Bedrooms & More
Bedrooms & More is a Seattle-based family-owned specialty retailer (founded 1972) selling natural and organic mattresses, bedding, and sustainable bedroom and living-room furniture through a flagship showroom, clearance outlet, warehouse, e-commerce site, and a B2B Interior Designer Program across 60+ brand partners.
- Company typePrivate
- Founded1972
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bedrooms & More does
Bedrooms & More, operating as J&W Marketing Inc., is a family-owned specialty retailer of mattresses, bedding, and sustainable bedroom and living-room furniture founded in 1972 in Seattle, Washington. The company operates three physical sites in Seattle — a flagship showroom at 324 NE 45th Street with over 80 two-sided mattresses on display, a clearance outlet at 300 NE 45th Street (operating since 1972), and a warehouse and distribution center at 9515 Stone Ave N — alongside an e-commerce storefront at bedroomsandmore.com. Its product portfolio spans mattresses (latex, innerspring/hybrid, natural/organic, kids/baby), bedding and bath, bedroom furniture, living and dining furniture, seating, home-office, and decor, sourced through more than 60 third-party brand partnerships including Hästens, Vispring, Harrison Spinks, American Leather, Stressless, Fjords, Luonto, Copeland, and Greenington. The company also operates a sister brand, 45th Street Bedding (founded 2009), which manufactures mattresses using the proprietary Botanicore® botanical latex — a natural rubber sourced from Vietnamese plantations — supporting a vertically-integrated private-label value tier.
The company makes money primarily through one-time retail sales of mattresses and furniture across its flagship showroom, clearance outlet, and e-commerce site, supplemented by professional in-home delivery services (which include old mattress removal via a partnership with Spring Back Mattress Recycling), and financing options for higher-value purchases. Its go-to-market combines a traditional consumer retail motion (no-pressure sales, Saturday Mattress Class for lead education, private after-hours appointments, no-pressure showroom experience) with a gated B2B Interior Designer Program serving interior designers, architects, and stylists who require ASID or NCIDQ/CCIDC certification — providing trade pricing, access to 60+ brands, loaner samples, educational workshops, and a private appointment-only workspace. Pricing is unit-based with three tiers: luxury (Hästens, Vispring, Harrison Spinks), standard mid-range, and clearance/floor-model discounted 15-30%.
The founders Wanda Garfield and Jeff Garfield are listed; no other management team, board, or outside investors are disclosed. Revenue is not publicly disclosed, no funding rounds are on file, and ownership remains privately held with no identified parent. The customer base is dominated by Seattle-area individual consumers (residential, guest-room, rental-property buyers) with a secondary trade-professional segment. Geographic scope is single-metro (Washington state); the company has not expanded beyond Seattle and shows no current evidence of multi-region expansion.
Bedrooms & More firmographics
Firmographics- Name
- Bedrooms & More
- Legal name
- J&W Marketing Inc.
- Website
- https://bedroomsandmore.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bedrooms & More is a Seattle-based family-owned specialty retailer (founded 1972) selling natural and organic mattresses, bedding, and sustainable bedroom and living-room furniture through a flagship showroom, clearance outlet, warehouse, e-commerce site, and a B2B Interior Designer Program across 60+ brand partners.
- Ownership category
- akta.pro rank
Bedrooms & More industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)
Keywords
Where Bedrooms & More is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bedrooms & More business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Furniture Sales: One-time sales of mattresses, bedroom furniture, living room furniture, seating, bedding, and home decor through flagship showroom, clearance outlet, and e-commerce website. Products range from entry-level to luxury brands.
- Delivery Services: In-home delivery scheduled at customer convenience. Old mattress removal and recycling through Spring Back partnership when delivering new mattresses.
- Financing: Financing options available for customers to purchase higher-value items over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Mattresses |
| Unit Pricing | Pay-as-you-go | Standard Mattresses and Furniture |
| Unit Pricing | Pay-as-you-go | Clearance/Discounted Items |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Bedrooms & More product offering
Product offeringCore offering
Bedrooms & More is a Seattle-based specialty retailer that sells natural and organic mattresses, bedding, bedroom furniture, living/dining furniture, seating, office pieces, and home décor from over 60 brands through a flagship showroom, a clearance outlet, and an e-commerce site. The company complements retail sales with scheduled in-home delivery, old mattress removal and recycling, customer financing, the Saturday Mattress Class, and a trade-only Interior Designer Program. Its sister company, 45th Street Bedding, supplies a private-label line built around the proprietary Botanicore® botanical latex.
Differentiator
Problem solved
Functional benefit
Brands
- 45th Street Bedding: A sister company founded in 2009, offering high-quality, long-lasting mattresses and bedding products made with sustainable and responsibly-sourced natural and organic materials. Designed in Seattle.
- Botanicore®
Products and services
- Mattresses
Quantifiable outcome
- Mattress recycling diverts 90%+ of materials from landfills
- +1 more outcomes
Companies that use Bedrooms & More
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bedrooms & More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bedrooms & More partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Spring Back Mattress RecyclingcorePartnership with Spring Back Mattress Recycling in Tacoma to ensure responsible disposal of old mattresses. When delivering new mattresses, Bedrooms & More removes old ones and sends them to Spring Back for recycling. Spring Back can recycle 90%+ of each mattress. Spring Back also provides employment opportunities for formerly incarcerated individuals.
- International Interior Design Association (IIDA) Northern Pacific ChaptercorePartnered with IIDA Northern Pacific Chapter to transform the recovery room at Mary's Place in downtown Seattle. Provided new mattresses, bedding, and decorative accents to create a warm, comfortable, restorative space for families facing homelessness.
- Mary's Place SeattlecoreDonated essential bedding to help create safe, comfortable spaces within Mary's Place shelters for families facing homelessness in Seattle. Partnership through IIDA project collaboration.
- Wallingford Chamber of CommerceminorMain sponsor of the Wallingford Parade for several years. Fun-filled family event that takes place every summer along 45th Street celebrating local businesses and community.
- Seattle International Film Festival (SIFF)minorProud sponsor of SIFF, which brings the best filmmakers and films to Seattle. Culturally significant organization with historic locations that screen films year-round.
- Toxic-Free FutureminorProud sponsor of Toxic-Free Future's annual fundraising event. Nonprofit dedicated to eliminating harmful chemicals from everyday products, creating safer homes and healthier communities through advocacy and legislative efforts.
- Lincoln High School Girls Varsity Fastpitch Softball TeamminorProud sponsor of the Lincoln High School Girls Varsity Fastpitch Softball Team, supporting local youth athletics.
- 45th Street BeddingcoreSister company founded in 2009 producing high-quality, long-lasting mattresses and bedding with exceptional value. Products designed in Seattle using sustainable and responsibly-sourced natural and organic materials. Uses proprietary Botanicore® botanical latex.
- American LeathercoreUSA-made sofas and sectionals brand. Certified with ISO 14001 EMS, CertiPUR-US, and Sustainable Furnishing Council. Part of the sustainable brand partners portfolio.
- CoyuchicoreOrganic bedding brand with GOTS Certification, MADE SAFE, Fair Trade Certified, and 1% for the Planet membership. Premium organic cotton products.
- HästenscoreLuxury mattress brand. Latex-free products with OEKO-TEX, NOMITE, and Traumpass certifications. Displayed on 3rd floor of flagship showroom.
- StresslesscoreNorwegian-inspired seating brand with FSC and PEFC certification, Leather Working Group membership, and UN Global Compact commitment. Features 50th anniversary Royal collection.
- Harrison SpinkscoreLuxury mattress brand. Chemical-free, 100% recyclable springs, with Carbon Neutral+ Accreditation.
- VispringcoreLuxury mattress brand offering 100% recyclable fillings. Featured prominently in flagship showroom displays.
- GreeningtoncoreFine bamboo furniture brand with ISO 14001 EMS and renewable resources certification.
- Copeland FurniturecoreHardwood furniture brand with GREENGUARD Certification, FSC certification, and CertiPUR-US.
- FjordscoreScandinavian-inspired seating with sustainably made products, cold-cured foam, responsibly harvested wood, and non-toxic finishes.
- LuontocoreFinnish-inspired seating brand. ISO 9001 compliant with CertiPUR Europur certification.
- Sleep & Beyondcore3rd generation family-owned manufacturer of organic and natural bedding with fair trade and sustainable factories in Kyrgyzstan, India, and China. Woolmark certified with ISO 9001:2015 and ISO 14001:2015 certifications. Voted Top 3 Best Wool Brands in the US by independent sleep industry reviewers.
- Down Inc.coreFamily-owned manufacturer of down and feather bedding with over 60 years of history. Manufactured in Grand Rapids, Michigan. Products include Responsible Down Standard, Global Recycled Standard, and IDFL Standard certifications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bedrooms & More competitors and assessment
Company assessmentDirect peers
- Saatva: Premium online mattress and bedding retailer that has expanded into physical Viewing Rooms. Directly comparable to Bedrooms & More in the luxury and natural-organic mattress category, with overlapping brand positioning (visco, latex, hybrid) and similar mid-to-high price points.
- Avocado Green Mattress: DTC and select-retail organic mattress and bedding brand with GOTS, GREENGUARD, and MADE SAFE certifications. Comparable to Bedrooms & More on sustainability positioning, botanical/natural latex construction, and premium price tier.
- Room & Board: Multi-location modern home furnishings retailer emphasizing solid wood bedroom, living, and dining furniture with sustainability certifications. Comparable to Bedrooms & More in showroom-driven, design-forward bedroom and seating assortment for an urban professional customer.
Broad incumbents
- Restoration Hardware (RH): National luxury home furnishings retailer with large-format galleries offering premium bedroom, seating, and decor. Overlaps with Bedrooms & More on luxury positioning and bedroom-anchored assortment, but operates at a much broader and higher price scale.
- Crate & Barrel: National specialty retailer for modern home furniture, bedding, and decor across bedroom, living, and dining. Comparable assortment breadth to Bedrooms & More but with broader mid-market price positioning and significantly larger footprint.
- West Elm: Mid-to-upper home furnishings retailer with strong sustainability sub-brands (Fair Trade Certified, FSC) and a bedroom-anchored assortment. Comparable to Bedrooms & More in eco-conscious positioning and bedroom focus, but operates as a national chain.
- Macy's Home Store: Department store home-furnishings division offering mattresses, bedroom sets, and seating at accessible price points. Competes with Bedrooms & More for entry-to-mid tier shoppers but lacks the specialty mattress depth and designer program.
- Mattress Firm: Largest specialty mattress retailer in the U.S. with broad brand assortment including premium labels. Comparable to Bedrooms & More on core mattress category, but competes on national pricing power, financing, and convenience rather than sustainability curation.
Regional players
- Havertys Furniture: Regional furniture retailer (Southeast U.S.) offering solid wood bedroom, living, and dining furniture. Comparable in multi-category bedroom-anchored showroom model, but does not overlap geographically with Bedrooms & More's Pacific Northwest footprint.
- R&B Furniture: Pacific Northwest furniture chain referenced directly by a Bedrooms & More customer as a competitor. Comparable in regional showroom model and bedroom/living assortment, with overlapping Seattle-area customer base.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bedrooms & More social profiles
Digital presenceBedrooms & More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedrooms & More leadership team
Management profileNumber of profiles
Profiles2 records
Bedrooms & More subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bedrooms & More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedrooms & More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedrooms & More
What does Bedrooms & More do?
Bedrooms & More is a Seattle-based specialty retailer that sells natural and organic mattresses, bedding, bedroom furniture, living/dining furniture, seating, office pieces, and home décor from over 60 brands through a flagship showroom, a clearance outlet, and an e-commerce site. The company complements retail sales with scheduled in-home delivery, old mattress removal and recycling, customer financing, the Saturday Mattress Class, and a trade-only Interior Designer Program. Its sister company, 45th Street Bedding, supplies a private-label line built around the proprietary Botanicore® botanical latex.
Is Bedrooms & More a public or private company?
Bedrooms & More is a private company. It is classified as family owned and is currently operating.
When was Bedrooms & More founded?
Bedrooms & More was founded in 1972. It employs 11 to 50 people.
Where is Bedrooms & More based?
Bedrooms & More is headquartered in Seattle, United States, in the North America region.
How does Bedrooms & More make money?
Three revenue lines are on record. Retail Furniture Sales are the primary driver. The others are delivery Services and financing.
Who are Bedrooms & More's main competitors?
Direct peers on record are Saatva, Avocado Green Mattress and Room & Board. Broad incumbents are Restoration Hardware (RH), Crate & Barrel, West Elm, Macy's Home Store and Mattress Firm. Regional players are Havertys Furniture and R&B Furniture.
Does Bedrooms & More have an API?
No public API is recorded for Bedrooms & More.
What industry is Bedrooms & More in?
Bedrooms & More's product category is Home Furniture Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 449110 and its SIC code is 5712.