What Data8 does

Data8 Ltd. is a UK-based, privately-held data quality SaaS provider founded in 2005 and headquartered in Chester, England. The company delivers a cloud-based, API-first platform that combines real-time data validation (address, email, phone, bank account, name and business lookups), batch data cleansing (PAF cleansing, deceased and goneaway suppression, TPS/CTPS/MPS preference screening, demographic profiling, tele-appending), and AI-assisted deduplication through its Duplicare product for Microsoft Dynamics 365 and Dataverse. Its technology layer rests on licensed authoritative UK and Ireland datasets — Royal Mail PAF, Ordnance Survey AddressBase, BT OSIS, Companies House, Mortascreen, TBR and NCOA — combined with proprietary fuzzy-matching logic and, since 2026, AI features such as plain-language Rule Builder, Master Sort Order Builder and Duplicate Detection Analysis.

The company serves over 1,000 organisations across verticals including eCommerce and retail, financial services, insurance, public sector, charities and non-profits, automotive, manufacturing, education and utilities, with named customers ranging from UK Central Government and the Imperial War Museum to Benefit Cosmetics, Monsoon Accessorize, Elemis, AMI International and Caspian Insurance. Distribution combines a self-serve Data8 Online Portal with a freemium 14-day trial, subscription API access, usage-based credit bundles, annual Dynamics licences via Microsoft AppSource, professional services for complex cleanses, and a Velocity Partner Programme for resellers.

Revenue is generated through subscription API access, usage-based credits, annual software licences (Duplicare and Data8 Data Integrity) priced by active CRM record count, and professional services for data migration and complex cleansing. The company holds the Queen's Award for Enterprise and Innovation (2022), Microsoft Gold Partner status, ISO 27001 and Cyber Essentials Plus certifications, ICO registration, DMA membership, and Crown Commercial Service framework approval, and is founder/management-owned with no disclosed external investors, funding rounds or acquisition activity.

Name

Data8

Legal name

Data8 Ltd.

Website

https://data-8.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Data8 is a UK-based data quality SaaS provider offering address, email, phone, bank and business validation, batch cleansing, and AI-powered deduplication for Microsoft Dynamics 365, serving 1,000+ organisations across public, commercial and charity sectors.

Ownership category

akta.pro rank

Product category

Data Quality Management

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

akta.pro secondary industry

Data Observability & Monitoring (HDAEADAI)

Keywords

• Data quality management
• Data validation services
• Data cleansing solutions
• Address verification
• CRM deduplication

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription-based API Access: Cloud-based data validation and cleansing services accessed via API with subscription model. Services include address validation, email verification, phone validation, bank account validation, and business insights.
2. Usage-based Credits: Pay-per-use model where customers receive credits for validation lookups and cleansing operations. Free trials provide 100 credits; paid plans offer additional credit bundles.
3. Annual Software License: Duplicare and Data8 Data Integrity products available as annual licenses for Microsoft Dynamics 365 users, with pricing based on number of active CRM records.
4. Professional Services: Professional cleanse services and data migration exchange for complex data cleansing needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Data8 provides cloud-based data validation, cleansing, and deduplication solutions delivered via APIs and a web portal. The company helps organizations improve the quality of their customer and contact data, with a particular emphasis on UK address verification, telephone validation, and email checks integrated with CRM and ERP systems.

Product overview

Data8 is a comprehensive data quality management platform offering validation, cleansing, and deduplication solutions. The core platform combines real-time data validation services (PredictiveAddress, Postcode Lookup, Bank Account Validation, Email Validation, Phone Validation) with batch data cleansing (PAF Address Cleansing, Deceased Suppression, Movers & Goneaway Suppression, TPS/CTPS/MPS Preference Services, Demographic Profiling) and AI-powered deduplication (Duplicare for Microsoft Dynamics 365). Data8 Online Portal provides self-service access while Automated Data Cleansing enables enterprise integration. Business Insights delivers company credit validation and Data Integrity monitors data quality over time. The company operates as a cloud-based SaaS with native integrations across CRM (Microsoft Dynamics, Salesforce, Sage), eCommerce (Magento, Shopify, OpenCart, PrestaShop), and form platforms (Formstack, Unbounce, WordPress), plus Zapier iPaaS connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Duplicare: Automated deduplication solution for Microsoft Dynamics 365 and Dataverse
• Data8 Data Integrity
• PredictiveAddress

Products and services

• Data Validation API Cloud-based API and portal service that validates UK addresses, telephone numbers, and email addresses in real time for businesses integrating contact data quality into CRM, ERP, and web forms.
• Data Cleansing and Deduplication Batch processing service that cleanses and deduplicates existing customer and contact databases to remove errors, duplicates, and outdated information, sold to organizations maintaining large CRM records.

