State of Matter Apparel

What State of Matter Apparel does

State of Matter Apparel is a New York-based, direct-to-consumer sustainable menswear brand founded in 2020 that designs and sells shirts, pants, suits, shorts and polos through a single Shopify-powered website. The company is wholly owned by ITOCHU Prominent USA LLC, a US subsidiary of the Japanese conglomerate ITOCHU Corporation, and operates with a small team (11-50 employees). Its primary target customer is the eco-conscious professional man seeking sustainable everyday and business-casual apparel, with secondary use cases in golf performance wear and sustainable wedding attire.

The brand's core technical differentiation is in its material stack rather than in software. Garments are built from RENU recycled polyester (Bluesign and OEKO-TEX certified), LYCRA EcoMade elastane with 20% recycled content (GRS certified), regenerated nylon sourced from fishing nets and carpet waste, and a MiDori biobased moisture-wicking finish sourced from renewable raw materials. Production is split between a WRAP-certified shirt factory in Egypt and an Indonesian factory that is a member of the Better Work program. The company operates a 360° Afterlife take-back and recycling program that offers a 20% next-purchase discount, and markets a 366 Quality Pledge warranty against manufacturing defects.

The business model is straightforward DTC e-commerce: one-time purchases through the company's own storefront, free USPS ground shipping on orders over $95, and free returns. The stated average order value through the AvantLink affiliate channel is $152, with affiliates earning a 7% commission on a 30-day cookie. Marketing is content-led, anchored by a sustainability blog, an email capture offering 15% off the first purchase, and an organic social presence on Instagram, YouTube and Twitter supplemented by occasional paid giveaway promotions. There is no disclosed pricing tiering, no subscription model, no physical retail, no wholesale, and no public revenue, headcount or funding disclosures; the company is operationally active and growing its catalog but remains a small, parent-backed niche brand.

Name

State of Matter Apparel

Legal name

ITOCHU Prominent USA LLC

Website

https://stateofmatterapparel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

State of Matter Apparel is a New York-based direct-to-consumer sustainable menswear brand selling shirts, pants, suits, shorts and polos made from recycled and biobased materials, serving eco-conscious professional men via its own Shopify e-commerce site.

Ownership category

akta.pro rank

Product category

Sustainable Menswear

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Sustainable menswear
• Recycled apparel
• Eco-friendly fashion
• Men's clothing
• Performance wear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of sustainable menswear including dress shirts, pants, suits, shorts, and polos. Customers purchase through the Shopify-powered website with free shipping on orders over $95.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

State of Matter Apparel is a direct-to-consumer sustainable menswear brand that designs and sells pants, shirts, suits, shorts, and polos made from recycled-content fabrics such as RENU recycled polyester, LYCRA EcoMade elastane, regenerated nylon, and MiDori biobased textile finish. It sells exclusively through its own Shopify-powered e-commerce website with free shipping on orders over $95, free returns, and a 366 Quality Pledge warranty, and runs a 360° Afterlife garment take-back/recycling program.

