What Koninklijke Vezet does

Koninklijke Vezet B.V. is a privately held Dutch fresh food manufacturer headquartered in Warmenhuizen, Netherlands, operating as Europe's largest producer of fresh convenience vegetables, pre-cut fruit, salads, and chilled fresh meals. The company runs five specialized factories — Voorbewerking (preprocessing), Kookgemak (convenience vegetables), Maaltijdgemak (meal salads and pizzas), Fruitgemak (fresh fruit products), and Vezet Keuken (ultra-fresh prepared dishes in Purmerend, opened 2020) — processing 1.5 million kg of raw materials daily into 250+ SKUs and shipping approximately 6.2 million fresh units weekly across 80 production lines, many equipped with robotics, vision systems, PLC/HMI controls, and an internally developed MES toolbox.

The commercial model is B2B private-label manufacturing for major Dutch and Belgian supermarket chains, with Albert Heijn as the dominant customer and Delhaize as a secondary cross-border customer. Revenue is generated through negotiated wholesale pricing under multi-year contracts; no consumer-facing brand or direct-to-consumer channel is operated. Approximately 100 new or improved products are developed annually by an in-house culinary team working cross-functionally with engineering, production, procurement, and retail account management. Operations run 7 days a week, 365 days a year, with a workforce drawn from 60+ nationalities. The company also operates Vezet Academy, a recognized in-house vocational training platform partnered with Clusius College, signaling investment in an internal talent pipeline. The headcount spans 251–500 across engineering, production, supply chain, quality, and office functions.

The company is structured as a private B.V. with no disclosed institutional investors, parent company, funding rounds, or M&A activity. The 'Koninklijke' (Royal) designation indicates historical recognition. Pricing is not publicly disclosed and revenue is not reported; growth is signaled through organic expansion of the Vezet Keuken product range (scaled to 850+ stores by October 2025), Belgian market extension via Delhaize, and continued hiring across functions. Quality systems (FSSC) and big-data-driven supply chain optimization underpin the operating model, which is positioned as a vertically integrated, same-day raw-to-shelf fresh food platform serving Northern European retailers.

Name

Koninklijke Vezet

Legal name

Koninklijke Vezet B.V.

Website

https://vezet.nl

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Short description

Koninklijke Vezet is Europe's largest fresh food manufacturer of pre-cut vegetables, fruit salads, salads, and chilled fresh meals, serving Dutch and Belgian retailers — primarily Albert Heijn — through five specialized factories producing 250+ daily SKUs from 1.5 million kg of raw materials.

Ownership category

akta.pro rank

Product category

Fresh Convenience Food Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

Keywords

• Fresh food manufacturing
• Pre-cut vegetables
• Convenience salads
• Fresh meal production
• Fruit processing

Headquarters

HQ city

Warmenhuizen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fresh Food Manufacturing: Manufactures and sells fresh convenience products including pre-cut vegetables, fruit salads, fresh meals, salads, pizzas, and wok dishes to major retailers. Products processed daily from raw materials and delivered fresh to supermarket shelves.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Koninklijke Vezet manufactures a daily fresh portfolio of pre-cut vegetables, fruit salads, meal salads, fresh pizzas, wok dishes, and ultra-fresh prepared meals, producing 250+ products from 1.5 million kilograms of raw materials per day across five specialized factories. The company sells these products wholesale to major retailers under multi-year contracts, with primary customers Albert Heijn (Netherlands) and Delhaize (Belgium), and operates the Vezet Keuken in-house production kitchen for ultra-fresh dishes.

Product overview

Koninklijke Vezet operates as a unified fresh food production platform organized around five specialized factories: Voorbewerking (preprocessing), Kookgemak (convenience vegetables), Maaltijdgemak (meal salads and pizzas), Fruitgemak (fresh fruit products), and Vezet Keuken (ultra-fresh dishes). The company processes 1.5 million kg of raw materials daily into more than 250 different fresh products. Supporting functions include Food & Quality (culinary product development and quality assurance) and the Vezet Academy (internal training). Products include pre-cut vegetables, salads, fresh meals, pizzas, wok dishes, fruit products, and seasonal specialty items distributed primarily through Albert Heijn.

