Power Selling Pros

What Power Selling Pros does

Power Selling Pros is a privately held, bootstrapped training and coaching company founded around 2009–2011 by Brigham Dickinson in South Jordan, Utah, that specializes in customer service and sales training for home service contractors — primarily HVAC, plumbing, and related trades. Its core product is a subscription-based, month-to-month coaching program in which trained coaches listen to a client's actual CSR recorded calls and deliver personalized one-on-one feedback twice per month, supported by an initial kickoff training (2-hour virtual, 4-hour virtual, or full-day in-person), monthly progress calls with management, and a quality assurance team that monitors coaching consistency. The methodology is anchored in a proprietary, trademarked framework called "Pattern for Excellence" — an eight-principle system originally derived from the founder's experience as a CSR at Arctic Air in Chico, California.

The company's technology stack is a service-delivery architecture rather than a software product: coaches access client call recordings via login credentials in third-party systems (ServiceTitan, DialPad, Call Cap, Field Edge), sessions are delivered over phone/video, and a recorded training library is retained for client onboarding. Ancillary monetized and lead-gen offerings include the free Ultimate CSR Toolkit ($997 stated value), the Pattern for Excellence digital book, and the "LIP Service for Contractors" podcast.

Power Selling Pros generates revenue primarily through recurring monthly coaching subscriptions per CSR/technician, supplemented by one-time initial kickoff training fees and technician/sales confidence coaching. Distribution is sales-led with free consultations as the entry point, augmented by active content marketing (blog, webinars, masterclasses), case-study proof, video testimonials, and manufacturer co-op fund approvals (Carrier, Goodman, Lennox, Trane, Rheem, among others) that effectively lower customer acquisition cost. Currently coaching 1,300+ CSRs across 350+ contractors in the United States, Canada, and Australia with an 11–50 employee footprint, the company operates without external equity funding and remains founder-led.

Name

Power Selling Pros

Legal name

Power Selling Pros

Website

https://powersellingpros.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Selling Pros provides monthly one-on-one customer service coaching to HVAC, plumbing, and home service contractors, using its proprietary "Pattern for Excellence" framework and recorded-call analysis to improve booking rates and team performance across the U.S., Canada, and Australia.

Ownership category

akta.pro rank

Product category

Sales and Customer Service Training

NAICS

Professional and Management Development Training (61143)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• CSR coaching services
• Sales training programs
• Customer service training
• Home service coaching
• Technician sales training

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. CSR Coaching Program: Ongoing month-to-month coaching program for customer service representatives. Includes initial kickoff training (2-hour virtual, 4-hour virtual, or full-day in-person) plus twice-monthly one-on-one coaching sessions per CSR. Monthly progress calls with management.
2. Technician Sales Training: Sales confidence coaching for technicians and professional salesmen, focused on helping them connect with homeowners, close more sales, and confidently present higher-value options.
3. Kickoff Training: Initial team training sessions available in three formats: 2-Hour Virtual, 4-Hour Virtual, or Full-day in-person. Training is recorded for internal training library.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Power Selling Pros sells ongoing, month-to-month coaching programs that train customer service representatives (CSRs) and field technicians at home service contractors to book more calls, handle price objections, and close more sales. The service is anchored by the trademarked Pattern for Excellence framework and delivered through kickoff group training followed by twice-monthly one-on-one coaching using each client's actual recorded phone calls.

Product overview

Power Selling Pros is a customer service training company for the home services industry (HVAC/Plumbing) offering a unified coaching ecosystem. The core offerings include the CSR Coaching Program (one-on-one coaching using recorded calls to help CSRs book 85-90% of calls), Technician Training/Sales Confidence Coaching, and the proprietary Pattern for Excellence framework (eight timeless principles). Training delivery includes flexible options: 2-Hour Virtual, 4-Hour Virtual, and Full-day in-person Kickoff Training. Ongoing support includes twice-monthly one-on-one coaching sessions, monthly manager progress calls, and quality assurance monitoring. Additional resources include the Ultimate CSR Toolkit ($997 value) and the Pattern for Excellence book. The company has been in business for 15 years and currently coaches over 1,300 CSRs from 350+ contractors across the United States, Canada, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• CSR Coaching Program Ongoing subscription coaching that turns call-center CSRs at home service contractors from order-takers into appointment-setters, targeting booking rates of 85–90% via personalized feedback on recorded calls.
• Technician Sales Confidence Coaching One-on-one sales confidence coaching for field technicians and professional salesmen that helps them connect with homeowners, close more in-home sales, and present higher-value service options with confidence.
• Kickoff Training Initial group training session delivered live (and recorded for an internal training library) in 2-hour virtual, 4-hour virtual, or full-day in-person formats to get every CSR and technician aligned on customer-service principles before ongoing one-on-one coaching begins.

Quantifiable outcome

• Booking rates improve from typical 60% to 85-90%
• +6 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Service TitancoreTechnology or IntegrationServiceTitan is a field service management platform where Power Selling Pros accesses call recordings for coaching purposes. Clients create login credentials for Power Selling Pros to review their CSRs' recorded calls.
• Manufacturer Partners (Various)minorGTM or Marketing PartnerMost manufacturers have approved Power Selling Pros as a partner to use co-op and accrual funds with. There may also be discounts available during or close to live events put on by manufacturers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nexstar Network: Nexstar Network is a coaching, training, and peer-group organization specifically for residential HVAC, plumbing, and electrical contractors — the same core customer base as Power Selling Pros — with both one-on-one coaching and group training programs.
• Service Roundtable: Service Roundtable runs business coaching, training events, and peer groups for home service contractors, targeting many of the same HVAC and plumbing owners that PSP serves. Both monetize recurring coaching relationships with residential service businesses.
• Insights for Service: Insights for Service provides customer-service and call-handling coaching specifically for HVAC, plumbing, and electrical contractors — directly mirroring PSP's CSR coaching offering for the same vertical buyer.
• Sandler Training: Sandler Training is a global sales and customer-service training franchise built on a proprietary methodology plus ongoing one-on-one coaching — highly comparable to PSP's Pattern for Excellence framework plus twice-monthly coaching model, just applied across a broader set of industries.

Broad incumbents

• EGIA (Contractor University / ClearPath Partners): EGIA is a broad industry-education provider for HVAC and home service contractors offering training programs, workshops, and supplier-partner programs — overlapping with PSP's training mission but operating at a larger, more diversified industry-services scale.
• Dale Carnegie Training: Dale Carnegie Training is a long-established provider of customer service, sales, and leadership training with a global franchise network — a broader incumbent that competes for the same corporate training budget as PSP but without a vertical-specialized home-services focus.
• ServiceTitan: ServiceTitan is the dominant field service management platform for HVAC and plumbing contractors and already serves as PSP's call-recording integration partner; its broader training, marketplace, and learning features give it the option to internalize coaching adjacent to PSP's offering.
• FranklinCovey: FranklinCovey is an established professional development and sales/customer-service training provider with a methodology-plus-coaching delivery model similar in shape to PSP, though aimed at a much broader enterprise and executive audience rather than trades contractors.

Emerging players

• Rilla: Rilla offers AI-driven conversation analytics and virtual ride-along coaching for home service businesses — directly attacking the same CSR / technician coaching workflow that PSP performs manually, but with a software-first delivery model and lower marginal cost.

Others

• Scorpion: Scorpion is a marketing and technology provider for home service contractors, adjacent rather than directly competitive to PSP, but operating in the same contractor buyer ecosystem and frequently co-marketed alongside training partners like Power Selling Pros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/powersellingpros
• LinkedInlinkedin.com/company/power-selling-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Selling Pros