What NuLeaf does

NuLeaf is a vertically integrated cannabis dispensary operator in Nevada, running premium retail locations in Las Vegas (a tourism hub) and Incline Village/Lake Tahoe (a premium market). Founded in 2014, it is a commercial brand of Jushi Inc, a privately held, Florida-domiciled multi-state cannabis operator headquartered in Boca Raton that also operates dispensaries under the Beyond Hello brand in states such as Illinois and Pennsylvania. NuLeaf serves two customer personas: adult-use recreational consumers aged 21 and older, and medical cannabis patients aged 18 and older holding a valid state-issued registry card.

The business is a direct-to-consumer retail model. Revenue is generated through one-time retail sales of cannabis products spanning flower, vapes, concentrates, edibles, tinctures, topicals, and accessories, sold in-person at dispensaries or via online ordering for in-store pickup, with delivery available by zip code. There is no subscription or recurring-revenue mechanism. Customer acquisition and retention lean on digital channels — the nuleafnv.com website, iOS/Android apps, and The Hello Club loyalty program, which awards one point per dollar spent, offers tiered redemption (e.g., $2 off at 50 points, $5 at 100 points, $10 at 175 points, with points expiring after six months), and delivers app-exclusive weekly deals personalized to purchase history.

The company discloses no proprietary technology; its stack is a standard retail dispensary operation with a loyalty program built on third-party infrastructure (The Hello Club app is developed via springbig). A Product Satisfaction Promise provides 45-day store credit (no cash/debit refunds) for defective or quality-related product issues. Publicly, NuLeaf does not disclose product pricing, headcount, revenue, funding rounds, or named institutional investors.

Name

NuLeaf

Legal name

Jushi Inc

Website

https://nuleafnv.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

NuLeaf operates premium cannabis dispensaries in Las Vegas and Lake Tahoe, Nevada, selling flower, vapes, edibles, concentrates, and accessories to adult-use consumers (21+) and medical patients via in-store, online-pickup, and delivery channels. It is a brand of Jushi Inc.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Health and Personal Care Retailers (456199)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)

Keywords

• Cannabis retail dispensary
• Adult-use cannabis sales
• Medical cannabis dispensary
• Cannabis loyalty rewards
• Premium cannabis products

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: One-time retail sales of cannabis products including flower, vapes, concentrates, edibles, tinctures, topicals, and accessories. Customers purchase products in-person at dispensary locations or via online ordering for pickup. No subscription or recurring revenue model.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

NuLeaf operates two premium retail cannabis dispensaries in Nevada (Las Vegas and Incline Village / Lake Tahoe), selling a curated assortment of cannabis products including flower, vapes, concentrates, edibles, tinctures, topicals, and accessories to adult-use and medical cannabis consumers. The retail operation is supported by The Hello Club loyalty program, accessible via a mobile app and website, which enables points-based rewards, online ordering for in-store pickup, delivery, and personalized deals.

Product overview

NuLeaf operates a chain of premium cannabis dispensaries in Nevada (Las Vegas and Incline Village/Lake Tahoe), offering a curated retail assortment of cannabis products across categories: flower, vapes, concentrates, edibles, tinctures, topicals, and accessories. The core dispensary offering is supported by The Hello Club loyalty program, accessible via dedicated iOS and Android mobile apps and a web portal, which enables customers to earn reward points, redeem personalized deals, and place online orders for pickup. A Product Satisfaction Promise provides a 45-day store credit policy for defective or quality-related product issues.

Differentiator

Problem solved

Functional benefit

Brands

• The Hello Club: Rewards program for NuLeaf dispensary customers, allowing them to earn points for purchases and redeem for discounts.

Products and services

• Cannabis Retail (Dispensary Operations) Premium brick-and-mortar cannabis dispensary retail in Las Vegas and Incline Village (Lake Tahoe), Nevada, offering a curated assortment of cannabis products (flower, vapes, concentrates, edibles, tinctures, topicals, accessories). Supports in-store purchases, online ordering for in-store pickup, and zip-code-based delivery. Customers are adult-use consumers (21+) and medical cannabis patients (18+ with valid Nevada registry card).
• The Hello Club Rewards Program Customer loyalty and rewards program that lets shoppers earn 1 point per $1 spent and redeem points for dollars off purchases (e.g., $2 off at 50 points, $5 off at 100 points, $10 off at 175 points). Includes app-exclusive weekly offers and personalized deals based on purchase history. Points expire 6 months after they are earned.
• The Hello Club Mobile App Native iOS and Android mobile application that enables customers to enroll in The Hello Club rewards program, track loyalty points, place online orders for in-store pickup, and access app-exclusive deals and personalized promotions.

Quantifiable outcome

• Earn 1 point for every $1 spent
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Planet 13 Holdings: Planet 13 operates large-format cannabis dispensaries, including a flagship Las Vegas retail destination. It is highly comparable to NuLeaf because both target Nevada cannabis consumers through physical dispensary retail and tourism-oriented markets.
• The Source: The Source is a Nevada cannabis dispensary operator offering adult-use and medical cannabis products. It is comparable to NuLeaf as a local Nevada retail dispensary chain with online menus and pickup-oriented purchasing.
• Reef Dispensaries: Reef Dispensaries operates cannabis retail locations in Nevada and other markets. It competes with NuLeaf on dispensary-based sales of flower, vapes, concentrates, edibles, and related cannabis products.
• Thrive Cannabis Marketplace: Thrive Cannabis Marketplace operates Nevada cannabis dispensaries serving recreational and medical customers. It is comparable to NuLeaf because both offer local dispensary retail, online ordering, and similar cannabis product categories.
• Deep Roots Harvest: Deep Roots Harvest is a Nevada cannabis company with retail dispensaries and vertically integrated operations. It is comparable to NuLeaf through its Nevada cannabis retail footprint and overlapping adult-use and medical customer base.
• Jardin Premium Cannabis Dispensary: Jardin is a Las Vegas cannabis dispensary positioned around premium cannabis retail. It is comparable to NuLeaf's premium dispensary format and Las Vegas consumer market exposure.

Broad incumbents

• Curaleaf: Curaleaf is a large multi-state cannabis operator with dispensaries, branded products, and medical and adult-use retail. It is a broader incumbent comparable to NuLeaf through overlapping cannabis retail operations and omnichannel dispensary capabilities.
• RISE Dispensaries: RISE Dispensaries is Green Thumb Industries' cannabis retail banner, serving adult-use and medical customers across multiple states. It is comparable to NuLeaf as a dispensary operator using retail locations and digital ordering to sell similar cannabis product categories.
• Zen Leaf: Zen Leaf is Verano's cannabis dispensary brand with medical and adult-use retail locations across the United States. It is comparable to NuLeaf through its dispensary-led cannabis sales model, online menus, and focus on regulated retail customers.
• Cookies: Cookies is a branded cannabis products and retail company with dispensary locations in major U.S. markets including Las Vegas. It is comparable to NuLeaf where it competes for premium cannabis retail customers, though Cookies is more brand-led and broader in branded product distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuLeaf