Bada Bean Bada Boom

What Bada Bean Bada Boom does

Bada Bean Bada Boom is a US packaged-snack brand that produces crunchy roasted broad bean (fava bean) crisps positioned as a healthier alternative to potato chips and pretzels. The brand is owned and operated by Beyond Better Foods, LLC, a privately held New York-based company, and was previously sold under the Enlightened brand as Enlightened Broad Bean Crisps before being rebranded in 2022. The core production process involves soaking, washing, and lightly roasting broad beans in high oleic sunflower oil to achieve a crispy texture with lower fat content than deep-fried snacks; the company sources its broad beans from China and manufactures a lineup of nine seasoned flavors plus four variety packs, all vegan, gluten-free, soy-free, kosher-certified (Orthodox Union), and Non-GMO Project Verified.

The product is sold through a multi-channel go-to-market model: direct-to-consumer e-commerce via badabeansnacks.com with a Subscribe & Save subscription offering 20% savings on monthly or bi-monthly deliveries; third-party marketplaces including Amazon; wholesale ordering through the Faire platform; and physical retail distribution at four major US grocery chains (Albertsons, Kroger, Safeway, and Sprouts), typically merchandised near nuts and dried fruit or in produce sections. Unit pricing for variety packs runs $29.99 for a 24-bag box and $54.99 for the 45-bag full-flavor "Boom Box," with subscription tiers at $23.99 and $43.99 respectively. Marketing relies on organic social (Instagram, Facebook, Twitter), email newsletters, and earned media, with celebrity testimonials from Carrie Underwood and Antoni Porowski cited alongside coverage in the TODAY show and Business Insider.

The company serves health-conscious consumers, fitness and outdoor enthusiasts, and specialty-diet consumers seeking high-protein, high-fiber, low-calorie crunchy snacks. It is a small privately held operator with 11-50 employees, no disclosed institutional funding, and no public financials, operating solely in the US market.

Name

Bada Bean Bada Boom

Legal name

Beyond Better Foods, LLC

Website

https://badabeansnacks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bada Bean Bada Boom, owned by Beyond Better Foods LLC, produces and sells crunchy roasted broad bean snacks in nine flavors across US grocery chains (Albertsons, Kroger, Safeway, Sprouts), Amazon, and its DTC website with a Subscribe & Save subscription option for health-conscious, fitness, and specialty-diet consumers.

Ownership category

akta.pro rank

Product category

Healthy Snacks

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

akta.pro primary industry

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

Keywords

• Roasted broad bean snacks
• Plant-based snack foods
• Healthy crunchy snacks
• Protein snack crisps
• Vegan gluten-free snacks

Headquarters

HQ city

Orangevale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchases and subscription orders placed through their website. Subscription model offers 20% savings with monthly or bi-monthly delivery options.
2. Retail/Wholesale Distribution: Products sold through major grocery retailers including Albertsons, Kroger, Safeway, and Sprouts
3. Marketplace Sales: Products available through Amazon marketplace

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bada Bean Bada Boom produces and sells crunchy roasted broad bean (fava bean) snacks seasoned in nine flavor varieties, along with curated multi-flavor variety packs. The snacks are made by soaking, washing, and lightly roasting broad beans in high oleic sunflower oil, producing a crispy, plant-based, high-protein, high-fiber snack positioned as a healthier alternative to potato chips and pretzels.

Product overview

Bada Bean Bada Boom is a crunchy roasted broad bean snack brand owned by Beyond Better Foods, LLC. The product line consists of nine individual flavors (Sea Salt, Mesquite BBQ, Sweet Cinnamon, Buffalo Wing, Sweet Sriracha, Sweet Onion & Mustard, Zesty Ranch, Spicy Wasabi, and Garlic & Onion) and four variety packs (The Boom Box containing all nine flavors, The Classic Box with three savory flavors, The Saucy Box with two tangy flavors, and The Savory Box featuring Garlic & Onion). All products are roasted broad beans (fava beans) seasoned with various flavors, marketed as a healthy alternative to potato chips and pretzels with higher protein and fiber content.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Salt roasted broad beans Classic sea salt seasoned crunchy roasted broad beans in 1oz single-serve and 4.5oz resealable bags; vegan, gluten-free, soy-free snack with 6g protein and 4g fiber per serving.
• Mesquite BBQ roasted broad beans Smoky BBQ seasoned crunchy roasted broad beans flavored with tomato powder, chili powder, natural smoke flavor, and stevia.
• Sweet Cinnamon roasted broad beans Sweet cinnamon seasoned crunchy roasted broad beans made with cinnamon, cane sugar, and stevia; contains 5g fiber per serving.
• Buffalo Wing roasted broad beans Spicy buffalo wing flavored crunchy roasted broad beans seasoned with cayenne pepper, distilled vinegar, and natural non-dairy butter flavor.
• Sweet Sriracha roasted broad beans Sweet and spicy sriracha seasoned crunchy roasted broad beans flavored with garlic, chili powder, and malic acid; positioned as a fan-favorite flavor.
• Sweet Onion & Mustard roasted broad beans Tangy mustard with sweet onion seasoned crunchy roasted broad beans; positioned as a tangy alternative to pretzel nuggets and contains mustard.
• Zesty Ranch roasted broad beans Zesty ranch seasoned crunchy roasted broad beans flavored with garlic, onion, and natural non-dairy butter flavor; usable as a dip or standalone snack.
• Spicy Wasabi roasted broad beans Spicy wasabi seasoned crunchy roasted broad beans flavored with wasabi mustard oil; marketed as a lower-calorie alternative to wasabi nuts and a sushi pairing.
• Garlic & Onion roasted broad beans Garlic and onion seasoned crunchy roasted broad beans; usable as a salad topper or snack, marketed as a lower-calorie alternative to onion and garlic chips.
• The Boom Box variety pack Best-selling 45-bag variety pack containing five bags each of all nine flavors (Sea Salt, Mesquite BBQ, Sweet Sriracha, Garlic & Onion, Buffalo Wing, Zesty Ranch, Sweet Onion & Mustard, Spicy Wasabi, Sweet Cinnamon); priced at $54.99 or $43.99 on Subscribe & Save.
• The Classic Box variety pack 24-bag variety pack featuring eight bags each of three fan-favorite savory flavors: Sea Salt, Mesquite BBQ, and Sweet Sriracha; priced at $29.99 or $23.99 on Subscribe & Save.
• The Saucy Box variety pack 16-bag variety pack featuring eight bags each of two bold, tangy sauce-inspired flavors: Zesty Ranch and Sweet Onion & Mustard; priced at $29.99 or $23.99 on Subscribe & Save.
• The Savory Box variety pack 8-bag variety pack featuring eight bags of Garlic & Onion roasted broad beans, marketed as a salad-topper collection; priced at $29.99 or $23.99 on Subscribe & Save.
• Display Shipper retail merchandising unit Retail display shipper designed for in-store merchandising of Bada Bean Bada Boom snack bags at grocery and convenience retail locations.

