WOW!

What WOW! does

WOW! (legal entity WideOpenWest, Inc.) is a regional U.S. broadband and cable telecommunications provider serving small and medium-sized businesses (primary), residential customers (secondary), and select enterprise accounts across approximately 20 markets in the Midwest and Southeast, including Colorado, Tennessee, and Michigan. The company's core product is tiered high-speed fiber internet at 300 Mbps, 600 Mbps, and 1.2 Gig speed points, complemented by business phone/VoIP, business cable TV (being migrated off a proprietary live-TV platform onto YouTube TV by June 30, 2026), static IP services, and Whole-Business WiFi — a managed mesh solution powered by eero (Amazon). Underlying delivery is an all-fiber network with dedicated fiber backbone, core network, and data transport systems; the company is actively extending fiber passings in East Central Michigan (targeting 27,000+ homes and businesses by fall 2026).

The business model is predominantly subscription-recurring across internet, phone, and TV, with multi-year (3-year) contracts anchored by promotional pricing (3 months free internet on plans at 300 Mbps or above, free modem period, free installation, $10/month phone-bundle discount) and equipment/installation fees as ancillary hardware revenue. Go-to-market is sales-led for business customers via dedicated local representatives in each served market, supported by inside phone sales and website-based self-service, with a separate consumer-facing WOW! Residential brand (wowway.com).

Ownership and corporate trajectory: WOW! completed a $1.5 billion take-private acquisition by DigitalBridge and Crestview Partners on January 2, 2026 (shareholder approval December 2025), including debt assumption and following a period of declining revenue and subscriber losses. The company is headquartered in Englewood, Colorado, with a workforce of 1,001–5,000 employees, and has stated a broadband-first strategic posture going forward, paired with continued fiber footprint expansion in existing geographies.

Name

WOW!

Legal name

WideOpenWest, Inc.

Website

https://wowbusiness.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WOW! (WideOpenWest) is a U.S. regional broadband and cable provider offering tiered fiber internet, business phone/VoIP, and TV services to SMB and residential customers across 20 Midwest and Southeast markets; recently taken private by DigitalBridge and Crestview Partners for $1.5 billion.

Ownership category

akta.pro rank

Product category

Cable & Broadband Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)

Keywords

• Cable internet services
• Business broadband
• Fiber network services
• Residential internet
• Telecommunications services

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Business Internet Services: Subscription-based internet services offered at multiple speed tiers (300 Mbps, 600 Mbps, 1.2 Gig) for business customers with 3-year agreements
2. Business Phone Services: Voice services bundled with internet packages, offering $10/month discount when bundled
3. Cable TV Services: Traditional cable TV services, though company is transitioning away from proprietary live TV toward YouTube TV streaming partnership
4. Equipment and Installation: Modem rental and installation services, with promotional free periods for qualifying customers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WOW! is a regional broadband and cable provider selling high-speed internet (300 Mbps to 1.2 Gig), business phone/VoIP, cable TV, enterprise connectivity, and eero-powered Whole-Business WiFi to SMB and enterprise customers across approximately 20 U.S. markets in the Midwest and Southeast. Through its WOW! Residential brand (wowway.com), it also provides internet services to home consumers. All services are delivered over an owned all-fiber network with fiber backbone, core network, and data transport systems.

