NorthCare

What NorthCare does

NorthCare is a private 501(c)(3) nonprofit behavioral health organization incorporated in 1980 and headquartered in Oklahoma City, Oklahoma. It operates as a Certified Community Behavioral Health Clinic (CCBHC) and safety-net provider, delivering integrated mental health, substance abuse, primary care coordination, crisis intervention, trauma therapy, and child welfare services to individuals and families across Oklahoma and Logan Counties and 45+ central/western Oklahoma counties. The organization is built around five core service lines (Adult Outpatient, Child/Youth/Family, Crisis, Addiction Recovery and Diversion, Teens and Young Adults) supported by an on-site NorthRock Pharmacy, evidence-based practice frameworks (TF-CBT, DBT, CPT, MI), and a 23-acre General Pershing campus that co-locates a Variety Care FQHC, lab, Legal Aid Services, and a cafe to enable integrated mind-and-body care.

The operating model is service-delivery rather than product-based: services are accessed via walk-in, phone-based scheduling, school-based counselors in select OKC public schools, 24/7/365 mobile crisis teams, community-based in-home care, and on-site clinical locations. NorthCare's underlying "technology" is an integrated clinical platform - including NorthRock Pharmacy, CCBHC-certified service protocols, a measurement-driven outcomes infrastructure recognized by SAMHSA in 2009 as a top-four CMHC nationally, and certified EHR/PHI-handling operations (HIPAA Notice of Privacy Practices effective 12/15/2025) - rather than a software product. NorthCare maintains a broad partner ecosystem with the Oklahoma County specialty courts, OKDHS (embedded worker), Oklahoma Department of Corrections, the District Attorney's Veterans Diversion program, the VA, United Way of Central Oklahoma, ODMHSAS, and the NorthRock Medication Clinic, Inc. joint venture (formed with Red Rock in 2003).

Revenue is generated through a hybrid of Medicaid/SoonerCare fee-for-service billing, a sliding-fee scale for uninsured patients (with a no-denied-access policy), a small share of private insurance payments, federal grants (SAMHSA CCBHC demonstration, CMHC grants), state contracts (OKDHS, OKDoC, ODMHSAS), and 501(c)(3) donations/United Way Partner Agency funding. Approximately 70% of clients are uninsured, making the organization structurally dependent on government contracts and grants rather than commercial payer revenue. The organization is governed by a community-based board of directors, has pursued growth primarily through mergers (Community Counseling Center in 2002, Eagle Ridge Family Treatment Center in 2017) and state contract wins, and is led by an Executive Director (Sally Kerr) with a CFO, CMO, and CCO.

Name

NorthCare

Legal name

NorthCare

Website

https://northcare.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

NorthCare is a 501(c)(3) nonprofit Certified Community Behavioral Health Clinic in Oklahoma City providing integrated mental health, substance abuse, crisis, child welfare, and primary care services as a safety-net provider across central Oklahoma.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Ambulatory Health Care Services (621), Residential Mental Health and Substance Abuse Facilities (623220), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Behavioral health services
• Community mental health
• Substance abuse treatment
• Crisis intervention services
• Trauma-informed therapy

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Medicaid/SoonerCare Revenue: Revenue from Medicaid and SoonerCare insurance for covered behavioral health and medical services.
2. Sliding Fee Scale Services: Discounted/sliding fee schedule based on family size and income for uninsured patients. No one denied access due to inability to pay.
3. Private Insurance: Accepts some private insurance plans for covered services.
4. Government Grants and Contracts: Federal funding through SAMHSA, state contracts with OKDHS, OKDoC, ODMHSAS, and grants including CCBHC demonstration project, CMHC grants, and others.
5. Donations and United Way: United Way of Central Oklahoma Partner Agency funding and donor contributions as a 501(c)(3) nonprofit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NorthCare is a 501(c)(3) nonprofit Certified Community Behavioral Health Clinic (CCBHC) providing integrated behavioral health services to individuals and families in central Oklahoma. Core offerings include adult outpatient mental health and addiction treatment, child/youth/family services, 24/7 crisis intervention, substance abuse treatment, specialty court diversion programs, and on-site pharmacy services, delivered across multiple clinic and community-based locations in Oklahoma and Logan Counties.

Product overview

NorthCare is a Certified Community Behavioral Health Clinic (CCBHC) offering integrated behavioral health services through a portfolio of interconnected programs and service lines. The organization operates as a single unified service platform rather than a modular product architecture. Core service lines include Adult Outpatient Services (psychiatric evaluations, medication management, PACT team-based care, MAT), Child/Youth/Family Services (wraparound, foster care, school-based), Crisis Services (24/7 mobile crisis, site-based stabilization), Addiction Recovery and Diversion Services (DUI/ADSAC, MAT, drug testing), and Teens/Young Adults Services. Supporting infrastructure includes NorthRock Pharmacy for on-site medication services, Evidence-Based Practices framework for treatment delivery, and Trauma-Informed and Recovery-oriented care approaches. Services are delivered across multiple Oklahoma County and Logan County locations with emphasis on serving uninsured and underinsured populations as a safety-net provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Outpatient Services
• Child, Youth and Family Services
• Crisis Services
• Addiction Recovery and Diversion Services
• Teens and Young Adults Services
• NorthRock Pharmacy
• Substance Abuse and Addiction Treatment
• Recovery Support Services
• Health and Wellness Services

Quantifiable outcome

• 60% of clients reported improved ability to meet basic needs as a result of services
• +8 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Variety CarecoreStrategic or Co-development PartnerFQHC partnership providing free or low-cost physical healthcare integrated with NorthCare's behavioral health services. Clients can receive both physical and mental healthcare in one location at the main Oklahoma City campus. Partnership received SAMHSA federal funding in 2009 for Integrated and Primary Health project.
• Oklahoma Department of Human Services (OKDHS)coreStrategic or Co-development PartnerEmbedded OKDHS worker at NorthCare assists individuals and families access social safety net programs including SNAP, child care subsidy, TANF, and utility assistance. Extensive contracts for home-based services, child welfare, foster care, and family preservation.
• Legal Aid Services of Oklahoma, Inc.minorStrategic or Co-development PartnerOn-site partner providing free or low-cost legal services to low-income clients. Assists NorthCare clients who have been denied disability with gaining legal assistance to appeal decisions.
• Red Rock Behavioral Health Center, Inc.coreStrategic or Co-development PartnerPartnership formed NorthRock Medication Clinic, Inc. in 2003 to support medication access for low-income and uninsured clients at both agencies.
• Oklahoma County District Attorney's OfficecoreStrategic or Co-development PartnerPartnership to develop Veterans Diversion program alongside the Veterans Administration. Also partner in ReMerge program for mothers with young children involved with the justice system.
• Veterans Administration (VA)coreStrategic or Co-development PartnerPartnership through Veterans Diversion program with Oklahoma County DA's office to provide behavioral health services to veterans facing criminal charges as an alternative to incarceration.
• United Way of Central OklahomacoreStrategic or Co-development PartnerUnited Way Partner Agency since 2002, providing funding and community support for NorthCare services.
• Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)coreStrategic or Co-development PartnerState agency partnership for CCBHC certification, construction of OCCIC crisis center, aging services, and multiple state contracts. Certified by ODMHSAS.
• Family KINnectionsminorStrategic or Co-development PartnerProgram to assist with decreasing placement disruption and increase stability and permanency for children. Funded by DHHS grant to strengthen kinship placements and reduce state dependence on foster care.
• Oklahoma County Courts (Drug Court, DUI, Mental Health Court, Family Treatment Court)coreChannel Partner/ Reseller/ DistributorBehavioral health care provider for multiple specialty courts providing assessments, treatment, and diversion services for justice-involved individuals.
• Oklahoma Mental Health and Aging Coalition (OMHAC)minorStrategic or Co-development PartnerCoalition moved to NorthCare facility, focused on behavioral health services for aging populations.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Family & Children's Services: Tulsa-based nonprofit providing mental health, substance abuse, child welfare, and crisis services across Oklahoma. Comparable integrated behavioral health and child/family services model with similar safety-net mission and government funding mix.
• Grand Lake Mental Health Center: Oklahoma CMHC serving northeastern Oklahoma with outpatient mental health, substance abuse, crisis, and community-based services. Directly comparable as a regional CMHC operating under similar ODMHSAS certification and serving a mix of Medicaid and uninsured populations.
• Aspire Health Partners: Florida-based nonprofit behavioral health organization providing mental health, substance abuse, and child welfare services. Comparable integrated behavioral health and child/family services model serving Medicaid and uninsured populations.
• Green Country Behavioral Health Services: Oklahoma CMHC providing outpatient mental health, substance abuse, and crisis services in the Bartlesville/northeast region. Comparable community mental health center model with similar funding mix of Medicaid, state contracts, and grants.
• Cherokee Health Systems: Tennessee-based FQHC that has fully integrated behavioral health and primary care, serving rural and underserved populations. Comparable in integrating mind-and-body care, employing evidence-based practices, and operating as a safety-net provider across a multi-county region.
• Red Rock Behavioral Health Center: Oklahoma-based CMHC and NorthCare's longtime partner (joint NorthRock Medication Clinic). Operates the same safety-net behavioral health model across multiple counties, making it the closest direct peer for community mental health and substance abuse services in the same geography.
• Thresholds: Chicago-based nonprofit providing mental health, substance use, housing, and employment services to individuals with severe mental illness. Comparable community-based safety-net behavioral health model with integrated recovery-oriented services.

Broad incumbents

• Centerstone: One of the largest U.S. nonprofit behavioral health providers, operating across multiple states with mental health, substance abuse, and crisis services. Comparable in mission and CCBHC participation but at a much larger scale with broader geographic footprint.

Emerging players

• Variety Care: Oklahoma City FQHC and NorthCare's integrated primary care partner. Adjacent rather than directly competing - illustrates the FQHC model of integrated primary and behavioral healthcare that NorthCare's integrated services are built alongside.

Others

• Mental Health Association Oklahoma: Oklahoma-based nonprofit mental health advocacy and education organization. Thematically adjacent - operates in the same behavioral health ecosystem in Oklahoma but focuses on advocacy and public education rather than direct clinical service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/northcareokc
• Facebookfacebook.com/northcareokc
• LinkedInlinkedin.com/company/northcare
• Instagraminstagram.com/northcareokc/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthCare