What Zasso Group does

Zasso Group AG is a Swiss-domiciled (Zug), privately held company founded in 2016 with Brazilian origins that develops and commercializes electric ("electrophysical") weed control technology as a non-chemical alternative to herbicides. Its core platform, Electroherb™, uses advanced power electronics to deliver a high-voltage electrical discharge (9,000–12,000 volts) through a closed, uniform, directed circuit that uses the plant as a conductor to eliminate weeds to the root and seed, producing a claimed 90–100 day vegetation-free window with no soil, water, or fauna impact. The company serves two primary segments — agriculture (coffee, citrus, vineyards, orchards, row crops such as soybeans and cotton) and municipalities/urban vegetation management — plus secondary landscaping/service-provider and industrial (photovoltaic, railway) applications.

The product portfolio spans tractor-mounted XPower™ systems (XPU for urban, XPS for vineyards/orchards, XPA with hydraulic arm, XP300 for full-area application, and regional XP Coffee/XP Citrus variants) as well as smaller-format and battery-powered solutions including the Raiden line (motocultivator and microtractor for smallholders), the eWeeding Roller (positioned as the world's first battery-powered electric weeding device for professional landscaping), E.Coffee, and the CityZAS urban vehicle co-developed with Group Verschueren. The technology is CE certified and the company holds ISO 9001 and ISO 14001 certifications (May 2022), with core methods protected by patents and trademarks (Electroherb™, XPower™, eWeeding®).

Zasso monetizes through three mechanics: equipment hardware sales, a usage-based service model (pay per hour or per hectare, prominent in Latin America), and technology licensing/royalties tied to its relationship with CNH Industrial, which holds a minority stake and a worldwide supply agreement. Go-to-market is channel-led: XPower is sold exclusively through CNH Industrial's AGXTEND platform via New Holland, Case IH, and STEYR dealer networks globally; an authorized operator network delivers "capina elétrica" services to municipalities and agricultural clients in Brazil; and regional distributors (Group Verschueren, Wimmersson BV) cover the Benelux market. Pricing is not publicly disclosed and is contact/dealer-based. Reported scale includes ~100 Electroherb units shipped by September 2021 (50 XPower in Europe, 50 Thor/Tupa in Latin America) across more than 16 countries, and headcount of roughly 80 employees (51–100 band).

Name

Zasso Group

Legal name

Zasso Group AG

Website

https://zasso.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Zasso develops patented Electroherb electric (non-chemical) weed control technology, selling tractor-mounted XPower and battery-powered devices to agricultural producers and municipalities via CNH Industrial's AGXTEND dealer network, Brazilian operator services, and regional distributors.

Ownership category

akta.pro rank

Product category

Agricultural Weed Control Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Landscaping Services (56173)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Weed Control (Pre-Emergent & Post-Emergent) (HSAIAGAB)

akta.pro secondary industry

Electrostatic, ULV & Fogging Application Equipment (AFAAADAH)

Keywords

• Electric weed control
• Non-chemical herbicides
• Precision agriculture equipment
• Agricultural power electronics
• Urban vegetation management

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales (Electroherb/XPower): Sale of electric weed control equipment including Electroherb, XPower (via CNH Industrial/AGXTEND), Thor, Tupa, Raiden, and E.Coffee product lines. Equipment sold through CNH dealers, direct operator sales, and distributor network.
2. Service/Usage Model: Service model where customers pay per hour or per hectare of usage. Offered through CNH Industrial dealer network and authorized Zasso operators. Particularly prominent in Latin America market.
3. Technology Licensing to CNH Industrial: CNH Industrial holds minority stake and has worldwide supply agreement for XPower products. AGXTEND platform commercializes Zasso technology under XPower brand with Zasso receiving licensing/royalty income.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Zasso designs and commercializes patented electric weed control technology (Electroherb™) that uses high-voltage electrical discharge through a closed, uniform, directed electrical circuit to eliminate target plants systemically as a non-toxic, non-residual alternative to chemical herbicides. The company sells tractor-based XPower equipment (via CNH Industrial's AGXTEND platform), customized products for smallholders (Raiden, eWeeding Roller), and crop-specific solutions (E.Coffee, XP Coffee, XP Citrus), targeting agricultural producers, municipalities, and landscaping service providers across more than 16 countries.