Product overview

WOW! is a telecommunications provider offering a unified portfolio of business and residential connectivity services. The business division (WOW! Business) provides tiered high-speed internet (300 Mbps to 1.2 Gig), business phone/VoIP, cable TV, and enterprise solutions. The Whole-Business WiFi offering, powered by eero mesh technology, extends internet coverage across commercial spaces. Static IP services support remote network management. The company also operates a separate residential brand (WOW! Residential/WOWway) for consumer internet services. WOW! also offers bundled packages combining internet, phone, and TV services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Internet Tiered high-speed business internet service offering 300 Mbps, 600 Mbps, and up to 1.2 Gig (1,200 Mbps) plans for business customers needing everything from light-use cloud file sharing and HD video conferencing to heavy-use web hosting, guest networks, and security systems. Available with a 3-year agreement and promotional pricing.
• Business Phone VoIP business phone service with hosted VoIP support and CommPortal management, available standalone or bundled with Business Internet for a $10/month discount. Includes support resources, product guides, hosted VoIP videos, and international rate information.
• Business TV Cable television service providing TV programming and entertainment options for commercial establishments, integrated with WOW! Business internet and phone bundles.
• Enterprise Solutions Advanced connectivity and communication solutions for enterprise-level businesses with complex, multi-location requirements, including scalable bandwidth, static IP management, and secure network management across sites.
• Whole-Business WiFi Mesh WiFi network solution powered by eero technology, providing whole-business wireless coverage with support for hundreds of connected devices, built-in threat protection, and optional eero Secure+ add-on for enhanced security.
• Static IPs and Secure Add-Ons Network management service providing static IP addresses and secure add-ons that enable businesses to manage networks, remotely access devices, and run operations securely.
• WOW! Residential Internet Residential high-speed internet service brand (wowway.com) providing reliable home internet, with a streaming TV offering migrated to YouTube TV (by June 30, 2026) as part of WOW!'s broadband-first strategy.

Quantifiable outcome

• Internet speeds up to 1.2 Gig for heavy use business applications
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• YouTube TV (Google)coreStrategic or Co-development Partner · 1 January 2023WOW! is migrating its streaming subscribers to YouTube TV by June 30, 2026, following a 2023 agreement with Google. The company is also moving remaining traditional cable subscribers to the platform as part of its broadband-first strategy.
• eero (Amazon)supportingTechnology or IntegrationWOW! Business offers Whole-Business WiFi powered by eero mesh networking technology, providing reliable coverage and support for hundreds of devices. eero Secure+ add-on available for enhanced security.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cable ONE: Regional cable broadband operator focused on smaller markets and rural areas across 24 states. Highly comparable to WOW! in customer profile (residential + SMB), non-urban geography, and broadband-first operating model.
• TDS Telecom: Regional broadband and telecom provider serving rural and small-town markets across 30+ states. Closely comparable to WOW! in customer segment (residential + SMB), market profile, and fiber expansion strategy.
• Frontier Communications: Fiber and DSL broadband provider with a regional footprint overlapping WOW!'s Midwest/Southeast markets. Highly comparable in customer profile and current fiber-build strategy, with similar SMB-focused GTM.
• Consolidated Communications: Regional fiber and broadband provider with a similar Midwest/Southeast tilt, serving residential and SMB customers. Recently taken private by Searchlight Capital and BC Partners — comparable in scale, geography, and private-equity ownership context to WOW!.
• Altice USA: Regional cable operator serving the Northeast, South, and Midwest with broadband, video, and voice services. Comparable to WOW! in product mix and SMB/enterprise positioning, though larger and more geographically concentrated in the Northeast.

Broad incumbents

• Comcast: Largest U.S. cable operator offering Xfinity broadband, video, and business services. Competes with WOW! in shared geographies and in the SMB segment, but with vastly superior scale, content rights, and bundling capabilities.
• Verizon Fios: Fiber-to-the-home broadband service from Verizon operating in the Northeast and parts of the Mid-Atlantic. Comparable product offering (fiber broadband + business services) and SMB targeting, though geographically distinct from WOW!.
• AT&T: National wireline and wireless carrier aggressively expanding fiber-to-the-home across the U.S. Overlaps with WOW! in business broadband and residential fiber in shared geographies, with materially greater scale and capital.
• Charter Communications: Second-largest U.S. cable operator (Spectrum) with a national broadband, video, and voice portfolio. Directly overlaps with WOW! in product offering but operates at significantly greater scale across more markets.
• Lumen Technologies: Enterprise-focused fiber and networking services provider. Comparable to WOW!'s enterprise connectivity offerings and fiber backbone, with a stronger wholesale and large-enterprise tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WOW_WAY

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW!