What Newmeasures does

Newmeasures is an employee engagement and HR consulting firm operating as a specialized practice within Denison Consulting. Founded in 1996 and headquartered in Colorado Springs, Colorado, the company delivers employee listening and engagement services to organizations that have invested in the Qualtrics EX platform, helping them design, administer, and act on engagement, onboarding, exit, pulse, DE&I, and 360 surveys. The firm's underlying technology stack is built on Qualtrics EX, with proprietary listening-strategy methodology and an aggregated benchmark dataset drawn from hundreds of thousands of employees surveyed annually across diverse industries.

The company monetizes exclusively through professional services consulting engagements rather than software licensing. Go-to-market is sales-led and consultative, targeting HR leaders, CHROs, and employee experience buyers at mid-market and enterprise organizations, primarily in the United States with selected international engagements. Newmeasures positions itself on the combination of Qualtrics platform expertise, I/O Psychology and People Science methodology (staffed by Ph.D.- and M.S.-level practitioners), and action-enablement consulting that converts survey data into organizational change.

The company's competitive positioning rests on three reinforcing assets: an exclusive delivery relationship with Qualtrics for EX platform clients, a multi-year benchmark data corpus published annually through Employee Experience Trends Reports, and integration with the broader Denison Consulting organizational change practice following the recent merger. Revenue and headcount are not publicly disclosed; the firm operates with 11-50 employees and serves a roster of at least 36 named enterprise customers spanning banking, healthcare, education, manufacturing, technology, nonprofit, food and beverage, real estate, and energy.

Name

Newmeasures

Legal name

Newmeasures, LLC

Website

https://newmeasures.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Newmeasures is an employee listening and engagement consultancy operating as a Denison Consulting practice, serving Qualtrics EX clients with survey design, I/O Psychology-led analysis, and action-enablement consulting across the employee lifecycle.

Ownership category

akta.pro rank

Headquarters

HQ city

Niwot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for employee listening program design, implementation, and sustainment. Services include survey design, administration, reporting, and action planning support delivered through engagements with organizations using Qualtrics EX platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Newmeasures is a Denison Consulting practice that delivers specialized employee listening services for Qualtrics clients. It helps organizations design, implement, and sustain high-impact employee listening programs—including engagement, onboarding, exit, pulse, DE&I, and 360 surveys—built on the Qualtrics EX platform. Offerings are complemented by Listening Strategy Development consulting and action-planning support that turns survey data into meaningful organizational change.

Product overview

Newmeasures is a Denison Consulting practice that delivers specialized employee listening services for Qualtrics clients. The company offers a portfolio of survey solutions including Employee Engagement, Onboarding Surveys, Exit Surveys, Pulse Surveys, DE&I Surveys, and 360 Surveys—all administered through the Qualtrics platform. Their offerings are complemented by Listening Strategy Development consulting services and annual Employee Experience Trends Reports. The company positions itself as helping organizations convert employee feedback into actionable strategies through their core approach of Listen, Learn, and Respond.

Differentiator

Problem solved

Functional benefit

Products and services

• Newmeasures + Qualtrics

Quantifiable outcome

• One healthcare client improved engagement scores from 55% to 79% (6th to 86th percentile) over an eight-year period through well-executed action planning

Named customers38 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Denison ConsultingcoreStrategic or Co-development PartnerDenison Consulting and Newmeasures have joined forces to transform employee listening into a reliable engine for sustainable business performance. Newmeasures operates as a Denison Consulting practice, delivering specialized employee listening services for Qualtrics clients. This partnership combines Denison's organizational consulting expertise with Newmeasures' employee listening specialization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quantum Workplace: Provider of employee engagement surveys, pulse, and performance tools with consulting and action-planning support — overlaps with Newmeasures' survey-and-consulting model in the mid-market and enterprise segments.
• Culture Amp: Employee experience platform combining engagement surveys, performance, and development tooling with expert services — competes for the same enterprise HR buyer as Newmeasures.
• Gallup: Global leader in employee engagement surveys, strengths-based development, and workplace analytics. Directly comparable to Newmeasures as a research-driven employee engagement and consulting firm serving enterprise HR leaders.
• 15Five: Continuous performance management and employee engagement platform with engagement surveys, OKRs, and manager enablement — adjacent competitor in the engagement and listening space.
• Peakon (Workday): Enterprise employee listening platform (now part of Workday) offering pulse surveys and engagement analytics with advisory services — comparable buyer and use cases to Newmeasures.
• Perceptyx: Employee listening platform and consulting provider offering engagement, pulse, DE&I, and lifecycle surveys with action-planning services — highly comparable product portfolio and enterprise go-to-market.

Broad incumbents

• Aon (Radford / McLagan): Global professional services firm with employee survey and engagement practices (Radford) serving large enterprises — overlaps with Newmeasures at the high end of the HR consulting market.
• Denison Consulting: Parent/affiliated organizational consulting firm focused on culture, engagement, and leadership; Newmeasures operates as a Denison Consulting practice, making it both an ally and a broader-scope peer in organizational consulting.

Emerging players

• Lattice: People management platform offering engagement surveys alongside performance and OKR tools — partial overlap with Newmeasures' engagement survey offerings in a broader HR suite.
• Officevibe (Kallidus): Pulse-style employee engagement survey tool with lightweight analytics; competes in the engagement survey category Newmeasures addresses, though typically more SMB-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newmeasures
• LinkedInlinkedin.com/company/newmeasures

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmeasures