Robinsonfresh

What Robinsonfresh does

Robinson Fresh is the fresh produce sourcing and cold-chain logistics division of C.H. Robinson Worldwide, Inc. (NASDAQ: CHRW), headquartered in Eden Prairie, Minnesota, with operating roots traceable to 1905 when C.H. Robinson began as a produce brokerage. The division sources and distributes fresh fruits and vegetables from 40+ countries through the largest temperature-controlled transportation network in North America — 300+ distribution points, 25,000 temperature-controlled carriers, and approximately 40,000 deliveries per day. It runs inbound services (demand forecasting, load optimization, origin consolidation, vendor management), outbound services (direct store delivery, on-demand supply options, forward distribution), and end-to-end services (consolidation and cross-dock, inventory management and replenishment, temperature-control capacity, warehouse services) on top of the Navisphere logistics platform and the MyFreshInsights customer analytics portal.

The company serves three primary B2B segments — retail grocers, foodservice operators, and wholesale distributors — alongside a grower-facing track that connects producers in the U.S., Mexico, and Central and South America to end markets. It claims to work with 70 of the top 75 U.S. retailers, and named enterprise accounts include Bloomin' Brands (Outback, Carrabba's, Fleming's, Bonefish Grill), Agbotic, and Associated Food Stores. Revenue is generated through produce distribution product sales supplemented by managed-services fees for MPS, category management, and consumer insights, plus value-added logistics services (cooling, ripening, quality control, repacking). Consumer-facing sub-brands Robinson Fresh Brand Products, Mott's Fresh, and Welch's Fresh extend the model into branded produce, and a new May 2026 142,600 sq ft cross-dock in Pharr, Texas anchors a cross-border Mexico sourcing strategy.

The business model is a hybrid of asset-light logistics brokerage and integrated supply chain services: produce flows through Robinson Fresh's owned cold-chain capacity and contracted carriers, with pricing quote-based per customer and no public rate card. Growth is being driven by Mexico cross-border imports, the broader tropicals category, and increasing attach of replenishment and category-management services to existing retailer relationships, all within the publicly reported C.H. Robinson segment — Robinson Fresh does not break out standalone financials.

Name

Robinsonfresh

Legal name

C.H. Robinson Worldwide, Inc.

Website

https://robinsonfresh.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Robinson Fresh is the fresh produce sourcing and cold-chain logistics division of C.H. Robinson Worldwide, sourcing fruits and vegetables from 40+ countries for delivery to 70 of the top 75 U.S. retailers, foodservice operators, and wholesalers via the largest temperature-controlled transportation network in North America.

Ownership category

akta.pro rank

Product category

Fresh Produce Sourcing and Logistics

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Refrigerated Warehousing and Storage (493120)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

akta.pro secondary industries

Chilled / Fresh Transport (Refrigerated) (TLADAHAG), Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C) (TLALABAL), Temperature-Controlled E-commerce & DTC Parcels (TLAAAJAJ), Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK)

Keywords

• Fresh produce sourcing
• Cold chain logistics
• Temperature-controlled distribution
• Produce supply chain
• Category management services

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sourcing and Distribution: Sourcing and distributing fresh produce (fruits and vegetables) from global growing regions to retail, foodservice, and wholesale customers. Revenue generated through product sales with integrated logistics services.
2. Supply Chain and Logistics Services: Temperature-controlled transportation, warehousing, consolidation, cross-docking, direct store delivery, demand forecasting, inventory management, and vendor management services. Revenue generated through service fees integrated with produce distribution.
3. Value-Added Services: Cooling, ripening, quality control, and repacking services at logistics facilities. Includes category management services, consumer insights, and omnichannel services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Robinson Fresh sources and distributes fresh fruits and vegetables from 40+ countries to retail grocers, foodservice operators, and wholesale buyers, while providing integrated temperature-controlled supply chain services including warehousing, consolidation, direct store delivery, demand forecasting, and category management. The company operates the largest temperature-controlled transportation network in North America with 300+ distribution points, 25,000 carriers, and 40,000 daily deliveries.

Product overview

Robinson Fresh is a division of C.H. Robinson Worldwide, Inc., providing fresh produce sourcing and logistics services. The company operates as a comprehensive platform combining fresh product supply with integrated supply chain solutions. The portfolio includes fruits (Apples and Pears, Avocados, Berries, Citrus, Grapes, Mangos, Melons, Pineapples, Tropicals) and vegetables (Asparagus, Broccoli and Cauliflower, Corn, Dry Vegetables, Greens) sourced from 40+ countries with 300+ distribution points and 40K daily deliveries. The supply chain solutions encompass inbound services (Demand Forecasting, Load Optimization, Origin Consolidation, Vendor Management), outbound services (Direct Store Delivery, On Demand Supply Options, Forward Distribution), and end-to-end services (Consolidation and Crossdock, Inventory Management and Replenishment, Temperature Control Capacity, Warehouse Services). Technology offerings include Inventory and Warehouse, Logistics, and PO Management modules. Insight platforms include MyFreshInsights Portal and Freshspective. The company also offers branded products under Robinson Fresh Brand Products, Mott's Fresh, and Welch's Fresh sub-brands, along with grower services, sustainability programs, and consumer insights.

Differentiator

Problem solved

Functional benefit

Brands

• Robinson Fresh Brand Products: Private label produce products marketed under the Robinson Fresh brand with consistent quality and attractive packaging.
• Mott's Fresh
• Welch's Fresh
• Local & Organic

Products and services

• Robinson Fresh Brand Products
• Mott's Fresh
• Welch's Fresh
• Local & Organic Fruits and Vegetables
• Fresh Fruits Portfolio
• Fresh Vegetables Portfolio
• Managed Procurement Services (MPS)
• Direct Store Delivery
• Forward Distribution
• Vendor Management Services
• Warehouse Services
• Temperature-Controlled Transportation
• Inventory Management and Replenishment Services
• Category Management Services

Quantifiable outcome

• 98% on-time delivery during 2024 floral season
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bloomin' Brands, Inc.coreStrategic or Co-development PartnerStrategic partnership where Robinson Fresh (through C.H. Robinson) provides Managed Procurement Services (MPS) for Outback Steakhouse, Carrabba's Italian Grill, Fleming's Prime Steakhouse & Wine Bar, and Bonefish Grill. Partnership includes end-to-end supply chain solutions, supplier optimization, invoice auditing, and consolidated freight. Achieved 7-10% annual cost savings and won 'Vendor of the Year' twice. Includes in-person monthly status updates and twice-yearly market reviews.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Performance Food Group: Large U.S. foodservice and retail distributor with fresh produce capabilities. Comparable in scale and customer overlap with Robinson Fresh's enterprise foodservice and retail distribution business.
• KeHE Distributors: Large specialty and natural food distributor serving retail and foodservice channels across North America. Overlaps with Robinson Fresh in produce distribution and broader fresh category management for grocery accounts.
• Sysco Corporation: Largest U.S. foodservice distributor with broad product portfolio including fresh produce. Overlaps with Robinson Fresh's foodservice operator customer base and produce sourcing capabilities at much larger scale.
• US Foods: Major U.S. foodservice distributor competing for the same restaurant chain customers as Robinson Fresh's foodservice segment. Both companies provide fresh produce sourcing as part of broader supply chain solutions.

Direct peers

• Wonderful Company: Vertically integrated grower and marketer of fresh produce including citrus, pomegranates, grapes, and pistachios. Competes with Robinson Fresh in branded produce and direct retail relationships across multiple fruit categories.
• Taylor Farms: North America's largest producer of value-added fresh foods including salads, vegetables, and fresh-cut produce. Directly comparable in fresh produce sourcing, processing, and retail/foodservice distribution to Robinson Fresh's portfolio.
• Driscoll's: Largest berry marketer globally with proprietary varieties and year-round supply from multiple growing regions. Competes with Robinson Fresh's berry category and demonstrates a similar grower-network-plus-distribution model.
• Dole plc: One of the world's largest producers and marketers of fresh fruits and vegetables with diversified sourcing and global distribution. Competes with Robinson Fresh across retail grocery and foodservice channels in North America.
• Fresh Del Monte Produce: Vertically integrated fresh produce grower, producer, and distributor operating globally with a comparable portfolio of fruits and vegetables. Directly competes with Robinson Fresh in fresh produce sourcing and distribution to retail and foodservice customers.

Emerging players

• Bonduelle Group: Global fresh and prepared vegetable producer with growing North American presence. Comparable in fresh vegetable sourcing and processing, though primarily operates as a producer rather than a distribution intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/c-h-robinson
• Xx.com/wespeakfresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinsonfresh