SportsTechX

What SportsTechX does

SportsTechX is a Berlin-based data and intelligence platform operating in the sports technology vertical. Founded in 2017 and operating with a 1–10 employee team, the company aggregates information on sports tech companies, investment deals, investors, industry reports, and market analytics, and exposes it through a web-based "Intelligence Hub" alongside a content Media section. The platform positions itself as a vertical-specific alternative to generalist market intelligence providers, catering to three target personas — sports tech founders seeking investment and competitive intelligence, investors (VC/PE/corporate) sourcing deal flow, and sports industry executives tracking innovation — under a horizontal segmentation approach.

The company's core technical surface is a single product, the Intelligence Hub, delivered as a self-serve, direct-access web platform; no mobile app, public API, SDK, or disclosed AI/ML stack is referenced in the source data. Distribution is content-led: a top-of-funnel Media hub drives audience development, while the Intelligence Hub serves as the mid-funnel monetization surface. The platform claims global brand-level adoption, with logos including UEFA, Comcast NBCUniversal SportsTech, DFL, Teamworks, Respo.Vision, FIFA, 1080 Motion, Match Ventures, and Decathlon, alongside partnerships with technology/integration ecosystem members.

Revenue mechanics are not disclosed in the source data: pricing is not publicly listed, there is no evidence of external funding, ownership is described as independent and private, and no parent company or subsidiaries are referenced. Marketing channels are entirely organic/content-driven via the Media and Intelligence Hub surfaces, and the founders — Benjamin Penkert and Rohn Malhotra — are the two named principals. Given the absence of disclosed pricing, no mentioned enterprise contract values, and a sub-ten-person headcount, the business appears to run as a lean, likely bootstrapped subscription-and-content operation, though the company description does not specify whether revenue is generated via subscription fees, sponsored reports, lead generation, or a blended model.

Name

SportsTechX

Website

https://sportstechx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsTechX is a Berlin-based intelligence platform that aggregates data on sports technology companies, investment deals, investors, and reports, serving founders, investors, and sports industry leaders via a web-based Intelligence Hub and content Media section.

Ownership category

akta.pro rank

Product category

Sports Technology Market Intelligence

NAICS

Spectator Sports (71121)

SIC

Investment Advice (6282)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports technology intelligence
• Sports investment data
• Market intelligence platform
• Investment deal tracking
• Sports startup analytics

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

SportsTechX is a sports technology intelligence platform that delivers data and insights on sports tech startups and the surrounding investment ecosystem. Through its Intelligence Hub, the company provides centralized access to a database of sports tech companies, investment deals, investor profiles, industry reports, and analytics, serving founders, investors, and sports industry leaders globally.

Product overview

SportsTechX is a sports technology intelligence platform offering a unified Intelligence Hub that provides data and analytics on investments, companies, deals, and investors in the sports industry. The single core product serves Founders, Investors, and Leaders in the sports sector seeking business intelligence and market insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Hub

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• UEFAminorOthersUEFA is shown as a trusted organization utilizing SportsTechX platform for sports tech insights and innovation intelligence.
• Comcast NBCUniversal SportsTechminorOthersNBCUniversal SportsTech division is referenced as a trusted user of SportsTechX intelligence platform.
• DFL (Deutsche Fußball Liga)minorOthersDFL is shown as a trusted organization utilizing SportsTechX for sports tech market intelligence.
• FIFAminorOthersFIFA is shown as a major sports governing body utilizing SportsTechX intelligence services.
• DecathlonminorOthersDecathlon appears as a major sports brand and potential customer utilizing SportsTechX intelligence.

Recent moves4 records

Expansion highlights4 records

Emerging players

• Zoomph: Zoomph is a sports analytics platform measuring sponsorship, social media, and audience value for brands, teams, and leagues. It is comparable to SportsTechX as both sell sports-specific data products to enterprise customers in the sports ecosystem, though Zoomph focuses on sponsorship and audience measurement.
• Sportico: Sportico is a sports business news and data outlet providing reporting and analysis on sports business, including investments, valuations, and technology. It is comparable to SportsTechX as both target sports business decision-makers with intelligence content, though Sportico is media-led and SportsTechX is data-led.
• Hookit: Hookit is a sponsorship and marketing analytics platform that tracks brand sponsorships, athlete partnerships, and sports marketing performance for brands and rights holders. It is comparable to SportsTechX as both sell sports-specific data and analytics to brands and rights holders, though Hookit specializes in sponsorship data.
• Front Office Sports: Front Office Sports is a sports business media and insights platform covering the business of sports, including investments, technology, and innovation. It is comparable to SportsTechX as both produce intelligence for sports business professionals, though Front Office Sports is more media-led while SportsTechX is data-led.
• Athletic Ventures: Athletic Ventures is a venture capital firm focused on sports technology and media investments, publishing market insights and deal flow in the sports tech ecosystem. It is comparable to SportsTechX as both generate sports tech investment intelligence, though Athletic Ventures is an investor with proprietary deal flow rather than a data platform.

Direct peers

• Sports Innovation Lab: Sports Innovation Lab is a sports technology research and insights firm that analyzes the sports tech market for brands, leagues, and investors. It is comparable to SportsTechX as both produce market intelligence on sports tech startups and innovation trends for enterprise and investment clients.
• Two Circles: Two Circles is a sports data and analytics company that helps rights holders, leagues, and brands leverage fan and commercial data to grow revenue. It is directly comparable to SportsTechX because both operate in the sports-specific data and intelligence layer, although Two Circles focuses more on fan data and rights-holder clients while SportsTechX focuses on the startup and investment ecosystem.
• HYPE Sports Innovation: HYPE Sports Innovation operates a global sports tech ecosystem platform including an accelerator, startup database, and innovation programs connecting startups, investors, federations, and brands. It is comparable to SportsTechX as both curate sports tech company intelligence and serve investors and governing bodies as core user segments.
• The Sports Consultancy: The Sports Consultancy is a boutique advisory firm providing strategy, valuation, and due diligence services to sports investors, leagues, and brands. It is comparable to SportsTechX as both serve sports-focused investors with market intelligence and decision support.

Broad incumbents

• KPMG Sports: KPMG's Global Sports practice provides advisory, audit, and consulting services to sports leagues, clubs, investors, and governing bodies worldwide. It is comparable to SportsTechX as both sell sports-focused market intelligence and advisory to investors and rights holders, though KPMG is a broad incumbent and SportsTechX is a specialist platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/sportstechx
• Facebookfacebook.com/sportstechx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsTechX