individual travelers, honeymooners, and families through dedicated specialist travel creators across three French retail locations.

Ownership category

akta.pro rank

Product category

Luxury Bespoke Travel Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Bespoke travel agency
• Luxury travel packages
• Custom itineraries
• Honeymoon travel planning
• Safari vacation packages

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Custom Trip Planning and Package Sales: Amplitudes generates revenue through the sale of custom-designed luxury travel packages. They create bespoke itineraries combining flights, accommodations, activities, transfers, and concierge services. The pricing is quote-based and varies by destination, duration, and level of luxury. The company acts as a tour operator and travel agency, earning commissions from partner hotels, airlines, and activity providers while also charging service fees for their custom itinerary design and concierge services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Amplitudes designs and sells fully customized luxury travel itineraries through a network of destination-specialist travel creators, each client receiving a dedicated advisor, a personalized road book, and on-trip concierge support. Trips combine flights, accommodations, transfers, activities, and local guides into bespoke packages, complemented by ancillary services such as gift cards and a client loyalty club. Revenue is generated through service fees for itinerary design and commissions from a curated network of luxury hotel, lodge, and activity partners.

Product overview

Amplitudes is a French luxury bespoke travel agency founded in 1991, offering a single integrated service centered on custom travel creation. The core product is the 'Création de Voyages sur Mesure' — personalized itinerary design delivered through dedicated expert advisors. Supporting this are specialized sub-products and modules including Voyages Signature (influencer-curated exclusive trips), Circuits Sur Mesure (multi-destination tours), Séjours Balnéaires (luxury beach resorts), City Breaks (urban short stays), Safaris & Lodges, Voyages de Noces (honeymoon packages), and Voyages en Famille (family travel). The offering is enhanced by ancillary services such as the Conciergerie Amplitudes (personal concierge), customized Carnet de Route (travel journals), Gift Cards, and the Club Amplitudes loyalty program. The portfolio operates as a unified bespoke service rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Création de Voyages sur Mesure (Custom Travel Creation) The flagship service offering fully personalized, bespoke travel itineraries crafted by expert travel creators with dedicated advisors, custom road-books, and full concierge services covering flights, accommodations, transfers, activities, and guides. Targeted at affluent individual travelers and families seeking unique, end-to-end custom trips.
• Voyages Signature Curated signature journeys designed in collaboration with French travel influencers and content creators such as @Ellesenparlent, @TheBabooshka, and @EnModeMel. These influencer-tested and approved itineraries (e.g., Lapland, Sri Lanka–Maldives, Kenya, South Africa–Zanzibar) target travelers seeking pre-vetted luxury experiences with a recognizable personal brand endorsement.
• Circuits Sur Mesure Fully customizable multi-destination tour itineraries covering Africa, Asia, the Americas, Europe, Oceania, and polar regions, with preferred accommodations and curated experiences designed by destination-specialist travel creators. Targeted at travelers wanting one bespoke itinerary spanning multiple countries within a region.
• Séjours Balnéaires (Beach Vacations) Standalone luxury beach resort stays featuring all-inclusive and half-board options at partner hotels across Mauritius, the Maldives, the Caribbean, Southeast Asia, and the Indian Ocean, arranged and booked via Amplitudes' travel creators.
• City Breaks Short urban getaway packages featuring boutique hotels and curated cultural experiences in cities such as New York, Venice, Rome, Amsterdam, Istanbul, Tokyo, and Miami, designed and booked by Amplitudes for time-limited travelers.
• Safaris & Lodges Luxury safari experiences across Botswana, Kenya, South Africa, Tanzania, and Uganda, packaged with premium lodge accommodations and private guided wildlife tours arranged by Amplitudes' safari-specialist travel creators.
• Voyages de Noces (Honeymoon Packages) Romantic honeymoon travel packages featuring luxury accommodations, private experiences, and curated itineraries for couples across destinations such as the Maldives, Mauritius, and Southeast Asia, designed by Amplitudes' travel creators.
• Voyages en Famille (Family Travel) Family-oriented travel packages with kid-friendly accommodations, age-appropriate activities, and adapted pacing including kids' clubs, designed for households traveling with children of all ages.
• Voyages en Petit Groupe (Small Group Tours) Exclusive small-group travel experiences with limited traveler numbers, offering curated shared itineraries worldwide balancing group activities and personal time for friends and curated groups.
• Amplitudes Business Travel Corporate business travel management service operated through a wholly-owned subsidiary, providing companies with custom business-trip planning, booking, and on-trip support.
• Amplitudes Incentives Incentive travel service operated through a wholly-owned subsidiary, designing and executing bespoke corporate incentive trips and reward experiences for companies.
• Voyages de Groupe Group travel service operated through a wholly-owned subsidiary, organizing customized group trips for associations, clubs, and private groups.
• Agrimonde Agricultural tourism service operated through a wholly-owned subsidiary, providing farm-stay and rural-tourism experiences as an extension of Amplitudes' travel portfolio.
• Cartes Cadeaux (Gift Cards) Gift card certificates purchasable through a dedicated online store, redeemable against personalized travel experiences booked with Amplitudes.

