Cricket South Africa

What Cricket South Africa does

Cricket South Africa (CSA) is the national governing body for cricket in South Africa, founded in 1991 and headquartered in Johannesburg. It operates as a non-profit sports federation, is a full member of the International Cricket Council (ICC), and is affiliated with SASCOC. CSA administers the entire South African cricket ecosystem, from grassroots youth development (KFC Mini Cricket, schools cricket, U19) through domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series) and the SA20 franchise T20 league, to the senior Proteas men's and women's national teams.

CSA's core technology footprint consists of standard digital distribution infrastructure: the official website (cricket.co.za), the CSA mobile app on iOS and Android, the Pavilion media library (pavilion.cricket.co.za), and the CSA Shop e-commerce storefront. Ticketing runs through TicketPro, and broadcast rights are distributed via SuperSport (pay-TV) and SABC (free-to-air). There is no evidence of proprietary AI/ML, API, or SDK infrastructure. The product portfolio includes the Proteas national teams, the SA20 league, the domestic competitions, youth pathways, women's cricket programs, and merchandise.

CSA's revenue model combines four streams: (1) SA20 league economics - franchise fees, broadcast rights, sponsorships, and ticketing, contributing R54 million to CSA's 2024-25 profits and R1.8 billion in direct spend; (2) multi-category commercial sponsorships (Dafabet, Macron, Castle Lager, KFC, Hollywoodbets, Suzuki, Red Bull, FlySafair, Ola, Nestlé BAR-ONE, Thirsti, and others); (3) broadcast licensing to SuperSport and SABC; and (4) event ticketing via TicketPro, with general-access Test match tickets priced R420-R500. CSA is currently preparing to host the ICC Cricket World Cup 2027 via a dedicated Local Organising Committee, which is expected to be a significant incremental revenue and visibility event.

Name

Cricket South Africa

Legal name

Cricket South Africa

Website

https://cricket.co.za

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cricket South Africa is the national governing body for cricket in South Africa, operating as a non-profit federation. It administers the Proteas men's and women's national teams, the SA20 franchise T20 league, domestic competitions, and grassroots-to-elite youth development programs.

Ownership category

akta.pro rank

Product category

Sports Federation and Cricket Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Team Sports Matches (Club & National) (MPAGAMAB), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Cricket governance
• National cricket teams
• Franchise T20 league
• Cricket broadcasting rights
• Cricket sponsorship management

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. SA20 League Revenue: The SA20 franchise T20 league generates significant direct revenue through franchise fees, broadcast rights, sponsorships, and ticket sales. The league contributed R54 million to CSA's 2024-25 profits and R1.4 billion to South Africa's GDP in its inaugural season.
2. Sponsorship and Commercial Partnerships: Multi-category sponsorship arrangements including event partners (Dafabet for Test/ODI), kit suppliers (Macron), beverage partners (Castle Lager, Thirsti), telecommunications, and travel partners generating recurring commercial revenue.
3. Broadcast Rights: Television broadcast agreements with SuperSport (pay-TV) and SABC (free-to-air) for domestic and international cricket coverage.
4. Event Ticketing: Ticket sales through TicketPro platform for international matches, domestic competitions, and the SA20 league.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cricket South Africa is the national governing body for cricket in South Africa, administering the Proteas men's and women's national teams, domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series), the SA20 franchise T20 league, and grassroots development programs such as KFC Mini Cricket. The organization sells broadcast rights, sponsorship packages, match tickets via TicketPro, official merchandise through the CSA Shop, and operates the CSA mobile application for live scores and content.

Product overview

Cricket South Africa (CSA) is the national governing body for cricket in South Africa, operating as an organization rather than a commercial product company. CSA's portfolio includes the Proteas national cricket teams (men and women), domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series), the SA20 franchise T20 league, youth cricket development programs through KFC Mini-Cricket and schools cricket, and women's cricket initiatives. Additional offerings include the CSA mobile app for scores and content, an official merchandise shop, and ticketing services via Ticketpro. The organization also manages international tour scheduling, player contracts (central contracts), and various community engagement initiatives including Pink Day and Black Day awareness campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• The Proteas: National cricket team brand for South Africa's men's and women's teams

Products and services

• The Proteas The South African national cricket teams (men and women) representing South Africa in international cricket including Tests, ODIs, and T20Is, marketed under the Proteas brand.
• Domestic Cricket Leagues CSA-run domestic competitions including 1Day Cup, 4Day Series, T20 KnockOut, and Hollywoodbets Pro Series for provincial teams.
• SA20 South Africa's professional franchise T20 cricket league featuring six teams owned by IPL franchise operators, contributing R1.8 billion in direct spend and R5.3 billion to South African GDP in its inaugural season.
• Youth Cricket Programs CSA youth cricket pathway including U19 teams, KFC Mini-Cricket, schools cricket, and youth international tours for talent development.
• Women & Girls Cricket Proteas Women team and development programs for women's and girls' cricket in South Africa, with the senior side reaching three consecutive ICC finals.
• CSA Shop (Merchandise) Official CSA merchandise store offering Proteas jerseys, fan gear, and lifestyle apparel.
• CSA Mobile App Official Cricket South Africa mobile application for news, live scores, match updates, and streaming content, available on iOS and Android.

Quantifiable outcome

• SA20 contributes R5.3 billion to GDP and supports 8,199+ jobs
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered core, major and minor.

