Power Selling Pros
Power Selling Pros provides monthly one-on-one customer service coaching to HVAC, plumbing, and home service contractors, using its proprietary "Pattern for Excellence" framework and recorded-call analysis to improve booking rates and team performance across the U.S., Canada, and Australia.
- Company typePrivate
- Founded2011
- HeadquartersSouth Jordan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Power Selling Pros does
Power Selling Pros is a privately held, bootstrapped training and coaching company founded around 2009–2011 by Brigham Dickinson in South Jordan, Utah, that specializes in customer service and sales training for home service contractors — primarily HVAC, plumbing, and related trades. Its core product is a subscription-based, month-to-month coaching program in which trained coaches listen to a client's actual CSR recorded calls and deliver personalized one-on-one feedback twice per month, supported by an initial kickoff training (2-hour virtual, 4-hour virtual, or full-day in-person), monthly progress calls with management, and a quality assurance team that monitors coaching consistency. The methodology is anchored in a proprietary, trademarked framework called "Pattern for Excellence" — an eight-principle system originally derived from the founder's experience as a CSR at Arctic Air in Chico, California.
The company's technology stack is a service-delivery architecture rather than a software product: coaches access client call recordings via login credentials in third-party systems (ServiceTitan, DialPad, Call Cap, Field Edge), sessions are delivered over phone/video, and a recorded training library is retained for client onboarding. Ancillary monetized and lead-gen offerings include the free Ultimate CSR Toolkit ($997 stated value), the Pattern for Excellence digital book, and the "LIP Service for Contractors" podcast.
Power Selling Pros generates revenue primarily through recurring monthly coaching subscriptions per CSR/technician, supplemented by one-time initial kickoff training fees and technician/sales confidence coaching. Distribution is sales-led with free consultations as the entry point, augmented by active content marketing (blog, webinars, masterclasses), case-study proof, video testimonials, and manufacturer co-op fund approvals (Carrier, Goodman, Lennox, Trane, Rheem, among others) that effectively lower customer acquisition cost. Currently coaching 1,300+ CSRs across 350+ contractors in the United States, Canada, and Australia with an 11–50 employee footprint, the company operates without external equity funding and remains founder-led.
Power Selling Pros firmographics
Firmographics- Name
- Power Selling Pros
- Legal name
- Power Selling Pros
- Website
- https://powersellingpros.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power Selling Pros provides monthly one-on-one customer service coaching to HVAC, plumbing, and home service contractors, using its proprietary "Pattern for Excellence" framework and recorded-call analysis to improve booking rates and team performance across the U.S., Canada, and Australia.
- Ownership category
- akta.pro rank
Power Selling Pros industry classification
Industry- Product category
- Sales and Customer Service Training
- NAICS
- Professional and Management Development Training (61143)
- akta.pro primary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where Power Selling Pros is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Markets served
Power Selling Pros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- CSR Coaching Program: Ongoing month-to-month coaching program for customer service representatives. Includes initial kickoff training (2-hour virtual, 4-hour virtual, or full-day in-person) plus twice-monthly one-on-one coaching sessions per CSR. Monthly progress calls with management.
- Technician Sales Training: Sales confidence coaching for technicians and professional salesmen, focused on helping them connect with homeowners, close more sales, and confidently present higher-value options.
- Kickoff Training: Initial team training sessions available in three formats: 2-Hour Virtual, 4-Hour Virtual, or Full-day in-person. Training is recorded for internal training library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-month coaching with no commitment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Power Selling Pros product offering
Product offeringCore offering
Power Selling Pros sells ongoing, month-to-month coaching programs that train customer service representatives (CSRs) and field technicians at home service contractors to book more calls, handle price objections, and close more sales. The service is anchored by the trademarked Pattern for Excellence framework and delivered through kickoff group training followed by twice-monthly one-on-one coaching using each client's actual recorded phone calls.
Product overview
Power Selling Pros is a customer service training company for the home services industry (HVAC/Plumbing) offering a unified coaching ecosystem. The core offerings include the CSR Coaching Program (one-on-one coaching using recorded calls to help CSRs book 85-90% of calls), Technician Training/Sales Confidence Coaching, and the proprietary Pattern for Excellence framework (eight timeless principles). Training delivery includes flexible options: 2-Hour Virtual, 4-Hour Virtual, and Full-day in-person Kickoff Training. Ongoing support includes twice-monthly one-on-one coaching sessions, monthly manager progress calls, and quality assurance monitoring. Additional resources include the Ultimate CSR Toolkit ($997 value) and the Pattern for Excellence book. The company has been in business for 15 years and currently coaches over 1,300 CSRs from 350+ contractors across the United States, Canada, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- CSR Coaching Program Ongoing subscription coaching that turns call-center CSRs at home service contractors from order-takers into appointment-setters, targeting booking rates of 85–90% via personalized feedback on recorded calls.
