TeamForm
TeamForm is a SaaS platform for human-AI team management and organizational design, serving large enterprises that need to connect teams, AI agents, and AI tools with strategy and work during AI transformation.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TeamForm does
TeamForm is a Melbourne-headquartered SaaS company founded in 2019 by Sam Yeats that sells a human-AI team management and organizational design platform to large enterprises. The platform functions as a system of record that connects teams, AI agents, and AI tools with strategy, work, and financial data, addressing visibility, allocation, and design challenges as organizations integrate AI agents alongside human teams. Core product modules include Team Management, Team Planning, Team and Org Design, and Insights and Reporting, supplemented by the AI-forward TeamForm Navigator, the Ask TeamForm chat assistant, a Workforce Planner Agent, and an Agent Registry for governing deployed AI agents.
Underlying the product is a unified data model that integrates with enterprise HR systems (Workday, SAP SuccessFactors), work management platforms (Atlassian Jira, Planview, Rally, CA Clarity), and IT service management (ServiceNow). A public API and an early MCP (Model Context Protocol) implementation extend the platform's organizational context into AI agents from Anthropic (Claude), Google (Gemini), Atlassian (Rovo), and ServiceNow. The platform is SOC 2 Type II certified (November 2023) and GDPR compliant, and the TeamForm for Jira app is sold on the Atlassian Marketplace, with the Agent Registry listed on the AWS Marketplace.
TeamForm operates a direct enterprise sales motion with regional solutions advisors in Australia/New Zealand, the USA, and the UK/Europe, supported by professional services for operating-model redesign. Pricing is quote-based with annual enterprise agreements and no public self-serve tier; monetization is primarily SaaS subscription. The company claims more than 30,000 teams on the platform, with named enterprise customers including Woolworths, Tesco, a major bank, and a telecom, and cites a 4-week average time-to-value alongside stated customer outcomes of a 50% reduction in org design time and a 100% uplift in team alignment against strategic priorities. No external funding rounds, investors, or revenue figures are disclosed in the source material.
TeamForm firmographics
Firmographics- Name
- TeamForm
- Legal name
- TeamForm Pty Ltd
- Website
- https://teamform.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TeamForm is a SaaS platform for human-AI team management and organizational design, serving large enterprises that need to connect teams, AI agents, and AI tools with strategy and work during AI transformation.
- Ownership category
- akta.pro rank
TeamForm industry classification
Industry- Product category
- Human-AI Team Management and Organizational Design Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industries
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN), Business Messaging & Team Collaboration (HDAIAHAE)
Keywords
Where TeamForm is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
TeamForm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: TeamForm is a SaaS application allowing management, management consultancies and HR professionals to analyze people and organizational data for workforce resource management planning. Enterprise clients have special terms and conditions. Subscription-based pricing model with enterprise agreements available.
- Professional Services: Service and support extends beyond transactional support - customers report they can call the team for help on re-designing operating models. Implementation and consulting support is a key component of the offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - custom quote-based |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
TeamForm product offering
Product offeringCore offering
TeamForm is a B2B SaaS platform that serves as the system of record connecting human teams, AI agents, and AI tools with enterprise strategy and work. It enables organizations to design, manage, and adapt human-AI teams through team management, workforce planning, organizational design, and AI-driven insights. The platform is sold primarily via annual enterprise subscriptions with implementation and operating-model redesign support.
Product overview
TeamForm is a unified SaaS platform for Human-AI Team Management and Organization Design. The core TeamForm Platform serves as the system of record connecting teams, agents, and AI tools with strategy and work. Key integrated products include TeamForm Navigator (providing AI transformation visibility), Ask TeamForm (AI-powered chat assistant), the TeamForm Agent Registry (for managing AI agents), and the Workforce Planner Agent (for resource orchestration). The platform comprises modular capabilities including Team Management, Team Planning, Team and Org Design, and Insights and Reporting. A Public API and MCP (Model Context Protocol) integration enable connectivity with external systems and AI agents. The TeamForm for Jira app provides native Atlassian integration. Together, these products enable organizations to design, manage, and adapt human-AI teams while accelerating their AI transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- TeamForm Platform Core SaaS platform providing team management, workforce planning, organizational design, and AI-driven insights to help enterprises design, manage, and adapt human-AI teams. Sold primarily via annual enterprise subscriptions with custom terms.
- TeamForm Navigator
Quantifiable outcome
- 50% decrease in time spent on org design
- +2 more outcomes
Companies that use TeamForm
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
TeamForm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature9 records
TeamForm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AtlassiancoreTeamForm seamlessly integrates with Atlassian Jira - use TeamForm data to link teams to work in Jira, find and select teams to link to work items, scope projects to particular teams, and configure sync with TeamForm data. TeamForm for Jira app available on Atlassian Marketplace. Expected to reach Cloud Fortified status by May 2024.
- WorkdaycoreIntegration with Workday HR system to sync reporting lines and people data. Traditional reporting lines (Supply Teams) can be automatically synced from HR systems like Workday.