Quantifiable outcome

• Up to 92% reduction in failed deliveries using PredictiveAddress
• +6 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, key and standard.

• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner with Duplicare and Data8 Data Integrity products available on Microsoft AppSource. Products integrate deeply with Microsoft Dynamics 365 and Dataverse. Flagship deduplication product Duplicare developed specifically for Microsoft ecosystem.
• Royal MailcoreTechnology or IntegrationRoyal Mail PAF (Postcode Address File) data used for UK address validation services. PAF data updated daily. Royal Mail Not-Yet-Built database with 500,000+ records for new build addresses.
• Ordnance SurveycoreTechnology or IntegrationOS AddressBase data used for UPRN lookup services. Collaboration enables properties to be identified with precision using X and Y coordinates matched to Royal Mail PAF.
• BTkeyTechnology or IntegrationBT OSIS database provides access to 27 million+ subscribers for tele-appending services. BT data updated daily for telephone number matching.
• Companies House (BEIS)coreTechnology or IntegrationCompanies House data used for Business Insights service providing company credit validation reports on 2.5 million+ UK active businesses.
• Crown Commercial ServicekeyTechnology or IntegrationApproved supplier on Crown Commercial Service framework enabling public sector procurement of Data8 data quality solutions.
• MagentostandardTechnology or IntegrationNative integration with Magento e-commerce platform for address validation at checkout. Available through Magento Marketplace.
• ShopifystandardTechnology or IntegrationNative integration with Shopify e-commerce platform for address validation services.
• SalesforcecoreTechnology or IntegrationNative Salesforce CRM integration for data validation and cleansing services. Supports real-time validation within Salesforce workflows.
• ZapierstandardTechnology or IntegrationZapier integration enabling Data8 services to connect with 5,000+ applications through no-code automation workflows.
• FormstackstandardTechnology or IntegrationNative integration with Formstack form building platform for data validation at form submission.
• WordPressstandardTechnology or IntegrationNative WordPress integration for address validation and data quality services on WordPress websites.
• Direct Marketing Association (DMA)standardTechnology or IntegrationDMA membership enabling access to MPS (Mailing Preference Service) data and adherence to DMA Code of Practice.
• MortascreenkeyTechnology or IntegrationData source for deceased suppression services providing mortality data for UK.
• TBR (The Bereavement Register)keyTechnology or IntegrationData source for bereavement register used in deceased suppression services.
• NCOA (National Change of Address)keyTechnology or IntegrationNational Change of Address data source for movers and goneaway identification services.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informatica: Informatica Data Quality is an enterprise incumbent offering data profiling, cleansing, deduplication, and governance as part of a full data management platform. Overlaps with Data8's deduplication and validation capabilities but at enterprise scale.
• Experian Data Quality: Experian's data quality division offers address validation, cleansing, and enrichment as part of a much broader credit and data services portfolio. It competes with Data8 in enterprise and public sector but at far greater scale and with global coverage.
• Precisely: Precisely (formerly Syncsort) offers a broad data integrity suite including address verification, geocoding, matching, and master data management. It is a larger incumbent competing with Data8 on enterprise data quality and dedup.

Direct peers

• Cloudingo: Cloudingo is a Salesforce-native deduplication and data quality tool offering merge, dedup, and mass update capabilities. While Salesforce-focused, it overlaps with Data8's Duplicare value proposition for CRM dedup buyers.
• Plauti: Plauti provides duplicate prevention and data quality apps for Salesforce and Microsoft Dynamics, overlapping directly with Data8's Duplicare product. Targets the same CRM administrator buyer persona for dedup and data cleansing.
• DQ Global: DQ Global is a UK-based data quality specialist offering address validation, deduplication, and data cleansing services. It directly competes with Data8 in UK mid-market and enterprise CRM-integrated data quality.
• Loqate (GBG Group): Loqate is the closest direct competitor, offering address verification, email, and phone validation APIs globally. It is part of GBG Group and competes head-to-head with Data8 in UK/European address validation and CRM-integrated data quality.
• Ataccama: Ataccama provides an AI-powered data quality platform with data discovery, profiling, cleansing, and deduplication. It is a like-for-like competitor for mid-market and enterprise data quality buyers evaluating Data8's Duplicare and Data Integrity products.
• Melissa Data: Melissa provides global address verification, email validation, phone validation, and identity verification APIs with comparable product coverage to Data8. Both compete for CRM-integrated data quality workloads across multiple geographies.
• Validity (Validity DemandTools): Validity's DemandTools and Everest products provide deduplication, data quality, and email deliverability for CRM ecosystems including Salesforce. A relevant peer for Data8's CRM-integrated dedup and email validation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/data8ltd
• Facebookfacebook.com/Data8limited
• LinkedInlinkedin.com/company/201147
• Instagraminstagram.com/data8ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data8