What The Source does

The Source is a privately held recreational and medical cannabis retailer headquartered in Las Vegas, Nevada, operating five company-owned dispensary locations across the Las Vegas Valley (Las Vegas Rainbow, Henderson Eastern, Henderson Water Street, North Las Vegas Deer Springs) and Pahrump. Founded in 2015, the company sells a full cannabis product assortment including flower (Indica, Sativa, Hybrid), pre-rolls, vaporizers (cartridges, pods, disposables), edibles (gummies, chocolates, drinks, capsules), concentrates (wax, live resin, rosin, diamonds), topicals, tinctures, and accessories, alongside three in-house brands — CAMP (solventless concentrates and flower), High Heads (distillate vapes and gummies), and Neon Moon (live resin products). It also carries third-party brands such as STIIIZY, WYLD, KANHA, AMA, Sauce Essentials, City Trees, and Cannavore Edibles.

The Source runs a multi-channel retail platform combining in-store shopping, online ordering with in-store pickup, drive-through service, curbside pickup, and a same-day delivery offering branded THC Now / The Happy Car that operates 10AM-10PM. The technology stack includes an iOS and Android mobile app for menu browsing, order placement, and rewards tracking; a Jane Gold tiered loyalty program offering up to 5% cash back; a 40%-off first-purchase acquisition incentive; and an AI-powered Virtual Budtender assistant on the website that supports product navigation. Revenue is generated through per-unit point-of-sale transactions across the retail channels, with no disclosed subscription contracts, B2B accounts, or wholesale revenue lines. A separate medical cannabis program serves qualified patients with valid medical cards in parallel to the adult-use recreational business. No public financials, funding history, ownership structure, or management team details are disclosed in the available source data.

Name

The Source

Legal name

The Source + Henderson

Website

https://thesourcenv.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

The Source is a Nevada-based recreational and medical cannabis retailer operating five dispensaries across the Las Vegas Valley and Pahrump, offering multi-channel ordering (in-store, pickup, drive-through, delivery), in-house brands, loyalty rewards, and a mobile app.

Ownership category

akta.pro rank

Product category

Cannabis Dispensary Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Health and Personal Care Retailers (456199)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cannabis dispensary
• Recreational marijuana
• Medical cannabis
• Cannabis retail
• Cannabis delivery

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Cannabis Sales: Point-of-sale retail transactions at five Nevada dispensary locations. Products include flower, pre-rolls, vaporizers, edibles, extracts, topicals, tinctures, concentrates, and accessories. Revenue generated through in-store purchases, online orders with pickup, and same-day delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Source is a recreational and medical cannabis dispensary operating five retail locations across the Las Vegas Valley and Pahrump, Nevada. It sells cannabis flower, pre-rolls, vaporizers, edibles, concentrates, topicals, tinctures, and accessories from multiple in-house and partner brands. Customers can purchase in-store, online for in-store pickup, via drive-through, curbside, or through same-day local delivery, supported by a mobile app and tiered loyalty rewards program.

Product overview

The Source is a cannabis dispensary operating as a single unified retail platform with multiple shopping channels including five physical store locations across the Las Vegas metropolitan area (Las Vegas Rainbow, Henderson Eastern, North Las Vegas Deer Springs, Pahrump Homestead, and Henderson Water St.), online ordering with in-store pickup, curbside pickup, drive-through service, and same-day delivery. The product portfolio centers on cannabis flower, pre-rolls, vaporizers (cartridges, pods, and disposables), edibles (gummies, chocolates, capsules, and beverages), concentrates (wax, live resin, rosin, diamonds), topicals, and tinctures. The dispensary carries multiple in-house and partner brands including CAMP (solventless concentrates and flower), High Heads (distillate vapes and gummies), and Neon Moon (live resin products and pre-rolls), alongside third-party brands like STIIIZY, WYLD, Sauce Essentials, AMA, KANHA, Cannavore Edibles, Sip Elixirs, and City Trees. Additional services include a rewards/loyalty program (Jane Gold), a mobile app for iOS and Android, and a medical cannabis program for qualifying patients.