Quantifiable outcome

• 93% customer satisfaction rate based on 5,466 traveler reviews

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Altimonde Voyages SAS (Parent Company)coreOthersAmplitudes is operated by Altimonde Voyages SAS, a tour operating company registered in France. Altimonde Voyages SAS has a share capital of 1,311,776 Euros and is registered in Paris (Siret 408.753.184.00014). The parent company provides operational infrastructure, regulatory compliance, and insurance coverage for the travel agency network.
• IATA (International Air Transport Association)coreStrategic or Co-development PartnerOfficial IATA-accredited travel agency, enabling Amplitudes to access airline inventory, issue tickets, and maintain industry-standard professional credentials. IATA accreditation demonstrates operational credibility and access to global airline distribution systems.
• SETO (Syndicat des Entreprises du Tour Operating)majorStrategic or Co-development PartnerMember of the French Tour Operating Industry Syndicate, representing the company's role as an established tour operator in the French market. Provides industry advocacy, professional standards alignment, and market credibility.
• Les Entreprises du Voyage (Syndicat National des Agences de Voyages sur Mesure et Haut de Gamme)majorStrategic or Co-development PartnerMember of the National Syndicate of Custom and Luxury Travel Agencies, positioning Amplitudes within the premium segment of the French travel agency industry and providing networking, standards, and industry representation.
• Atout FranceminorStrategic or Co-development PartnerRegistered with Atout France (IM 075120148), the French tourism development agency, as a licensed travel agency. Provides regulatory compliance and official recognition within the French tourism industry.
• AXA AssurancescoreOthersProfessional liability insurance provider covering damages up to €10,826,000 under contract n° 5704840304. This comprehensive coverage demonstrates financial stability and protects the company against operational risks.
• Groupama AssurancescoreOthersFinancial guarantee and bonding provider through Groupama Assurance-Crédit & Caution, located in Nanterre. Provides financial guarantees required for travel agency licensing and consumer protection.
• Luxury Hotel Partners (Global Network)majorChannel Partner/ Reseller/ DistributorExtensive network of luxury hotel partners including Four Seasons, Aman, Belmond, Constance, Sofitel, LUX* Resorts, Beachcomber, Heritage, Shanti Maurice, and numerous boutique properties worldwide. These partnerships provide preferred inventory, exclusive rates, and commission arrangements for bookings made through Amplitudes.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Allibert Trekking: French adventure and expedition tour operator with guided multi-activity packages globally, comparable to Amplitudes on adventure/expedition custom itineraries and French customer base.
• Directours: French tour operator offering curated package and customized trips to long-haul destinations, competing for similar luxury and mid-luxury French leisure travelers.
• Terres d'Aventure: French adventure travel specialist offering guided treks and expeditions worldwide, overlapping with Amplitudes' safari and adventure segments (THAJABAL) while operating in the same bespoke, expert-led service model.
• Comptoir des Voyages: French bespoke travel agency specializing in tailor-made trips with dedicated advisors and curated hotel partners — directly comparable to Amplitudes on customer profile, product, and supplier relationships.
• Voyageurs du Monde: French-listed bespoke travel agency offering customized itineraries worldwide with expert advisors, the closest publicly traded analog to Amplitudes in terms of target customer, product, and concierge-style service model.
• Cercle des Vacances: Paris-based luxury travel agency offering personalized, high-end trips to similar destinations as Amplitudes (Maldives, Asia, Africa), competing for the same French affluent traveler.
• Asia: French tour operator specializing in customized trips to Asia, a meaningful subset overlap with Amplitudes' Asia destination coverage and bespoke service model.

Broad incumbents

• Kuoni Travel: Established European luxury tour operator with global destination coverage and premium hotel network — comparable on luxury positioning and supplier relationships, though broader portfolio than Amplitudes' French bespoke focus.
• Voyage Privé: Larger French private-sales travel club offering luxury stays and packages to a broader affluent audience — comparable on customer segment but uses a flash-sale, higher-volume model rather than Amplitudes' full bespoke concierge.

Regional players

• Iniala Beach House / Discover Portugal: Luxury bespoke travel brands operating in specific regions (Thailand / Portugal); comparable on ultra-luxury positioning and exclusive property network though not French-domestic competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amplitudes.agencedevoyages
• LinkedInlinkedin.com/company/amplitudes
• Instagraminstagram.com/amplitudes
• Xx.com/AmplitudesV

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplitudes