What Informer Software does

Informer Software (legal entity: Informer Online Nederland B.V.) is a Dutch cloud-based SaaS accounting platform founded in 1993 by CEO Remco Frühauf and headquartered in Rijswijk, Netherlands. The company targets Dutch self-employed entrepreneurs (ZZP), small and medium-sized businesses (MKB), newly registered starters, ANBI-registered foundations and associations, and accountants, providing automated bookkeeping, invoicing, expense and receipt management, VAT calculation and submission, time tracking, and financial reporting. Informer monetizes primarily through tiered monthly subscriptions (ZZP Basis €15/mo up to MKB Plus €45/mo), with annual billing discounts, optional add-on modules (Handelsmodule and Dienstverleningsmodule at €15/mo each), a €1/month per-linked-account bank connection fee, and OCR scan overages beyond a 50/month fair-use limit. The company also operates a free Accountancy portal for accountants managing multiple clients and runs a free online bookkeeping course (Boekhouden voor Beginners) as a top-of-funnel education asset.

The platform's technology stack centers on accounting automation robots (BankRobot, BoekRobot, HerkenRobot/UBL, depreciation and financial-statement robots), OCR document scanning (Scan&Herken), the InformerAI suite with the Penny support chatbot, passkey authentication, and an open API for custom integrations. Informer is an official development partner of the Dutch Belastingdienst and a member of the Peppol e-invoicing network, and it has become the first Premium Partner of Rabobank — enabling in-product Rabobank account opening and the Informer Money embedded business banking product (powered by BaaS provider Swan under an EMI license), which delivers an IBAN within one day. The company reports 118,000+ cumulative customers over 30 years, 30+ third-party integrations spanning banks, payment providers, e-commerce platforms, payroll, CRM, and tax software, a network of approximately 100 certified Informer advisors, B Corp certification (re-certified August 2025 with a 106+ score), 9 consecutive MKB Proof awards, and ISAE3402/Zeker Online certification for data security. Informer is privately held and bootstrapped with no disclosed external funding.

Name

Informer Software

Legal name

Informer Online Nederland B.V.

Website

https://informer.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Informer Software is a Dutch cloud-based SaaS accounting platform serving 118,000+ ZZP freelancers, MKB small businesses, accountants, and ANBI foundations with AI-assisted bookkeeping, VAT filing, banking (Informer Money), and 30+ third-party integrations.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Cloud accounting software
• Bookkeeping automation
• VAT filing platform
• E-invoicing solutions
• Small business banking

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Accounting Software): Monthly/annual subscription for cloud-based accounting software across four main tiers: ZZP Basis (€15/mo), ZZP Plus (€23/mo), MKB Basis (€34/mo), MKB Plus (€45/mo). With starters discount (first 12 months), ZZP Basis becomes free and other tiers are discounted to €0–€30/mo. Annual billing saves ~20%. Additional revenue from optional add-on modules: Handelsmodule (€15/mo) and Dienstverleningsmodule (€15/mo). Extra users cost €10/month, extra administrations cost €10/month.
2. Bank Connection Fee: Bank connections (linking external bank accounts to Informer) cost €1/month per linked account, generating recurring revenue from users who connect their existing banking.
3. OCR/Scan&Herken Overage: Beyond the included 50 scans per month (Fair Use), additional scans cost €0.15 each, providing usage-based overage revenue.
4. Informer Money (Banking): Business banking account offered as an integrated product. Free for Informer-gebruikers (valued at €10/month). Revenue model is not explicitly disclosed; likely interchange and banking services via BaaS partner Swan.
5. Accountancy Portal: Free portal for accountants with one free administration; extra staff members cost €10/month per employee. Accountants also subscribe to the Accountancy package at €7/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Informer is a cloud-based online accounting platform for Dutch entrepreneurs (ZZP, MKB, starters) and ANBI foundations, offering automated bookkeeping, invoicing, expense management, VAT filing, and financial reporting. The platform adds an integrated business banking account (Informer Money), AI-powered document scanning via OCR, accounting robots that automate bank reconciliation and depreciation, and an AI chatbot for support.

