Cricket South Africa
Cricket South Africa is the national governing body for cricket in South Africa, operating as a non-profit federation. It administers the Proteas men's and women's national teams, the SA20 franchise T20 league, domestic competitions, and grassroots-to-elite youth development programs.
- Company typePrivate
- Founded1991
- HeadquartersJohannesburg, South Africa
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Cricket South Africa does
Cricket South Africa (CSA) is the national governing body for cricket in South Africa, founded in 1991 and headquartered in Johannesburg. It operates as a non-profit sports federation, is a full member of the International Cricket Council (ICC), and is affiliated with SASCOC. CSA administers the entire South African cricket ecosystem, from grassroots youth development (KFC Mini Cricket, schools cricket, U19) through domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series) and the SA20 franchise T20 league, to the senior Proteas men's and women's national teams.
CSA's core technology footprint consists of standard digital distribution infrastructure: the official website (cricket.co.za), the CSA mobile app on iOS and Android, the Pavilion media library (pavilion.cricket.co.za), and the CSA Shop e-commerce storefront. Ticketing runs through TicketPro, and broadcast rights are distributed via SuperSport (pay-TV) and SABC (free-to-air). There is no evidence of proprietary AI/ML, API, or SDK infrastructure. The product portfolio includes the Proteas national teams, the SA20 league, the domestic competitions, youth pathways, women's cricket programs, and merchandise.
CSA's revenue model combines four streams: (1) SA20 league economics - franchise fees, broadcast rights, sponsorships, and ticketing, contributing R54 million to CSA's 2024-25 profits and R1.8 billion in direct spend; (2) multi-category commercial sponsorships (Dafabet, Macron, Castle Lager, KFC, Hollywoodbets, Suzuki, Red Bull, FlySafair, Ola, Nestlé BAR-ONE, Thirsti, and others); (3) broadcast licensing to SuperSport and SABC; and (4) event ticketing via TicketPro, with general-access Test match tickets priced R420-R500. CSA is currently preparing to host the ICC Cricket World Cup 2027 via a dedicated Local Organising Committee, which is expected to be a significant incremental revenue and visibility event.
Cricket South Africa firmographics
Firmographics- Name
- Cricket South Africa
- Legal name
- Cricket South Africa
- Website
- https://cricket.co.za
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cricket South Africa is the national governing body for cricket in South Africa, operating as a non-profit federation. It administers the Proteas men's and women's national teams, the SA20 franchise T20 league, domestic competitions, and grassroots-to-elite youth development programs.
- Ownership category
- akta.pro rank
Cricket South Africa industry classification
Industry- Product category
- Sports Federation and Cricket Governance
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- Cricket Leagues (MPAKAAAF), Team Sports Matches (Club & National) (MPAGAMAB), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Cricket South Africa is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Cricket South Africa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- SA20 League Revenue: The SA20 franchise T20 league generates significant direct revenue through franchise fees, broadcast rights, sponsorships, and ticket sales. The league contributed R54 million to CSA's 2024-25 profits and R1.4 billion to South Africa's GDP in its inaugural season.
- Sponsorship and Commercial Partnerships: Multi-category sponsorship arrangements including event partners (Dafabet for Test/ODI), kit suppliers (Macron), beverage partners (Castle Lager, Thirsti), telecommunications, and travel partners generating recurring commercial revenue.
- Broadcast Rights: Television broadcast agreements with SuperSport (pay-TV) and SABC (free-to-air) for domestic and international cricket coverage.
- Event Ticketing: Ticket sales through TicketPro platform for international matches, domestic competitions, and the SA20 league.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Access Tickets - New Year's Test |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cricket South Africa product offering
Product offeringCore offering
Cricket South Africa is the national governing body for cricket in South Africa, administering the Proteas men's and women's national teams, domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series), the SA20 franchise T20 league, and grassroots development programs such as KFC Mini Cricket. The organization sells broadcast rights, sponsorship packages, match tickets via TicketPro, official merchandise through the CSA Shop, and operates the CSA mobile application for live scores and content.
