Bee

What Bee does

Bee.pl is a Polish online retail marketplace operated by Glosel sp. z o.o. sp.k. (a limited partnership registered in Białystok, KRS 0000569207), headquartered at ul. św. Rocha 5 lok. 109, 15-879 Białystok, Poland. The platform offers a curated multi-category selection spanning 17+ product areas including health food and organic groceries, natural cosmetics, baby and children's products, toys, household chemicals, home and garden supplies, pet products, bicycles, books, board games, and stationery. Founded circa 2015 (the website copyright spans 2015-2026), the company operates exclusively online with no physical retail footprint, serving Polish consumers as its primary market while offering international shipping to 27 European countries including Germany, France, the UK, Italy, and Spain.

The business model is direct-to-consumer e-commerce revenue, generated through the margin between wholesale procurement and retail pricing. Distribution is executed via multiple last-mile partners: InPost Paczkomat 24/7 parcel lockers, DPD Pickup points at Żabka/Lidl/Kaufland/Shell retail locations, courier delivery (INPOST/DPD), and Rohlig SUUS pallet delivery for bulk orders, with free-shipping thresholds varying by carrier (179-2000 PLN). The underlying platform is a standard e-commerce storefront with shopping cart, wishlist, account management, and integrated logistics management functionality; no proprietary technology stack, no API/SDK exposure, no AI capabilities, and no differentiated platform features are documented.

Bee.pl operates with a lean 1-10 employee headcount as part of the broader Glosel e-commerce portfolio, which also includes TaniaKsiazka.pl (discount bookstore) and CzaryMary.pl (variety store). Marketing relies on health-themed content blogging, email newsletters with signup discount incentives of up to 130 PLN, organic SEO, and cross-brand promotion with sister properties. The company has no disclosed venture capital or private equity funding, no M&A activity, no senior leadership changes, no patents or trademarks, and no public listing, consistent with a privately held, operator-managed business. Revenue is not publicly disclosed.

Name

Bee

Legal name

Glosel spółka z ograniczoną odpowiedzialnością sp.k.

Website

https://bee.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bee.pl is a Polish multi-category online retailer operated by Glosel sp. z o.o. sp.k., based in Białystok, offering organic food, cosmetics, baby products, toys, books, bicycles, and household goods to Polish consumers with international European shipping.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Specialty Food Retailers (4452), Grocery and Convenience Retailers (4451), General Merchandise Retailers (455)

SIC

Retail-Grocery Stores (5411), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industries

Kids & Family Variety Variety Stores (Value Toys/School/Family Basics) (CRAEAGAF), Health Food & Supplement Stores (CRAHAEAC), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Online grocery store
• Organic food products
• Eco-friendly household items
• Mother and baby products
• Children's toys

Headquarters

HQ city

Bialystok

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Retail e-commerce revenue generated through direct product sales to consumers. The company acts as an online marketplace offering a wide range of products including health food, organic products, cosmetics, mother and baby products, toys, household items, books, and stationery. Revenue comes from the margin between wholesale procurement and retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Bee.pl operates a Polish online e-commerce storefront that sells a curated selection of organic and eco-friendly grocery items, natural cosmetics, mother-and-baby products, children's toys, household chemicals and detergents, home goods, garden supplies, pet products, bicycles, books, board games, and stationery, with delivery across Poland via parcel lockers, pickup points, couriers, and pallet freight, plus international shipping to selected European countries. The store is operated by Glosel sp. z o.o. sp.k. and earns revenue from one-time retail product sales with a 14-day return policy and free-delivery thresholds by carrier.

Product overview

Bee.pl is an online e-commerce marketplace operated by Glosel sp. z o.o. sp.k. (Białystok, Poland) that functions as a curated multi-category online store. Rather than a single unified product with modules, it is organized as a broad online retail platform offering 17+ distinct product categories: (1) Sklep Internetowy Bee.pl — the core e-commerce platform with cart, wishlist, account management, and delivery/payment features; (2) Produkty spożywcze i Delikatesy — health food, organic/BIO products, world cuisine, teas, coffees, snacks, and beverages; (3) Kosmetyki, perfumy i artykuły higieniczne — natural and conventional cosmetics, perfumes from luxury brands, body/makeup/hair/nail care, and hygiene products; (4) Mama i dziecko — mother and child products including feeding accessories, strollers, car seats, diapers, and nursery items; (5) Zabawki dla dzieci — toys including LEGO, puzzles, dolls, plush toys, figurines, vehicles, educational/creative toys, outdoor toys, and board/card games; (6) Chemia i detergenty — household cleaning supplies and eco-friendly detergents; (7) Produkty do domu — home décor, electronics, gadgets, small appliances, furniture, lighting, kitchen/bathroom equipment, and sports/tourism goods; (8) Ogród i rośliny — garden tools, pools, furniture, irrigation, outdoor lighting, and pest control; (9) Bony podarunkowe — electronic gift vouchers; (10) Dla zwierząt — pet supplies for dogs, cats, and wildlife; (11) Rowery — bicycles across all types and cycling accessories; (12) Książki — books across diverse genres including cookbooks, children's books, and educational materials; (13) Gry planszowe i karciane — board games, card games, RPGs, chess, and party games; (14) Artykuły papiernicze — stationery, art supplies, and school equipment. All categories are integrated into a single storefront with shared cart and delivery infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Bee.pl Online Store (Sklep Internetowy Bee.pl) Polish online e-commerce storefront operated by Glosel sp. z o.o. sp.k., offering a curated selection of health food, organic cosmetics, children's products, toys, home and garden supplies, pet products, bicycles, books, board games, and stationery with home delivery across Poland and selected European countries.
• Delivery and Payment Service (Dostawa i płatność) Multi-carrier delivery service including InPost Paczkomat 24/7 lockers, DPD Pickup points, INPOST courier, Rohlig SUUS pallet freight, and personal pickup in Białystok, with free-delivery thresholds per carrier and payment methods including bank transfer and cash on delivery.
• Electronic Gift Vouchers (Bony podarunkowe elektroniczne) Electronic-format gift vouchers sold on the platform and redeemable against the full product range.
• Food and Delicatessen Products (Produkty spożywcze i Delikatesy) Range of food products including organic/BIO items, gluten-free, vegetarian, world cuisine (Indian, Mexican, Italian, Asian), teas, coffees, grains, sweets, honey, snacks, and beverages.
• Cosmetics and Personal Hygiene (Kosmetyki, perfumy i artykuły higieniczne) Natural and conventional cosmetics, perfumes (Dior, Gucci, Giorgio Armani, Tom Ford), body care, makeup, hair care, nail care, and oral hygiene products.
• Mother and Baby Products (Mama i dziecko) Mother and child products including feeding accessories (bottles, nipples, breast pumps), strollers, car seats, diapers, baby cosmetics, nursing accessories, children's room equipment, and clothing for babies and toddlers.
• Children's Toys (Zabawki dla dzieci) Children's toys including LEGO sets, puzzles, dolls, plush toys, figurines, vehicles, educational toys, creative/artistic toys, outdoor toys, board games, card games, and toys organized by age groups from infants to teenagers.
• Household Chemicals and Detergents (Chemia i detergenty) Household cleaning supplies and detergents including dishwashing liquids, cleaning products, cleaning accessories, aluminum foil, paper towels, toilet paper, trash bags, and eco-friendly cleaning options.
• Home Products (Produkty do domu) Home and living products including home decorations, electronics, home and office gadgets, small appliances, furniture, lighting, sporting goods, workshop tools, kitchen equipment, and bathroom accessories.
• Garden and Plants (Ogród i rośliny) Garden and plant products including garden accessories, pools and accessories, garden decorations, pots and planters, grilling equipment, garden machinery, garden furniture, tools, irrigation systems, outdoor lighting, and pest control products.
• Pet Products (Dla zwierząt) Pet products including dog supplies, cat supplies, and products for wildlife animals.
• Bicycles (Rowery) Bicycles and cycling equipment including electric bikes, cross bikes, mountain bikes, gravel bikes, city bikes, road bikes, trekking bikes, youth bikes, children's bikes, and cycling accessories.
• Books (Książki) Books across multiple genres including biographies, business, periodicals, children's books, youth literature, esoterica, fantasy, history, comics, crime/thrillers, cookbooks, culture/art, academic textbooks, travel, poetry, science/popular science, guides, law, religion, sports, and foreign-language literature.
• Board Games and Card Games (Gry planszowe i karciane) Board games and card games including social games, card games, role-playing games, paragraph games, chess and checkers, domino, game accessories, and party supplies.
• Stationery and Office Supplies (Artykuły papiernicze) Stationery and office supplies including drawing supplies, art supplies, notepads, pens, scissors, paints, markers, calculators, glues, pencils, paper products, staplers, calendars, pencil cases, backpacks, folders, and school supply kits.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• InPostcoreTechnology or IntegrationLogistics partnership for parcel locker delivery services through InPost's Paczkomat 24/7 network, enabling convenient self-service parcel pickup for Bee.pl customers across Poland.
• DPD PolandcoreTechnology or IntegrationDelivery partnership providing DPD Pickup point network including partner locations at Żabka, Lidl, Kaufland, and Shell retail stores for customer convenience.
• Glosel sp. z o.o. sp.k.coreStrategic or Co-development PartnerParent company and operational umbrella organization. Bee.pl is a brand owned and operated by Glosel, which also operates TaniaKsiazka.pl (discount bookstore) and CzaryMary.pl (variety store). Shared infrastructure, marketing, and operational resources.

