Full Leaf Tea Company

What Full Leaf Tea Company does

Full Leaf Tea Company is a US-based direct-to-consumer e-commerce retailer founded in 2014 and headquartered in White City, specializing in USDA organic, vegan, and non-GMO loose-leaf teas, matcha, and curated wellness blends. The company sells a catalog of 100+ SKUs across black, green, white, oolong, pu-erh, rooibos, chai, yerba mate, herbal, and matcha categories, with products organized both by tea type and by targeted wellness outcomes such as anti-inflammatory, blood pressure, weight loss, sleep, stress relief, and detoxification. Distribution is anchored on a Shopify storefront at fullleafteacompany.com, supplemented by a dedicated wholesale portal and an affiliate program; the company ships primarily within North America with global shipping capability. Co-founders Matt and Lisa Hammonds operate the business with no disclosed institutional capital.

Name

Full Leaf Tea Company

Legal name

Full Leaf Tea Company

Website

https://fullleafteacompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Organic Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic loose leaf tea
• Matcha green tea
• Wellness tea blends
• Tea accessories
• Tea subscription box

Headquarters

HQ city

White City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Tea Sales: The company generates primary revenue through direct online sales of organic loose leaf teas, matcha, wellness blends, and accessories through their e-commerce storefront. Products include various tea types (black, green, white, oolong, pu-erh, rooibos, chai, yerba mate, herbal) and curated wellness blends targeting specific health concerns.
2. Monthly Wellness Subscription Box: Monthly subscription box priced at $25/month (pay-as-you-go), $67.50 for 3-month prepaid ($22.50/month), or $240 for 12-month prepaid ($20/month). Box includes 5 wellness tea samples, bonus tea sample, 30 count natural paper drawstring teabags, and 30% off coupon for featured teas.
3. Wholesale/Bulk Sales: The company operates a wholesale channel through wholesale.fullleafteacompany.com for business customers purchasing in bulk.
4. Affiliate Program: The company operates an affiliate marketing program through affiliate.fullleafteacompany.com, earning commissions on referred customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Full Leaf Tea Company manufactures and sells USDA Certified Organic, vegan, non-GMO loose leaf teas, matcha, wellness blends, and tea accessories through its direct-to-consumer Shopify storefront. The product portfolio spans 100+ varieties across Black, Green, White, Oolong, Pu-Erh, Rooibos, Chai, Yerba Mate, Herbal, and Japanese Matcha categories, along with curated wellness blends targeting specific health concerns such as inflammation, sleep, and stress. Revenue is generated from individual product sales, a monthly subscription box, curated samplers, 30-day wellness programs, accessories, and a wholesale channel for bulk buyers.

Product overview

Full Leaf Tea Company operates as an e-commerce retailer specializing in USDA organic, vegan, and non-GMO verified loose leaf teas and wellness products. The core product portfolio spans multiple tea categories (Black, Green, White, Oolong, Pu-Erh, Rooibos, Chai, Yerba Mate, Herbal) alongside Japanese Matcha products, organized by both tea type and wellness benefit (anti-inflammatory, blood pressure, weight loss, sleep, digestion). The company sells directly through its Shopify-powered online store, offering individual product purchases, curated Variety Tea Samplers, a monthly Wellness Tea Subscription Box ($25/month with 5 wellness samples plus bonus tea and accessories), and structured 30-Day Wellness Programs. Accessories including tea infusers, canisters, and matcha tools complement the offering. The company also operates a LoyalTea rewards program and wholesale/affiliate channels. The product range is marketed primarily for health and wellness benefits with customer testimonials and blog content supporting the therapeutic claims.

Differentiator

Problem solved

Functional benefit

Brands

• LoyalTea: LoyalTea Rewards - the company's loyalty and rewards program for customers

Products and services

• Organic Loose Leaf Teas

Quantifiable outcome

• 20,000+ customer reviews with 4.8/5 star average rating
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Davidson's Tea: Organic loose-leaf and bagged tea brand with comparable wellness positioning, broad SKU range, and DTC e-commerce focus. Directly competes in the organic specialty tea segment.
• Pukka Herbs: UK-based organic herbal tea brand owned by Unilever with strong wellness positioning across sleep, detox, and immunity blends. Comparable organic certification, wellness-led SKU strategy, and direct-to-consumer subscription offerings.
• Yogi Tea: Leading organic tea brand with functional blends targeting wellness goals (sleep, stress, energy, detox). Comparable product positioning, USDA organic certification, and DTC + retail distribution model.
• The Republic of Tea: Premium loose-leaf and bagged tea brand with curated wellness collections, subscription offerings, and direct-to-consumer focus. Highly comparable premium organic positioning and broad SKU range.
• Harney & Sons: Premium loose-leaf tea brand with extensive catalog including wellness, classic, and flavored varieties. Comparable direct-to-consumer e-commerce model and broad wholesale presence.
• Numi Organic Tea: Organic, fair-trade premium tea brand with wellness and functional lines (turmeric, flowering wellness, aged pu-erh). Comparable certification profile (USDA Organic, Non-GMO) and DTC/retail omnichannel strategy.
• Stash Tea: Specialty tea company offering loose leaf, bagged, and iced teas with a focus on flavor variety and quality. Comparable mid-size premium tea brand with both DTC and wholesale distribution.
• Traditional Medicinals: Long-established organic wellness tea brand offering therapeutic blends for digestion, stress, sleep, and immunity. Closely comparable to Full Leaf's wellness-positioned catalog of organic teas marketed for specific health benefits.

Broad incumbents

• Bigelow Tea: Family-owned incumbent tea manufacturer with broad wellness, green, and specialty lines. Comparable in offering organic and wellness-positioned SKUs but operates at significantly larger scale with mass-market retail distribution.
• Celestial Seasonings: Iconic mass-market herbal tea brand owned by Hain Celestial. Comparable in wellness/herbal tea positioning but operates at significantly larger scale with broader retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FullLeafTeaCo
• YouTubeyoutube.com/channel/UCocXQeauWMsSDNTRp9O5Q6w
• Facebookfacebook.com/fullleaftea
• Instagraminstagram.com/fullleaftea
• Pinterestpinterest.com/fullleafteaco
• TikToktiktok.com/@fullleaftea
• LinkedInlinkedin.com/company/full-leaf-tea-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Leaf Tea Company