Product overview
Cricket South Africa (CSA) is the national governing body for cricket in South Africa, operating as an organization rather than a commercial product company. CSA's portfolio includes the Proteas national cricket teams (men and women), domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series), the SA20 franchise T20 league, youth cricket development programs through KFC Mini-Cricket and schools cricket, and women's cricket initiatives. Additional offerings include the CSA mobile app for scores and content, an official merchandise shop, and ticketing services via Ticketpro. The organization also manages international tour scheduling, player contracts (central contracts), and various community engagement initiatives including Pink Day and Black Day awareness campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- The Proteas: National cricket team brand for South Africa's men's and women's teams
Products and services
- The Proteas The South African national cricket teams (men and women) representing South Africa in international cricket including Tests, ODIs, and T20Is, marketed under the Proteas brand.
- Domestic Cricket Leagues CSA-run domestic competitions including 1Day Cup, 4Day Series, T20 KnockOut, and Hollywoodbets Pro Series for provincial teams.
- SA20 South Africa's professional franchise T20 cricket league featuring six teams owned by IPL franchise operators, contributing R1.8 billion in direct spend and R5.3 billion to South African GDP in its inaugural season.
- Youth Cricket Programs CSA youth cricket pathway including U19 teams, KFC Mini-Cricket, schools cricket, and youth international tours for talent development.
- Women & Girls Cricket Proteas Women team and development programs for women's and girls' cricket in South Africa, with the senior side reaching three consecutive ICC finals.
- CSA Shop (Merchandise) Official CSA merchandise store offering Proteas jerseys, fan gear, and lifestyle apparel.
- CSA Mobile App Official Cricket South Africa mobile application for news, live scores, match updates, and streaming content, available on iOS and Android.
Quantifiable outcome
- SA20 contributes R5.3 billion to GDP and supports 8,199+ jobs
- +1 more outcomes
Companies that use Cricket South Africa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Cricket South Africa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cricket South Africa partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- DafabetcoreDafabet serves as the event partner for the Proteas Men's home summer of Test and One-Day International cricket, sponsoring eight Dafabet Test matches and three-match ODI series against Australia, Bangladesh, and England. This builds on their existing associate partner relationship with Proteas Men and Women since 2024.
- MacroncoreMacron is the official kit and apparel partner for Cricket South Africa, providing team wear and merchandise for national teams.
- Castle LagercoreCastle Lager is a major sponsor of South African cricket, associated with the Proteas brand and domestic competitions.
- KFCcoreKFC sponsors the Mini-Cricket program (KFC Mini Cricket), the grassroots youth cricket development initiative, along with other cricket initiatives.
- HollywoodbetscoreHollywoodbets is a team partner and sponsor of Western Province cricket team, providing visibility across domestic competitions.
- SuperSportcoreSuperSport is the pay-TV broadcast partner for South African cricket, covering Proteas internationals, SA20, and domestic competitions live.
- SABCmajorSABC is the free-to-air broadcast partner for South African cricket, extending reach of cricket content to national audience.
- Sunrisers Eastern CapecoreSA20 franchise owned by Indian IPL interests (Sunrisers Hyderabad group), demonstrating Indian investment in South African franchise cricket.
- MI Cape TowncoreSA20 franchise owned by Mumbai Indians IPL franchise, representing Indian capital investment in South African T20 cricket.
- Ola South AfricamajorOla South Africa renewed as Official Ice Cream Supplier for a further three years, providing Magnum, Cornetto, Paddle Pop, and Twister products at match venues.
- SiS (Science in Sport)minorScience in Sport is a sports nutrition partner for Cricket South Africa, providing nutritional products for players.
- SuzukiminorSuzuki is an automotive sponsor of South African cricket.
- FlySafairminorFlySafair is the official airline partner for South African cricket.
- Nestlé BAR-ONEminorNestlé BAR-ONE is the official snack partner for Cricket South Africa.
- Radar TyresminorRadar Tyres is the team partner for Proteas and Junior Proteas national sides.
- ShreyminorShrey is the official helmet and luggage partner for Cricket South Africa.
- Virgin ActiveminorVirgin Active is a fitness partner for Cricket South Africa.
- Protea Hotels by MarriottminorProtea Hotels by Marriott is the official hotel partner for Cricket South Africa.
- Springbok AtlasminorSpringbok Atlas is a sponsor and brand partner for South African cricket.
- ISDINminorISDIN is a skincare partner for Cricket South Africa.
- ThirstiminorThirsti is a beverage partner for South African cricket.
- Red BullminorRed Bull is an energy drink sponsor for Cricket South Africa.
- TicketProcoreTicketPro is the official ticketing partner for Cricket South Africa, handling ticket sales for all international matches and events.
