Tri-Vin Imports
Tri-Vin Imports is a U.S. importer and wholesale distributor of wines and spirits, founded in 1987 and headquartered in New Rochelle, NY. The family-owned company distributes ~1,900 SKUs across two channels to retailers, wholesalers, and on-premise accounts in 16 states, with a leading Portuguese wine portfolio.
- Company typePrivate
- Founded1987
- HeadquartersNew Rochelle, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tri-Vin Imports does
Tri-Vin Imports Inc. (operating as Tri-Vin Wines and Spirits) is a privately held, family-owned U.S. importer and wholesale distributor of wines and spirits, founded in 1987 and headquartered in New Rochelle, New York. The company curates and distributes approximately 1,900 stock-keeping units across two channels: a National Portfolio of 1,023 products targeted at established distribution partners, and a Wholesale Division of 1,876 products serving licensed wholesalers and retailers. The portfolio is anchored by an industry-leading assortment of Portuguese wines (185+ products) and complemented by offerings from France, Italy, Spain, the United States (notably Napa Valley), Argentina, Chile, and New Zealand, plus a growing spirits range that includes Japanese whisky, London Dry Gin, Irish cream liqueur, and 100% agave tequila.
Tri-Vin serves three primary customer verticals: off-premise retailers (SMB wine shops and liquor stores), wholesalers and distributors (enterprise bulk buyers), and on-premise accounts (mid-market restaurants, hotels, and bars). Distribution is conducted through direct B2B sales relationships, with pricing handled via account application, business-license verification, and negotiated terms rather than public price lists. Marketing support includes a consumer-facing Brand Finder digital locator, featured third-party critic scores (Wine Enthusiast, James Suckling, Decanter, Wine Spectator), and in-store tastings and trade activations. The company currently employs approximately 100 people across 16 states and has transitioned to second-generation family leadership under CEO Marc Oliveira, with founder Joao Oliveira remaining involved.
Tri-Vin Imports firmographics
Firmographics- Name
- Tri-Vin Imports
- Legal name
- Tri-Vin Imports Inc.
- Website
- https://tri-vin.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tri-Vin Imports is a U.S. importer and wholesale distributor of wines and spirits, founded in 1987 and headquartered in New Rochelle, NY. The family-owned company distributes ~1,900 SKUs across two channels to retailers, wholesalers, and on-premise accounts in 16 states, with a leading Portuguese wine portfolio.
- Ownership category
- akta.pro rank
Tri-Vin Imports industry classification
Industry- Product category
- Wine and Spirits Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Tri-Vin Imports is headquartered
LocationHeadquarters
- HQ city
- New Rochelle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tri-Vin Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wine and Spirits Distribution: Tri-Vin Imports operates as a wholesale distributor and importer of premium wines and spirits. They curate and distribute products from producers worldwide, generating revenue through the sale of wines and spirits to retailers, wholesalers, and distributors. Their business model involves importing products from international wine producers and distributing them through their wholesale network across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing through account relationships |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Tri-Vin Imports product offering
Product offeringCore offering
Tri-Vin Imports is a national importer and wholesale distributor of premium wines and spirits. The company curates a portfolio of more than 1,900 products sourced from producers worldwide and distributes them through a National Portfolio channel (approximately 1,023 products) and a broader Wholesale channel (approximately 1,876 products) to retailers, wholesalers, distributors, and on-premise hospitality accounts across 16 U.S. states. Tri-Vin operates as a family-owned, second-generation business founded in 1987, with particular depth in Portuguese wines.
Product overview
Tri-Vin Imports is a national wine and spirits importer and distributor offering a portfolio of over 1,900 products across two main categories: wines (approximately 1,749 products) and spirits (approximately 195 products). The company portfolios span multiple sub-brands including XXL (flavored liqueur wines), Les Allies (French wines), Tutela (Italian wines), Cinta (Italian wines), Vina Palaciega (Spanish wines), Seaside Cellars (New Zealand/Portuguese wines), Clos de Napa (Napa Valley wines), Tussock Jumper (global varietals), and various spirit brands including Baraky (Japanese whisky), Highclere Castle Gin, O'Daniells Irish Cream, and Tequila El Patriarca. The portfolio includes wines from major regions worldwide including France, Italy, Portugal, Spain, United States, Argentina, Chile, and New Zealand, with varietals ranging from Cabernet Sauvignon and Chardonnay to Pinot Grigio, Sangiovese, and Tempranillo. The company operates as both a national importer (National Portfolio with 1,023 products) and wholesale distributor (Wholesale with 1,876 products), serving retailers, wholesalers, and distributors across 16 states.
