What Carb Manager does

Carb Manager, operated by Wombat Apps LLC and founded in 2010, is a consumer mobile and web application purpose-built for tracking ketogenic and low-carb diets. The platform combines macro tracking (carbs, fat, protein, plus 30+ health metrics including ketones, blood glucose, insulin, blood pressure, intermittent fasting, and GKI) with a 1M+ item food database and a 50,000+ recipe library, including 3,000+ exclusive chef-created premium recipes. Its technical stack includes computer vision for photo-based food logging (Snap Foods), voice and natural language logging activated by a 'hey Carb Manager' wake-word, a recommendation engine that generates weekly meal plans and shopping lists from macro targets and dietary preferences, and an auto-adjusting Smart Macros engine. Native integrations connect the app to Fitbit, Garmin, Apple Health, Google Fit, BIOSENSE ketone monitors, and Keto-Mojo glucose/ketone meters.

The company operates a freemium, direct-to-consumer model distributed through the Apple App Store, Google Play, and a web app at my.carbmanager.com. The free tier covers core food logging, exercise and weight tracking, and a baseline recipe set; the Premium tier, priced at $3.33/month on an annual basis ($39.96/year), unlocks Snap Foods photo logging, voice logging, Smart Macros, advanced analytics, curated meal plans, the full premium recipe library, Keto Academy video courses, and device sync. Carb Manager claims 8M+ users, a 4.8 average app store rating, a 565k-member Facebook community, and earned media coverage in NBC, Men's Health, Prevention, Reader's Digest, Marie Claire, and Parade.

Carb Manager serves individual consumers segmented across keto/low-carb dieters, weight-loss seekers, users managing diabetes and metabolic conditions, and biohackers/health optimizers. Marketing is content-led, leveraging a large SEO-optimized blog, social channels (Facebook, Instagram, Pinterest, YouTube), and user testimonials to drive organic app installs. The company is privately held, bootstrapped with no disclosed external funding, and operates with a lean team of 1-10 employees, consistent with a mature, cash-generative consumer app rather than a venture-backed growth-stage business.

Name

Carb Manager

Legal name

Wombat Apps LLC

Website

https://carbmanager.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Carb Manager is a mobile and web app for tracking ketogenic and low-carb diets, offering macro tracking, food logging, meal planning, and a 50,000+ recipe library to individual consumers pursuing keto, weight loss, diabetes management, or biohacking goals via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Nutrition and Diet Tracking Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Keto diet tracking
• Macro nutrition tracking
• Low-carb meal planning
• Calorie counter app
• Health fitness tracking

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium Subscription: Freemium model with Basic (free) and Premium ($3.33/month billed annually) tiers. Premium unlocks advanced features including personalized meal plans, photo recognition food logging, voice logging, Smart Macros, device integrations, advanced analytics, and exclusive recipes.
2. Subscription Recurring Revenue: Annual subscription at $3.33/month ($39.96/year) with a 39% savings compared to quarterly billing. Premium members report 3x the results compared to free users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Carb Manager is a mobile and web application that helps users track macros (carbs, fat, protein), log food intake, plan meals, and monitor health metrics while following a ketogenic or low-carb diet. It offers a free Basic tier with core macro tracking and a Premium subscription tier ($3.33/month billed annually) that unlocks AI-powered photo recognition food logging, voice logging, smart macro auto-adjustment, advanced analytics, device integrations, and curated meal plans.

Product overview

Carb Manager is a single, unified consumer mobile and web application focused on low-carb and ketogenic diet tracking. The core product combines eight integrated modules: Macros Tracker for setting and monitoring carb/fat/protein goals, Food Tracker with photo recognition and barcode scanning, Recipe Database (50,000+ recipes), Meal Planner with auto-generated shopping lists, Keto Academy for video-based education, Community forums, Exercise Portal with wearable sync, and Advanced Insights for ketone/glucose/blood pressure tracking. The app operates on a freemium model with a Basic (free) tier offering core tracking and limited features, and a Premium subscription ($3.33/month annually) unlocking photo recognition (Snap Foods), voice logging, Smart Macros, advanced analytics, and integrations with Fitbit, Garmin, Apple Health, Google Fit, BIOSENSE, and Keto-Mojo devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Carb Manager Mobile and Web App The flagship consumer application that enables individuals following a keto or low-carb diet to track macros, calories, food intake, exercise, ketones, blood glucose, and more. Combines eight integrated modules (Macros Tracker, Food Tracker, Meal Planner, Recipe Database, Keto Academy, Community, Exercise Portal, Advanced Insights) into a single freemium platform available on iOS, Android, and web.
• Carb Manager Premium Subscription Paid subscription upgrade ($3.33/month when billed annually) that unlocks the full Carb Manager experience, including unlimited photo-recognition food logging, voice-activated logging, automatic macro adjustments, advanced health analytics, Fitbit/Garmin sync, priority support, and access to exclusive chef-created premium recipes.

Quantifiable outcome

• Premium members report 3x the results compared to free users
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• FitbitcoreTechnology or IntegrationFitbit integration allows users to automatically import steps, calories burned, weight, sleep data, and body fat percentage into Carb Manager for comprehensive health tracking alongside nutrition data.
• GarmincoreTechnology or IntegrationGarmin integration syncs activity data including steps, daily active time, calories burned, weight, sleep, and body fat percentage with Carb Manager for holistic health tracking.
• Apple HealthcoreTechnology or IntegrationApple Health integration enables users to import health and fitness data from iOS devices and Apple Watch, including activity, sleep, weight, and other health metrics.
• Google FitcoreTechnology or IntegrationGoogle Fit integration allows Android users to automatically sync their health and fitness data including activity, sleep, weight, and other metrics with Carb Manager.
• BIOSENSEcoreTechnology or IntegrationBIOSENSE ketone monitor integration enables automatic sync of ketone levels, allowing users to verify ketosis status and correlate ketone readings with logged nutrition.
• Keto-MojocoreTechnology or IntegrationKeto-Mojo glucose and ketone monitor integration allows automatic sync of GKI (Glucose Ketone Index) readings with nutrition tracking data for diabetes management and metabolic health optimization.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyFitnessPal: The largest consumer nutrition tracking app globally, offering calorie/macro logging, barcode scanning, and a large food database. Direct competitor to Carb Manager in macro tracking, but Carb Manager differentiates with a keto-specific focus and deeper biometric integrations.
• Cronometer: Nutrition tracking app known for high-accuracy micronutrient tracking and strong keto/low-carb support. Closely comparable to Carb Manager in macro-first philosophy and serious-dieter audience, with overlapping features like custom macro targets.
• Lose It!: Calorie and macro tracking app with barcode scanning, photo logging, and goal-setting features. Directly comparable product surface to Carb Manager, with similar freemium mobile app GTM and overlapping health/wellness customer base.
• Noom: Subscription weight management app combining coaching, psychology-based curriculum, and food logging. Competes with Carb Manager for the same weight-loss/health-conscious consumer but at significantly higher price points and with human coaching.
• Lifesum: European consumer nutrition and diet tracking app with meal plans, macro tracking, and recipe content. Comparable mobile-first nutrition tracking experience with freemium premium tier, similar horizontal diet audience overlap.
• MyMacros+: Macro-focused nutrition tracking app popular with athletes and serious dieters for flexible gram-based macro targets. Comparable to Carb Manager in the hardcore macro-tracking niche with overlapping keto/fitness customer segments.

Broad incumbents

• WW (Weight Watchers): Established incumbent in the weight management category with a points-based program, coaching, food logging, and large retail brand. Overlaps with Carb Manager's weight loss use case but operates as a much broader, multi-channel program rather than a focused keto tracker.
• Apple Health: Default iOS health platform aggregating nutrition, activity, sleep, and biometric data. Carb Manager integrates with Apple Health rather than competing directly, but Apple Health's expanding food logging capabilities represent a long-term platform risk.

Emerging players

• Fooducate: Nutrition tracking app that emphasizes food quality scoring beyond just macros. Adjacent competitor to Carb Manager with partial feature overlap, particularly relevant for consumers who care about ingredient-level nutrition.
• Zero (fasting tracker): Leading intermittent fasting tracking app that overlaps with Carb Manager's fasting-tracking module and keto/biohacker audience. Comparable consumer persona but narrower feature scope, increasingly bundled with broader nutrition apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmVTbl7NTm_Cd4rA8XJWUVw
• Facebookfacebook.com/carbmanager
• Instagraminstagram.com/carbmanagerapp
• Pinterestpinterest.com/carbmanagerapp
• LinkedInlinkedin.com/company/carb-manager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carb Manager