Exhibitor Magazine Group
- Company typePrivate
- Founded1982
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Exhibitor Magazine Group firmographics
Firmographics- Name
- Exhibitor Magazine Group
- Legal name
- Exhibitor Group
- Website
- https://exhibitoronline.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Exhibitor Magazine Group industry classification
Industry- Product category
- Trade Show and Event Marketing Education
- NAICS
- Convention and Trade Show Organizers (561920), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
Keywords
Where Exhibitor Magazine Group is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exhibitor Magazine Group business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Paid magazine subscriptions for EXHIBITOR Magazine content, including access to articles, research, and back issues.
- Conference & Event Revenue: Revenue from EXHIBITOR*LIVE* annual conference attendance, exhibit hall participation, and session registrations.
- EXHIBITOR eTrak Online Sessions: Pay-per-session and multi-session passport packages for live online educational sessions. Single sessions at $425; multi-session bundles with progressive discounts.
- Awards Programs: Entry fees for award programs including Portable/Modular Awards, Corporate Event Awards, and Exhibit Design Awards.
- Advertising & Media Kit: Advertising placements in EXHIBITOR Magazine and on ExhibitorOnline.com, plus media kit offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Session - $425 per session |
| Subscription | Multi-year contract | ShowSmart 5-Session Bundle - $1,595 (Save $530) |
| Subscription | Multi-year contract | SuperSmart 10-Session Bundle - $2,295 (Save $1,955) |
| Unit Pricing | Pay-as-you-go | Portable/Modular Awards Entry - Early Bird $195 / Regular $245 / Late $295 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Exhibitor Magazine Group product offering
Product offeringCore offering
Exhibitor Magazine Group is a trade show and corporate event marketing education company that publishes EXHIBITOR Magazine, operates the annual EXHIBITOR*LIVE* conference, delivers online learning via the eTrak platform, administers the CTSM professional certification program in partnership with Northern Illinois University, and runs the FindIt Marketplace buyer's guide connecting exhibit buyers with suppliers, alongside multiple industry awards programs.
Product overview
Exhibitor Magazine Group is a trade show and corporate event marketing education company offering a multi-platform portfolio consisting of EXHIBITOR Magazine (a monthly publication), EXHIBITOR*LIVE* (annual conference), EXHIBITOR eTrak (online learning platform), CTSM certification (university-affiliated professional certification in partnership with Northern Illinois University), FindIt Marketplace (buyer's guide), and multiple awards programs (Portable/Modular Awards, Corporate Event Awards, Exhibit Design Awards, Centers of Excellence, FindIt Top 40). The company also offers Certification Power Week training events. The products work together to serve trade show and corporate event marketing professionals through education, certification, industry recognition, and supplier discovery.
Differentiator
Problem solved
Functional benefit
Brands
- CTSM: Certified Trade Show Marketer - the industry's only university-affiliated professional certification program, partnered with Northern Illinois University.
- EXHIBITOR*LIVE*
- eTrak
- Portable/Modular Awards
- Corporate Event Awards
- Exhibit Design Awards
- Centers of Excellence
- Find It Top 40
- Best of Show Awards
Products and services
- EXHIBITOR Magazine
- EXHIBITOR*LIVE* Annual Conference
- EXHIBITOR eTrak Online Learning
- CTSM (Certified Trade Show Marketer) Certification Program
- FindIt Marketplace
- Portable/Modular Awards Program
- Corporate Event Awards Program
- Exhibit Design Awards Program
- Certification Power Week
- Trade Show Foundations
Quantifiable outcome
- CTSM-certified professionals earn salaries averaging 18% higher than non-certified peers
- +3 more outcomes
Companies that use Exhibitor Magazine Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Exhibitor Magazine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Exhibitor Magazine Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northern Illinois University (NIU)coreCTSM (Certified Trade Show Marketer) is partnered with Northern Illinois University (NIU) to provide university-affiliated professional certification. NIU Outreach provides academic oversight and resources for the certification program, making CTSM the industry's only university-affiliated trade show marketing certification.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Exhibitor Magazine Group competitors and assessment
Company assessmentDirect peers
- Trade Show Executive (TSE Media Group): Trade Show Executive is a trade publication and events media brand covering the trade show industry, directly competing with EXHIBITOR Magazine for readers, advertisers, and awards recognition in the same trade show marketing niche.
