Allover Media
Allover Media is a Minneapolis-based private out-of-home advertising company and self-described largest multi-platform OOH operator in the U.S., selling billboard, digital display, and tech-enabled truck media inventory to enterprise brand advertisers across the United States.
- Company typePrivate
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Allover Media does
Allover Media is a Minneapolis-based private out-of-home (OOH) advertising company operating across the United States since 2002. It self-describes as the largest multi-platform OOH media company in the U.S., offering advertising inventory across static billboards, digital displays, and mobile truck media. The company's core technology platform integrates physical advertising inventory with delivery and measurement systems, most notably through the June 2023 acquisition of Boxi, the nation's largest tech-infused truck media company, which added mobile OOH inventory and technology-enabled advertising capabilities to the portfolio.
Allover Media has executed a sustained roll-up strategy since 2015, acquiring Prime Point Media, Ripple Resort Media, Astra Pacific Outdoor, and Boxi to broaden its multi-format footprint and enter adjacent verticals such as resort advertising. The company sells its advertising inventory through direct enterprise sales channels, targeting brand advertisers — for example, it ran a measured OOH campaign for Xumo in the Atlanta DMA from April through May. Leadership includes a President (Matt Jay), a Vice President of Business Development, and functional directors across creative, transit relations, and production.
The business model centers on monetizing physical advertising inventory through enterprise sales contracts; pricing details are not publicly disclosed. Operations are U.S.-domestic only, with no disclosed international footprint, no external funding rounds, and no publicly identified PE/VC or strategic investors. With 51–100 employees, the company operates as a mid-sized private operator leveraging internal cash flow to fund continued acquisitions.
Allover Media firmographics
Firmographics- Name
- Allover Media
- Website
- https://allovermedia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Allover Media is a Minneapolis-based private out-of-home advertising company and self-described largest multi-platform OOH operator in the U.S., selling billboard, digital display, and tech-enabled truck media inventory to enterprise brand advertisers across the United States.
- Ownership category
- akta.pro rank
Allover Media industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)
- akta.pro secondary industries
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Allover Media is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Allover Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Distribution channels1 record
Allover Media product offering
Product offeringCore offering
Allover Media is a multi-platform out-of-home (OOH) advertising media company that sells advertising space and campaigns across truck media, static billboards, and digital displays. The company owns and operates the Boxi tech-infused truck media advertising network, along with regional OOH brands including Ripple Resort Media, Prime Point Media, and Astra Pacific Outdoor, delivering full-service OOH media planning, placement, and campaign management to enterprise advertisers.
Product overview
AllOver Media operates as a unified multi-platform out-of-home media company, combining its core OOH advertising capabilities with the acquired Boxi truck media brand. The company offers advertising solutions across static and digital out-of-home formats, with Boxi serving as a technology-enhanced mobile advertising component that delivers targeted messaging through a fleet of equipped trucks.
Differentiator
Problem solved
Functional benefit
Products and services
- AllOver Media OOH Advertising Multi-platform out-of-home advertising solutions spanning truck media, static billboards, and digital displays, offered to enterprise brands and agencies for nationwide brand awareness campaigns.
- Boxi Truck Media Tech-infused truck-side advertising network delivering high-visibility, mobile out-of-home ad placements on fleets of advertising trucks. Targeted at brand advertisers seeking mass-market reach via moving displays.
- Ripple Resort Media Regional OOH advertising media brand operating within resort and tourism geographies, providing static and digital out-of-home placements to advertisers targeting leisure and travel audiences.
- Prime Point Media Regional OOH advertising brand operating static billboards and digital displays in its coverage markets, offered to advertisers needing localized out-of-home placements.
- Astra Pacific Outdoor Regional OOH outdoor advertising brand within the Allover Media portfolio, providing static billboard inventory to enterprise and local advertisers across its markets.
Companies that use Allover Media
Customer profileNamed customers1 record
Ideal customer profiles1 record
Allover Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Allover Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoxicoreAllover Media acquired Boxi, the nation's largest tech-infused truck media company, in June 2023. The acquisition enhances Allover Media's truck advertising capabilities with advanced technology and expanded inventory, leveraging high road traffic volume to expand market reach.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Allover Media competitors and assessment
Company assessmentDirect peers
- Outfront Media: One of the largest U.S. out-of-home media companies, operating billboards, transit, and mobile advertising. Directly comparable to Allover Media as a multi-format OOH operator targeting enterprise brand advertisers across the U.S.
- Lamar Advertising Company: Major publicly-traded U.S. OOH media company with the largest portfolio of billboards and interstate highway displays. Comparable as a scaled, multi-format outdoor advertising operator serving national brand budgets.
- Clear Channel Outdoor Holdings: Global OOH advertising company operating billboards, transit, street furniture, and airports. Directly comparable across product mix (static, digital, transit) and advertiser base, with overlap on truck and roadside formats.
- Vector Media: U.S. OOH media company specializing in transit advertising, vehicle wraps, and place-based media. Closely comparable to Allover Media's truck and mobile advertising capabilities, particularly the Boxi business.
- Intersection Media: Tech-forward OOH company operating digital displays in transit hubs (subways, airports, bus shelters) across major U.S. cities. Comparable as a multi-format, technology-enabled OOH operator targeting urban audiences.
Emerging players
- Wrapify: Vehicle wrap advertising platform connecting brands with gig-economy drivers for mobile ad campaigns. Comparable to Allover Media's Boxi truck media business as a tech-enabled, performance-measured mobile OOH provider.
- Carvertise: U.S. car-wrap advertising company placing brands on privately-owned vehicles. Comparable to Allover Media's mobile/truck media offerings, though focused on passenger vehicles rather than commercial fleet trucks.
- Place Exchange: Programmatic OOH supply-side platform aggregating inventory from outdoor media operators. Comparable as an enabling technology layer in OOH media buying, intersecting with Allover Media's tech-infused inventory strategy.
Broad incumbents
- JCDecaux: World's largest outdoor advertising company operating street furniture, billboards, transit, and airport media globally. Comparable as a broad incumbent across nearly all OOH formats Allover Media operates, though at vastly greater scale and geographic reach.
Regional players
- Adams Outdoor Advertising: Regional OOH operator with billboard and transit advertising across the Mid-Atlantic, Southeast, and Midwest U.S. Comparable to Allover Media's regional billboard and multi-format outdoor operations, though concentrated in specific DMAs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Allover Media social profiles
Digital presenceAllover Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allover Media leadership team
Management profileNumber of profiles
Profiles5 records
Allover Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Allover Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allover Media M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allover Media
What does Allover Media do?
Allover Media is a multi-platform out-of-home (OOH) advertising media company that sells advertising space and campaigns across truck media, static billboards, and digital displays. The company owns and operates the Boxi tech-infused truck media advertising network, along with regional OOH brands including Ripple Resort Media, Prime Point Media, and Astra Pacific Outdoor, delivering full-service OOH media planning, placement, and campaign management to enterprise advertisers.
Is Allover Media a public or private company?
Allover Media is a private company. It is classified as unknown and is currently operating.
When was Allover Media founded?
Allover Media was founded in 2002. It employs 51 to 100 people.
Where is Allover Media based?
Allover Media is headquartered in Minneapolis, United States, in the North America region.
Who are Allover Media's main competitors?
Direct peers on record are Outfront Media, Lamar Advertising Company, Clear Channel Outdoor Holdings, Vector Media and Intersection Media. Emerging players are Wrapify, Carvertise and Place Exchange. JCDecaux is listed as a broad incumbent. Adams Outdoor Advertising is listed as a regional player.
Does Allover Media have an API?
No public API is recorded for Allover Media.
What industry is Allover Media in?
Allover Media's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAG, Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 541850 and its SIC code is 7311.