Wine Box Company

What Wine Box Company does

Wine Box Company (WBC) is a UK-based B2B trade supplier of packaging, gifting, and retail display solutions serving the food and drinks industry across the UK and Ireland. Operating for over three decades and trading as a subsidiary of Premier Paper Group Limited, WBC runs a comprehensive 1,600+ SKU catalogue organised into four core product families — Protective Packaging, Gift and Drinks Packaging, Retail Display and Supplies, and Fabric Bags — plus a cross-cutting Personalisation service delivered through screen printing, laser engraving, and embroidery with a 7–10 working day turnaround. Proprietary product ranges include Pulpsafe compostable paper pulp inserts, Honey Hex honeycomb shipping boxes, Mailsafe postal packaging, Polysafe protective packaging, Safe Air inflatable cushions, and the BRIX modular display system.

WBC's go-to-market is a hybrid of an e-commerce storefront (wbc.co.uk), a physical London showroom, and a UK-based field sales team, with no minimum order quantity, free delivery over £150 ex VAT for Mainland UK, and same-day despatch on orders placed before 2pm. Pricing is wholesale unit pricing with tiered bulk discounts applied automatically at checkout for logged-in trade accounts, while personalised products are quote-based. The customer base spans luxury department stores (Harrods, Selfridges, Liberty, Fortnum & Mason), national retailers (Fenwick, Wholefoods, Majestic Wine, Bettys), beverage manufacturers (Twinings, Brixton Brewery, Chapel Down), and a long tail of vineyards, breweries, farm shops, garden centres, cafés, hospitality venues, and ecommerce shippers across primary verticals (vineyards and wine merchants, breweries, cafés and delis, farm shops) and secondary verticals (garden centres, hospitality, shopfitters), with corporate gifting and ecommerce fulfilment as additional use-case segments.

Name

Wine Box Company

Legal name

Premier Paper Group Limited

Website

https://wbc.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wine Box Company is a UK-based B2B trade supplier of sustainable packaging, gifting, and retail display solutions to the food and drinks industry, operating a 1,600+ SKU e-commerce catalogue with no minimum order and personalisation services.

Ownership category

akta.pro rank

Product category

Wholesale packaging and retail display supplies

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Tertiary/Transit Packaging for Food & Beverage (IMALAHAC), Secondary & Multipack Packaging (IMALAHAB), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Protective packaging supplies
• Wine bottle packaging
• Retail display solutions
• Gift packaging wholesale
• Fabric bags wholesale

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: WBC generates revenue through the sale of off-the-shelf and personalised packaging, gifting, and retail display solutions to businesses. Products include protective packaging, fabric bags, gift boxes, wooden boxes, hamper solutions, and retail display equipment. Pricing is wholesale with tiered bulk discounts applied automatically at checkout for logged-in accounts.
2. Personalisation Services: Custom branding and personalisation services for packaging products including screen printing, laser engraving, and embroidery. Personalised orders have longer lead times (7-10 working days) and are priced quote-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wine Box Company is a UK-based B2B trade supplier of off-the-shelf, white-label, and personalised wholesale packaging, gifting, and retail display solutions serving the food and drinks industry. The range covers protective transit packaging (including proprietary Pulpsafe, Mailsafe, Honeycomb, Polysafe, and Safe Air systems), gift and hamper packaging, retail display systems including the proprietary BRIX modular range, and eco-friendly fabric bags, supported by an in-house personalisation service (screen printing, laser engraving, embroidery).

Product overview

Wine Box Company (WBC) is a UK-based trade supplier of sustainable white label, off-the-shelf, and personalised wholesale packaging, gifting, and retail display solutions serving the food and drinks industry. The company operates as a single product portfolio encompassing four interconnected core product families: (1) Protective Packaging — featuring Pulpsafe paper-pulp, honeycomb, Mailsafe, Polysafe, and Safe Air solutions in cardboard bottle boxes (1–12+ bottles), poultry/meat boxes, and ecommerce shipping boxes, alongside tape, shredded paper, and bubble wrap accessories; (2) Gift and Drinks Packaging — covering wicker hampers and baskets, gift bags (paper and fabric), gift boxes (cardboard and fluted), shredded paper and wood wool fillers, gift wrapping, bows, ribbons, and tags; (3) Retail Display and Supplies — offering countertop displays, BRIX modular display systems, display baskets and stands, signage and ticketing, market carts, food packaging, and barware/glassware; and (4) Fabric Bags — spanning tote bags, market bags, cotton bags, canvas bags, jute bags, juco bags, drawstring sacks, and bottle carriers. Across these four families, the fifth offering — Personalisation Services — enables custom branding on almost all product lines through screen printing, laser engraving, and embroidery, delivered within 7–10 working days. The company holds over 1,600 product lines in stock, serves businesses of all sizes with no minimum order, and holds an EUDR compliance statement. WBC is a trading name of Premier Paper Group Limited, VAT No 431 168 572, registered in England.

Differentiator

Problem solved

Functional benefit

Products and services

• Protective Packaging

Quantifiable outcome

• Same-day despatch on orders placed before 2pm
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered notable and core.

• HarrodsnotableGTM or Marketing PartnerLuxury department store partnership - Harrods as a customer of WBC for packaging solutions, demonstrating WBC's positioning in the luxury retail segment.
• National TrustnotableGTM or Marketing PartnerNational charity partnership - National Trust as a customer for packaging and retail display solutions.
• FenwicknotableGTM or Marketing PartnerDepartment store chain as customer for retail packaging and display solutions.
• LibertynotableGTM or Marketing PartnerLuxury department store partnership - Liberty London as a customer, demonstrating WBC's reach into independent luxury retail.
• Fortnum & MasoncoreGTM or Marketing PartnerPrestigious luxury food hall and hotel - key reference customer for high-end food and drinks packaging solutions.
• SelfridgesnotableGTM or Marketing PartnerLuxury department store partnership - Selfridges as a customer for premium packaging solutions.
• WholefoodsnotableGTM or Marketing PartnerOrganic and natural foods retailer as customer for sustainable packaging solutions.
• Chapel Down WinerynotableGTM or Marketing PartnerEngland's leading winemaker case study customer - WBC provides retail modular display solutions for their Kent vineyard.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swiftpak: UK-based trade packaging supplier selling boxes, protective packaging and ecommerce shipping solutions to businesses. Directly comparable to WBC's protective packaging and ecommerce shipping range, with similar B2B trade model.
• Kite Packaging: Large UK packaging distributor offering cardboard boxes, protective packaging and ecommerce packaging. Closely comparable to WBC in core corrugated/transit packaging range and B2B trade customer base.
• Davpack: UK online packaging supplier serving SMEs with cardboard boxes, mailing packaging and protective products. Comparable to WBC on ecommerce-led B2B trade distribution of corrugated and transit packaging.
• Rajapack UK: UK arm of European packaging distributor offering cardboard boxes, mailers and protective packaging to businesses. Directly comparable trade-supply model with broad SKU catalogue and B2B ecommerce focus.
• Smith Packaging: UK trade supplier of cardboard boxes, void fill and packaging consumables for ecommerce and shipping. Comparable to WBC on transit/ecommerce packaging offering and small-to-mid B2B customer base.

Emerging players

• Noissue: Sustainable packaging specialist offering custom-printed ecommerce boxes, mailers and food packaging. Comparable to WBC's sustainability-led, personalisation-capable range targeting small food/drinks and DTC brands.
• Packhelp: European online platform offering custom-printed boxes and packaging for small businesses and DTC brands. Comparable to WBC's personalisation services and small-order-friendly B2B model.

Broad incumbents

• Smurfit Kappa: Global paper-based packaging conglomerate producing corrugated boxes and protective packaging at scale. Overlaps with WBC's corrugated and transit packaging lines but operates at much larger scale and broader geographic footprint.
• DS Smith: Major international supplier of corrugated packaging, ecommerce packaging and display solutions. Comparable product categories to WBC but serves a much broader customer base across multiple industries.
• Bunzl: Global distribution group supplying packaging, foodservice and retail supplies to businesses. Comparable on the B2B trade-supply model for retail and hospitality packaging, though far broader in scope than WBC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wbc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Box Company