- Event Marketer: Event Marketer is a trade publication covering experiential marketing, corporate events, and trade shows — closely overlapping with Exhibitor Group's audience of corporate event and trade show marketers.
- MeetingsNet: MeetingsNet is a B2B media brand covering meetings, events, and trade shows, serving a similar professional audience through editorial content, conferences, and awards — a direct peer in event-marketing trade media.
- TSNN (Trade Show News Network): TSNN is an online news and events calendar platform serving the trade show industry, competing directly with Exhibitor Group's ExhibitorOnline.com for industry news, show listings, and supplier discovery.
- BizBash: BizBash is a media and events company covering the event industry with editorial content, awards programs (including Event Style Awards), and live experiences — overlapping with Exhibitor Group's content-and-awards model for event professionals.
Broad incumbents
- Cvent: Cvent is an enterprise event management software platform (and is referenced as Exhibitor Group's conference registration vendor) that competes more broadly across the events industry with venue sourcing, registration, and attendee management — adjacent but larger scope than Exhibitor Group's content/certification focus.
- Emerald (formerly Emerald Expositions): Emerald is a large B2B events and media company (recently merged with Questex per Exhibitor Online news) operating dozens of trade shows across industries — a much larger incumbent competing for corporate event-marketing spend and industry mindshare.
Emerging players
- Bizzabo: Bizzabo is an event experience platform providing registration, virtual/hybrid event tools, and attendee engagement software — competing for corporate event marketing budgets that might otherwise flow to industry media and conference operators like Exhibitor Group.
- RainFocus: RainFocus is an event management platform named a Leader in Forrester's Virtual Event Management Platforms Report (per Exhibitor Online news), providing registration and content delivery tools that could either compete with or integrate alongside Exhibitor Group's eTrak and conference offerings.
Others
- HubSpot (INBOUND): HubSpot's INBOUND conference and content/certification ecosystem (HubSpot Academy) is a structurally similar business model — combining content, certification, an annual conference, and a community — to Exhibitor Group's magazine/CTSM/LIVE flywheel, though serving marketers broadly rather than trade show specialists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Exhibitor Magazine Group social profiles
Digital presenceExhibitor Magazine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exhibitor Magazine Group leadership team
Management profileNumber of profiles
Exhibitor Magazine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exhibitor Magazine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exhibitor Magazine Group
What does Exhibitor Magazine Group do?
Exhibitor Magazine Group is a trade show and corporate event marketing education company that publishes EXHIBITOR Magazine, operates the annual EXHIBITOR*LIVE* conference, delivers online learning via the eTrak platform, administers the CTSM professional certification program in partnership with Northern Illinois University, and runs the FindIt Marketplace buyer's guide connecting exhibit buyers with suppliers, alongside multiple industry awards programs.
Is Exhibitor Magazine Group a public or private company?
Exhibitor Magazine Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exhibitor Magazine Group founded?
Exhibitor Magazine Group was founded in 1982. It employs 11 to 50 people.
Where is Exhibitor Magazine Group based?
Exhibitor Magazine Group is headquartered in Rochester, United States, in the North America region.
How does Exhibitor Magazine Group make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are conference & Event Revenue, EXHIBITOR eTrak Online Sessions, awards Programs and advertising & Media Kit.
Who are Exhibitor Magazine Group's main competitors?
Direct peers on record are Trade Show Executive (TSE Media Group), Event Marketer, MeetingsNet, TSNN (Trade Show News Network) and BizBash. Broad incumbents are Cvent and Emerald (formerly Emerald Expositions). Emerging players are Bizzabo and RainFocus. HubSpot (INBOUND) is listed as an others.
Does Exhibitor Magazine Group have an API?
No public API is recorded for Exhibitor Magazine Group.
What industry is Exhibitor Magazine Group in?
Exhibitor Magazine Group's product category is Trade Show and Event Marketing Education. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 561920 and its SIC code is 2721.