What Rilla does

Rilla (legal entity Rillavoice, Inc.) is a New York-based AI software company that provides conversation intelligence and coaching for in-person, field-based sales teams. The company records, transcribes, and analyzes face-to-face sales conversations using proprietary speech recognition, natural language processing, and generative AI, addressing a workflow that online-focused conversation intelligence vendors (e.g., Gong, Chorus) do not cover. Its customers are enterprise and mid-market field sales organizations across home services (HVAC, plumbing, electrical, pest, roofing), home building, home remodeling, auto repair, dental, and residential property management. Named enterprise anchors include The Home Depot (announced partnership covering 470,000+ professionals across 2,353 retail stores and 800+ branches in North America) and Neighborly (500+ franchise locations). A long tail of mid-market and SMB customers spans Pella, Nuvia, Walk2Campus, Midas, Christian Brothers Automotive, Adams Auto, Harrell Automotive, Exo Dental, Window World, Window Nation, Groundworks, ReBath, Mr Electric, Cardinal HVAC, Royal Oaks, and Tilson.

Rilla's product suite is organized as a core platform plus add-on modules, all powered by a shared AI assistant called Rick AI. The core product, Virtual Ridealongs, captures in-person conversations through a mobile app and turns each call into a 3-minute AI-driven ridealong scored on script adherence, talk ratio, and rep talk speed. Rilla Live adds real-time listening and intervention during the live appointment; Rilla Intelligence lets managers ask natural-language questions over thousands of conversations to surface trends, competitor mentions, and close-rate insights; Rilla Roleplay (launched March 2026) converts real calls into personalized AI-generated practice sessions; and Rick Copilot is an AI clone of a sales manager that mimics that manager's coaching style. The platform is built on vertical-specific AI models trained on each customer's sales process, market, and top-performer behaviors, with a hands-free "Hey Rick" voice interface that allows managers to coach while driving or on-site. Native integrations span more than 15 vertical platforms including Salesforce, HubSpot, Microsoft Dynamics 365, ServiceTitan, Housecall Pro, Jobber, CompanyCam, Tekmetric, Mitchell, WelcomeHome, Entrata, and Lasso CRM.

Rilla operates a SaaS subscription model with custom, quote-based annual pricing and a demo-led direct sales motion targeting enterprise and mid-market accounts. The company reached $14M in revenue in 2024 with a 58-person team, reports 232% net revenue retention, and had grown to approximately 160 employees by January 2026 alongside a relocation to a 57,000-square-foot headquarters at 25 Kent in Williamsburg, Brooklyn. The earliest disclosed equity round was a $3.7M seed led by Crew Capital in December 2022, with additional capital and advisor relationships involving the founders/CEOs of UiPath, Verkada, Revolut, and Procore. The company invests heavily in category-defining brand-building, including an $8M Rilla Masters 2026 flagship event, and has adopted an aggressive 996 in-office work schedule with a $1,500 monthly rent stipend.

Name

Rilla

Legal name

Rillavoice, Inc.

Website

https://rilla.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Rilla is an AI conversation intelligence platform that records and analyzes in-person sales conversations, enabling managers to coach field sales reps 100x faster. It serves enterprise and mid-market customers in home services, home building, dental, auto repair, and property management.

Ownership category

akta.pro rank

Product category

AI Sales Coaching Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Conversation intelligence software
• AI sales coaching
• In-person sales analytics
• Field sales enablement
• Virtual ridealong platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription: Recurring subscription revenue from the Rilla AI coaching platform, serving enterprise and mid-market customers across multiple verticals with multiple product modules (Virtual Ridealongs, Rilla Live, Rilla Intelligence, Roleplay). Reported $14M in revenue with 232% net revenue retention in 2024, indicating land-and-expand dynamics.
2. Professional services / enterprise onboarding: Setup, training, and customer success services supporting enterprise deployments. The website indicates onboarding can be completed in 1 hour and 45 minutes, suggesting light-touch implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rilla sells an AI-powered conversation intelligence and coaching SaaS platform purpose-built for in-person (offline) sales teams. The platform records face-to-face sales conversations, transcribes and analyzes them with proprietary AI (Rick AI), and converts them into coaching artifacts: 3-minute virtual ridealongs, real-time live coaching during appointments, natural-language conversational analytics, and AI-generated roleplay practice sessions. It is sold on a quote-based enterprise SaaS subscription to field sales organizations across verticals such as home services, home building, home remodeling, auto repair, dental, and residential property management.