• DafabetcoreGTM or Marketing Partner · 19 June 2026Dafabet serves as the event partner for the Proteas Men's home summer of Test and One-Day International cricket, sponsoring eight Dafabet Test matches and three-match ODI series against Australia, Bangladesh, and England. This builds on their existing associate partner relationship with Proteas Men and Women since 2024.
• MacroncoreGTM or Marketing PartnerMacron is the official kit and apparel partner for Cricket South Africa, providing team wear and merchandise for national teams.
• Castle LagercoreGTM or Marketing PartnerCastle Lager is a major sponsor of South African cricket, associated with the Proteas brand and domestic competitions.
• KFCcoreGTM or Marketing PartnerKFC sponsors the Mini-Cricket program (KFC Mini Cricket), the grassroots youth cricket development initiative, along with other cricket initiatives.
• HollywoodbetscoreGTM or Marketing PartnerHollywoodbets is a team partner and sponsor of Western Province cricket team, providing visibility across domestic competitions.
• SuperSportcoreChannel Partner/ Reseller/ DistributorSuperSport is the pay-TV broadcast partner for South African cricket, covering Proteas internationals, SA20, and domestic competitions live.
• SABCmajorChannel Partner/ Reseller/ DistributorSABC is the free-to-air broadcast partner for South African cricket, extending reach of cricket content to national audience.
• Sunrisers Eastern CapecoreGTM or Marketing PartnerSA20 franchise owned by Indian IPL interests (Sunrisers Hyderabad group), demonstrating Indian investment in South African franchise cricket.
• MI Cape TowncoreGTM or Marketing PartnerSA20 franchise owned by Mumbai Indians IPL franchise, representing Indian capital investment in South African T20 cricket.
• Ola South AfricamajorGTM or Marketing PartnerOla South Africa renewed as Official Ice Cream Supplier for a further three years, providing Magnum, Cornetto, Paddle Pop, and Twister products at match venues.
• SiS (Science in Sport)minorGTM or Marketing PartnerScience in Sport is a sports nutrition partner for Cricket South Africa, providing nutritional products for players.
• SuzukiminorGTM or Marketing PartnerSuzuki is an automotive sponsor of South African cricket.
• FlySafairminorGTM or Marketing PartnerFlySafair is the official airline partner for South African cricket.
• Nestlé BAR-ONEminorGTM or Marketing PartnerNestlé BAR-ONE is the official snack partner for Cricket South Africa.
• Radar TyresminorGTM or Marketing PartnerRadar Tyres is the team partner for Proteas and Junior Proteas national sides.
• ShreyminorGTM or Marketing PartnerShrey is the official helmet and luggage partner for Cricket South Africa.
• Virgin ActiveminorGTM or Marketing PartnerVirgin Active is a fitness partner for Cricket South Africa.
• Protea Hotels by MarriottminorGTM or Marketing PartnerProtea Hotels by Marriott is the official hotel partner for Cricket South Africa.
• Springbok AtlasminorGTM or Marketing PartnerSpringbok Atlas is a sponsor and brand partner for South African cricket.
• ISDINminorGTM or Marketing PartnerISDIN is a skincare partner for Cricket South Africa.
• ThirstiminorGTM or Marketing PartnerThirsti is a beverage partner for South African cricket.
• Red BullminorGTM or Marketing PartnerRed Bull is an energy drink sponsor for Cricket South Africa.
• TicketProcoreChannel Partner/ Reseller/ DistributorTicketPro is the official ticketing partner for Cricket South Africa, handling ticket sales for all international matches and events.
• New Zealand CricketmajorStrategic or Co-development PartnerJoint introduction of the Tangiwai Shield in 2024 for men's Test series between South Africa and New Zealand, honoring Bob Blair's legacy from the 1953 Tangiwai rail disaster.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cricket West Indies: Governing body for cricket in the Caribbean, operating the Caribbean Premier League (CPL). Comparable as a multi-territory cricket NGB with a flagship T20 league sold on international broadcast rights.
• Cricket Australia: National governing body for cricket in Australia, operating the Australian men's and women's teams, the Big Bash League, and a domestic cricket pyramid structurally analogous to CSA. Both monetize broadcast rights, sponsorships, and a flagship T20 franchise league.
• England and Wales Cricket Board (ECB): Governing body for cricket in England and Wales, operating The Hundred and county competitions. Directly comparable as a cricket NGB with a flagship T20/franchise product, broadcast-led revenue model, and central contracts system.
• Board of Control for Cricket in India (BCCI): Cricket NGB for India and the operator/beneficiary of the IPL, the world's most valuable T20 franchise league. Directly comparable as a cricket NGB, and the strategic counterparty for SA20 via IPL franchise ownerships (MI Cape Town, Sunrisers Eastern Cape).
• Pakistan Cricket Board (PCB): National cricket governing body for Pakistan, operating the Pakistan Super League (PSL). Closely comparable as a Test-playing NGB running a franchise T20 league with international broadcast and sponsorship.
• New Zealand Cricket: Cricket NGB for New Zealand and CSA's partner on the Tangiwai Shield. Comparable as a smaller-market Test NGB with limited domestic depth, central contracts, and a Super Smash T20 league.
• Sri Lanka Cricket: National cricket governing body for Sri Lanka, operating the Lanka Premier League (LPL). Comparable as an ICC full-member NGB with a franchise T20 league and similar broadcast/sponsorship revenue mix.
• Bangladesh Cricket Board (BCB): National cricket governing body for Bangladesh, operating the Bangladesh Premier League (BPL). Comparable as an emerging cricket market NGB with a franchise T20 property and a developing women's pathway.
• Zimbabwe Cricket: Cricket NGB for Zimbabwe and a fellow African cricket market. Comparable as a regional NGB operating the national team, domestic competitions, and grassroots development under similar resource constraints.

Regional players

• Afghanistan Cricket Board (ACB): Cricket NGB for Afghanistan and an emerging ICC full member. Comparable as a newer Test nation with a franchise T20 league (APL/Shpageeza League) and similar talent-export dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OfficialCSA
• YouTubeyoutube.com/channel/UCzevPCfP7MtRqOB0ZkU5cwg
• Facebookfacebook.com/CricketSouthAfrica
• LinkedInlinkedin.com/company/cricket-south-africa
• Instagraminstagram.com/officialcsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket South Africa