Differentiator

Problem solved

Functional benefit

Brands

• Kookgemak: Factory producing pre-cut vegetables, salads, spinach, kale, and similar products. Processes 700,000 kg of vegetables weekly across 32 production lines with 300 permanent staff.
• Maaltijdgemak
• Fruitgemak
• Voorbewerking
• Vezet Keuken

Products and services

• Pre-cut convenience vegetables Pre-cut, washed, and packaged vegetables (spinach, kale, mixed vegetable packs) supplied to major Dutch and Belgian supermarkets under retailer and private-label brands.
• Fresh fruit salads and fruit products Freshly cut fruit products and fruit salads processed daily from raw fruit for retailer shelves.
• Meal salads and fresh pizzas Combined meal salads, fresh ready meals, and chilled fresh pizzas supplied to major Dutch retailers.
• Wok dishes and vegetable mixes Fresh wok dishes and vegetable mix products created by in-house culinary product developers for retail shelves.
• Ultra-fresh dishes (quiches, salad rolls, breakfast products) Ultra-fresh dishes prepared daily in Vezet's own production kitchen in Purmerend, including quiches, salad rolls, breakfast products, and other chef-prepared meals, with rollout into Belgium via Albert Heijn.

Quantifiable outcome

• 100 new products per year developed and launched
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Clusius CollegeminorOthersEducational partnership for MBO vocational training. Vezet Academy works with Clusius College for Voeding (Nutrition), Levensmiddelentechnologie (Food Technology), and Agrarisch (Agricultural) study directions.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fresh Del Monte Produce: Global producer and distributor of fresh and prepared fruit and vegetables, including fresh-cut and prepared produce lines. Comparable to Vezet's fresh-cut fruit and vegetable operations, with broader portfolio and global footprint.
• Nomad Foods: European frozen food company (Birds Eye, Iglo brands) producing prepared meals and vegetables. Comparable through prepared meals/pizzas retail-supplier overlap, though frozen format rather than Vezet's chilled/fresh orientation.
• Dole plc: Global fresh produce grower-distributor with growing presence in fresh-cut fruit and value-added produce. Comparable to Vezet's Fruitgemak operations and overall fresh-cut fruit category, though at much larger scale and broader geographic reach.
• McCain Foods: Global frozen prepared food manufacturer with strong European presence supplying retailers and foodservice. Comparable to Vezet's prepared meal/pizza factories through the prepared foods category and B2B retail model, though focused on frozen rather than chilled.

Direct peers

• Bakkavor: UK-listed fresh prepared food manufacturer supplying sandwiches, salads, ready meals, and prepared produce to major grocers. Directly comparable as a private-label B2B fresh convenience manufacturer with multi-category production and a similar retailer relationship model.
• Hessing: Dutch family-owned pre-cut vegetables and ready-to-cook producer serving Benelux retailers. Closest geographic and product-line competitor to Vezet, operating in the same Dutch supermarket ecosystem with overlapping SKUs.
• Greencore: Ireland-based B2B manufacturer of convenience foods (sandwiches, salads, prepared meals) primarily for UK and US supermarkets. Direct peer given the shared focus on chilled, private-label, retailer-supplier model with same-day-to-shelf operations.
• Ardo: Belgian frozen and fresh vegetable processor supplying European foodservice and retail. Comparable in produce processing scale, vertical integration, and private-label fresh/frozen vegetable portfolio for European retailers.
• Bonduelle: French family-controlled leader in processed vegetables (canned, frozen, fresh-cut) with European retail distribution. Comparable in fresh-cut and prepared vegetables to retailers, with overlapping geography across the Benelux and broader Europe.
• Greenyard: Belgian-headquartered fresh, frozen, and prepared fruit and vegetable supplier to European retailers. Closest direct comparable to Vezet: similar B2B private-label model, overlapping customer base, and product portfolio spanning pre-cut produce and prepared meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vezet-413463345409608
• LinkedInlinkedin.com/company/vezet-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Vezet