Hearing Associates
Hearing Associates PC is an independently owned audiology practice operating 11 clinics across northern Iowa and southern Minnesota, providing hearing testing, hearing aid sales and fittings, tinnitus treatment, balance assessment, and auditory rehabilitation to patients from newborns to seniors.
- Company typePrivate
- Founded1987
- HeadquartersMason City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hearing Associates does
Hearing Associates PC is a privately held audiology and hearing healthcare practice headquartered in Mason City, Iowa, operating 11 office locations across northern Iowa and southern Minnesota. The firm provides diagnostic hearing testing, custom hearing aid fittings, repairs and adjustments, tinnitus management, vestibular/balance assessment, custom hearing protection, aural rehabilitation, and auditory training services to patients ranging from newborns to seniors. Its service model is patient-centric, relying on individualized care plans rather than standardized treatment protocols.
The practice's core technology stack is conventional clinical audiology equipment, augmented by digital patient engagement tools including a website with online appointment booking, an online product shop via hearingloss.com, and active social media channels on Facebook, LinkedIn, YouTube, and Instagram. The only AI-adjacent capability is the deployment of LACE AI Pro, a third-party auditory training tool used to support speech-in-noise comprehension for hearing aid patients. There is no proprietary software, app, API, or research pipeline disclosed.
Revenue is generated primarily through two streams: professional services (audiometric testing, treatment, and rehabilitation billed per appointment) and hardware sales (hearing aids and custom hearing protection with fitting and follow-up). Pricing is not publicly disclosed; services are quoted per patient with insurance verification offered. The go-to-market motion is direct-to-consumer, driven by regional brand recognition, online appointment scheduling, phone inquiries (1-888-760-2032), patient testimonials, and community-level reputation signals including BBB Accreditation and Readers Choice Awards 2025. No external funding, parent company, or institutional ownership is indicated; the practice appears to be independently/owner-operated.
Hearing Associates firmographics
Firmographics- Name
- Hearing Associates
- Legal name
- Hearing Associates PC
- Website
- https://hearingassociatesmc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hearing Associates PC is an independently owned audiology practice operating 11 clinics across northern Iowa and southern Minnesota, providing hearing testing, hearing aid sales and fittings, tinnitus treatment, balance assessment, and auditory rehabilitation to patients from newborns to seniors.
- Ownership category
- akta.pro rank
Hearing Associates industry classification
Industry- Product category
- Audiology and Hearing Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
Keywords
Where Hearing Associates is headquartered
LocationHeadquarters
- HQ city
- Mason City
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Hearing Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hearing Healthcare Services: Revenue generated from audiometric testing, hearing aid sales, fittings, repairs, adjustments, and ongoing patient care services for hearing loss, tinnitus, and balance disorders.
- Hearing Aid Products: Sale of hearing aids and custom hearing protection devices, including custom fittings and follow-up adjustments.
- Treatment Services: Tinnitus treatment, aural rehabilitation classes, and auditory training services provided to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Healthcare services quoted on a per-patient basis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hearing Associates product offering
Product offeringCore offering
Hearing Associates is a regional audiology practice founded in 1987 that provides hearing evaluations, hearing aid fittings and dispensing, tinnitus treatment, custom hearing protection, and aural rehabilitation services. The company operates 11 office locations serving patients across northern Iowa and southern Minnesota, delivering both diagnostic audiology services and the sale of hearing devices supported by insurance billing and financing.
Product overview
Hearing Associates is a hearing healthcare practice providing a comprehensive suite of audiology services and hearing solutions across Northern Iowa and Southern Minnesota. The core offering consists of diagnostic Hearing Tests that determine hearing loss type and degree, paired with Hearing Aid Services for custom fittings, repairs, and adjustments. Treatment-specific services include Tinnitus Treatment (using hearing devices, sound therapy, and lifestyle changes) and Custom Hearing Protection for occupational or recreational use. Rehabilitation is supported through Aural Rehabilitation classes and Auditory Training (using LACE AI Pro) to help patients adapt to hearing aids and improve speech comprehension in challenging listening environments. The practice operates from 11 locations and serves patients from newborns to seniors with a patient-centric approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Hearing Tests and Evaluations
Companies that use Hearing Associates
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Hearing Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hearing Associates partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Hearing Associates competitors and assessment
Company assessmentDirect peers
- HearingLife: National audiology and hearing aid practice network offering hearing tests, hearing aids, tinnitus treatment, and follow-up services across hundreds of U.S. locations. Closely comparable in service menu and patient-centric model, but at materially larger scale.
- HearUSA: Large network of audiology clinics providing hearing evaluations, hearing aids, and ongoing care. Directly comparable on core services and direct-to-patient delivery model; serves as a key consolidation competitor for independents like Hearing Associates.
- Miracle-Ear: National franchised hearing aid and audiology brand with hundreds of owned/franchised centers offering hearing tests, hearing aids, fittings, and lifetime service. Comparable in patient-facing audiology services, with broader geographic reach and brand awareness.
- Beltone: Long-established hearing aid brand with a nationwide network of audiology offices offering testing, fitting, and ongoing service. Comparable product/service mix and direct-to-consumer channel, though larger and more brand-driven.
- Avada Audiology & Hearing Care: Multi-state audiology practice group offering hearing tests, hearing aids, and balance/tinnitus services. Direct competitor in the independent-practice-consolidation space and most analogous in operating model to a regional multi-site player like Hearing Associates.
- SoundPoint Audiology: Independent audiology practice group with multiple locations delivering hearing tests, hearing aid fittings, and tinnitus care. Closely comparable as a multi-site independent audiology operator competing in similar Midwestern-style markets.
Emerging players
- Lexie Hearing: DTC/telehealth hearing aid brand selling affordable hearing aids with optional remote support from licensed audiologists. Targets the same mild-to-moderate hearing loss customer as Hearing Associates but via a lower-touch, lower-cost digital channel.
- Jabra Enhance: Online hearing aid retailer (formerly Lively) offering prescription-grade hearing aids with telehealth audiology support. Comparable end-customer and product category, with a digitally-led acquisition model that competes for the same self-directed buyer.
Broad incumbents
- Costco Hearing Aid Centers: In-store hearing aid centers operated within Costco warehouses offering tests and low-priced hearing aids. Reaches the same demographic of value-conscious, mild-to-moderate hearing loss patients that an independent practice might otherwise serve.
- Starkey Hearing Technologies: Major U.S. hearing aid manufacturer that also operates retail/audiology channels and partners with independent practices like Hearing Associates. Comparable in product category, with both supply-side overlap (likely hearing aid supplier) and channel overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hearing Associates social profiles
Digital presenceHearing Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearing Associates leadership team
Management profileNumber of profiles
Hearing Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearing Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearing Associates
What does Hearing Associates do?
Hearing Associates is a regional audiology practice founded in 1987 that provides hearing evaluations, hearing aid fittings and dispensing, tinnitus treatment, custom hearing protection, and aural rehabilitation services. The company operates 11 office locations serving patients across northern Iowa and southern Minnesota, delivering both diagnostic audiology services and the sale of hearing devices supported by insurance billing and financing.
Is Hearing Associates a public or private company?
Hearing Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hearing Associates founded?
Hearing Associates was founded in 1987. It employs 11 to 50 people.
Where is Hearing Associates based?
Hearing Associates is headquartered in Mason City, United States, in the North America region.
How does Hearing Associates make money?
Three revenue lines are on record. Hearing Healthcare Services are the primary driver. The others are hearing Aid Products and treatment Services.
Who are Hearing Associates's main competitors?
Direct peers on record are HearingLife, HearUSA, Miracle-Ear, Beltone, Avada Audiology & Hearing Care and SoundPoint Audiology. Emerging players are Lexie Hearing and Jabra Enhance. Broad incumbents are Costco Hearing Aid Centers and Starkey Hearing Technologies.
Does Hearing Associates have an API?
No public API is recorded for Hearing Associates.
What industry is Hearing Associates in?
Hearing Associates's product category is Audiology and Hearing Healthcare Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices. Its NAICS code is 621340 and its SIC code is 8011.