What Conversion Interactive Agency does

Conversion Interactive Agency is a privately held, Brentwood, Tennessee–based marketing and technology company that has specialized in truck driver recruiting and retention for more than 30 years. It serves U.S. trucking carriers and fleets of all sizes — from sub-50-truck operators to enterprise fleets of 500+ — addressing structural pain points including near-90% industry turnover, a chronic 100,000+ driver shortage, and $8,000–$15,000 per-driver replacement costs. The company positions itself as a technology-first recruiting agency, having built an AI-powered, vertically integrated platform stack centered on Lead Assist (conversational AI recruiting automation) and its Agentic AI voice-agent extension that autonomously pre-qualifies drivers and routes them to recruiters. Supporting products include ConversioNEXT (end-to-end recruiting workflow), LeadLink (funnel analytics), Call Works (NLP call scoring and coaching), GPTO (GPT/AI-search optimization), Fleet Intel (driver pay benchmarking and industry data community), Brand Marketing (MBR), Ten4 (specialized recruiting), Referral Right Now (driver referral platform), and ConversionU (recruiter training, e-learning, and the 23rd Annual Recruitment & Retention Conference). The company reports measurable customer outcomes — 6X more full applications, 27% lower cost-per-hire, 70% qualified-driver connect rates, and 26% YoY hire increases for AI-using fleets — across named logos such as JBS Carriers, Tyson Foods, Roehl Transport, Big G Express, IMC Logistics, Marten, Maverick Transportation, Red Classic, and Ascend.

Revenue is generated through quote-based, subscription-style annual contracts priced by fleet size (tiers ranging from Less than 50 to 501+ trucks), with bundled technology and services across Lead Assist, AI solutions, data products, and marketing offerings. Go-to-market combines enterprise field sales to large carriers, inside sales handling inbound demo requests from the website, and a strategic referral network anchored by Indeed Agency Alliance status, partnerships with People. Data. Analytics. (PDA) for co-published industry data, and acquired digital marketing agency SR Consulting (majority stake acquired June 2024). The company is led by CEO Kelley Walkup and President Brian Johnston, with 101–250 employees, no external funding rounds disclosed, and recognition as a Top Workplace in Middle Tennessee for nine consecutive years alongside Women In Trucking and Google Premier Partner honors.

Name

Conversion Interactive Agency

Legal name

Conversion Interactive Agency

Website

https://conversionia.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Conversion Interactive Agency is a privately held, AI-powered marketing and technology company that sells truck driver recruiting and retention software and services — including Lead Assist, Agentic AI voice agents, GPTO, and Fleet Intel data — to U.S. trucking carriers and fleets of all sizes.

Ownership category

akta.pro rank

Product category

Trucking Recruiting Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Driver recruiting solutions
• Trucking fleet marketing
• AI recruiting software
• Driver retention services
• Transportation recruiting agency

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. AI-Powered Recruiting & Retention Solutions: Conversion Interactive Agency generates revenue by providing AI-powered recruiting and retention solutions to trucking fleets. The company offers a suite of technology products (Lead Assist, GPTO, Call Works, LeadLink, Fleet Intel) and marketing services (Brand Marketing, Ten4, Referral Right Now) that help fleets hire more truck drivers, reduce costs, and retain talent. Revenue is derived from service fees and technology subscriptions tailored to fleet size and needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Conversion Interactive Agency provides AI-powered truck driver recruiting and retention technology and marketing services to U.S. trucking carriers and fleets. Its core products include Lead Assist (an AI recruiting automation platform with Agentic voice AI), ConversioNEXT (end-to-end recruiting platform), Call Works (AI call analytics), LeadLink (recruiting data command center), Fleet Intel (driver pay intelligence), and GPTO (GPT/AI search optimization). The company also delivers recruitment marketing services, brand marketing, driver referral programs, recruiter training, and an annual industry conference.

Product overview

Conversion Interactive Agency offers a platform-plus-modules architecture built around its core AI-powered recruiting platform Lead Assist, which integrates with related products including Agentic AI voice agents, ConversioNEXT (end-to-end recruiting platform), LeadLink (data command center), Call Works (call analytics), and AI Solutions/GPTO (search optimization). Supporting services include Brand Marketing (MBR), referral platform Referral Right Now, specialized recruiting brand Ten4, and education programs under ConversionU (Conversion Academy, E-Learning Academy, and the annual Recruitment & Retention Conference). The Fleet Intel sub-brand provides driver pay data intelligence. The portfolio works as an integrated ecosystem centered on reducing cost-per-hire and improving driver recruiting and retention outcomes for trucking fleets.

Differentiator

Problem solved

Functional benefit

Brands

• Lead Assist: AI-powered recruiting automation platform that helps recruiters connect, convert, and nurture driver leads, including Lead Assist Agentic feature for real-time voice calling and qualification
• GPTO
• ConversioNEXT
• LeadLink
• Fleet Intel
• Call Works
• Ten4
• Referral Right Now
• ConversionU
• MBR
• Agentic

Products and services

• Lead Assist (with Agentic AI) AI-powered recruiting automation platform that engages truck driver leads instantly via chat and voice AI, nurtures them through full application completion, and connects qualified candidates to recruiters. Includes Agentic AI for autonomous voice calling, Virtual Recruiter live chat, AI scheduling assistant, text-to-apply, and email follow-ups, integrated through the Lead Assist Dashboard with ATS connectivity. Built for trucking carriers and fleets.
• ConversioNEXT End-to-end recruiting platform providing a comprehensive recruiting workflow from lead generation through hire, integrating multiple Conversion tools and data sources for trucking fleets.
• LeadLink Data command center providing full visibility into the recruiting funnel, tracking the complete driver journey from click to hire to optimize recruiting spend and identify efficiency gains for trucking carriers.
• Call Works AI-powered call analysis platform that scores recruiter calls, provides automatic transcription, flags conversion opportunities, exposes performance gaps, and delivers personalized coaching insights for improved hiring outcomes.
• AI Solutions (GPTO) Custom AI business solutions including GPTO (GPT Optimization), a service that optimizes transportation brands for visibility in AI search results on ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot through data structuring, trust calibration, and conversational modeling.
• Fleet Intel Driver pay data insights platform providing real-time benchmarking on truck driver compensation by driver type, trailer type, and geography, and trucking's data community offering market intelligence for recruiting, sales, and operations teams.
• Brand Marketing (MBR) AI-powered brand growth solutions helping transportation companies build employer brand visibility and presence across digital channels.
• Recruitment Marketing Services Tailored recruiting strategies and recruitment marketing solutions for trucking carriers and fleets, including campaign creative, media buying, and lead generation programs.
• Ten4 Specialized recruiting solutions brand focused on targeted driver recruitment services, operated as a separate platform at ten4recruiting.com.
• Referral Right Now Driver referral platform enabling carriers to leverage employee and driver referral programs for hiring qualified truck drivers.
• Conversion Academy Recruiter training programs as part of ConversionU, providing education for transportation industry recruiting and retention professionals.
• E-Learning Academy On-demand driver education platform as part of ConversionU, providing training resources for commercial drivers.
• Recruitment & Retention Conference Annual industry conference (23rd edition held February 2026) bringing together transportation recruiting and retention professionals for education, networking, and industry benchmarking.

Quantifiable outcome

• 26% year-over-year increase in hires for carriers using Lead Assist Agentic vs. 16% decline for non-users (Q1 2026)
• +7 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• SR Consulting (SRC)coreStrategic or Co-development Partner · 20 June 2024Conversion Interactive Agency acquired a majority stake in digital marketing agency SR Consulting (SRC) in June 2024. This acquisition strengthens Conversion's digital marketing capabilities and expands its service offering for trucking fleet clients.
• People. Data. Analytics. (PDA)coreStrategic or Co-development PartnerConversion Interactive Agency partners with People. Data. Analytics. (PDA) to produce quarterly driver recruiting & retention data reports, Fall and Spring truck driver surveys, and carrier surveys. PDA provides employee retention feedback and analytics while Conversion provides recruiting technology and market intelligence. The two companies co-publish industry reports and jointly sponsor the annual R&R Conference.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JobVite: Mid-market talent acquisition suite with ATS, CRM, and AI-powered candidate engagement. Comparable to ConversioNEXT at the recruiting platform layer with overlapping trucking and logistics customers.
• Indeed: Largest job marketplace globally with deep penetration of trucking recruiting and a partnership network (Conversion IA is an Indeed Agency Alliance honoree). Competitor in driver lead generation and employer branding.
• Phenom: Enterprise talent experience platform with AI-driven candidate engagement, CRM, and automation capabilities. Broader incumbent offering overlapping with ConversioNEXT and Lead Assist at the enterprise layer across multiple industries.
• Eightfold AI: AI talent intelligence platform covering recruiting, retention, and workforce planning. Comparable on the AI-driven recruiting analytics and retention side, though oriented to enterprise/global customers rather than trucking specialization.
• iCIMS: Enterprise ATS and talent acquisition platform with growing AI agent capabilities for candidate engagement. Competes indirectly with ConversioNEXT at the platform level and could become a horizontal threat to Lead Assist Agentic.

Emerging players

• Sovren: AI-powered resume parsing and matching engine used by enterprises and staffing firms. Adjacent AI recruiting technology peer that competes for technology budget inside large carrier recruiting teams.
• HireEZ: AI sourcing and outbound recruiting platform with automation of candidate engagement workflows. Comparable to Lead Assist on AI-driven candidate outreach, though focused on sourcing rather than end-to-end recruiting.

Direct peers

• Paradox: Conversational AI recruiting assistant (Olivia) that automates candidate screening, scheduling, and engagement via chat and voice. Closely comparable to Lead Assist Agentic in product behavior, though Paradox serves multiple verticals while Conversion IA is trucking-specialized.
• Recruitics: Recruitment marketing agency and analytics platform that helps employers run paid media, SEO, and content campaigns to attract job seekers. Highly comparable as a marketing-tech-enabled recruiting services firm, with overlapping analytics dashboards (similar to LeadLink).

Others

• Transport Topics (Recruiting/Marketing services): Industry media and events company serving trucking decision-makers. Comparable as a content, conference, and data community player (similar to Fleet Intel and the R&R Conference) targeting the same trucking recruiting buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ACSAdvertising
• Facebookfacebook.com/conversionia
• LinkedInlinkedin.com/company/conversion-interactive-agency
• Instagraminstagram.com/conversioninteractive
• Xx.com/conversionia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Interactive Agency