Grav
- Company typePrivate
- Founded2004
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Grav firmographics
Firmographics- Name
- Grav
- Legal name
- Gravitron, LLC
- Website
- https://grav.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Grav industry classification
Industry- Product category
- Smoking Accessories & Cannabis Glassware
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Distilleries (312140)
- SIC
- Tobacco Products (2100), Beverages (2080)
- akta.pro primary industry
- Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
- akta.pro secondary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Grav is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grav business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of glass pipes, bongs, bubblers, hand pipes, one-hitters, dab rigs, grinders, accessories, and apparel through grav.com. One-time purchase model with products ranging from budget-friendly to premium.
- Subscription Program: Partnered with Subi app to offer subscription deliveries for Cannabis Spirit and FYO cones. Monthly deliveries receive 15% off, quarterly deliveries receive 10% off. Provides recurring revenue from consumable products.
- Wholesale B2B: Wholesale distribution to retailers through wholesale.grav.com. Supplies to headshops, dispensaries, and smoke shops domestically and internationally through partner retailers.
- Marketplace Sales: Sales through Amazon store and approved eBay partner (BolderGlass) for broader reach beyond direct e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products under $50 - Budget-friendly options |
| Unit Pricing | Pay-as-you-go | Products $50-$100 - Mid-range |
| Unit Pricing | Pay-as-you-go | Products $100-$200 - Premium |
| Unit Pricing | Pay-as-you-go | Products over $200 - Top Shelf |
| Unit Pricing | Pay-as-you-go | Cannabis Spirit THC Beverages |
| Subscription | Monthly | GRAV Rewards Program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Grav product offering
Product offeringCore offering
Grav manufactures and sells handblown borosilicate glass smoking products, including bongs, bubblers, hand pipes, one-hitters, dab rigs, and grinders, sold through its direct e-commerce site grav.com and a wholesale channel. The company also sells Cannabis Spirit, a non-alcoholic THC-infused beverage line distilled from hemp-derived Delta-9 THC, CBD and terpenes, and offers branded apparel and merchandise. Operations are based in Austin, Texas, with manufacturing partner EVG Extracts LLC handling beverage production in Evergreen, Colorado.
Product overview
Grav is a cannabis accessories company offering a diversified portfolio of smoking products and cannabis-infused beverages. The core product line centers on water pipes and smoking accessories including bongs, bubblers, hand pipes, one hitters, gravity bongs (Gravitron), dab rigs, grinders, and dugouts, complemented by replacement parts (bowls, bangers). The company also operates in the beverage space through its Cannabis Spirit THC beverage line, and extends its brand into apparel and merchandise. Fill-Your-Own products and papers/cones round out the accessory offerings, creating a comprehensive ecosystem for cannabis consumption across multiple methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Bongs and Water Pipes Handblown borosilicate glass water pipes in styles including beaker bongs, straight tubes, wide-base, deco, and specialty pieces (e.g., Small Wide Base Water Pipe at $99.99, Medium Deco Beaker Bong at $99.99). Designed for adult cannabis consumers seeking smooth, water-filtered hits.
- Bubblers Compact borosilicate glass smoking devices that combine portability with water filtration, including the Spherical Pocket Bubbler, Hourglass Pocket Bubbler, Coffee Mug Pocket Bubbler, Mini Hammer Bubbler, and Globe Bubbler. Prices range from approximately $44.99 to $99.99.
- Hand Pipes Portable borosilicate glass dry-herb hand pipes for individual or small-group cannabis consumption.
- One Hitters and Tasters Single-hit glass devices including the GRAV Taster (a registered trademark), designed for minimal consumption and discreet use.
- Gravitron Gravity Bongs
- Dab Rigs
- Grinders and Dugouts
- Bowls, Bangers, and Replacement Parts
- GRAV Apparel and Merch
- Cannabis Spirit THC Beverages
- Fill-Your-Own (FYO) Products and Papers/Cones
Quantifiable outcome
- Effects felt within 5-30 minutes for Cannabis Spirit THC beverages
- +1 more outcomes
Companies that use Grav
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Grav technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Grav partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and flagship.
- SubicorePartnership with Subi app to administer subscription program for Cannabis Spirit and FYO cones. Enables monthly and quarterly auto-delivery options with subscriber discounts.
- Grunge OffcorePreferred cleaning product partner. GRAV recommends Grunge Off (citric acid-based cleaner) as the preferred soaking solution for cleaning their glass products.
- 420science.comminorPartner store recommended for smell-proof cases, bags, and carrying solutions for GRAV products.
- SezzlecorePayment integration allowing customers to pay in 4 installments with no fees or interest if paid on time.
- NavidiumcoreShipping protection service that insures delivery of orders. Automatically added to every order with cost based on purchase value.
- ShopifycoreE-commerce platform powering grav.com online store.
- DGK (Dirty Ghetto Kids)flagshipStreetwear brand collaboration featuring bubble up t-shirt and other apparel with DGK branding.
- LRG (Lifted Research Group)flagshipCollaboration on Hustle Trees collection including t-shirt and wobble bubbler.
- PleasuresflagshipFashion brand collaboration including Breathe Again Gravitron with anatomy illustration.
- Box BrowncoreArtist collaboration featuring Reefer Madness rebranding zine and t-shirt designs.
- Savina MonetcoreArtist collaboration featuring The Flower is Female poster artwork.
- Gypsy SportcoreSustainable fashion brand collaboration.
- ~PourriminorHome goods brand collaboration.
- ggggrimesminorArtist/musician collaboration.
- ChurchminorMusic industry collaboration.
- EVG Extracts LLCcoreManufacturer of GRAV Cannabis Spirit THC beverages. Located in Evergreen, CO. Responsible for production of hemp-derived THC beverages.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grav competitors and assessment
Company assessmentDirect peers
- Dank Stop: Large online headshop and cannabis accessories retailer that is a GRAV wholesale/distribution partner. Directly comparable because it sells the same categories (glass pipes, bongs, dab rigs, accessories) to the same DTC consumer base.
- Smoke Cartel: Online cannabis accessories retailer and a named GRAV international distribution partner. Comparable in product mix (glass, vaporizers, accessories), target consumer, and DTC/wholesale model.
- RooR: Iconic German glass bong/pipe brand with strong global distribution. Comparable as a premium glass manufacturer competing in the same headshop/online channels and targeting the same cannabis flower consumer.
- RAW Rolling Papers: Leading smoking accessories brand (rolling papers, cones, trays) sold in the same headshop and DTC channels as GRAV. Comparable in cultural brand strength, multi-channel retail presence, and cannabis consumer targeting.
- Higher Standards: Premium cannabis lifestyle/accessories retailer brand with a curated glass and accessory assortment. Comparable in positioning (premium, design-forward) and overlap with GRAV's high-end water pipe and accessory SKUs.
- Cheech Glass: Glass bong and accessory brand that competes head-to-head in headshops and online with GRAV. Comparable in product category (water pipes, dab rigs), price tiers, and celebrity/culture-driven marketing.
Emerging players
- Puffco: Premium vaporizer/dab device brand serving the cannabis concentrate consumer — a primary GRAV customer segment. Overlaps in the dab-rig and quartz banger category and competes for the same premium concentrate consumer wallet.
- Stündenglass: Premium gravity/kinetic infuser brand that overlaps directly with GRAV's Gravitron gravity bong category. Comparable in targeting premium at-home cannabis consumers with a signature, design-led flagship product.
Broad incumbents
- Cookies: Cannabis lifestyle brand with apparel, accessories, and dispensaries. Comparable as a culture-led, multi-category cannabis brand pursuing the same streetwear/cannabis consumer overlap that GRAV targets with its collaborations.
Others
- 420 Science: Smell-proof storage and accessories retailer listed as a GRAV partner. Comparable as an ecosystem player in the cannabis accessories space rather than a direct glass competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Grav social profiles
Digital presenceGrav financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grav leadership team
Management profileNumber of profiles
Profiles3 records
Grav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grav
What does Grav do?
Grav manufactures and sells handblown borosilicate glass smoking products, including bongs, bubblers, hand pipes, one-hitters, dab rigs, and grinders, sold through its direct e-commerce site grav.com and a wholesale channel. The company also sells Cannabis Spirit, a non-alcoholic THC-infused beverage line distilled from hemp-derived Delta-9 THC, CBD and terpenes, and offers branded apparel and merchandise. Operations are based in Austin, Texas, with manufacturing partner EVG Extracts LLC handling beverage production in Evergreen, Colorado.
Is Grav a public or private company?
Grav is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grav founded?
Grav was founded in 2004. It employs 11 to 50 people.
Where is Grav based?
Grav is headquartered in Austin, United States, in the North America region.
How does Grav make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription Program, wholesale B2B and marketplace Sales.
Who are Grav's main competitors?
Direct peers on record are Dank Stop, Smoke Cartel, RooR, RAW Rolling Papers, Higher Standards and Cheech Glass. Emerging players are Puffco and Stündenglass. Cookies is listed as a broad incumbent. 420 Science is listed as an others.
Does Grav have an API?
No public API is recorded for Grav.
What industry is Grav in?
Grav's product category is Smoking Accessories & Cannabis Glassware. Its primary akta.pro industry code is CRANAHAG, Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders), with a secondary code of CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 459991 and its SIC code is 2100.