- Technician Sales Confidence Coaching One-on-one sales confidence coaching for field technicians and professional salesmen that helps them connect with homeowners, close more in-home sales, and present higher-value service options with confidence.
- Kickoff Training Initial group training session delivered live (and recorded for an internal training library) in 2-hour virtual, 4-hour virtual, or full-day in-person formats to get every CSR and technician aligned on customer-service principles before ongoing one-on-one coaching begins.
Quantifiable outcome
- Booking rates improve from typical 60% to 85-90%
- +6 more outcomes
Companies that use Power Selling Pros
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Power Selling Pros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Power Selling Pros partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Service TitancoreServiceTitan is a field service management platform where Power Selling Pros accesses call recordings for coaching purposes. Clients create login credentials for Power Selling Pros to review their CSRs' recorded calls.
- Manufacturer Partners (Various)minorMost manufacturers have approved Power Selling Pros as a partner to use co-op and accrual funds with. There may also be discounts available during or close to live events put on by manufacturers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Power Selling Pros competitors and assessment
Company assessmentDirect peers
- Nexstar Network: Nexstar Network is a coaching, training, and peer-group organization specifically for residential HVAC, plumbing, and electrical contractors — the same core customer base as Power Selling Pros — with both one-on-one coaching and group training programs.
- Service Roundtable: Service Roundtable runs business coaching, training events, and peer groups for home service contractors, targeting many of the same HVAC and plumbing owners that PSP serves. Both monetize recurring coaching relationships with residential service businesses.
- Insights for Service: Insights for Service provides customer-service and call-handling coaching specifically for HVAC, plumbing, and electrical contractors — directly mirroring PSP's CSR coaching offering for the same vertical buyer.
- Sandler Training: Sandler Training is a global sales and customer-service training franchise built on a proprietary methodology plus ongoing one-on-one coaching — highly comparable to PSP's Pattern for Excellence framework plus twice-monthly coaching model, just applied across a broader set of industries.
Broad incumbents
- EGIA (Contractor University / ClearPath Partners): EGIA is a broad industry-education provider for HVAC and home service contractors offering training programs, workshops, and supplier-partner programs — overlapping with PSP's training mission but operating at a larger, more diversified industry-services scale.
- Dale Carnegie Training: Dale Carnegie Training is a long-established provider of customer service, sales, and leadership training with a global franchise network — a broader incumbent that competes for the same corporate training budget as PSP but without a vertical-specialized home-services focus.
- ServiceTitan: ServiceTitan is the dominant field service management platform for HVAC and plumbing contractors and already serves as PSP's call-recording integration partner; its broader training, marketplace, and learning features give it the option to internalize coaching adjacent to PSP's offering.
- FranklinCovey: FranklinCovey is an established professional development and sales/customer-service training provider with a methodology-plus-coaching delivery model similar in shape to PSP, though aimed at a much broader enterprise and executive audience rather than trades contractors.
Emerging players
- Rilla: Rilla offers AI-driven conversation analytics and virtual ride-along coaching for home service businesses — directly attacking the same CSR / technician coaching workflow that PSP performs manually, but with a software-first delivery model and lower marginal cost.
Others
- Scorpion: Scorpion is a marketing and technology provider for home service contractors, adjacent rather than directly competitive to PSP, but operating in the same contractor buyer ecosystem and frequently co-marketed alongside training partners like Power Selling Pros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Power Selling Pros social profiles
Digital presencePower Selling Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Selling Pros leadership team
Management profileNumber of profiles
Profiles2 records
Power Selling Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Selling Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Selling Pros
What does Power Selling Pros do?
Power Selling Pros sells ongoing, month-to-month coaching programs that train customer service representatives (CSRs) and field technicians at home service contractors to book more calls, handle price objections, and close more sales. The service is anchored by the trademarked Pattern for Excellence framework and delivered through kickoff group training followed by twice-monthly one-on-one coaching using each client's actual recorded phone calls.
Is Power Selling Pros a public or private company?
Power Selling Pros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Selling Pros founded?
Power Selling Pros was founded in 2011. It employs 11 to 50 people.
Where is Power Selling Pros based?
Power Selling Pros is headquartered in South Jordan, United States, in the North America region.
How does Power Selling Pros make money?
Three revenue lines are on record. CSR Coaching Program is the primary driver. The others are technician Sales Training and kickoff Training.
Who are Power Selling Pros's main competitors?
Direct peers on record are Nexstar Network, Service Roundtable, Insights for Service and Sandler Training. Broad incumbents are EGIA (Contractor University / ClearPath Partners), Dale Carnegie Training, ServiceTitan and FranklinCovey. Rilla is listed as an emerging player. Scorpion is listed as an others.
Does Power Selling Pros have an API?
No public API is recorded for Power Selling Pros.
What industry is Power Selling Pros in?
Power Selling Pros's product category is Sales and Customer Service Training. Its primary akta.pro industry code is EDABANAL, Sales Leadership & Revenue Executive Coaching. Its NAICS code is 61143.