Xtreme Diesel Performance
Xtreme Diesel Performance (XDP), founded in 2002 and based in Howell, Michigan, is a specialty e-commerce retailer and authorized distributor of aftermarket diesel performance parts for Ford Powerstroke, GM Duramax, and Ram Cummins trucks, operating a direct-to-consumer storefront, in-house XDP MFG private-label line, and a wholesale dealer network.
- Company typePrivate
- Founded2002
- HeadquartersHowell, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Xtreme Diesel Performance does
Xtreme Diesel Performance (XDP), founded in 2002 and headquartered in Howell, Michigan, is a privately held specialty e-commerce retailer and exclusive distributor of aftermarket diesel performance parts serving owners of light- and heavy-duty diesel trucks and SUVs in the United States. The company generates revenue primarily through direct-to-consumer online sales via its xtremediesel.com storefront, supported by phone, text, email, and live-chat sales assistance, a $5 price-beat guarantee, and free economy shipping on orders over $99. A secondary channel consists of wholesale distribution to authorized dealers through the XDPWD dealer program, with international order support available outside the US.
XDP's catalog spans Ford Powerstroke (1994-2026), GM Duramax (1982-2026), Dodge/Ram Cummins (1989-2026), EcoDiesel (Ram/Jeep), plus Mercedes Sprinter, VW TDI, and Nissan Titan XD platforms, organized by vehicle make, model, and engine so customers can navigate by their specific powertrain. The company sells both third-party brands (authorized reseller for 100+ manufacturers including BD Power, MBRP, ATS Diesel, ARP, MAHLE, K&N) and an expanding proprietary XDP MFG private-label line engineered in-house, including X220 Series chromoly head studs, Xtra Cool radiators, billet aluminum fuel tank sumps, HD gear reduction starters, chromoly pushrods, and harmonic balancers. Ancillary revenue lines include XDP Diesel Power Plus (fuel additive) and XDP Gear (apparel/merchandise).
The business model combines unit-pricing retail and wholesale hardware sales with promotional and clearance channels, customer programs (Military/First Responder discounts), and content marketing (technical blog, build gallery, social channels including YouTube, Instagram, TikTok, Facebook) to drive acquisition and retention. The company operates from multiple US inventory locations for fast nationwide shipping and is privately held with no disclosed external funding, parent company, or public market activity.
Xtreme Diesel Performance firmographics
Firmographics- Name
- Xtreme Diesel Performance
- Legal name
- XDP (Xtreme Diesel Performance)
- Website
- https://xtremediesel.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xtreme Diesel Performance (XDP), founded in 2002 and based in Howell, Michigan, is a specialty e-commerce retailer and authorized distributor of aftermarket diesel performance parts for Ford Powerstroke, GM Duramax, and Ram Cummins trucks, operating a direct-to-consumer storefront, in-house XDP MFG private-label line, and a wholesale dealer network.
- Ownership category
- akta.pro rank
Xtreme Diesel Performance industry classification
Industry- Product category
- Aftermarket Diesel Performance Parts
- NAICS
- Other Motor Vehicle Parts Manufacturing (33639)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
- akta.pro secondary industries
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Xtreme Diesel Performance is headquartered
LocationHeadquarters
- HQ city
- Howell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Xtreme Diesel Performance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct-to-consumer online sales of aftermarket diesel performance parts and accessories through their website, with product categories spanning engine components, fuel systems, suspension, exhaust, lighting, and accessories.
- XDP Proprietary Brand Products: Sale of company-manufactured XDP branded parts including head studs, radiators, fuel components, and sensors under the XDP MFG line.
- Dealer/Reseller Distribution: Wholesale distribution to authorized dealers through their 'Become an XDP Authorized Dealer' program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for aftermarket diesel parts |
| Unit Pricing | Pay-as-you-go | Clearance and promotional discounts |
| Unit Pricing | Pay-as-you-go | Military and First Responder discount program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Xtreme Diesel Performance product offering
Product offeringCore offering
Xtreme Diesel Performance (XDP) retails and distributes aftermarket diesel performance parts and accessories primarily through its e-commerce website, targeting owners of Ford Powerstroke, GM Duramax, and Dodge/Ram Cummins diesel trucks. The company manufactures its own XDP MFG product line covering engine fasteners, cooling systems, fuel components, starters, and sensors, while also reselling parts from over 100 third-party aftermarket brands. The offering is supported by technical content, an XDP Help Desk, and a parallel wholesale Authorized Dealer program.