Product overview

Informer is a cloud-based online accounting platform for Dutch entrepreneurs (ZZP, MKB, starters, and ANBI stichtingen). The core product, Informer Boekhouden, offers a unified platform combining invoicing, expense management, automated VAT filing, time tracking, and financial reporting with AI-powered accounting robots (Boekhoudrobots). The Informer Money sub-brand provides an integrated business bank account, seamlessly syncing banking with the accounting platform. InformerAI adds automation through OCR document scanning and the Penny chatbot for 24/7 AI support. Two optional paid modules extend the platform: the Dienstverleningsmodule (Services Module, €15/month) for service businesses to manage projects and time, and the Handelsmodule (Trade Module, €15/month) for trading companies to manage inventory and orders. A free accounting course, Boekhouden voor Beginners, supports entrepreneur education. The platform connects with 30+ external tools including banks, payment providers, e-commerce platforms, and accounting software.

Differentiator

Problem solved

Functional benefit

Brands

• InformerAI: AI-powered features for automated document scanning, invoice recognition, and intelligent bookkeeping assistance including chatbot Penny for 24/7 support.
• Informer Money
• Boekhouden voor Beginners

Products and services

• Informer Boekhouden Cloud-based online accounting platform for Dutch ZZP, MKB, starters, and ANBI stichtingen that automates bookkeeping, invoicing, expense management, VAT filing, time tracking, and financial reporting using AI-powered accounting robots. Targets entrepreneurs who want to manage their own accounting.
• Informer Money Integrated business bank account with IBAN and payment card, directly connected to the Informer Boekhouden platform for real-time transaction syncing and automated reconciliation. Free for Informer subscribers and ANBI charities.
• InformerAI AI-powered feature suite within Informer Boekhouden that automates document scanning and invoice data extraction, plus the Penny AI chatbot for 24/7 natural-language customer support.
• Dienstverleningsmodule (Services Module) Add-on module for service-based businesses providing project management, time tracking per project, cost registration, quote management, and invoicing from projects. Activated via the Informer App Store for €15/month.
• Handelsmodule (Trade Module) Add-on module for trading and e-commerce companies providing inventory management, purchase and sales order processing, real-time stock monitoring, and automated robotic accounting for stock and payments. Activated via the Informer App Store for €15/month.
• Boekhouden voor Beginners Free online accounting course for beginner entrepreneurs in three progressive text and video modules, with a 22-question exam and certificate awarded for scores of 17 or higher. Estimated 2-3 hours to complete.