- SAP SuccessFactorscoreIntegration with SAP SuccessFactors HR system for people and organizational data synchronization. Connects teams to strategy and work.
- ServiceNowcoreServiceNow integration mentioned in MCP Beta for connecting AI agents to TeamForm Graph. Part of the AI agent connectivity ecosystem.
- Business Agility InstitutecorePartnership with Business Agility Institute to produce annual Business Agility Reports (2018-2023). TeamForm is proud to support the institute and broader agility, transformation and change community. Consultants are independent co-contributors to reports.
- AgilityHealthminorCollaborator on Business Agility Report 2023 along with Business Agility Institute and TeamForm.
- The NeuroTech InstituteminorPartnership with The NeuroTech Institute to provide independent in-depth statistical data analyses for the Business Agility Report.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TeamForm competitors and assessment
Company assessmentBroad incumbents
- Workday: Workday is a leading enterprise HRIS and workforce planning platform with native org visualization and AI capabilities. It is a direct integration partner of TeamForm but also a potential competitor as it expands into team and org design.
- SAP SuccessFactors: SAP SuccessFactors is a major enterprise HCM suite that handles workforce planning, org structures, and HR analytics. It is a direct integration partner of TeamForm but also a broad incumbent in the workforce management space TeamForm addresses.
- Microsoft Viva Insights: Microsoft Viva is an employee experience platform integrated with Microsoft 365 that includes org insights, workplace analytics, and team collaboration features. It competes broadly in the team management and workforce analytics space.
- Atlassian (Jira + Atlas): Atlassian's Jira, Atlas, and Rovo products provide team coordination, project tracking, and AI agent capabilities. TeamForm is an Atlassian Marketplace partner but Atlassian's expanding team-management features create competitive overlap.
Direct peers
- OrgVue: OrgVue is an organizational design and workforce planning platform that helps enterprises visualize, model, and analyze organizational structures. It directly competes with TeamForm's org design and workforce planning capabilities for enterprise transformation leaders.
- ChartHop: ChartHop is an organizational management platform that provides org charting, headcount planning, and people analytics. It competes with TeamForm in the team visibility and workforce planning categories for mid-market and enterprise customers.
- Lucidchart (Lucid): Lucidchart is a visual collaboration platform widely used for org chart creation, team mapping, and organizational design. It overlaps with TeamForm's team visualization and org design use cases, particularly for non-enterprise segments.
Emerging players
- Asana: Asana is a work management platform that provides team coordination, project tracking, and portfolio views. While primarily project-focused, its team and work management capabilities overlap with TeamForm's team-to-work linkage positioning.
- Planview: Planview is a portfolio and work management platform for enterprise transformation and strategic execution. It is a direct integration partner of TeamForm and shares the strategy-to-work connection narrative for transformation leaders.
Regional players
- Saviom: Saviom is a resource and workforce management software provider with strong presence in Australia and APAC. It directly competes with TeamForm's workforce planning capabilities in the ANZ enterprise market where TeamForm is headquartered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TeamForm social profiles
Digital presenceTeamForm compliance and trust
Trust signalCompliance2 records
TeamForm financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeamForm leadership team
Management profileNumber of profiles
Profiles5 records
TeamForm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeamForm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeamForm
What does TeamForm do?
TeamForm is a B2B SaaS platform that serves as the system of record connecting human teams, AI agents, and AI tools with enterprise strategy and work. It enables organizations to design, manage, and adapt human-AI teams through team management, workforce planning, organizational design, and AI-driven insights. The platform is sold primarily via annual enterprise subscriptions with implementation and operating-model redesign support.
Is TeamForm a public or private company?
TeamForm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TeamForm founded?
TeamForm was founded in 2019. It employs 11 to 50 people.
Where is TeamForm based?
TeamForm is headquartered in Melbourne, Australia, in the Oceania region.
How does TeamForm make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are TeamForm's main competitors?
Broad incumbents on record are Workday, SAP SuccessFactors, Microsoft Viva Insights and Atlassian (Jira + Atlas). Direct peers are OrgVue, ChartHop and Lucidchart (Lucid). Emerging players are Asana and Planview. Saviom is listed as a regional player.
Does TeamForm have an API?
Yes. TeamForm provides a customer-facing public API that enables better reporting and analytics integration, as well as integrating TeamForm data into other systems. The API includes endpoints such as 'getTeamTypes' which provides key team attribution data to filter and leverage TeamForm data downstream (e.g., including only cross-functional teams and filtering out chapters/capabilities). Performance and stability improvements have been made to the Public API and search functionality. MCP (Model Context Protocol) Beta is also available, allowing AI agents to connect to TeamForm and access team context, understanding who's on what team, what they're working on, and how they fit into the organisation. The MCP integration connects with Atlassian Rovo agents, ServiceNow, Claude, Gemini, and custom agents.
What industry is TeamForm in?
TeamForm's product category is Human-AI Team Management and Organizational Design Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management. Its NAICS code is 513210 and its SIC code is 7372.