What Deep Roots Harvest does

Deep Roots Harvest, Inc. is a Nevada-based, vertically integrated cannabis operator founded in 2014 and headquartered in Mesquite, NV. The company cultivates cannabis, runs in-house extraction and kitchen/lab operations, and sells finished products through six retail dispensaries located across the Las Vegas metropolitan area (Blue Diamond, Cheyenne, Craig/North Las Vegas, Parkson/Henderson), rural Nevada (Mesquite), and the Utah border market (West Wendover). It serves adult recreational cannabis consumers aged 21 and over, with no disclosed medical or wholesale customer base.

The product portfolio combines five proprietary house brands — CAMP (solventless, award-winning flower, disposables, rosin badder, and gummies), Neon Moon (flower, live resin, disposables, pre-rolls, gummies), High Heads (distillate vapes, gummies, ounce flower), Cheeba Chews (infused edibles), and Escape Artists — with third-party brands across flower, pre-rolls, vaporizers, edibles, extracts, tinctures, topicals, and accessories. THC concentrations range from 17-28% in flower up to 80-92% in concentrates and vapes. Quality assurance is supported by third-party laboratory testing on every production run, and the company maintains its own environmental controls for cultivation.

The business model is direct-to-consumer cannabis retail with multiple fulfillment channels: in-store shopping, curbside pickup, drive-thru service (Cheyenne), online ordering for in-store pickup, and delivery through The Happy Car partnership. Per-unit pricing is the standard model (e.g., flower at $25/3.5g and $60/14g, vapes at $22-$50), supported by a loyalty rewards program offering 40% off first purchases. The company is now a subsidiary of Vireo Growth, a publicly-traded multistate operator, following a 2025 acquisition that integrated Deep Roots alongside the Proper and Wholesome acquisitions.

Name

Deep Roots Harvest

Legal name

Deep Roots Harvest, Inc.

Website

https://deeprootsharvest.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Deep Roots Harvest operates six vertically integrated cannabis dispensaries across Nevada, cultivating, extracting, and selling proprietary house brands and third-party products to adult recreational consumers through in-store, drive-thru, curbside, pickup, and delivery channels.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Cannabis dispensary
• Retail cannabis
• Cannabis cultivation
• Cannabis delivery
• Cannabis concentrates

Headquarters

HQ city

Mesquite

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Cannabis Sales: Direct retail sales of cannabis products including premium flower, concentrates, extracts, edibles, pre-rolls, tinctures, topicals, vaporizers, accessories, and merchandise through 6 physical dispensary locations and online ordering with pickup and delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Deep Roots Harvest grows, produces, and retails recreational cannabis through six owned dispensary locations across Nevada, complemented by an in-house kitchen and lab, a mobile ordering app, and delivery, curbside, drive-thru, and in-store pickup fulfillment options. Product assortment spans premium flower, concentrates/extracts, edibles, pre-rolls, tinctures, topicals, vaporizers, accessories, and merchandise, sold both as proprietary house brands and third-party brands.

Product overview

Deep Roots Harvest is a Nevada-based cannabis dispensary chain operating 6 retail locations across Las Vegas, North Las Vegas, Mesquite, Henderson, and West Wendover. The company offers a vertically integrated experience with in-house cultivation, a kitchen and lab for product development, and multiple retail service options including in-store shopping, curbside pickup, drive-thru, and online ordering with in-store pickup. The product portfolio includes proprietary house brands (Neon Moon, CAMP, High Heads, Cheeba Chews, Escape Artists) alongside third-party brands, with products spanning flower, extracts, edibles, pre-rolls, vaporizers, tinctures, and topicals. The company also operates a mobile app for iOS and Android and maintains a rewards loyalty program. Deep Roots Harvest was acquired by Vireo Growth in 2025 as part of their multistate operator expansion strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Neon Moon: Vintage vibes and vibrant flavor with quality cannabis products designed to spark nostalgia and deliver a timeless experience. Features premium flower, vapes, and pre-rolls.
• CAMP
• High Heads

Products and services

• Deep Roots Harvest Retail Dispensaries Six retail dispensary locations across Nevada (Las Vegas, North Las Vegas, Mesquite, Henderson, West Wendover) providing in-store shopping, online order pickup, curbside pickup, and drive-thru service for adult recreational cannabis consumers aged 21+.
• Deep Roots Harvest Mobile App iOS and Android application that lets customers browse store menus, track loyalty rewards points, place pickup or delivery orders, and access app-only deals.
• Cannabis Delivery Service Direct-to-door cannabis delivery from select Deep Roots Harvest locations, fulfilled in partnership with The Happy Car, with hours that vary by store (e.g., Blue Diamond 10AM–10PM daily, Craig 12PM–8PM daily).
• Online Ordering with In-Store Pickup

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Planet 13 Holdings: Planet 13 is a Nevada-headquartered cannabis operator with a flagship superstore in Las Vegas and additional Nevada locations, plus multi-state ambitions. It directly competes with Deep Roots Harvest in the Las Vegas adult-use dispensary market and shares a vertically integrated cultivation-to-retail model.
• The Source: The Source is a Nevada cannabis dispensary chain that was acquired by Deep Roots Harvest in November 2024. It is a direct retail competitor and now a sister brand under Deep Roots/Vireo Growth's Nevada retail platform.

Regional players

• NuLeaf Naturals: NuLeaf operates cannabis dispensaries across Nevada and other Western states with a focus on premium flower and wellness-oriented products. It competes directly with Deep Roots' house brands in the Nevada retail channel.
• Shango Cannabis: Shango is a vertically integrated cannabis operator with retail and cultivation operations in Nevada and Oregon. It overlaps with Deep Roots Harvest in Nevada dispensary competition and shares the seed-to-sale vertical integration model.

Broad incumbents

• MedMen: MedMen is a multi-state cannabis retailer with stores in Nevada (including Las Vegas). It competes directly with Deep Roots in Nevada while operating a broader retail footprint across other adult-use states.
• Curaleaf Holdings: Curaleaf is one of the largest U.S. multi-state cannabis operators with retail and cultivation in Nevada. It competes with Deep Roots in the Nevada dispensary market while offering a much broader national platform.
• Green Thumb Industries (GTI): GTI is a U.S. multi-state cannabis operator with retail stores and consumer brands in Nevada and dozens of other markets. It is comparable as a vertically integrated MSO competitor, though at substantially greater scale than Deep Roots Harvest.
• Trulieve Cannabis: Trulieve is a large multi-state cannabis operator that recently expanded into Nevada. It is comparable as a vertically integrated MSO that competes in the Nevada adult-use market and offers both proprietary and third-party brands.

Emerging players

• Cookies: Cookies is a cannabis lifestyle brand with dispensary retail locations in Nevada (Las Vegas) and other states. It competes with Deep Roots' branded retail experience, particularly in flower and pre-rolls, and shares a branded-house strategy.

Others

• Vireo Growth: Vireo Growth is the publicly-traded parent company of Deep Roots Harvest and a multi-state cannabis operator. While not a direct competitor at the retail level, it is the strategic acquirer and is highly relevant as the platform into which Deep Roots has been integrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deeprootsharvestnv
• LinkedInlinkedin.com/company/deep-roots-harvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Roots Harvest