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Carrefour Polska: International grocery hypermarket operator with Polish online grocery offering spanning food, household, and general merchandise. Comparable on grocery e-commerce to Polish consumers, but with extensive physical store and supplier scale.
• Amazon.pl: Amazon's Polish marketplace offering broad product assortment with fast delivery. Directly comparable as a multi-category online retailer targeting Polish consumers, with materially greater scale and logistics depth.
• Allegro: Dominant Polish online marketplace offering millions of SKUs across categories including groceries, cosmetics, toys, and home goods. Comparable as a competing online retail destination for the same Polish consumer, but vastly larger scale and broader assortment.
• Empik: Established Polish multi-category retailer with strong online presence spanning books, toys, cosmetics, electronics, and home goods. Comparable on multi-category online retail to Polish consumers, though with broader physical store footprint.
• Lidl Polska (Lidl.pl): International discount grocery retailer with Polish online presence offering food and non-food household items. Comparable as a low-priced multi-category online retailer to Polish consumers, with materially larger scale and supply chain.
• Rossmann.pl: Leading Polish drugstore chain with extensive online store covering cosmetics, hygiene, baby products, and household chemicals. Overlaps with Bee.pl's cosmetics, mother-and-baby, and household categories from a health-and-beauty retail angle.

Direct peers

• Pakamera.pl: Polish online marketplace specializing in natural, organic, and eco-friendly products. Closely comparable to Bee.pl in curated healthy/eco positioning and multi-category assortment spanning food, cosmetics, and home.
• Frisco.pl: Polish online grocery delivery service offering food and household essentials with home delivery. Directly comparable on grocery e-commerce and delivery model, though narrower assortment than Bee.pl's lifestyle catalog.

Others

• CzaryMary.pl: Sister brand of Bee.pl under Glosel, operating as a Polish online variety store with broad assortment. Comparable as a same-portfolio multi-category Polish e-commerce operator, useful as a portfolio internal benchmark.
• TaniaKsiazka.pl: Sister brand of Bee.pl under the Glosel umbrella, operating as a discount Polish online bookstore. Directly comparable as a same-portfolio Polish e-commerce operator, useful as a portfolio internal benchmark rather than external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sklepbee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee