Schiff
Schiff is a US nutritional supplement manufacturer owned by Reckitt, marketing five branded lines — Airborne, Neuriva, MegaRed, Move Free, and Digestive Advantage — through DTC e-commerce and mass retail channels, serving US and Chinese consumers seeking brain, joint, immune, omega-3, and probiotic health support.
- Company typePrivate
- Founded1945
- HeadquartersParsippany, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schiff does
Schiff is a US-based nutritional supplement manufacturer operating as RB Health (US) LLC, a wholly-owned subsidiary of UK-listed Reckitt Benckiser Group plc since its 2019 acquisition. The company markets five branded supplement lines — Airborne (immune support with vitamins, zinc, and antioxidants), Neuriva (brain health anchored on NeuroFactor coffee cherry extract and phosphatidylserine), MegaRed (omega-3 fish and krill oil for heart, brain, eye, and joint health), Move Free (joint health built around glucosamine, chondroitin, UC-II Ultra collagen, TamaFlex, and FruiteX-B), and Digestive Advantage (probiotics featuring the patented BC30 / GanedenBC30 strain). Each brand is differentiated by proprietary or clinically-tested ingredients; Neuriva alone is supported by 15+ clinical studies, and MegaRed holds the #1 doctor-recommended krill oil position.
The portfolio is sold through a dual channel model: direct-to-consumer e-commerce via schiffvitamins.com paired with the Schiff Rewards loyalty program, and parallel distribution through major US pharmacies, mass retailers, and health food stores. The company operates from Parsippany, New Jersey (headquarters) with an additional office in Salt Lake City, Utah, and serves the United States and China. Revenue is generated through one-time product sales (no subscription model is advertised), with 251–500 employees supporting brand marketing, clinical substantiation, formulation, and distribution. As a private subsidiary inside Reckitt's consumer health division, Schiff's revenue is not separately disclosed in the source material, and there is no independent funding history or board-level information available.
Schiff firmographics
Firmographics- Name
- Schiff
- Legal name
- RB Health (US) LLC
- Website
- https://schiffvitamins.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Schiff is a US nutritional supplement manufacturer owned by Reckitt, marketing five branded lines — Airborne, Neuriva, MegaRed, Move Free, and Digestive Advantage — through DTC e-commerce and mass retail channels, serving US and Chinese consumers seeking brain, joint, immune, omega-3, and probiotic health support.
- Ownership category
- akta.pro rank
Where Schiff is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schiff business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Supplements Sales: Schiff generates revenue through the sale of its branded vitamin and supplement products across five core categories: brain health, joint health, immune support, omega-3s, and probiotics. Products are sold in multiple forms including capsules, gummies, effervescent tablets, and chewables.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Schiff product offering
Product offeringCore offering
Schiff manufactures and sells branded vitamin and dietary supplements across five core wellness categories — brain health, joint health, immune support, omega-3 fatty acids, and probiotics — through its portfolio of consumer brands including Airborne, Neuriva, Move Free, MegaRed, and Digestive Advantage. Products are sold in capsules, gummies, effervescent tablets, and chewable formats via the company's DTC e-commerce platform and major retail channels.
Product overview
Schiff is a consumer health company owned by Reckitt, offering a portfolio of vitamin and supplement brands targeting different health categories. The product portfolio includes five main sub-brands: Airborne (immune support with vitamin C, zinc, and antioxidants in gummy, effervescent, and chewable forms), Neuriva (brain health supplements featuring Neurofactor from coffee cherry extract and phosphatidylserine, available in Original, Plus, Ultra, and Memory 3D formulations for capsules and gummies), MegaRed (omega-3 fish and krill oil supplements for heart, brain, eye, and joint health), Move Free (joint health supplements with glucosamine, chondroitin, collagen, and TamaFlex in Advanced, Ultra, and TamaFlex formulations), and Digestive Advantage (probiotics featuring the patented BC30 strain for digestive and immune health). The company operates through schiffvitamins.com as its primary consumer-facing e-commerce platform, with products also available through major retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- Airborne: Immune support supplement brand featuring gummies, effervescent tablets, chewables, and products for kids.
- Neuriva
- MegaRed
- Move Free
- Digestive Advantage
Products and services
- Airborne Immune support supplement brand offering products in gummy, effervescent, and chewable tablet forms, containing vitamin C, zinc, and antioxidants for consumers seeking daily immune wellness.
- Neuriva Brain health supplement brand featuring coffee cherry extract (NeuroFactor) and phosphatidylserine, available in capsules, gummies, and sleep formulations, supporting memory, focus, learning, concentration, accuracy, reasoning, and mental alertness for adult consumers.
- Neuriva Brain Memory 3D Newest brain health supplement under the Neuriva brand featuring Cognicell and NeuroFactor ingredients, supporting three dimensions of memory: short-term, long-term, and working memory.
- MegaRed Omega-3 fish and krill oil supplement brand offering products for heart, brain, eye, and joint health, including Advanced, Krill, and Algae Oil formulas, recognized as the #1 doctor-recommended krill oil brand.
- MegaRed Advanced 4in1 Concentrated Omega-3 Fish & Krill Oil Concentrated omega-3 supplement combining fish oil and krill oil in one softgel, supporting heart, brain, eye, and joint health.
- Move Free Joint health supplement brand featuring glucosamine, chondroitin, collagen, and TamaFlex for mobility, flexibility, and joint comfort support, targeted at consumers experiencing joint stiffness or seeking proactive joint care.
- Move Free Advanced Joint health supplement line targeting five vital signs of joint health: mobility, comfort, strength, flexibility, and bone health, available with MSM, glucosamine, and chondroitin formulations.
- Move Free Advanced TamaFlex Advanced joint health supplement featuring the proprietary TamaFlex blend (turmeric and tamarind), glucosamine, and vitamin D3, with noticeable joint support starting in 5 days.
- Move Free Ultra Premium joint health supplement with UC-II Ultra (undenatured type II collagen) and FruiteX-B for targeted joint and cartilage support.
- Digestive Advantage Probiotic supplement brand featuring the BC30 probiotic strain that survives stomach acidity better than yogurt probiotics, supporting gut microbiome balance and digestive health for adult and kids consumers.
- Schiff Glucosamine Tablets Standalone glucosamine supplement with hyaluronic acid for joint health support, sold under the core Schiff master brand.
Quantifiable outcome
- Joint comfort improvement in as little as 5 days with TamaFlex-containing products
- +2 more outcomes
Companies that use Schiff
Customer profileSegments5 records
Ideal customer profiles5 records
Schiff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schiff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reckitt (RB Health)coreSchiff is owned by RB Health (US) LLC, a subsidiary of Reckitt. The company operates under Reckitt's consumer health portfolio, leveraging the parent company's global scale and resources. Footer references Reckitt's Modern Slavery Act Statement and corporate policies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Schiff competitors and assessment
Company assessmentEmerging players
- OLLY (Unilever): OLLY, owned by Unilever, is a leading gummy supplement brand across sleep, immunity, and beauty categories, overlapping with Schiff's gummy formats for Airborne, Neuriva, and Digestive Advantage.
- Thorne: Thorne is a premium DTC supplement brand focused on practitioner-grade vitamins, omega-3s, and cognitive/joint health — competing in adjacent premium positioning versus Schiff's Move Free, Neuriva, and MegaRed lines.
- Standard Process / Integrative Therapeutics: These mid-sized supplement companies compete in the joint, immune, and digestive health categories with a practitioner and specialty retail focus, partially overlapping Schiff's Move Free and Digestive Advantage positioning.
Broad incumbents
- Haleon: Haleon (GSK Consumer Healthcare spin-off) owns Centrum, Emergen-C, and other major supplement brands. It competes with Schiff across immune, brain, and general vitamin categories and operates at similar conglomerate-backed scale post-Reckitt's positioning of Schiff.
- Kenvue: Kenvue is the consumer health spinoff of Johnson & Johnson and houses major supplement and OTC brands (e.g., Centrum, Caltrate). It is directly comparable to Schiff as a peer in joint health and is co-mentioned with Move Free as a major U.S. joint health brand in the same $2.25B 2024 category.
- Church & Dwight: Church & Dwight owns Batiste, Vitafusion and several health/personal-care brands and competes in gummy-format vitamins and supplements, partially overlapping Schiff's Airborne and Neuriva gummy SKUs.
Direct peers
- NOW Foods: NOW Foods is a large independent supplement manufacturer with broad SKU coverage across joint, brain, omega-3, and probiotics categories, competing with Schiff in health food, mass, and DTC channels.
- Pharmavite (Nature Made): Pharmavite, maker of Nature Made and Nature's Bounty Co. brands, is one of the largest U.S. vitamin/supplement manufacturers with overlapping brain, joint, immune and omega-3 SKUs sold through the same drug and mass channels as Schiff.
- Nature's Bounty (Bountiful Co.): Nature's Bounty is a major U.S. supplement manufacturer offering a deep portfolio across joint, brain, immune, omega-3, and probiotic categories — directly comparable in product breadth, channel strategy, and category overlap with Schiff.
Others
- Reckitt Benckiser (parent): Reckitt is Schiff's ultimate parent and a peer only at the corporate-portfolio level — relevant for understanding strategic positioning, capital allocation, and potential divestiture scenarios, but not a product-level competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Schiff social profiles
Digital presenceSchiff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schiff leadership team
Management profileNumber of profiles
Schiff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schiff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schiff
What does Schiff do?
Schiff manufactures and sells branded vitamin and dietary supplements across five core wellness categories — brain health, joint health, immune support, omega-3 fatty acids, and probiotics — through its portfolio of consumer brands including Airborne, Neuriva, Move Free, MegaRed, and Digestive Advantage. Products are sold in capsules, gummies, effervescent tablets, and chewable formats via the company's DTC e-commerce platform and major retail channels.
Is Schiff a public or private company?
Schiff is a private company. It is classified as corporate owned and is currently operating.
When was Schiff founded?
Schiff was founded in 1945. It employs 251 to 500 people.
Where is Schiff based?
Schiff is headquartered in Parsippany, United States, in the North America region.
How does Schiff make money?
One revenue line is on record: consumer Supplements Sales.
Who are Schiff's main competitors?
Emerging players on record are OLLY (Unilever), Thorne and Standard Process / Integrative Therapeutics. Broad incumbents are Haleon, Kenvue and Church & Dwight. Direct peers are NOW Foods, Pharmavite (Nature Made) and Nature's Bounty (Bountiful Co.). Reckitt Benckiser (parent) is listed as an others.
Does Schiff have an API?
No public API is recorded for Schiff.