Differentiator
Problem solved
Functional benefit
Products and services
- National Portfolio
- Wholesale Division
- Brand Finder Tool
- XXL Flavored Wine and Spirits Brand
- Les Allies French Wine Portfolio
- Tutela Italian Wine Portfolio
- Cinta Italian Wine Portfolio
- Vina Palaciega Spanish Wine and Sherry Portfolio
- Clos de Napa Napa Valley Wines
- Tussock Jumper Global Varietal Portfolio
- Mussel Bay New Zealand Sauvignon Blanc
- Baraky Japanese Whisky
- Highclere Castle Gin
- O'Daniells Irish Cream
- Tequila El Patriarca Blanco
Quantifiable outcome
- Tri-Vin has served the US wine and spirits market for over 37 years since founding in 1987
Companies that use Tri-Vin Imports
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tri-Vin Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Tri-Vin Imports partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tri-Vin Imports competitors and assessment
Company assessmentBroad incumbents
- Winebow Group: Multi-regional wine and spirits importer and distributor with broad national reach across the US. Comparable portfolio breadth and B2B distribution model, but at greater scale and with a more diverse supplier base than Tri-Vin.
- Southern Glazer's Wine and Spirits: The largest US wine and spirits distributor with truly national coverage across all 50 states. Directly comparable business model — three-tier wholesale distribution to retailers and on-premise — but at vastly greater scale, with deeper portfolios and stronger supplier leverage.
- Republic National Distributing Company (RNDC): One of the two largest US alcohol wholesalers, operating across more than 35 states with a broad wine and spirits portfolio. Highly comparable to Tri-Vin's importer/distributor model but at significantly larger scale and with more direct national retailer relationships.
- Breakthru Beverage Group: Major multi-state wine and spirits distributor formed from the merger of Southern Wine & Spirits' former unit and other regional houses. Comparable three-tier B2B distribution model with broad wine and spirits portfolio and broader geographic reach than Tri-Vin.
Direct peers
- Vias Imports: Long-established New York-based Italian wine specialist importer. Closely comparable in scale and model to Tri-Vin's country-specialist sub-brands like Tutela and Cinta, though narrower in country focus.
- Skurnik Wines: New York-based specialty wine importer and distributor focused on family-owned, high-quality producers from regions including Italy, France, Austria, and Germany. Closest direct comparable to Tri-Vin in business model, scale, and curated specialty importer approach.
- Ideal Wine & Spirits: New York-based importer and distributor of wines and spirits to retailers, restaurants, and wholesalers. Closely comparable in scale, regional density, and B2B distribution model to Tri-Vin.
- Polaner Selections: Family-owned specialty wine importer based in the Northeast with a curated portfolio of estate-grown wines from Europe and the US. Closely comparable in business model, scale, and family-ownership structure to Tri-Vin.
- Broadway Wine & Spirits (or comparable NY tri-state importer): Tri-state area wine and spirits importer/distributor with similar scale and product mix. Operates as a mid-sized three-tier distributor serving retailers and on-premise accounts in markets overlapping Tri-Vin's footprint.
Regional players
- Wine Warehouse: California-based wine and spirits distributor primarily serving the West Coast. Comparable three-tier B2B distribution business model, but with a different geographic focus than Tri-Vin's Northeast-tilted 16-state footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tri-Vin Imports social profiles
Digital presenceTri-Vin Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tri-Vin Imports leadership team
Management profileNumber of profiles
Profiles2 records
Tri-Vin Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tri-Vin Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tri-Vin Imports
What does Tri-Vin Imports do?
Tri-Vin Imports is a national importer and wholesale distributor of premium wines and spirits. The company curates a portfolio of more than 1,900 products sourced from producers worldwide and distributes them through a National Portfolio channel (approximately 1,023 products) and a broader Wholesale channel (approximately 1,876 products) to retailers, wholesalers, distributors, and on-premise hospitality accounts across 16 U.S. states. Tri-Vin operates as a family-owned, second-generation business founded in 1987, with particular depth in Portuguese wines.
Is Tri-Vin Imports a public or private company?
Tri-Vin Imports is a private company. It is classified as family owned and is currently operating.
When was Tri-Vin Imports founded?
Tri-Vin Imports was founded in 1987. It employs 51 to 100 people.
Where is Tri-Vin Imports based?
Tri-Vin Imports is headquartered in New Rochelle, United States, in the North America region.
How does Tri-Vin Imports make money?
One revenue line is on record: wine and Spirits Distribution.
Who are Tri-Vin Imports's main competitors?
Broad incumbents on record are Winebow Group, Southern Glazer's Wine and Spirits, Republic National Distributing Company (RNDC) and Breakthru Beverage Group. Direct peers are Vias Imports, Skurnik Wines, Ideal Wine & Spirits, Polaner Selections and Broadway Wine & Spirits (or comparable NY tri-state importer). Wine Warehouse is listed as a regional player.
Does Tri-Vin Imports have an API?
No public API is recorded for Tri-Vin Imports.
What industry is Tri-Vin Imports in?
Tri-Vin Imports's product category is Wine and Spirits Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 42482 and its SIC code is 5180.