What Sleep & Beyond does

Sleep & Beyond is a third-generation, family-owned manufacturer of certified organic and natural wool and cotton bedding, founded in 1992 by the Sardor family and led today by brothers Sardor and Sarvar Abdullaev. The company produces comforters, pillows (including trademarked lines myMerino, myBedding, myWoolly, and S&B Gardens), mattress protectors, toppers, sheets, and pads, with retail price points spanning roughly $75 to $749. Manufacturing is distributed across six countries — Kyrgyzstan, England, Belgium, India, Pakistan, and China — with corporate headquarters in Fontana, California. The product line is differentiated by third-party certifications including GOTS, OEKO-TEX, Woolmark, and Fair Trade, and the company claims a top-three position in U.S. wool bedding.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce on its own site, third-party marketplaces (Amazon, Wayfair), and a wholesale network of more than 80 dealers, supplemented by trade show presence at Las Vegas Market. Recent strategic activity — including the Specialty Sleep Association partnership (April 2024), the 'Wool Bedding Reimagined' repositioning (December 2024), an Orgarino partnership, and lifestyle media features (Social Life, July 2026) — indicates ongoing brand-building and channel expansion rather than category-defining moves. Revenue mechanics combine unit margin from DTC and marketplace orders with wholesale dealer reorders; no subscription or recurring revenue model is disclosed. The customer base is described as 'tens of thousands' of individual consumers, with no named enterprise customers.

Name

Sleep & Beyond

Legal name

Sleep & Beyond, Inc Corporation

Website

https://sleepandbeyond.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleep & Beyond is a third-generation, family-owned manufacturer of certified organic wool and cotton bedding, producing comforters, pillows, sheets, and mattress accessories sold through DTC e-commerce, 80+ wholesale dealers, and Amazon and Wayfair marketplaces.

Ownership category

akta.pro rank

Product category

Organic Bedding and Home Textiles

NAICS

Mattress Manufacturing (33791), Textile Mills (313)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Organic cotton bedding
• Natural wool comforters
• Hypoallergenic mattress protectors
• Wool mattress toppers
• Fair trade linen manufacturing

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through sleepandbeyond.com website
2. Wholesale Distribution: Wholesale dealer network selling products to authorized retailers and dealers
3. Affiliate Marketing: 10% commission program through AWIN (365 days cookie), Impact (180 days), and CJ Affiliate (120 days)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sleep & Beyond manufactures and sells certified organic and natural cotton and wool bedding products, including comforters, pillows, sheets, mattress protectors, mattress pads, and mattress toppers. Products are organized under proprietary sub-brands such as myMerino®, myBedding™, myWoolly®, and myLatex® Collection, and are made with GOTS-certified organic cotton and Woolmark-certified wool produced in fair-trade factories across six countries.

Product overview

Sleep & Beyond is a 3rd generation family-owned bedding manufacturer offering 100% organic and natural cotton and wool bedding products. Their product portfolio centers around core bedding essentials (pillows, comforters, sheets, mattress protectors, pads, and toppers) organized under branded sub-lines including myBedding™, myMerino®, and myLatex® Collection. The company's flagship world-famous products include myMerino® Comforter and myWoolly® Latex Topper. All products are made with certified organic materials including GOTS-certified organic cotton and Woolmark-certified wool, produced in fair trade and sustainable factories in Kyrgyzstan, England, Belgium, India, Pakistan, and China since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• myMerino® Comforter Four-season merino wool comforter that keeps users cool, dry, and calm through natural temperature regulation; priced from $159 to $439 depending on size.
• Organic Cotton Muslin Blanket 100% organic cotton muslin blanket that becomes softer with each wash; priced from $219 to $279 depending on size.
• Organic Cotton Waterproof Mattress Protector 5-sided, 100% organic cotton waterproof mattress protector designed for extreme evening accidents; priced from $99 to $209 depending on size.
• Organic Cotton Percale Sheet Set Heavenly, cool, and crisp 300 thread count 100% organic cotton percale sheet set; priced from $169 to $249 depending on size.
• Organic Cotton Zippered Waterproof Mattress Encasement Ultimate 100% organic cotton, zippered, waterproof mattress encasement for full mattress protection; priced from $109 to $299 depending on size.
• Organic Cotton Waterproof Pillow Case Encasement Pair Pair of 100% organic cotton, zippered waterproof pillow case encasements; priced from $75 to $85 depending on size.
• myWoolly® Latex Topper 3-inch natural wool and latex-filled mattress topper with 4,000gsm Shropshire wool batting and natural latex noodles, hand-tufted construction with organic cotton cover; OEKO-TEX Standard 100 and Woolmark certified; priced from $469 to $749 depending on size with a 5-year warranty.
• myWoolly® Pillow Classic 100% natural, adjustable and washable wool-filled pillow with natural temperature regulation; priced from $139 to $159 depending on size.
• myWoolly® Side Pillow Contoured wool-filled pillow designed for side sleepers, washable with adjustable loft; priced from $139 to $149 depending on size.
• myDual Side Pillow Ergonomically contoured pillow on both sides to accommodate side sleepers with adjustable loft, washable, providing optimal support and pressure relief; supports CPAP masks; MSRP $129.
• myProtector® Wool Mattress Protector 100% natural, 2-in-1 waterproof and washable wool-filled mattress protector; priced from $139 to $209 depending on size.
• myPad® Wool Mattress Pad