Product overview

Zasso Group offers the Electroherb™ electric weed control technology platform, providing non-chemical herbicide alternatives through advanced power electronics. The product portfolio consists of two main categories: tractor-based XPower™ products (XPU for urban, XPS for vineyards/orchards, XPA with hydraulic arm, XP300 for full-area application) commercialized exclusively through CNH Industrial's AGXTEND platform; and customized consumer/small producer solutions including the Raiden line (motocultivator and microtractor), eWeeding Roller (battery-powered), E.Coffee, E.Citrus, and CityZAS urban vehicle. The technology uses high-voltage electrical discharge to eliminate target plants systemically through closed, uniform, and directed electrical circuits, affecting plant roots and preventing regrowth.

Differentiator

Problem solved

Functional benefit

Brands

• Electroherb: Core patented electric weed control technology platform enabling non-chemical weed elimination through high-voltage electrophysical action.
• XPower
• Thor
• Tupa
• Raiden
• E-Coffee
• eWeeding Roller
• XPower XPU
• XPower XPS
• XPower XPA
• CityZAS

Products and services

• XPower XPU Electric weed control solution for urban environments including public roads, plazas, streets, and industrial areas. Features 125 cm working width with 60 cm lateral displacement capability. Compact design ideal for narrow-track tractors. CE certified for safety.
• XPower XPS Electric weed control system designed for vineyards, orchards, and horticulture. Provides non-chemical weed elimination with high-voltage electrical discharge targeting plant roots and seeds.
• XPower XPA Hydraulic arm system combining XPower XPU unit with hydraulic arm versatility. Allows access to difficult areas such as landfills or under guardrails. Working width 1.2m, working speed 1.0-5.0 km/h, 8,000 volts capacity.
• XPower XP300 Full-area application electric weed control system for agricultural use. Part of the XPower family for comprehensive crop protection across broad areas.
• E.Coffee Electric weed control solution dedicated to coffee producers in Brazil and other countries. 100% compatible with regenerative agriculture, protecting soil health and biodiversity. Launched on World Environment Day.
• eWeeding Roller World's first battery-powered electric weed control device for professional landscaping. Ideal for sidewalks, paths, parking lots, cemeteries, and commercial areas. Features CE certification, proprietary advanced power electronics, control and security systems patented by Zasso.
• Raiden Motocultivator Compact electric weed control equipment for small and medium producers. Features Plug&Play system for quick coupling to moto-cultivators. 40cm applicators with adaptation capabilities for urban-agricultural situations. Includes Electronic Monitoring System with real-time Zasso communication.
• Raiden Microtractor Compact electric weed control equipment for small and medium producers. Features Plug&Play system for quick coupling to micro-tractors. 40cm applicators with adaptation capabilities for urban-agricultural situations. Includes Electronic Monitoring System with real-time Zasso communication.
• XP Coffee (Latin America) Electric weed control solution for coffee producers in Latin America. Commercialized through CNH Industrial's AGXTEND platform via Case IH and New Holland dealers throughout Brazil.
• XP Citrus (Latin America) Electric weed control solution for citrus producers in Latin America. Commercialized through CNH Industrial's AGXTEND platform via Case IH and New Holland dealers.
• CityZAS Urban electric weed control vehicle developed by Zasso in partnership with Group Verschueren. Designed for municipal vegetation management in Benelux region. Compact vehicle format for urban streets and public spaces.

Quantifiable outcome

• 10x productivity improvement vs manual weeding in municipal applications
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor, major and core.

