Hearing Associates

What Hearing Associates does

Hearing Associates PC is a privately held audiology and hearing healthcare practice headquartered in Mason City, Iowa, operating 11 office locations across northern Iowa and southern Minnesota. The firm provides diagnostic hearing testing, custom hearing aid fittings, repairs and adjustments, tinnitus management, vestibular/balance assessment, custom hearing protection, aural rehabilitation, and auditory training services to patients ranging from newborns to seniors. Its service model is patient-centric, relying on individualized care plans rather than standardized treatment protocols.

The practice's core technology stack is conventional clinical audiology equipment, augmented by digital patient engagement tools including a website with online appointment booking, an online product shop via hearingloss.com, and active social media channels on Facebook, LinkedIn, YouTube, and Instagram. The only AI-adjacent capability is the deployment of LACE AI Pro, a third-party auditory training tool used to support speech-in-noise comprehension for hearing aid patients. There is no proprietary software, app, API, or research pipeline disclosed.

Revenue is generated primarily through two streams: professional services (audiometric testing, treatment, and rehabilitation billed per appointment) and hardware sales (hearing aids and custom hearing protection with fitting and follow-up). Pricing is not publicly disclosed; services are quoted per patient with insurance verification offered. The go-to-market motion is direct-to-consumer, driven by regional brand recognition, online appointment scheduling, phone inquiries (1-888-760-2032), patient testimonials, and community-level reputation signals including BBB Accreditation and Readers Choice Awards 2025. No external funding, parent company, or institutional ownership is indicated; the practice appears to be independently/owner-operated.

Name

Hearing Associates

Legal name

Hearing Associates PC

Website

https://hearingassociatesmc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearing Associates PC is an independently owned audiology practice operating 11 clinics across northern Iowa and southern Minnesota, providing hearing testing, hearing aid sales and fittings, tinnitus treatment, balance assessment, and auditory rehabilitation to patients from newborns to seniors.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Audiology services
• Hearing aids
• Hearing tests
• Tinnitus treatment
• Hearing healthcare

Headquarters

HQ city

Mason City

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Healthcare Services: Revenue generated from audiometric testing, hearing aid sales, fittings, repairs, adjustments, and ongoing patient care services for hearing loss, tinnitus, and balance disorders.
2. Hearing Aid Products: Sale of hearing aids and custom hearing protection devices, including custom fittings and follow-up adjustments.
3. Treatment Services: Tinnitus treatment, aural rehabilitation classes, and auditory training services provided to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hearing Associates is a regional audiology practice founded in 1987 that provides hearing evaluations, hearing aid fittings and dispensing, tinnitus treatment, custom hearing protection, and aural rehabilitation services. The company operates 11 office locations serving patients across northern Iowa and southern Minnesota, delivering both diagnostic audiology services and the sale of hearing devices supported by insurance billing and financing.

Product overview

Hearing Associates is a hearing healthcare practice providing a comprehensive suite of audiology services and hearing solutions across Northern Iowa and Southern Minnesota. The core offering consists of diagnostic Hearing Tests that determine hearing loss type and degree, paired with Hearing Aid Services for custom fittings, repairs, and adjustments. Treatment-specific services include Tinnitus Treatment (using hearing devices, sound therapy, and lifestyle changes) and Custom Hearing Protection for occupational or recreational use. Rehabilitation is supported through Aural Rehabilitation classes and Auditory Training (using LACE AI Pro) to help patients adapt to hearing aids and improve speech comprehension in challenging listening environments. The practice operates from 11 locations and serves patients from newborns to seniors with a patient-centric approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Tests and Evaluations

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HearingLife: National audiology and hearing aid practice network offering hearing tests, hearing aids, tinnitus treatment, and follow-up services across hundreds of U.S. locations. Closely comparable in service menu and patient-centric model, but at materially larger scale.
• HearUSA: Large network of audiology clinics providing hearing evaluations, hearing aids, and ongoing care. Directly comparable on core services and direct-to-patient delivery model; serves as a key consolidation competitor for independents like Hearing Associates.
• Miracle-Ear: National franchised hearing aid and audiology brand with hundreds of owned/franchised centers offering hearing tests, hearing aids, fittings, and lifetime service. Comparable in patient-facing audiology services, with broader geographic reach and brand awareness.
• Beltone: Long-established hearing aid brand with a nationwide network of audiology offices offering testing, fitting, and ongoing service. Comparable product/service mix and direct-to-consumer channel, though larger and more brand-driven.
• Avada Audiology & Hearing Care: Multi-state audiology practice group offering hearing tests, hearing aids, and balance/tinnitus services. Direct competitor in the independent-practice-consolidation space and most analogous in operating model to a regional multi-site player like Hearing Associates.
• SoundPoint Audiology: Independent audiology practice group with multiple locations delivering hearing tests, hearing aid fittings, and tinnitus care. Closely comparable as a multi-site independent audiology operator competing in similar Midwestern-style markets.

Emerging players

• Lexie Hearing: DTC/telehealth hearing aid brand selling affordable hearing aids with optional remote support from licensed audiologists. Targets the same mild-to-moderate hearing loss customer as Hearing Associates but via a lower-touch, lower-cost digital channel.
• Jabra Enhance: Online hearing aid retailer (formerly Lively) offering prescription-grade hearing aids with telehealth audiology support. Comparable end-customer and product category, with a digitally-led acquisition model that competes for the same self-directed buyer.

Broad incumbents

• Costco Hearing Aid Centers: In-store hearing aid centers operated within Costco warehouses offering tests and low-priced hearing aids. Reaches the same demographic of value-conscious, mild-to-moderate hearing loss patients that an independent practice might otherwise serve.
• Starkey Hearing Technologies: Major U.S. hearing aid manufacturer that also operates retail/audiology channels and partners with independent practices like Hearing Associates. Comparable in product category, with both supply-side overlap (likely hearing aid supplier) and channel overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvTDd-sP7kM-CVE4q6oLiIw
• Facebookfacebook.com/HearingAssociates
• LinkedInlinkedin.com/company/hearingassociates
• Instagraminstagram.com/hassociates87
• Xx.com/mchearing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing Associates