- New Zealand CricketmajorJoint introduction of the Tangiwai Shield in 2024 for men's Test series between South Africa and New Zealand, honoring Bob Blair's legacy from the 1953 Tangiwai rail disaster.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cricket South Africa competitors and assessment
Company assessmentDirect peers
- Cricket West Indies: Governing body for cricket in the Caribbean, operating the Caribbean Premier League (CPL). Comparable as a multi-territory cricket NGB with a flagship T20 league sold on international broadcast rights.
- Cricket Australia: National governing body for cricket in Australia, operating the Australian men's and women's teams, the Big Bash League, and a domestic cricket pyramid structurally analogous to CSA. Both monetize broadcast rights, sponsorships, and a flagship T20 franchise league.
- England and Wales Cricket Board (ECB): Governing body for cricket in England and Wales, operating The Hundred and county competitions. Directly comparable as a cricket NGB with a flagship T20/franchise product, broadcast-led revenue model, and central contracts system.
- Board of Control for Cricket in India (BCCI): Cricket NGB for India and the operator/beneficiary of the IPL, the world's most valuable T20 franchise league. Directly comparable as a cricket NGB, and the strategic counterparty for SA20 via IPL franchise ownerships (MI Cape Town, Sunrisers Eastern Cape).
- Pakistan Cricket Board (PCB): National cricket governing body for Pakistan, operating the Pakistan Super League (PSL). Closely comparable as a Test-playing NGB running a franchise T20 league with international broadcast and sponsorship.
- New Zealand Cricket: Cricket NGB for New Zealand and CSA's partner on the Tangiwai Shield. Comparable as a smaller-market Test NGB with limited domestic depth, central contracts, and a Super Smash T20 league.
- Sri Lanka Cricket: National cricket governing body for Sri Lanka, operating the Lanka Premier League (LPL). Comparable as an ICC full-member NGB with a franchise T20 league and similar broadcast/sponsorship revenue mix.
- Bangladesh Cricket Board (BCB): National cricket governing body for Bangladesh, operating the Bangladesh Premier League (BPL). Comparable as an emerging cricket market NGB with a franchise T20 property and a developing women's pathway.
- Zimbabwe Cricket: Cricket NGB for Zimbabwe and a fellow African cricket market. Comparable as a regional NGB operating the national team, domestic competitions, and grassroots development under similar resource constraints.
Regional players
- Afghanistan Cricket Board (ACB): Cricket NGB for Afghanistan and an emerging ICC full member. Comparable as a newer Test nation with a franchise T20 league (APL/Shpageeza League) and similar talent-export dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cricket South Africa social profiles
Digital presenceCricket South Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricket South Africa leadership team
Management profileNumber of profiles
Profiles7 records
Cricket South Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricket South Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricket South Africa
What does Cricket South Africa do?
Cricket South Africa is the national governing body for cricket in South Africa, administering the Proteas men's and women's national teams, domestic competitions (1Day Cup, 4Day Series, T20 KnockOut, Hollywoodbets Pro Series), the SA20 franchise T20 league, and grassroots development programs such as KFC Mini Cricket. The organization sells broadcast rights, sponsorship packages, match tickets via TicketPro, official merchandise through the CSA Shop, and operates the CSA mobile application for live scores and content.
Is Cricket South Africa a public or private company?
Cricket South Africa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cricket South Africa founded?
Cricket South Africa was founded in 1991. It employs 501 to 1,000 people.
Where is Cricket South Africa based?
Cricket South Africa is headquartered in Johannesburg, South Africa, in the Africa region.
How does Cricket South Africa make money?
Four revenue lines are on record. SA20 League Revenue is the primary driver. The others are sponsorship and Commercial Partnerships, broadcast Rights and event Ticketing.
Who are Cricket South Africa's main competitors?
Direct peers on record are Cricket West Indies, Cricket Australia, England and Wales Cricket Board (ECB), Board of Control for Cricket in India (BCCI), Pakistan Cricket Board (PCB), New Zealand Cricket, Sri Lanka Cricket, Bangladesh Cricket Board (BCB) and Zimbabwe Cricket. Afghanistan Cricket Board (ACB) is listed as a regional player.
Does Cricket South Africa have an API?
No public API is recorded for Cricket South Africa.
What industry is Cricket South Africa in?
Cricket South Africa's product category is Sports Federation and Cricket Governance. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKAAAF, Cricket Leagues. Its NAICS code is 71121 and its SIC code is 8600.