Product overview

State of Matter Apparel is a men's sustainable clothing brand that offers a complete wardrobe solution through shirts, pants, suits, shorts, and polos. The company differentiates through innovative recycled materials technology including Renu polyester (from recycled garments), LYCRA EcoMade elastane, regenerated nylon (from fishing nets), and MiDori bioWICK finish. Their products are organized into core apparel categories (Phoenix Shirts, Triton Chinos, Cooling Performance Suits, Oceaya Polos) and specialized lines like the Golf Collection. The brand emphasizes that all products deliver comfort, 360-stretch, breathability, and moisture-wicking while being sustainably made. State of Matter also operates a 360° Afterlife Program for garment recycling and accepts major payment methods including Visa, MasterCard, American Express, PayPal, and Amazon Pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Shirts (Phoenix Shirts) Dress shirts and button-down shirts made from recycled fibers (RENU recycled polyester, LYCRA EcoMade elastane), featuring 360° stretch, breathability, and moisture-wicking properties; Phoenix Shirts are the brand's signature sustainable menswear offering.
• Triton Chinos / Pants Chino pants and trousers including the Triton Chino with UPF 50+ UV protection rating and exceptional breathability, designed for everyday wear.
• Suits (Cooling Performance Suit) Tailored suits including the Cooling Performance Suit, designed for hot weather with cooling technology and suited to summer weddings and formal occasions.
• Performance Shorts Performance golf shorts with stretch fabric for comfort and movement during physical activities.
• Oceaya Polo Shirts Polo shirts made from 11 recycled water bottles, featuring an anti-curl collar, odor control from crushed oyster shells, and breathability for golf and casual wear.
• Triton Jogger Next-generation performance joggers built with breathable, moisture-controlling fabric offering all-day comfort and a streamlined design.
• Gift Cards Digital gift cards available for purchase, allowing recipients to shop State of Matter products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• RENU (Renu-project.com)coreTechnology or IntegrationRENU provides recycled polyester technology that transforms old garments and textiles into new polyester fibers. State of Matter uses RENU fibers in their clothing, which are Bluesign and OEKO-TEX certified. RENU aligned with State of Matter's vision to push beyond sustainable status quo.
• The LYCRA CompanycoreTechnology or IntegrationManufacturer of LYCRA EcoMade elastane - a sustainable stretch fiber with 20% recycled content from production process materials blended with new materials. GRS (Global Recycled Standard) certified. Provides the stretch performance in State of Matter clothing.
• Beyond TechnologiescoreTechnology or IntegrationProvides MiDori biobased textile finish - an all-natural textile finish sourced from renewable natural raw materials that provides moisture wicking performance faster than industry-standard chemical-based finishes.
• WRAP (Worldwide Responsible Accredited Production)coreOthersIndependent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane, and ethical manufacturing through certification and education. State of Matter's shirt factory in Egypt is WRAP certified.
• Better Work ProgramcoreOthersComprehensive program bringing together all levels of the garment industry to improve working conditions and respect of labor rights, focused on fair compensation & contracts, occupational safety and health and working time. State of Matter's blazers, pants and jackets factory in Indonesia is a member of Better Work program.
• AvantLinkcoreChannel Partner/ Reseller/ DistributorLeading affiliate marketing technology platform. State of Matter partners with AvantLink to offer their affiliate program with 7% commission rate, 30-day cookie, and $152 average order value. Provides robust affiliate tools and campaign management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ministry of Supply: Performance-focused sustainable menswear DTC brand using proprietary technical fabrics (e.g., recycled polyester, temperature-regulating knits) targeting professional men. Closest direct competitor in materials-led, eco-conscious professional menswear positioning.
• Outerknown: Sustainable menswear and surfwear brand founded by Kelly Slater, emphasizing recycled materials, circular design, and ethical manufacturing. Competes directly with State of Matter in the eco-conscious men's apparel category with comparable materials storytelling.
• ASKET: Swedish DTC menswear essentials brand focused on permanent collection, full traceability, and lower-impact materials. Competes in the same sustainable men's basics/shirts/pants category with a similar anti-fast-fashion narrative.
• Public Rec: DTC menswear brand focused on performance-driven everyday apparel (pants, polos, joggers) with comfort and stretch as key selling points. Direct overlap with State of Matter's chinos, polos, and Triton Jogger product lines.
• Buck Mason: Premium American menswear brand with DTC and retail presence, focused on classic tees, shirts, denim, and essentials. Competes in the men's shirts and casual menswear category with overlapping professional-consumer targeting.

Broad incumbents

• Everlane: Well-funded DTC apparel brand with strong sustainability credentials (radical transparency, ethical factories) and a broader men's and women's assortment. Larger and more diversified than State of Matter but competes for the same eco-conscious professional consumer.
• Vuori: Premium performance and activewear brand with strong men's assortment (shorts, polos, joggers, pants) and sustainability initiatives. Larger scale DTC competitor that overlaps with State of Matter's performance and golf positioning.
• Patagonia: Iconic sustainable outdoor apparel brand with circular programs (Worn Wear), Bluesign-certified supply chain, and deep DTC + retail presence. Industry benchmark for sustainability narrative, Afterlife-style take-back models, and premium sustainable positioning.

Emerging players

• MATE the Label: Women's-focused clean basics DTC brand using organic and recycled materials; relevant peer for sustainable materials narrative and DTC mechanics, though primarily women's. Useful for circular-economy (take-back) program benchmarking.
• Pangaia: Materials-science-driven sustainable apparel brand using recycled and bio-based fibers across men's and women's collections. Comparable in materials innovation approach (recycled polyester, bio-based finishes) but broader and more fashion-forward than State of Matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Stateof_Matter
• YouTubeyoutube.com/channel/UCBqTsjO-uKMc0wfn6MQD47Q
• Instagraminstagram.com/stateofmatterapparel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State of Matter Apparel