The Johnson Group
- Company typePrivate
- Founded2023
- HeadquartersChattanooga, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
The Johnson Group firmographics
Firmographics- Name
- The Johnson Group
- Legal name
- Johnson Group
- Website
- https://johngroup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Johnson Group industry classification
Industry- Product category
- Advertising and Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where The Johnson Group is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Johnson Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Advertising & Marketing Services: Full-funnel marketing and advertising services including brand positioning, research, data science, creative, video/photo content production, strategy, web development, and media planning. Revenue is generated through project-based fees, retainers, and potentially performance-based arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency retainer and project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Johnson Group product offering
Product offeringCore offering
The Johnson Group is a full-funnel advertising and marketing agency that blends creativity and data science to help ambitious enterprise brands achieve more profitable return on ad spend (ROAS). The agency's integrated offering covers market research, brand positioning, data science, creative, content production (video/photo), full-stack web development with SEO and CRO, media planning and optimization, and alternative and experiential media. Services are delivered in-house across all disciplines.
Product overview
The Johnson Group is a full-funnel advertising and marketing agency that operates as a single, unified service offering rather than a platform with discrete modules. The agency blends creativity and data science to help ambitious brands achieve more profitable return on ad spend (ROAS). Its integrated service portfolio includes Market Research (with in-house focus group facilities, trained moderators, usability testing, and analytics teams), Brand Positioning (defining a brand's Meaningful Difference), Data Science (custom dashboards, predictive modeling, and attribution modeling), Creative (recognized by major industry publications including Adweek, Ad Age, Communication Arts, and EFFIES), Content Lab (in-house video production and photography), Web (full-stack development, UX design, CRO, and SEO), Precision Optimization (conversion rate optimization), Media (multi-platform media planning and optimization), and Alternative & Experiential Media (inventive channels and conversion-driving events). The company serves clients across challenging categories including CPG/food (Little Debbie, Drakes, Salsaritas), healthcare (Erlanger Health System), business services (Sunbelt, Trustmark, Paycom), and others. There are no discrete branded product names or sub-products offered—the portfolio is organized as a unified agency service.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Funnel Advertising Services End-to-end advertising and marketing engagement delivered in-house across market research, brand positioning, data science, creative, content production, web development with SEO/CRO, and media planning/optimization. Designed for ambitious enterprise brands seeking more profitable ROAS and deeper brand connections at every touchpoint.
- Brand Positioning A collaborative process that defines a brand's Meaningful Difference—the distinction that drives decisions throughout every aspect of an organization. Industry-recognized approach that has earned Adweek, Ad Age, Communication Arts, ONE SHOW, EFFIES, ADDYS, and OBIES recognition.
- Data Science & Analytics Custom dashboards, predictive modeling, and attribution modeling continuously optimize brands against conversion goals throughout the entire sales funnel.
- Content Lab (Video and Photo Production) In-house staff of videographers, editors, and photographers producing thumb-stopping, conversion-driving content with time and cost efficiency for client campaigns.
- Web (Full-Stack Development, SEO, and CRO) In-house full-stack development team, UX designers, conversion rate optimization specialists, and SEO specialists building sites engineered to rank organically and convert visitors, including optimization for AI-driven search surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude).
- Precision Optimization (Conversion Rate Optimization) Conversion rate optimization specialists using the latest tools and analytics to continuously identify and improve conversion-friction areas on clients' websites.
- Market Research Complete in-house research capabilities including focus groups, trained moderators, usability testing, and analytics teams.
- Media Planning and Optimization Combination of data and creativity to model and optimize multi-platform media plans, incorporating unique, alternative mediums when appropriate.
- Alternative and Experiential Media Inventive media channels including parking meters, nodding-donkey oil pumps, decaled money, and conversion-driving events such as world's largest ice cream tasting, Snow Day in Miami, and rural market UFO tour.
Quantifiable outcome
- More profitable ROAS (Return on Ad Spend) for brands
Companies that use The Johnson Group
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
The Johnson Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
The Johnson Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
The Johnson Group competitors and assessment
Company assessmentDirect peers
- Erwin Penland: Mid-size independent full-service agency based in Greenville, SC. Comparable in scale, full-funnel offering, and enterprise client portfolio across CPG, healthcare, and consumer categories.
- Mekanism: Independent creative agency with similar integrated creative, content, and media capabilities. Comparable in targeting ambitious challenger brands and integrating brand storytelling with performance marketing.
- GSD&M: Mid-size independent full-service ad agency based in Austin, TX. Directly comparable in size, full-funnel integrated model, and enterprise client base (including major CPG and consumer brands). Both agencies emphasize creative quality and integrated brand-to-media execution.
- 72andSunny: Independent creative agency with full-service capabilities. Comparable in creative-led, brand-building approach serving ambitious consumer and enterprise brands, with offices in multiple U.S. markets.
- The Martin Agency: Richmond, VA-based independent full-service agency of comparable scale. Comparable in regional roots, enterprise client roster, in-house creative and media capabilities, and emphasis on creative effectiveness awards.
- Wieden+Kennedy: Independent creative powerhouse with multi-office global presence. Comparable in independent ownership, creative excellence reputation, and brand storytelling craft targeting major enterprise clients.
- The Richards Group: Mid-size independent full-service agency headquartered in Dallas, TX. Comparable size, integrated offerings, enterprise brand focus, and regional U.S. footprint with national client work.
Broad incumbents
- Droga5: Accenture Song-owned creative agency. Comparable in creative excellence and enterprise brand portfolio, with significantly larger scale, global reach, and integration into a consulting-led network.
- McCann: Global IPG network agency. Comparable in full-funnel advertising services and enterprise client base, but operates at vastly greater scale with global offices, holding-company procurement leverage, and integrated media capabilities.
- R/GA: Larger IPG-owned agency blending creative, consulting, and technology. Comparable in digital transformation, data-driven creative, and full-funnel service model, but operates at meaningfully greater scale and global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Johnson Group social profiles
Digital presenceThe Johnson Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Johnson Group leadership team
Management profileNumber of profiles
Profiles1 record
The Johnson Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Johnson Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Johnson Group
What does The Johnson Group do?
The Johnson Group is a full-funnel advertising and marketing agency that blends creativity and data science to help ambitious enterprise brands achieve more profitable return on ad spend (ROAS). The agency's integrated offering covers market research, brand positioning, data science, creative, content production (video/photo), full-stack web development with SEO and CRO, media planning and optimization, and alternative and experiential media. Services are delivered in-house across all disciplines.
Is The Johnson Group a public or private company?
The Johnson Group is a private company. It is classified as unknown and is currently operating.
When was The Johnson Group founded?
The Johnson Group was founded in 2023. It employs 51 to 100 people.
Where is The Johnson Group based?
The Johnson Group is headquartered in Chattanooga, United States, in the North America region.
How does The Johnson Group make money?
One revenue line is on record: advertising & Marketing Services.
Who are The Johnson Group's main competitors?
Direct peers on record are Erwin Penland, Mekanism, GSD&M, 72andSunny, The Martin Agency, Wieden+Kennedy and The Richards Group. Broad incumbents are Droga5, McCann and R/GA.
Does The Johnson Group have an API?
No public API is recorded for The Johnson Group.
What industry is The Johnson Group in?
The Johnson Group's product category is Advertising and Marketing Agency Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541810 and its SIC code is 7311.