Product overview

Rilla is a unified AI coaching platform for in-person sales teams, built around a single core product (Virtual Ridealongs) that records and transcribes face-to-face sales conversations and turns them into coaching artifacts. On top of that core, Rilla offers three additional modules: Rilla Live (real-time listening and coaching during the appointment itself), Rilla Intelligence (Rick AI-powered conversational analytics over the recorded-call dataset), and Rilla Roleplay (AI-generated practice sessions for reps). Across all four products, Rick AI acts as the shared assistant that drives virtual ridealongs, surfaces coaching recommendations, performs roleplay, and answers natural-language questions. Rilla is positioned as a full platform-plus-modules architecture aimed at offline/in-person sales in industries such as home improvement, home services, dental, auto repair, and senior living / multifamily.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Ridealongs: Core Rilla product that delivers AI-powered virtual ridealongs, enabling managers to coach in-person sales reps 100x faster through AI-transcribed and analyzed conversations.
• Rilla Live
• Rilla Intelligence
• Rilla Roleplay
• Rilla Labs
• Rick AI

Products and services

• Virtual Ridealongs Rilla's core product: records in-person sales conversations, transcribes them, and lets managers conduct AI-driven virtual ridealongs in approximately 3 minutes. Rick AI decodes each call into metrics such as script score, talk ratio, and rep talk speed, and turns a single moment of feedback into team-wide coaching. Designed for sales managers coaching distributed field sales reps.
• Rilla Live Real-time coaching module that lets managers listen to and coach in-person sales reps live during the actual customer appointment, enabling mid-conversation intervention to save at-risk deals. Marketed as 'Never miss a sale.'
• Rilla Intelligence Analytics module powered by Rick AI that lets sales leaders ask natural-language questions about thousands of stored sales conversations to surface trends, competitor mentions, script compliance, and close-rate insights. Positioned as a faster, cheaper replacement for customer surveys.
• Rilla Roleplay AI-powered sales training tool that converts real sales calls into personalized practice sessions, letting reps rehearse objections and pitches with Rick. Launched at The Rilla Masters 2026 alongside Rick Copilot.
• Rick Copilot AI clone of a sales manager that mimics how the manager coaches their sales team, enabling scalable, personalized coaching consistent with a leader's style. Launched at The Rilla Masters 2026.

Quantifiable outcome

• Sales managers coach 8x faster and 20x more efficiently using Rilla
• +14 more outcomes

Named customers72 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability10 records

Feature7 records

Partnerships

30 partnerships are on record, tiered flagship and core.

• The Home DepotflagshipStrategic or Co-development Partner · 13 January 2026Strategic partnership to deploy Rilla's AI-powered real-time coaching tools across The Home Depot's workforce of 470,000+ service and sales professionals in 2,353 retail stores and 800+ branches across North America. The platform will analyze communication patterns and service delivery to surface actionable insights for managers. For Rilla, the deal accelerates enterprise customer acquisition in retail and home services and validates AI-powered coaching as a mainstream enterprise solution.
• NeighborlyflagshipStrategic or Co-development Partner · 13 October 2025Partnership to deploy Rilla's AI coaching software across 500+ Neighborly franchise locations, impacting more than 2,000 service professionals (plumbers, HVAC technicians). The collaboration has yielded measurable results, including a 13% increase in ticket size and a 1.9% boost in close rates within five months.
• AutoShop AnswerscoreStrategic or Co-development Partner · 27 April 2025Joint AI initiative between AutoShop Answers and Rilla to bring AI-driven coaching and analytics to the automotive industry, expanding Rilla's reach into auto repair shops and service advisors.
• SalesforcecoreTechnology or IntegrationListed CRM integration on Rilla's industry pages (Residential Property Management, Home Building, Home Services, Home Remodeling), enabling Rilla to pull customer info, appointment data, and deal information to support contextual coaching.
• HubSpotcoreTechnology or IntegrationListed CRM integration enabling Rilla to ingest customer, appointment, and deal data for context-rich coaching.
• Microsoft Dynamics 365coreTechnology or IntegrationListed CRM integration supporting Rilla's home building, home services, and home remodeling deployments.
• ServiceTitancoreTechnology or IntegrationListed integration for the home services vertical, allowing Rilla to pull field service management data for context.
• Housecall ProcoreTechnology or IntegrationListed integration for the home services vertical.
• JobbercoreTechnology or IntegrationListed integration for the home services vertical.
• CompanyCamcoreTechnology or IntegrationListed integration for the home services and home remodeling verticals.
• TekmetriccoreTechnology or IntegrationListed integration in the auto repair industry, supporting shop management data flow into Rilla.
• RingCentralcoreTechnology or IntegrationListed integration in the auto repair industry to capture call audio for AI analysis.
• ROWRITERcoreTechnology or IntegrationListed integration in the auto repair industry.
• EntratacoreTechnology or IntegrationListed integration in the residential property management vertical.
• WelcomeHomecoreTechnology or IntegrationListed integration in the residential property management vertical.
• AlinecoreTechnology or IntegrationListed integration in the residential property management vertical.
• AnyoneHomecoreTechnology or IntegrationListed integration in the residential property management vertical.
• LeadPerfectioncoreTechnology or IntegrationListed integration in the home remodeling vertical.
• IngagecoreTechnology or IntegrationListed integration in the home remodeling vertical.
• MarketSharpcoreTechnology or IntegrationListed integration in the home remodeling vertical.
• i360coreTechnology or IntegrationListed integration in the home remodeling vertical.
• Lasso CRMcoreTechnology or IntegrationListed integration in the home building vertical.
• Limina AIcoreTechnology or IntegrationLimina AI is used by Rillavoice to automatically redact personal information (bank account numbers, passwords, emails, telephone numbers) from transcriptions generated and stored in the Rillavoice service.
• Steve ZahmcoreOthersCofounder of Procore; serves as an advisor to Rilla.
• Filip KaliszancoreOthersCEO & Founder of Verkada; serves as an advisor to Rilla.
• Jim KowalskicoreOthersFormer Group VP, North America, Oracle; serves as an advisor to Rilla.
• Daniel DinescoreOthersCEO & Founder of UiPath; serves as an advisor to Rilla.
• Nikolay StoronskycoreOthersCEO & Founder of Revolut; serves as an advisor to Rilla.
• Salesforce AppExchange (Certified App Partner)coreTechnology or IntegrationSalesforce Certified App Partner badge displayed on the Residential Property Management page, indicating Rilla's certified status in the Salesforce AppExchange ecosystem.
• Mitchell 1coreTechnology or IntegrationListed integration in the auto repair industry (Mitchell).

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Balto: Real-time call-center coaching software that nudges agents during live conversations. Comparable to Rilla Live in concept — live coaching and intervention — but focused on phone rather than face-to-face sales.
• Gong.io: Leading conversation intelligence platform for B2B sales teams. Directly comparable as a revenue intelligence and coaching vendor, though focused primarily on online/call-center conversations rather than Rilla's in-person specialty.
• Observe.AI: Conversation intelligence platform focused on contact center and phone-based sales/service coaching. Closely comparable to Rilla in AI-driven coaching and analytics, with overlapping speech/NLP technology stack.
• Cresta: Real-time AI coaching and contact center intelligence platform. Comparable in generative AI-driven agent coaching and live intervention, though primarily call-center-focused rather than in-person.
• Chorus.ai (ZoomInfo): Conversation intelligence and coaching platform acquired by ZoomInfo. Closest direct competitor in speech analytics and sales coaching, with similar virtual ridealong and analytics concepts but again optimized for online calls.

Emerging players

• Trellus: AI-powered sales coaching and parallel-dialing platform. Comparable as a coaching-first AI tool for SDRs/AEs, though oriented toward outbound phone rather than in-person field sales.

Broad incumbents

• Uniphore: Enterprise conversational AI and analytics platform combining speech, text, and RPA. Larger incumbent that competes in conversation intelligence and could move into in-person coaching.
• Salesforce (Einstein Conversation Insights): CRM incumbent with embedded conversation intelligence (Einstein). Rilla integrates with Salesforce today but Salesforce's native capabilities are a long-term competitive threat across Rilla's installed base.
• Outreach: Sales execution platform with embedded Kaia conversation intelligence. Overlaps with Rilla in sales coaching and conversation analytics, but Outreach's core is sales engagement rather than coaching-only.
• Salesloft: Sales engagement platform with Drift-conversation intelligence capabilities. Competes with Rilla in the broader sales-coaching category and could expand into in-person coverage over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rilla