Product overview
Xtreme Diesel Performance (XDP) operates as a specialized e-commerce retailer and manufacturer of diesel performance parts and accessories. The company offers its own proprietary XDP MFG branded product line alongside an extensive catalog of third-party manufacturer parts. Products are organized by engine platform (Ford Powerstroke, GM Duramax, Dodge/RAM Cummins, and EcoDiesel applications) covering model years from 1982 to 2026. The core offerings include engine components (turbos, fuel systems, cooling systems), drivetrain and chassis parts, exterior and interior accessories, and tools. XDP differentiates through value-added services including the Help Desk (technical support/warranty), Build List wish list functionality, Military/First Responder discount program, and an Authorized Dealer Program for business resellers.
Differentiator
Problem solved
Functional benefit
Brands
- XDP Brand: The company's proprietary brand offering XDP-manufactured parts and accessories including water pumps, radiators, head studs, main studs, pushrods, harmonic balancers, fuel tank sumps, starters, MAP sensors, and coolant temperature sensors.
- XDP MFG
- XDP Gear
- XDP Diesel Power Plus
Products and services
- XDP MFG Brand Parts & Accessories XDP's proprietary manufactured line of diesel performance parts and accessories including X220 Series head studs and main stud kits, XTRA Cool radiators, fuel tank sumps, HD gear reduction starters, Street Performance pushrods, Performance Series harmonic balancers, water pumps, MAP sensors, and coolant temperature sensors, designed as direct-fit replacements and upgrades for Ford Powerstroke, GM Duramax, and Ram Cummins diesel engines.
- Diesel Parts & Accessories by Engine Platform (Third-Party Brands) Comprehensive catalog of aftermarket diesel parts from over 100 manufacturers (including BD Power, MBRP, ATS Diesel, ARP, Edge Products, Bilstein, MAHLE, Air Lift, WC Fab, K&N, AFE, Husky Liners, Tuff Country, Morimoto, Cold Case Radiators, Covercraft, Eibach, FIA, Recon, Diamond Eye Performance, Gen-Y Hitch, PPE, Fleece Performance, S&S Diesel Motorsport) organized by engine platform including Ford Powerstroke (6.0L/6.4L/6.7L/7.3L/3.0L/3.2L), GM Duramax (LB7, LLY, LBZ, LMM, LML, L5P, LM2, LWN, 6.2L/6.5L), Dodge/Ram Cummins (5.9L 12V/24V, 6.7L), Nissan Titan XD 5.0L, Ram EcoDiesel, Jeep EcoDiesel, Mercedes Sprinter, VW TDI, and gas performance vehicles, covering model years from 1982 to 2026.
- XDP Diesel Power Plus Fuel additive product marketed for diesel engine protection, sold under the XDP Diesel Power Plus sub-brand.
- XDP Gear XDP-branded apparel and lifestyle merchandise line featuring XDP clothing and accessories.
- XDP Authorized Dealer (XDPWD) Program Wholesale distribution program that enables independent automotive retailers and installers to become authorized dealers reselling XDP products, branded XDPWD (XDP Wholesale Distribution).
- Clearance Rack Dedicated section offering discounted and clearance diesel performance parts and accessories.
Companies that use Xtreme Diesel Performance
Customer profileSegments3 records
Ideal customer profiles3 records
Xtreme Diesel Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Xtreme Diesel Performance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- XDP Authorized DealerscoreXDP maintains an authorized dealer network for independent retailers and installers to purchase and resell XDP products. The program includes XDPWD (XDP Wholesale Distribution) branding for dealers.
- Top Manufacturers (XDP, BD Power, MBRP, ATS Diesel, ARP, Edge Products, Bilstein, MAHLE, Air Lift, WC Fab, K&N, AFE, Husky Liners, Tuff Country, Morimoto, Cold Case Radiators, Covercraft, Eibach, FIA, Recon, Diamond Eye Performance, Gen-Y Hitch, PPE)coreXDP serves as an authorized reseller and distributor for over 100 aftermarket diesel performance manufacturers. Products include cold air intakes, exhaust systems, tuners, suspension components, and accessories from these brands.
- Fleece PerformanceminorXDP distributes Fleece Performance products including grid heater solutions for 6.7L Dodge/RAM Cummins engines and turbo components.
