What Denison Consulting does

Denison Consulting is a privately held organizational culture and leadership consulting firm founded in 1998 and headquartered in Ann Arbor, Michigan. The company sells the proprietary Denison Model — a culture assessment framework built around four traits (Mission, Adaptability, Involvement, Consistency) that links employee survey data to financial outcomes via the Denison Model Index (DMI), a predictive composite score. Its data asset comprises 240 million+ data points from more than 5 million employees across 8,000+ client organizations, with an expanded claim of 500 million+ data points and 10,000+ clients cited following its January 2026 merger with Newmeasures.

The product portfolio is anchored by the Denison Model Assessment and DMI, surrounded by a suite of Impact Solutions addressing engagement, workplace safety, leadership 360 (96-item assessment across 12 behaviors, benchmarked against 14,000+ leaders, available in 20+ languages), transformation, digital maturity, acquisition integration, and innovation. Supporting offerings include Research and Analytics Services (with AI/ML-powered text analytics), Expert Consulting Services, a Certified Partner network, and the annual Denison Global Forum. Revenue is generated through enterprise assessments, professional services consulting, and a certification workshop program priced at $1,950 per participant, distributed via direct sales in the US (Ann Arbor), Switzerland (Frauenfeld, European HQ with German data center), and the UK (Newcastle), complemented by a global partner channel.

The customer base spans manufacturing (primary vertical, including IKEA, Holcim, Henkel, Domino's, Steelcase), private equity (e.g., Birch Hill Equity Partners), healthcare (GE Healthcare, NASA, integrated health systems), government (Defense Logistics Agency), and technology (GS1 US). Following the January 1, 2026 legal merger with Newmeasures, the combined company has broadened its employee listening capabilities while maintaining the Denison brand and methodology.

Name

Denison Consulting

Legal name

Denison Consulting, Inc.

Website

https://denisonconsulting.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Denison Consulting is a private culture and leadership consulting firm founded in 1998 that sells the proprietary Denison Model assessment, DMI predictive index, and Impact Solutions to enterprise and PE clients globally.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Organizational culture assessment
• Leadership development consulting
• Employee engagement analytics
• Culture transformation services
• Organizational performance diagnostics

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Organizational Culture Assessments: Denison Model Assessment and related diagnostic tools that organizations use to measure and improve culture, leadership, and organizational health. Assessments are offered as standalone solutions or bundled with consulting support.
2. Expert Consulting Services: Pragmatic consulting guidance to turn assessment results into actionable data-driven plans. Services include accelerated solutioning, leadership and team success, strategic alignment, organization success, and M&A integration support.
3. Certification Workshops: Partner certification program training sessions. The 3-day virtual workshop is priced at $1,950 per participant, with additional first project preparation session included.
4. Research and Analytics Services: Extended insights, integrated data mapping, custom analytics, custom research and survey design, advanced text analytics, and program effectiveness analytics services.
5. Impact Solutions: Focused, predefined assessments addressing specific organizational challenges including transformation, operations, and people areas. Offerings include Engagement and Commitment, Workplace Safety, Leadership 360 Assessment, and other targeted solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Denison Consulting provides organizational culture assessments, leadership development, and culture-driven consulting built around its proprietary Denison Model (Mission, Adaptability, Involvement, Consistency). Core deliverables include the Denison Model Assessment and Denison Model Index (DMI), a portfolio of Impact Solutions (engagement, safety, leadership 360, transformation, M&A integration, digital maturity, innovation, DEI), Research and Analytics Services with AI/ML text analytics, and Expert Consulting engagements. Distribution combines direct enterprise sales with a certified global partner network.

