B Media Group

What B Media Group does

bMedia Group is a Puerto Rico-based out-of-home (OOH) media company that operates the largest billboard network on the island, with 500+ high-impact locations reaching an estimated 90% of the population. Founded in 2009 and headquartered in San Juan, the company sells advertising space across three core billboard formats — Spectaculars (premium landmark digital screens), Digital Billboards (dynamic, rotating-content displays), and Static Billboards (24/7 fixed displays) — and has expanded into specialty outdoor inventory including Med Media (medical offices), Zoom Media (restrooms), and Fuel Ads (gas stations).

The company's operations are anchored by bSuite, a proprietary technology platform that lets clients browse the full inventory, filter by format, region, price, and availability, generate self-service quotes, manage proposals, and track orders online. Underlying the platform is a proprietary car-tracking and traffic-analytics infrastructure that captures real-time vehicle speed, count, and zone data at billboard sites, producing Daily Effective Circulation and CPM metrics that are uncommon in traditional OOH. bMedia also operates a programmatic DOOH capability for automated buying and a bGig sales-partner program that recruits and onboards independent commission-based resellers (validated via government ID, W-9, and background check).

bMedia generates revenue by renting billboard advertising space to local Puerto Rican SMBs, national brands, and enterprise advertisers on a campaign-length basis, with pricing varying by location, format, exclusivity, and duration. The company sells through three channels: a direct-to-consumer self-serve model on bSuite, the bGig partner network, and a direct enterprise sales team. Since 2014 it has been backed by Seaport Capital, with Crestline Investors joining as lead investor in a December 2022 growth equity round; in July 2025 bMedia acquired certain assets of Target Point, further consolidating its position as Puerto Rico's dominant billboard media channel.

Name

B Media Group

Legal name

bMedia Group

Website

https://bmediagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

B Media Group operates Puerto Rico's largest billboard advertising network with 500+ locations across the island. Founded in 2009 and PE-backed by Crestline Investors and Seaport Capital, it serves local businesses and national advertisers through static, digital, and spectacular billboards managed via its proprietary bSuite platform.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Outdoor advertising
• Billboard media
• Digital billboards
• Static billboards
• Programmatic DOOH

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Billboard Advertising Space Rental: bMedia Group generates revenue primarily by renting billboard advertising space to businesses. Advertisers purchase placements on static or digital billboards across Puerto Rico, with pricing varying by location, format, campaign length, and reach objectives.
2. Digital Billboard Advertising: Revenue from digital billboard network where advertisers can run dynamic content, multiple campaigns, and change ads without additional costs. Digital formats command premium pricing and offer scheduling flexibility.
3. Specialty Outdoor Advertising Formats: Revenue from non-traditional outdoor advertising formats including Med Media (medical office locations), Zoom Media (restroom advertisements), and Fuel Ads (gas station advertising).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

B Media Group operates Puerto Rico's largest out-of-home advertising network, renting billboard advertising space across 500+ high-impact island locations in spectacular, digital, and static formats. The company supports these offerings with specialty formats (Med Media, Zoom Media, Fuel Ads) and a proprietary technology platform (bSuite) that enables self-serve campaign browsing, planning, quoting, and order management.

Product overview

bMedia Group operates as an out-of-home (OOH) media company offering billboard advertising services throughout Puerto Rico. The company's core offering is its billboard network spanning 500+ high-impact locations across the island, available in three primary formats: Spectaculars (landmark locations with the largest screens in the Caribbean), Digital Billboards (enabling dynamic, rotating content), and Static Billboards (24/7 fixed display advertising). These are complemented by specialized advertising products including Med Media (medical office placements), Zoom Media (restroom advertisements), and Fuel Ads (gas station placements). All advertising services are supported by bSuite, the company's proprietary technology platform that provides customers and sales partners with tools to search billboard inventory, plan campaigns, manage orders, generate proposals, and create self-service quotes. The bGig program extends the company's reach through an independent sales partner network.

Differentiator

Problem solved

Functional benefit

Brands

• bSuite: Proprietary customer platform enabling billboard browsing, campaign planning, proposals, self-quotes, and order management for clients and sales partners.
• bGig

Products and services

• bSuite Platform

Quantifiable outcome

• Billboard advertising generates nearly six dollars for every dollar spent (approximately 6:1 ROI)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Target PointcoreStrategic or Co-development Partner · 18 July 2025bMedia Group acquired certain assets from Target Point, uniting two established players in Puerto Rico's outdoor billboard advertising market. The deal brought Target Point's signature vertical bulletin format into bMedia's broader network. Target Point's clients gained access to bMedia's expanded network and the proprietary bSuite technology platform.
• Asociación Hecho en Puerto Rico (AHPR)minorStrategic or Co-development Partner · 1 September 2021Asociación Hecho en Puerto Rico (AHPR) formed an alliance with bMedia Group to support and promote Puerto Rican entrepreneurs and local businesses, generating economic growth on the island through the use of billboard advertising.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lamar Advertising Company: One of the largest outdoor advertising companies in the US, operating a billboard network of similar structure to bMedia's. Both own/operate static and digital billboards, sell space to local and national advertisers, and have invested heavily in digital conversions and programmatic capabilities.
• Outfront Media: US publicly-listed OOH media company with a portfolio of billboards, transit, and place-based advertising. Closely comparable business model of owning OOH inventory, selling advertising space, and investing in digital/programmatic OOH infrastructure.
• Clear Channel Outdoor Holdings: Global outdoor advertising company operating billboards and other OOH formats across the Americas, Europe, and Asia. Operates the same billboard advertising inventory model as bMedia, with both static and digital displays and a programmatic platform (Clear Channel Outdoor Americas).

Broad incumbents

• JCDecaux: World's largest outdoor advertising company with a much broader portfolio including street furniture, transit advertising, and billboards globally. Operates in the same OOH category as bMedia but at significantly larger scale and with a more diversified format mix.
• Ströer SE & Co. KGaA: Leading German outdoor and digital out-of-home advertising company. Comparable in operating billboard and digital OOH inventory and selling space to advertisers across multiple formats, but operates primarily in Germany/Europe rather than the Caribbean.

Emerging players

• Vistar Media: Programmatic technology provider for digital out-of-home advertising, enabling automated media buying across OOH networks. Highly relevant as bMedia's programmatic DOOH strategy depends on similar demand-side infrastructure to monetize its digital billboard network.
• Hivestack: Programmatic DOOH ad exchange and supply-side platform connecting advertisers with digital out-of-home inventory globally. Comparable as enabling technology in the same programmatic OOH ecosystem bMedia is positioned to participate in.
• Place Exchange: Supply-side platform specifically built for programmatic out-of-home advertising. Relevant peer for bMedia's programmatic DOOH ambitions and integration with automated media-buying ecosystems.

Regional players

• Latam Outdoor: Outdoor advertising operator active across Latin America with billboard and street furniture formats. Regionally comparable to bMedia's Puerto Rico-focused OOH operations but does not directly compete in the Puerto Rico market.
• AllOver Media: US-based out-of-home advertising company specializing in place-based formats (gas stations, convenience stores, etc.). Comparable to bMedia's specialty formats (Med Media, Zoom Media, Fuel Ads) with similar non-traditional venue focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bmediagroup.pr
• Instagraminstagram.com/bmediagroup.pr
• LinkedInlinkedin.com/company/bmedia-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Media Group