- S&S Diesel MotorsportminorXDP offers S&S Diesel CP4 to DCR Fuel Pump Conversion Kits for addressing fuel injection pump failure issues in diesel engines.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Xtreme Diesel Performance competitors and assessment
Company assessmentDirect peers
- Edge Products: Manufacturer of tuners, monitors, and programmers for diesel and gas trucks — overlaps in product category (performance electronics) and is also an XDP-distributed brand.
- Summit Racing Equipment: Largest US-based direct-to-consumer retailer of performance aftermarket parts, offering comparable e-commerce catalog, multi-brand distribution, and proprietary product lines (e.g., Summit Racing brand) across automotive categories including diesel.
- Thoroughbred Diesel: Specialty e-commerce retailer focused exclusively on diesel performance parts for Powerstroke, Duramax, and Cummins platforms — directly comparable customer base, product mix, and proprietary brand strategy to XDP.
- BD Diesel Performance: Manufacturer and DTC seller of aftermarket diesel performance products (turbochargers, fuel systems, transmissions) for Powerstroke, Duramax, and Cummins. Both an XDP supplier and a head-to-head competitor in the same niche.
- ATS Diesel Performance: Designer/manufacturer and direct seller of diesel performance upgrades (transmissions, torque converters, intakes, exhaust) — overlapping product categories, same customer persona, and also distributed through XDP.
- Fleece Performance Engineering: Manufacturer of Cummins-focused performance and reliability parts (grid heaters, turbo components) competing directly in the 6.7L Cummins segment where XDP also sells.
- S&S Diesel Motorsport: Diesel performance manufacturer known for CP4-to-DCR fuel pump conversions addressing common Powerstroke/Duramax failure modes — competes for the same diesel enthusiast dollar and is also an XDP supplier.
- Banks Power (Gale Banks Engineering): Long-established diesel performance engineering firm selling tuning, intake, exhaust, and cooling systems directly and through dealers, with comparable enthusiast brand equity.
- Diesel Power Products: Independent diesel performance retailer/distributor serving Powerstroke, Duramax, and Cummins owners — directly comparable assortment, e-commerce model, and target customer.
Broad incumbents
- MAHLE Aftermarket: Global Tier-1 OE and aftermarket parts supplier (filtration, engine components, thermal management) with broad portfolio — competes with XDP MFG in radiator and filtration categories from a much larger industrial base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xtreme Diesel Performance social profiles
Digital presenceXtreme Diesel Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtreme Diesel Performance leadership team
Management profileNumber of profiles
Xtreme Diesel Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtreme Diesel Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtreme Diesel Performance
What does Xtreme Diesel Performance do?
Xtreme Diesel Performance (XDP) retails and distributes aftermarket diesel performance parts and accessories primarily through its e-commerce website, targeting owners of Ford Powerstroke, GM Duramax, and Dodge/Ram Cummins diesel trucks. The company manufactures its own XDP MFG product line covering engine fasteners, cooling systems, fuel components, starters, and sensors, while also reselling parts from over 100 third-party aftermarket brands. The offering is supported by technical content, an XDP Help Desk, and a parallel wholesale Authorized Dealer program.
Is Xtreme Diesel Performance a public or private company?
Xtreme Diesel Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtreme Diesel Performance founded?
Xtreme Diesel Performance was founded in 2002. It employs 101 to 250 people.
Where is Xtreme Diesel Performance based?
Xtreme Diesel Performance is headquartered in Howell, United States, in the North America region.
How does Xtreme Diesel Performance make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are XDP Proprietary Brand Products and dealer/Reseller Distribution.
Who are Xtreme Diesel Performance's main competitors?
Direct peers on record are Edge Products, Summit Racing Equipment, Thoroughbred Diesel, BD Diesel Performance, ATS Diesel Performance, Fleece Performance Engineering, S&S Diesel Motorsport, Banks Power (Gale Banks Engineering) and Diesel Power Products. MAHLE Aftermarket is listed as a broad incumbent.
Does Xtreme Diesel Performance have an API?
No public API is recorded for Xtreme Diesel Performance.
What industry is Xtreme Diesel Performance in?
Xtreme Diesel Performance's product category is Aftermarket Diesel Performance Parts. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution, with a secondary code of IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers). Its NAICS code is 33639.