Quantifiable outcome

• Merino wool has 95% compression rate reducing tossing and turning from pressure points
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ranger RoadminorGTM or Marketing Partner · 23 December 2025Product donation recipient. Ranger Road acknowledged Sleep & Beyond's contribution with a thank-you letter in December 2025.
• Specialty Sleep Association (SSA)coreStrategic or Co-development PartnerActive member and exhibitor in the SSA Las Vegas Showroom (C-1565). Participation in SSA events and showroom displays allows meeting with current and potential retailers to grow business in the natural, organic and sustainable sleep category.
• OrgarinominorStrategic or Co-development PartnerOfficial partnership with Orgarino for organic bedding products
• Court Appointed Special Advocates for Children (CASA)minorGTM or Marketing PartnerAnti-human trafficking organization partnership. Sleep & Beyond regularly contributes support and donations to CASA as part of their community giving program.
• Global Initiative to Free Trafficking Victims (GIFT)minorGTM or Marketing PartnerAnti-human trafficking partnership. Sleep & Beyond partners with GIFT to support victims of human trafficking.
• Teen Cancer AmericaminorGTM or Marketing PartnerCharitable partnership. Sleep & Beyond regularly contributes donations to Teen Cancer America.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boll & Branch: Premium DTC organic cotton bedding brand offering sheets, comforters, duvets, and pillows with fair trade supply chain. Direct competitor in the organic premium bedding category with similar certifications and wholesale-to-retailer expansion strategy.
• Parachute Home: Premium DTC home textiles brand offering sheets, comforters, towels, and bedding with strong retail and own-store presence. Comparable premium quality positioning and multi-category bedding assortment.
• PlushBeds: Online retailer of organic mattresses, toppers, pillows, and bedding with GOTS, GOLS, and GREENGUARD certifications. Overlaps in certified organic toppers, pillows, and bedding sold through DTC and wholesale channels.
• Coyuchi: Premium DTC organic bedding and home textiles brand offering GOTS-certified organic cotton sheets, comforters, and towels. Comparable in target customer (eco-conscious premium buyer), product mix, and sustainability positioning.
• Avocado Green Mattress: Organic and GREENGUARD-certified mattress and bedding brand with mattresses, toppers, pillows, and sheets. Direct competitor in the certified-organic sleep category with similar sustainability narrative and DTC/wholesale model.
• Holy Lamb Organics: Direct competitor specializing in organic wool bedding including comforters, pillows, mattress toppers, and sleep accessories. Closely aligned with Sleep & Beyond on wool-fill expertise, organic certifications, and DTC/wholesale bedding distribution.
• Brooklinen: Venture-backed DTC premium bedding brand offering sheets, comforters, pillows, and loungewear. Competes on premium positioning and DTC/wholesale omnichannel, though with broader product scope and cotton focus versus wool.

Broad incumbents

• West Elm: Large home furnishings retailer with extensive bedding assortment including organic cotton sheets, comforters, and pillows. Competes in the premium bedding category through retail channels and overlapping target customer base.
• The Company Store: Established direct-to-consumer and retail bedding brand offering sheets, comforters, pillows, mattress pads, and protectors at multiple price tiers. Comparable assortment in mattress protectors and bedding essentials with broader mass-to-premium positioning.

Emerging players

• Buffy: DTC bedding brand offering comforters, sheets, pillows, and sleep accessories with sustainability positioning. Comparable product mix and DTC-first distribution though with broader fiber base (including recycled fills).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sleepandbeyond
• Xx.com/sleepandbeyond
• Facebookfacebook.com/SleepAndBeyond
• LinkedInlinkedin.com/company/sleepandbeyond

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep & Beyond