Quantifiable outcome

• 110 calories vs 150 calories for potato chips per serving
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a third-party marketplace for Bada Bean Bada Boom products, providing e-commerce distribution and Prime shipping availability to customers nationwide.
• AlbertsonscoreChannel Partner/ Reseller/ DistributorMajor grocery retail chain distributing Bada Bean Bada Boom products in their stores, typically positioning near nuts and dried fruit sections.
• KrogercoreChannel Partner/ Reseller/ DistributorMajor grocery retail chain distributing Bada Bean Bada Boom products in their stores across multiple banners.
• SafewaycoreChannel Partner/ Reseller/ DistributorMajor grocery retail chain distributing Bada Bean Bada Boom products in their stores.
• SproutscoreChannel Partner/ Reseller/ DistributorHealth-focused grocery retailer distributing Bada Bean Bada Boom products, aligning with their natural and healthy food positioning.
• Orthodox Union (OU)minorOthersKosher certification organization that certifies all Bada Bean Bada Boom products as kosher.
• Non-GMO ProjectminorOthersNon-GMO verification organization that verifies Bada Bean Bada Boom products as Non-GMO Project Verified.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sensible Portions: Sensible Portions produces veggie straws, puffs, and chips sold in mainstream grocery alongside better-for-you snacks, representing a broader-portfolio incumbent competing for the same shelf space and consumer purchases as Bada Bean.
• Popchips: Popchips offers popped (never fried) potato, tortilla, and multigrain snack chips positioned as healthier alternatives to fried snacks, competing with Bada Bean in the same better-for-you crunchy snack category with broader mainstream distribution.
• SkinnyPop Popcorn: SkinnyPop (owned by Amplify Snack Brands, part of Hershey) is a scaled better-for-you snack brand competing for the same low-calorie, gluten-free snacking occasions and shelf placements as Bada Bean across mainstream grocery.
• Bare Snacks: Bare Snacks (owned by PepsiCo's Frito-Lay) makes baked and dried fruit/vegetable chips distributed nationally in the same healthy-snack aisle, representing a scaled CPG competitor that overlaps with Bada Bean's better-for-you positioning and shelf placement.

Direct peers

• Beanitos: Beanitos makes bean-based chips and puffs (black bean, pinto bean, garbanzo), directly competing with Bada Bean in the better-for-you crunchy snack category with similar plant-protein positioning and natural-foods retail distribution.
• The Good Bean: The Good Bean makes roasted chickpea and bean-based snacks with similar flavor-coating technology and clean-ingredient positioning, directly overlapping with Bada Bean's product format and target shopper in the natural-snack aisle.
• Hippeas: Hippeas produces organic chickpea puffs marketed as a high-protein, gluten-free, vegan alternative to traditional snacks, targeting the same health-conscious and fitness consumer segments as Bada Bean with comparable grocery and convenience distribution.
• Beanfield's: Beanfield's produces bean-based tortilla chips and snack crisps from various legumes with non-GMO, gluten-free, and vegan credentials, competing head-to-head with Bada Bean for the same better-for-you chip consumer occasion.

Emerging players

• From the Ground Up: From the Ground Up makes crackers, pretzels, and cookies using vegetable-based flours (cauliflower, beet, butternut squash), competing for the same better-for-you snacking occasions with an alternative-ingredient story analogous to Bada Bean's broad-bean positioning.
• 4th & Heart: 4th & Heart makes grain-free, paleo-friendly snacks using ghee butters and chia-based chips, operating in the adjacent better-for-you snack space targeting similar health-conscious consumers with comparable clean-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/badabeansnacks
• Facebookfacebook.com/badabeansnacks
• Instagraminstagram.com/badabeansnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bada Bean Bada Boom