Differentiator

Problem solved

Functional benefit

Products and services

• The Source Dispensary (retail service) Cannabis dispensary retail service offering recreational and medical marijuana sales via in-store shopping, online ordering with in-store pickup, drive-through, curbside pickup, and same-day delivery across five Nevada locations (Las Vegas, Henderson, North Las Vegas, Pahrump).
• Flower (cannabis)
• Pre-Rolls Pre-rolled cannabis cigarettes in standard and infused varieties, including 1g single pre-rolls and multi-pack (3-pack, 5-pack) options from brands such as Polaris Pre Roll, AMA Pre Roll, Neon Moon, Superior Pre Roll, and Jasper.
• Vaporizers Vape products including cartridges, pods, disposable vapes, and live resin disposables from brands such as CAMP, STIIIZY, High Heads, Neon Moon, Sauce Essentials, and AMA, available in various THC concentrations and strain-specific formulations.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, drinks, cannabis capsules, and infused gummies from brands such as WYLD, CAMP, KANHA, Cannavore Edibles, Sip Elixirs, Camino, and Cheeba Chews.
• Concentrates High-potency cannabis extracts including cannabis waxes, diamonds/crystals, live resin, and rosin (e.g., CAMP Live Rosin Badder, Neon Moon Live Resin Sugar and Batter) sold in various gram sizes.
• Topicals Cannabis-infused topical products for skin application and localized relief, available in various CBD and THC concentrations.
• Tinctures Liquid cannabis extracts for sublingual use, including sublingual and agave-based tinctures from brands such as City Trees, available in various THC:CBD ratios and CBN formulations.
• Accessories and Merchandise Cannabis consumption accessories and branded merchandise sold alongside cannabis products.
• Same-Day Delivery Service Same-day cannabis delivery service operating 10AM-10PM, delivering dispensary products directly to customers' doors in the Las Vegas area.
• Jane Gold Rewards Program Customer loyalty program offering up to 5% cash back with tiered membership, points earned on every purchase, plus 40% off first purchase for new sign-ups and Jane Gold cash back from participating cannabis brands.
• Medical Cannabis Program Medical cannabis program available for qualified Nevada patients holding valid medical cards, with product recommendations and access to medical-grade cannabis products.
• The Source Mobile App (iOS and Android) Mobile app available for iPhone and Android that lets customers browse menus, track rewards, place orders for pickup or delivery, and access exclusive app-only deals.
• CAMP (house brand) House/partner cannabis brand of pure, potent, solventless flower, disposables, and concentrates crafted using ice, water, heat, and pressure; products feature titanium cord hardware and zero additives.
• High Heads (house brand) House/partner cannabis brand of distillate vapes, gummies, and ounce flower products, including the High Heads Puff Pen disposable and High Heads Sour Gummies.
• Neon Moon (house brand) House/partner cannabis brand of live resin carts and disposables, pre-rolls, and flower, made from fresh-frozen flower with natural terpenes and grown indoors in Mesquite, Nevada.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planet 13 Holdings: Las Vegas-headquartered cannabis retailer known for its flagship 'Cannabis SuperStore' and broader dispensary footprint in Nevada. Direct competitor operating in the same Las Vegas Valley market with overlapping omnichannel retail and dispensary format.
• Essence Cannabis Dispensary: Las Vegas-based multi-location cannabis dispensary chain directly competing with The Source for Las Vegas Valley adult-use recreational demand. Closest format-comparable local competitor.
• NuLeaf Las Vegas: Nevada-focused cannabis dispensary chain operating multiple Las Vegas Valley locations. Directly comparable retailer competing on assortment, pricing, and Las Vegas tourism demand.

Broad incumbents

• Curaleaf Holdings: Largest U.S. multi-state cannabis operator with retail, cultivation, and processing across multiple states including Nevada. Competes with The Source in Nevada and dominates scale, distribution, and capital markets access.
• Trulieve Cannabis Corp. Cannabis MSO with one of the largest U.S. dispensary footprints across multiple states including Nevada. Competes directly with The Source in Nevada on retail assortment, loyalty programs, and pricing.
• Cresco Labs: Multi-state cannabis cultivator/retailer operating dispensaries in multiple states including Nevada. Direct MSO competitor in The Source's home market with materially greater scale and capital access.
• MedMen: Multi-state cannabis retailer with a flagship-store retail strategy and previously operated Nevada locations. Comparable as a broad incumbent targeting premium urban retail experiences.
• Ayr Wellness: Multi-state cannabis operator with retail and wholesale presence across the U.S. Competes in Nevada and represents a similarly tiered MSO peer with broader geographic reach than The Source.

Others

• Green Thumb Industries: Multi-state cannabis operator (Cresco Labs is comparable in scale) with retail banners including RISE; competes with The Source in Nevada and brings significant distribution, brand portfolio, and capital scale advantages.

Emerging players

• Cookies: Cannabis lifestyle brand and retail chain with dispensaries in multiple states including Nevada. Comparable as a premium, branded retail experience with strong product lines and omnichannel emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thesourcenv
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Source