GeoToll
GeoToll Inc. provides AI-native, mobile-first SaaS platforms for road usage charging and electronic tolling, serving state transportation agencies, individual drivers, and OEMs. Its patented Virtual Gantry™ GPS technology eliminates physical toll infrastructure across deployments in five US states.
- Company typePrivate
- Founded2012
- HeadquartersCopper City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GeoToll does
GeoToll Inc. is a Boca Raton, Florida-based transportation technology company founded in 2012 that provides software platforms for road usage charging (RUC) and electronic tolling (eTolling). The company serves state transportation agencies, individual drivers (primarily EV and high-MPG vehicle owners), and OEMs, with a full deployment in Oregon via the OReGO program, pilots in Kansas, Minnesota, Maryland, and New Jersey, and embedded OEM partnerships with Tesla and Stellantis. Its stated customer segments are state DOTs and tolling authorities replacing declining fuel-tax revenue, individual drivers seeking app-based tolling and RUC compliance, and third-party Customer Account Managers (CAMs) operating on behalf of agencies.
The company's technology stack is an AI-native, mobile-first, cloud-native SaaS architecture anchored by its patented Virtual Gantry™ GPS-based geofencing, which detects vehicle entry into toll zones without physical infrastructure. Core platforms include the RUC Ecosystem with multiple Mileage Reporting Options (GPS Smart App, OBD-II device, AI odometer capture, in-vehicle telematics), the eTolling platform, the ARCS agency administration platform with DMV integration, the CAM (Customer Account Management) platform, and CCaaS for customer service. The company holds 40+ patents supporting its privacy-preserving backend and has achieved SOC 2 Type II certification.
GeoToll operates a three-channel go-to-market: enterprise field sales to state DOTs, OEM embedded integration partnerships, and direct-to-consumer mobile app distribution. Revenue is generated through three streams: transaction processing fees from individual drivers (including $10 convenience fees for premium features and $10 insufficient-funds charges), subscription-style prefunded account management with a $25 minimum and auto-replenishment at a $5 threshold, and quote-based agency platform licensing for ARCS deployments. Pricing for enterprise contracts is not publicly disclosed.
GeoToll firmographics
Firmographics- Name
- GeoToll
- Legal name
- GeoToll Inc.
- Website
- https://geotoll.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GeoToll Inc. provides AI-native, mobile-first SaaS platforms for road usage charging and electronic tolling, serving state transportation agencies, individual drivers, and OEMs. Its patented Virtual Gantry™ GPS technology eliminates physical toll infrastructure across deployments in five US states.
- Ownership category
- akta.pro rank
GeoToll industry classification
Industry- Product category
- Electronic Tolling and Road Usage Charging Software
- akta.pro primary industry
- Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL)
- akta.pro secondary industries
- Privacy, Security & Compliance for Tolling/RUC (Data Governance, Audit) (TLAJABAK), Toll Violation Management, Collections & Dispute Resolution (TLAJABAG), Parking & Toll Payment/Reservation Platforms (BPAMAIAL)
Keywords
Where GeoToll is headquartered
LocationHeadquarters
- HQ city
- Copper City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GeoToll business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: GeoToll processes toll payments and charges fees per transaction. Users maintain account balances and pay tolls plus convenience fees for premium features like Split Charge, Trip Calculator, and Rental Vehicles.
- Account Management Fees: Geo-Pay subscription-style model where users prefund accounts with $25.00 minimum and auto-replenish when balance reaches $5.00. Pay-As-You-Go option for infrequent users.
- Agency Platform Licensing: ARCS platform licensed to state transportation agencies for managing RUC programs, including training, certification, and onboarding assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-As-You-Go for infrequent toll road users |
| Hybrid | Pay-as-you-go | Geo-Pay for frequent toll road users with auto-replenishment |
| Transaction based/ take rate | Pay-as-you-go | Convenience fee for premium features |
| Transaction based/ take rate | Pay-as-you-go | Insufficient funds fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GeoToll product offering
Product offeringCore offering
GeoToll sells AI-native, mobile-first, cloud-native software for Road Usage Charging (RUC) and electronic tolling. It replaces legacy gantries, transponders, and fuel-tax systems with a GPS-based Virtual Gantry platform that detects tolls and reports mileage through smartphone apps, OBD-II devices, in-vehicle telematics, or AI odometer capture. The company licenses its ARCS agency administration SaaS and CAM account management platform to state transportation agencies, while offering consumer-facing tolling apps to individual drivers.
Product overview
GeoToll offers a unified platform-plus-modules architecture for road usage charging and electronic tolling. The core offerings are the RUC Ecosystem (Road Usage Charging) and eTolling Platform, which share common infrastructure including the CAM Platform for account management and ARCS for agency administration. Multiple Mileage Reporting Options (Odometer Capture, GPS Smart App, In-Vehicle Telematics, OBD-II Device) feed into the unified CAM, which connects to ARCS for agency oversight. The eTolling platform operates independently with its own mobile app and Virtual Gantry™ technology, both leveraging the same privacy-preserving backend. CCaaS provides unified customer service across all products.
Differentiator
Problem solved
Functional benefit
Products and services
- RUC Ecosystem End-to-end Road Usage Charging platform for state agencies, offering multiple Mileage Reporting Options (GPS app, OBD-II, OEM telematics, AI odometer capture), real-time account management, and integration with the ARCS agency administration system. Designed for states seeking to replace fuel-tax revenue with mileage-based funding for electric and high-MPG vehicles.
- eTolling Platform Mobile-first electronic tolling solution for tolling agencies and individual drivers, using GPS-based Virtual Gantry geofencing to automatically detect, process, and pay tolls through a smartphone app without hardware tags or gantries. Works alongside existing RFID and GPS networks and provides lane-level accuracy and real-time transaction processing.
- ARCS (Administrator of Road Charging System) Cloud SaaS control center that lets state transportation agencies administer RUC programs end-to-end — unifying data from multiple Customer Account Managers, validating ICD-based message standards, and providing real-time dashboards for enrollments, approvals, revenue tracking, and DMV integration.
- CAM Platform (Customer Account Management) Standalone platform for Customer Account Managers and agencies to manage RUC program participants end-to-end — including enrollment, VIN verification, MRO activation and health monitoring, wallet and payment management, odometer tracking, support tools, and SLA compliance dashboards.
- CCaaS (Customer Care as a Service) Unified customer-service workspace for RUC and tolling operations, surfacing 360-degree account history, transactions, disputes, and omnichannel communications, with integrated dispute management, knowledge base, scripted workflows, supervisor tools, and a training video library.
Quantifiable outcome
- Reduces tolling infrastructure costs by eliminating gantries and physical transponders
- +3 more outcomes
Companies that use GeoToll
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
GeoToll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature7 records
GeoToll partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TeslacoreOEM partnership with Tesla for telematics-based mileage reporting integration in Tesla vehicles. Enables in-vehicle mileage reporting for RUC programs, allowing seamless automated mileage capture without smartphone apps or OBD devices.
- StellantiscoreOEM partnership with Stellantis for telematics-based mileage reporting integration in Stellantis vehicles. Supports continuous monitoring and high-precision mileage reporting through connected vehicle technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GeoToll competitors and assessment
Company assessmentDirect peers
- Star Systems International: Star Systems provides RFID/AVI electronic tolling technology and transponders used by US tolling agencies. It is a relevant peer in the electronic tolling ecosystem that GeoToll's eTolling platform is positioned alongside and against.
- Neology (PIPS Technology): Neology provides RFID-based electronic tolling, automatic vehicle identification, and related mobility solutions for tolling authorities. It overlaps with GeoToll's eTolling platform and agency integrations, and is often considered by the same state DOTs.
- Emovis (Abertis Mobility Services): Emovis operates and manages electronic tolling and RUC programs for governments globally, including back-office and customer-service operations. It is one of the closest direct competitors to GeoToll's ARCS + CAM + CCaaS platform bundle for state agencies.
- A-to-Be (A-to-Be USA): A-to-Be (part of Brisa) delivers end-to-end electronic tolling and back-office solutions, including multi-lane free flow systems. It competes with GeoToll on mobile-based, gantry-less tolling and on RUC-adjacent back-office capabilities.
Broad incumbents
- TransCore: TransCore provides RFID-based electronic toll collection, traffic management, and back-office systems widely used by US tolling authorities. It is a broad incumbent competitor in both the tolling and adjacent infrastructure layers that GeoToll addresses.
- Kapsch TrafficCom: Kapsch is a global incumbent in electronic tolling, supplying roadside systems, back-office platforms, and managed services to tolling authorities. It competes with GeoToll in the agency software/RUC space while also offering the legacy gantry and transponder hardware that GeoToll's Virtual Gantry seeks to displace.
- Conduent Transportation:
Others
- Verizon Connect: Verizon Connect provides fleet telematics and connected-vehicle services that can feed mileage data into RUC programs. It is an adjacent platform that competes for the telematics-based MRO layer in states deploying RUC.
- Geotab: Geotab is a major fleet telematics platform whose OBD-II and telematics data could be leveraged for RUC and mileage reporting. It is an adjacent enabling technology provider that competes for the in-vehicle telematics layer of RUC programs.
Emerging players
- EROAD: EROAD provides telematics-based road usage and mileage reporting solutions, primarily for commercial fleets, and has explored RUC programs. It is an emerging player with overlapping mileage-reporting technology and potential government program experience relative to GeoToll.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoToll social profiles
Digital presenceGeoToll compliance and trust
Trust signalCompliance1 record
GeoToll financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoToll leadership team
Management profileNumber of profiles
Profiles2 records
GeoToll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoToll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoToll
What does GeoToll do?
GeoToll sells AI-native, mobile-first, cloud-native software for Road Usage Charging (RUC) and electronic tolling. It replaces legacy gantries, transponders, and fuel-tax systems with a GPS-based Virtual Gantry platform that detects tolls and reports mileage through smartphone apps, OBD-II devices, in-vehicle telematics, or AI odometer capture. The company licenses its ARCS agency administration SaaS and CAM account management platform to state transportation agencies, while offering consumer-facing tolling apps to individual drivers.
Is GeoToll a public or private company?
GeoToll is a private company. It is classified as unknown and is currently operating.
When was GeoToll founded?
GeoToll was founded in 2012. It employs 1 to 10 people.
Where is GeoToll based?
GeoToll is headquartered in Copper City, United States, in the North America region.
How does GeoToll make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are account Management Fees and agency Platform Licensing.
Who are GeoToll's main competitors?
Direct peers on record are Star Systems International, Neology (PIPS Technology), Emovis (Abertis Mobility Services) and A-to-Be (A-to-Be USA). Broad incumbents are TransCore, Kapsch TrafficCom and Conduent Transportation. Others are Verizon Connect and Geotab. EROAD is listed as an emerging player.
Does GeoToll have an API?
No public API is recorded for GeoToll.
What industry is GeoToll in?
GeoToll's product category is Electronic Tolling and Road Usage Charging Software. Its primary akta.pro industry code is TLAJABAL, Managed Services & Operations Outsourcing for Tolling/RUC Programs, with a secondary code of TLAJABAK, Privacy, Security & Compliance for Tolling/RUC (Data Governance, Audit).