Quantifiable outcome

• 118,000+ entrepreneurs served over 30 years
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• RabobankflagshipStrategic or Co-development Partner · 4 March 2026Informer is the first Premium Partner of Rabobank. This strategic partnership enables deep integration between Informer's accounting software and Rabobank's business banking services. Joint innovations include direct Rabobank account opening from within Informer, Rabo BetaalVerzoek (payment request) feature on invoices, and single payment initiations for purchase invoices. The bank connection automatically imports transactions into the accounting software and matches them to invoices/receipts.
• NextenscoreTechnology or Integration · 4 March 2026Nextens is tax reporting software integrated with Informer. Users can export a RGS-coded bridge statement (Brugstaat) from Informer and import it directly into Nextens for income tax filing, saving accountants significant time during busy filing seasons.
• Advies voor StichtingenminorStrategic or Co-development Partner · 4 March 2026Partnership with Joost Mollerus of Advies voor Stichtingen to develop a specialized chart of accounts (rekeningschema) for ANBI-registered Dutch charities. Also created ANBI QuickStart guide and Excel template for public disclosure requirements.
• SwancoreTechnology or IntegrationSwan is the BaaS (Banking-as-a-Service) provider that enables Informer Money. Swan holds an EMI (Electronic Money Institution) license and provides the underlying banking infrastructure for Informer's integrated business account.
• PeppolcoreTechnology or IntegrationPeppol is the international e-invoicing network that Informer participates in. Informer users can send invoices via the Peppol network free of charge, enabling standardized, secure cross-border electronic invoicing.
• Belastingdienst (Dutch Tax Authority)flagshipStrategic or Co-development PartnerInformer is a development partner of the Dutch Belastingdienst, the official Dutch Tax Authority. This partnership ensures that Informer's software stays compliant with tax regulations and integrates directly with government systems for VAT submissions, iDEAL tax payments, and regulatory updates.
• Ponto (by Mono Solutions)coreTechnology or IntegrationPonto provides open banking connectivity that Informer uses to link accounts from banks that do not have direct integrations: ABN Amro, SNS Bank, Triodos, ASN Bank, Regiobank, Van Lanschot, American Express, Staalbankiers, Friesland Bank, and KBC Bank.
• Bank integrations (ING, Bunq, Knab)coreTechnology or IntegrationDirect bank integrations with ING (Netherlands), Bunq, and Knab. These banks have dedicated API connections to Informer for automatic transaction import and reconciliation, separate from the Ponto open banking layer.
• EcomatcherminorStrategic or Co-development PartnerEcomatcher is a tree-planting partner. Upon activating an Informer account, users can plant a tree for free and track it live on their dashboard. This initiative compensates for internet usage required to run InformerOnline and supports B Corp sustainability commitments.
• Webshop integrations (Shopify, WooCommerce, Magento, Lightspeed, etc.)coreTechnology or IntegrationDirect integrations with major Dutch and international webshop platforms: Shopify, WooCommerce, Magento, Lightspeed eCom, CCV Shop, Ecwid, Amazon, Bol.com, JouwWeb, Opencart, PrestaShop, MijnWebwinkel.
• Payment provider integrations (Mollie, PayPal, MultiSafepay, Sisow)coreTechnology or IntegrationIntegrations with major Dutch and international payment providers: Mollie, PayPal, MultiSafepay, and Sisow. These enable automatic reconciliation of online payments with accounting records.
• Reporting software integrations (Nextens, PowerBI, Speedbooks)coreTechnology or IntegrationIntegrations with reporting and tax filing software: Nextens (tax), PowerBI (via WeJoin), Speedbooks. Enables audit files, bridge statements, and financial report exports.
• Informer Advisor Network (~100 certified advisors)coreChannel Partner/ Reseller/ DistributorNearly 100 independent accountants and bookkeepers who are certified Informer advisors. They recommend Informer to their clients, help with onboarding, and are listed on the Informer Adviseurs page. These advisors receive the free Accountancy portal.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• QuickBooks (Intuit): Global SMB accounting incumbent from Intuit with similar tiered subscription, freemium onboarding, and AI-driven bookkeeping. Adjacent strategic benchmark rather than a Dutch-market direct substitute.
• FreshBooks: Cloud accounting platform for freelancers, solopreneurs, and service-based SMBs, with invoicing, expense capture, and time tracking. Closely analogous product positioning to Informer's ZZP use cases.
• Xero: Global cloud accounting SaaS for SMBs and accountants with a mature app ecosystem. Comparable on PLG self-serve accounting, though active in the Netherlands via partner channels rather than natively.
• Visma eAccounting: Nordic-headquartered Visma's Dutch cloud accounting product, part of a larger European software portfolio with broader payroll/ERP. Comparable on SMB accounting but backed by a much larger group.

Direct peers

• SnelStart: Established Dutch accounting and invoicing software for ZZP and MKB with deep bank and tax integrations. A long-standing incumbent directly competing with Informer on price and ease of use.
• Exact Online: Dutch SMB-focused cloud accounting and ERP platform from Exact, with broader mid-market functionality and a deep accountant channel. Overlaps significantly with Informer's MKB offering at the higher end.
• Moneybird: Dutch cloud-based accounting SaaS targeting ZZP and small MKB, with invoicing, expense scanning, and bank integrations. Direct competitor to Informer in the same SMB/accountant segment in the Netherlands.
• e-Boekhouden: Long-standing Dutch online accounting package for ZZP and MKB offering invoicing, bank connections, and VAT filings. Competes head-to-head with Informer in the Dutch SMB accounting market.
• Yuki: Dutch accounting SaaS focused on accountants and SMBs with automated document recognition and bank-booking flows. Directly comparable on automation and accountant-channel positioning.

Emerging players

• Wave Accounting: SMB-focused accounting SaaS with integrated payments and free entry-tier plans. Comparable freemium/PLG playbook targeting micro-businesses, though North American market focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/informer_eu
• YouTubeyoutube.com/@InformerNL
• Facebookfacebook.com/InformerNL
• LinkedInlinkedin.com/company/informer-boekhouden
• Instagraminstagram.com/informer.nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informer Software