• CEDRA (Embrapii/Sistema FIERGS)minorStrategic or Co-development Partner · 1 November 2025Center of Excellence in Robotics and Automation Development, partnership between Embrapii and Sistema FIERGS. Zasso participated in panel on technologies for future of agriculture. Initiative aims to drive innovation and technology development for Brazilian agribusiness.
• Group VerschuerenmajorChannel Partner/ Reseller/ Distributor · 1 June 2024Strategic partnership for XPower product distribution in Benelux (Belgium, Netherlands, Luxembourg). Group Verschueren is recognized mechanical engineering specialist for service providers and municipalities. Partnership includes full XPower product line (XPU, XPA, XPS) for municipalities, contractors, and farmers. Expanded to include CityZAS joint development.
• Wimmersson BVmajorChannel Partner/ Reseller/ Distributor · 1 June 2024Exclusive distribution partnership for eWeeding Roller battery-powered electric weeding device in Benelux region. Device developed by Zasso for professional landscaping market.
• STEYR (CNH Industrial Brand)majorTechnology or Integration · 1 July 2023STEYR launched new 6280 ABSOLUT CVT tractor with XPower XPA system developed by Zasso. XPA combines XPower XPU features with hydraulic arm versatility for difficult access areas. Hydraulic arm developed, manufactured, and installed by Group Verschueren.
• AGXTEND (CNH Industrial)coreTechnology or IntegrationAGXTEND is CNH Industrial's innovation platform for precision agriculture technologies. Zasso's electric weed control solutions are commercialized exclusively through AGXTEND under the XPower brand. Products include XPS (vineyards/orchards), XPU (urban), XP300 (area application), and specialized variants.
• NeudorffminorStrategic or Co-development PartnerStrategic partner listed in partnership section of Zasso website. Nature of partnership not detailed in available sources.
• CertisminorStrategic or Co-development PartnerStrategic partner listed in partnership section of Zasso website. Nature of partnership not detailed in available sources.
• WEGminorStrategic or Co-development PartnerStrategic partner listed in partnership section of Zasso website. Nature of partnership not detailed in available sources.
• KarimexminorChannel Partner/ Reseller/ DistributorBrazilian distributor partner listed in strategic partnerships section of Zasso website.
• Geremia RedutoresminorStrategic or Co-development PartnerBrazilian strategic partner listed in partnership section of Zasso website. Specialized in mechanical engineering components.
• SyncaminorImplementation/ SI/ Consulting PartnerDevelopment partner for operational management system created in partnership with MAM Capina Elétrica. New system includes automatic report generation, complete activity traceability, dashboard for real-time equipment monitoring.
• MAM Capina ElétricaminorImplementation/ SI/ Consulting PartnerPartner in development of operational management system with Synca. System to revolutionize how operators organize and present services.
• DLR (Dienstleistungszentrum Rheinland Pfalz)minorStrategic or Co-development PartnerGerman research institute partnered with Zasso in European Innovation Partnership (EIP) project evaluating XPower XPS efficiency and environmental impact in vineyards over 3 years.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Steketee (Lemken): Steketee, now part of Lemken, develops mechanical and camera-guided inter-row weeding equipment for arable farming and horticulture. It addresses the same non-chemical weed control outcome as Zasso but via mechanical/robotic rather than electrical methods, making it a competing solution for the same customer pain points.
• RootWave: RootWave is a UK-based company that develops electric weed control technology using high-frequency electricity. Like Zasso, it focuses on herbicide-free weed control for agriculture, municipalities, and amenity spaces, and is one of the closest direct competitors in the same technology category.
• Crop.Zone: Crop.Zone is a German agtech company that has developed an electric weed control system combining high-voltage electricity with a conductive liquid (HyPoint). It competes directly with Zasso in the same electrophysical weed control category, targeting both agricultural and municipal customers across Europe.
• Garford Robocrop: Garford is a UK-based manufacturer of mechanical weed control equipment including vision-guided Robocrop systems. It competes in the same non-chemical weed control category as Zasso, serving row-crop farmers and specialty crop producers looking for alternatives to herbicides.
• K.U.L.T. Kress & Co. K.U.L.T. is a German manufacturer of precision mechanical weed control equipment including camera-guided hoes and intra-row weeders. It is a direct competitor addressing the same non-chemical weed control market with mechanical rather than electrophysical methods.

Broad incumbents

• AGCO: AGCO is a global agricultural equipment manufacturer offering tractors and precision-agriculture technology (Fendt, Massey Ferguson, Valtra). As a broad incumbent in the same equipment and precision-agriculture space, it represents an OEM channel opportunity as well as potential competitive overlap.
• John Deere (See & Spray): John Deere is a global agricultural equipment OEM whose See & Spray precision weed control technology represents an incumbent approach to reducing herbicide use through computer-vision targeted spraying. As a broader incumbent, it competes for the same outcome (less chemical weed control) with a different technical approach.
• CNH Industrial (AGXTEND): CNH Industrial is the parent of the AGXTEND precision-agriculture platform through which Zasso's XPower products are commercialized. While Zasso is a partner rather than direct competitor, CNH is the dominant OEM in the same agricultural equipment space and could expand into adjacent weed-control technologies.

Others

• Neudorff: Neudorff is a German manufacturer of organic and eco-friendly pest and weed control products, including natural herbicides. It is a listed strategic partner of Zasso, addressing the same end-customer demand for chemical-free solutions but via bio-based chemical products rather than electrophysical technology.
• Certis Belchim: Certis Belchim is a European crop protection company specializing in biological and integrated pest management solutions. As a listed strategic partner of Zasso, it is adjacent rather than directly competitive, but it pursues the same end-market shift toward lower-chemical-intensity agriculture through biocontrol products.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zassoag
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• Facebookfacebook.com/zassogroup
• LinkedInlinkedin.com/company/zasso-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zasso Group