Product overview

Denison Consulting offers a unified platform centered on the Denison Model, a proprietary organizational culture assessment framework that measures culture, leadership, and organizational effectiveness. The core offering consists of the Denison Model Assessment and the Denison Model Index (DMI), a predictive composite score linking organizational health to financial outcomes. Surrounding the core are Impact Solutions—a portfolio of targeted assessments for specific challenges including engagement, safety, leadership, transformation, acquisition integration, digital maturity, innovation, and more. Supporting services include Research and Analytics (with advanced text analytics using AI/ML), Expert Consulting, Certification Workshops, and the annual Denison Global Forum. The January 2026 merger with Newmeasures expanded employee listening capabilities within the integrated offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Denison Model Assessment Proprietary organizational culture assessment that gathers employee input to produce actionable insights into culture, leadership, and operational effectiveness, linking these elements directly to operating performance. Sold to enterprise organizations as a diagnostic engagement.
• Denison Model Index (DMI) A predictive composite score from the Denison Model Assessment that provides CEOs, investors, and leaders with a snapshot of organizational culture and performance, tracking improvement and resiliency over time and linking to financial outcomes.
• Impact Solutions Portfolio of focused, predefined assessments addressing specific organizational challenges including engagement, workplace safety, leadership 360, transformation, digital maturity, innovation, M&A integration, DEI, sustainability, productivity, and quality.
• Engagement and Commitment Impact solution that diagnoses root causes of employee engagement and links them to outcomes such as retention, productivity, and eNPS, using the Trust-Commitment-Engagement framework.
• Workplace Safety Solution Safety culture assessment linking survey data to safety KPIs including Total Recordable Incident Rate (TRIR), Lost Time Injury Frequency Rate (LTIFR), Days Away/Restricted/Transferred (DART) Rate, and First Aid Case Rate.
• Denison Leadership Development 360 96-item 360-degree assessment measuring leader performance on 12 leadership behaviors linked to high-performing business cultures, benchmarked against a global database of over 14,000 leaders and available in over 20 languages.
• Research and Analytics Services Advanced analytics services offering Extended Insights, Integrated Data Mapping, Custom Analytics, Custom Research and Survey Design, AI/ML-based Advanced Text Analytics, and Program Effectiveness Analytics to transform survey and operational data into actionable insights.
• Expert Consulting Services Pragmatic consulting guidance for translating assessment results into actionable plans, covering Accelerated Solutioning, Leadership and Team Success, Strategic Alignment, Purpose and Values, Organization Success, and People and Culture M&A Integration Support.
• Certification Workshops Certification program training consultants and senior business leaders to use Denison tools and methodologies with their clients, delivered as a 3-day virtual workshop plus a 2-3 hour First Project Preparation Session, priced at $1,950 per participant.

Quantifiable outcome

• Companies with strong Organizational Health experience 2x faster revenue growth and 20% higher profitability
• +6 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• NewmeasurescoreStrategic or Co-development Partner · 1 January 2026Effective January 1, 2026, Denison Consulting and Newmeasures combined through a legal merger under the company name Denison Consulting, Inc. Newmeasures now operates as a Denison Consulting practice, delivering employee listening expertise as part of Denison's integrated organizational performance offerings. The combination brings together Denison's organizational health research, benchmarks, and predictive analytics with Newmeasures' expertise in strategic listening program design and implementation.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Glint (LinkedIn): Glint, now part of LinkedIn Talent Solutions, provides continuous employee engagement surveys and analytics for enterprises. It targets the same buyer personas as Denison with a modern SaaS model, making it a relevant adjacent competitor.
• Culture Amp: Culture Amp is a SaaS employee engagement and feedback platform that competes in the same buyer segment as Denison. It uses a self-serve, per-seat pricing model and is pushing into culture analytics — a potential disruption vector for Denison's transactional assessment revenue.

Broad incumbents

• PDI (Personnel Decisions International) / Korn Ferry Assess: PDI, now part of Korn Ferry, focuses on leadership assessment and development using proprietary simulations and 360 tools. Its leadership 360 offering directly overlaps with Denison's Leadership Development 360 product.
• Deloitte (Human Capital): Deloitte's Human Capital practice delivers culture transformation, leadership development, and organizational change work for large global enterprises. It is a broad incumbent competing with Denison on transformation consulting engagements.
• Mercer: Mercer offers workforce analytics, culture and engagement surveys, and organizational transformation consulting. As a Marsh McLennan firm, it competes with Denison for enterprise culture/engagement work, typically bundled with broader HR consulting.
• Heidrick & Struggles: Heidrick & Struggles combines executive search with culture, leadership, and organizational consulting. Its culture practice competes with Denison on large enterprise culture and leadership transformation engagements.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering culture assessment, leadership development, and talent management. It is a broader incumbent with a much larger portfolio including executive search and RPO, but competes with Denison in culture and leadership engagements.
• Aon (Human Capital / Hewitt): Aon's Human Capital practice (built on the Hewitt legacy) delivers employee engagement surveys, culture assessments, and rewards consulting. It competes with Denison across enterprise culture and engagement diagnostics at global scale.

Direct peers

• Gallup: Gallup is the most direct peer — a long-established research-based consulting firm best known for the Q12 employee engagement survey and the State of the American Workplace reports. Both Denison and Gallup sell culture/engagement diagnostics with deep normative benchmarks and ties to business performance.
• Great Place to Work: Great Place to Work provides a proprietary Trust Index culture assessment and certification program used by thousands of employers. Like Denison, it sells a research-backed culture diagnostic tied to workforce outcomes and supports partner-led delivery globally.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/denison-consulting
• Xx.com/denisonculture
• Facebookfacebook.com/denisonconsulting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denison Consulting