True North Social
True North Social is a full-service digital marketing agency founded in 2013 and headquartered in Culver City, California, delivering social media management, PPC advertising, SEO, photography and video production, and web design services to enterprise and mid-market clients across diverse US-based verticals.
- Company typePrivate
- Founded2013
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What True North Social does
True North Social is a full-service digital marketing agency founded in 2013 and headquartered in Culver City, California. The firm delivers integrated marketing services across five pillars: social media management (Instagram, TikTok, Facebook, YouTube, Pinterest, Snapchat, LinkedIn, Threads, Bluesky); pay-per-click advertising (Facebook/Meta Ads, Google Ads); professional photography and video production (including e-commerce and product photography, short-form video, and content creation); search engine optimization (local SEO, link building, e-commerce SEO, CRO); and web design (WordPress, Shopify, WooCommerce). Its core technology stack comprises standard agency tools and platforms rather than proprietary infrastructure, with no disclosed AI/ML capabilities, APIs, or data moats.
The company serves a diverse client base spanning enterprise and mid-market segments across entertainment (NBC, Live Nation, Hard Rock), sports (Shaun White), retail/grocery (Bristol Farms), fashion (ThirdLove, American Needle), beauty (Paul Mitchell, OYA Beauty), medical technology (Therabody, Cutera), real estate (RE/MAX, Peerspace), and home services verticals (with dedicated SEO services for electricians, contractors, and veterinarians). Its business model is professional services-based: revenue is generated through monthly or project-based client engagements priced via custom quotes following free initial consulting calls. The firm employs a consultative, sales-led go-to-market motion targeting primarily US-based clients across at least 11 states.
True North Social appears to be a privately-held, founder-owned (Kenny Bost, Kellis Landrum) boutique agency with no disclosed institutional funding, parent company, or board structure. Its defensibility relies on long-tenured client relationships and a broad multi-channel service portfolio rather than proprietary technology. Recent strategic activity through 2025-2026 has been concentrated on service-line expansion across Google Ads, Instagram, TikTok, SEO, and content creation — reflecting an offensive push to deepen wallet share rather than a pivot or restructuring.
True North Social firmographics
Firmographics- Name
- True North Social
- Legal name
- True North Social
- Website
- https://truenorthsocial.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True North Social is a full-service digital marketing agency founded in 2013 and headquartered in Culver City, California, delivering social media management, PPC advertising, SEO, photography and video production, and web design services to enterprise and mid-market clients across diverse US-based verticals.
- Ownership category
- akta.pro rank
True North Social industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Paid Social Media Buying (MPAAABAD), Paid Social Media Buying (BPAFABAD)
Keywords
Where True North Social is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True North Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing social media management, Instagram marketing, TikTok marketing, influencer marketing, Facebook advertising, Google Ads, photography and video production, SEO services, and web design. Revenue generated through professional service fees for marketing campaigns and consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
True North Social product offering
Product offeringCore offering
True North Social is a full-service digital marketing agency that provides integrated marketing services including social media management, paid advertising (Facebook, Google, TikTok), photography and video production, search engine optimization, and web design. The agency bundles multi-channel campaigns (organic social, paid media, SEO, content) into tailored engagements for brands seeking measurable digital growth.
Product overview
True North Social is a full-service digital marketing agency providing integrated marketing solutions across social media management, paid advertising (PPC), photography and video production, search engine optimization (SEO), and web design. Founded in 2013 and based in Culver City, California, the agency operates as a unified service offering where multiple channels (Instagram, TikTok, Facebook, Google Ads, SEO, web design) work together to deliver data-driven marketing outcomes. The core product portfolio includes Social Media Management (spanning Instagram Marketing Agency, TikTok Marketing Agency, and Influencer Marketing Agency), PPC services (encompassing Facebook Advertising and Google Ads Agency), Photography & Video Services (including eCommerce Photography, Product Photography, Short Form Video Agency, and Content Creation Agency), SEO services (covering Local SEO Services, Link Building Agency, eCommerce SEO Agency, and Conversion Rate Optimization), and Web Design services (including WordPress Website Design, Shopify Website Design, and Email Marketing Agency). Specialized vertical-specific offerings include SEO services for Electricians, Contractors, and Veterinary practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Full-service social media management across major platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, Threads, and Bluesky. Includes community engagement, content scheduling, and audience growth strategies for brands.
- Instagram Marketing Agency Specialized Instagram marketing services focused on growth, engagement, and sales, including Instagram advertising and DM management for lead capture.
- TikTok Marketing Agency TikTok marketing campaigns designed to grow followers and engagement through trend-aligned content, dance, lip-sync, and brand storytelling.
- Influencer Marketing Agency
Quantifiable outcome
- Brands implementing TikTok approaches see average view increases of 300 to 500 percent within the first month
- +1 more outcomes
Companies that use True North Social
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
True North Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
True North Social partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights4 records
True North Social competitors and assessment
Company assessmentDirect peers
- Lyfe Marketing: Boutique social media marketing agency offering social media management, PPC, and content services to small and mid-market brands. Closely comparable in size, service mix, and target customer profile.
- Sociallyin: Mid-sized social media agency specializing in content creation, community management, and paid social across Instagram, TikTok, and Facebook. Directly overlaps with True North Social's core social and creative offering.
- Disruptive Advertising: PPC and digital advertising agency focused on paid search and paid social with strong SEO offerings. Comparable in service breadth and mid-market/enterprise client focus.
- Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and email marketing. Similar integrated model and mid-market to enterprise client base.
- Thrive Internet Marketing Agency: Digital marketing agency offering web design, SEO, social media, and PPC services. Comparable in service portfolio and multi-vertical SMB to mid-market positioning.
- Directive: B2B and eCommerce-focused performance marketing agency with strong paid media, SEO, and content offerings. Comparable paid-media-first agency model serving enterprise clients.
- KlientBoost: PPC and conversion-focused digital agency with paid search, paid social, and CRO services. Comparable in performance-driven paid media expertise.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media. Comparable integrated service stack and SMB to mid-market focus.
Broad incumbents
- Tinuiti: Large independent performance marketing agency offering paid search, paid social, SEO, Amazon, and CRM. Overlaps in service categories but at significantly larger scale and broader channel coverage.
- WebFX: Large full-service digital marketing agency offering SEO, PPC, social media, web design, and content. Comparable service breadth but materially larger headcount and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
True North Social social profiles
Digital presenceTrue North Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Social leadership team
Management profileNumber of profiles
Profiles2 records
True North Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Social
What does True North Social do?
True North Social is a full-service digital marketing agency that provides integrated marketing services including social media management, paid advertising (Facebook, Google, TikTok), photography and video production, search engine optimization, and web design. The agency bundles multi-channel campaigns (organic social, paid media, SEO, content) into tailored engagements for brands seeking measurable digital growth.
Is True North Social a public or private company?
True North Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Social founded?
True North Social was founded in 2013. It employs 11 to 50 people.
Where is True North Social based?
True North Social is headquartered in Culver City, United States, in the North America region.
How does True North Social make money?
One revenue line is on record: digital Marketing Services.
Who are True North Social's main competitors?
Direct peers on record are Lyfe Marketing, Sociallyin, Disruptive Advertising, Ignite Visibility, Thrive Internet Marketing Agency, Directive, KlientBoost and SmartSites. Broad incumbents are Tinuiti and WebFX.
Does True North Social have an API?
No public API is recorded for True North Social.
What industry is True North Social in?
True North Social's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.