What Pickware does

Pickware is a German software company (Pickware GmbH) that builds a cloud-based ERP (Enterprise Resource Planning) system purpose-built for small and mid-sized e-commerce merchants running on Shopware and Shopify. Headquartered in Karlsruhe and founded in 2011, the company sells an all-in-one suite that bundles warehouse management, picking and shipping with barcode scanning, goods receipt, demand planning and purchasing, returns handling, invoicing and accounting, inventory counting, and a point-of-sale module. Native integration into the Shopware Store and Shopify App Store is the central technical claim — order, inventory, and customer data flow directly between the shop and the warehouse without manual re-entry.

In 2025 the company layered on Pickware AI, a module that accepts natural-language queries about stock levels and sales velocity, computes a stock-reach estimate from a 30-day sales velocity window, and can auto-trigger purchase orders based on lead times. The company also operates a dedicated hardware storefront at shop.pickware.com for warehouse equipment such as scanners and label printers, enabling a bundled hardware-plus-software sale.

Revenue is generated through a SaaS subscription (monthly or annual) and hardware sales, accessed primarily via a 30-day free trial with no credit card and no auto-renewal, plus live demos as a mid-funnel conversion tool. Go-to-market is product-led and ecosystem-led, relying on app-store discovery, content marketing, webinars, and DACH-region event presence (including the E-Commerce Night 2026 in Stuttgart). The customer base of roughly 500+ SMBs spans fashion/apparel, sports, beauty, food & beverage, and water-treatment verticals, with named logos including Alpha Industries, Cinque, Coffee Circle, Dr. Hauschka, BWT, and Sailfish. Geographic focus is the DACH region (Germany, Austria, Switzerland), with the Shopify channel providing optionality to expand internationally without a direct sales footprint.

Name

Pickware

Legal name

Pickware GmbH

Website

https://pickware.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Pickware is a German SaaS company that provides an all-in-one ERP and warehouse management system natively integrated into the Shopware and Shopify e-commerce platforms. It targets SMB merchants in the DACH region with modules for picking, inventory, purchasing, returns, accounting, and POS.

Ownership category

akta.pro rank

Product category

E-commerce ERP & Warehouse Management Software

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• E-commerce ERP software
• Warehouse management system
• Inventory management software
• Shopware Shopify integration
• Order fulfillment software

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based ERP subscription service with monthly or annual billing. Includes core warehouse management, inventory, invoicing, and POS functionality.
2. Hardware Sales: Sale of warehouse hardware (scanners, label printers, etc.) through dedicated hardware shop (shop.pickware.com)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

Pickware provides a cloud-based ERP and warehouse management system natively integrated with Shopware and Shopify, covering goods receipt, picking and shipping, warehouse management, demand planning and purchasing, returns, invoicing and accounting, inventory counting, and POS. An AI module (Pickware AI) adds natural-language stock queries and predictive reorder automation, and a separate hardware shop sells scanners and printers to complete the warehouse setup.

Product overview

Pickware is a unified ERP (Enterprise Resource Planning) system designed specifically for e-commerce businesses using Shopware and Shopify platforms. The core Pickware ERP product integrates multiple modules: Kommissionierung & Versand (picking and shipping), Wareneingang (goods receiving), Bedarfsplanung & Einkauf (demand planning and purchasing), Retouren (returns), Lagerverwaltung (warehouse management), Rechnung & Buchhaltung (invoicing and accounting), Inventur (inventory counting), and Kassensystem (POS). An optional add-on, Pickware AI, provides AI-powered inventory intelligence with natural language querying and predictive analytics for stock optimization. A separate hardware shop offers warehouse equipment. The platform positions itself as an all-in-one solution to replace manual processes, spreadsheets, and fragmented tools for warehouse operations.

Differentiator

Problem solved

Functional benefit

Brands

• Pickware AI: AI-powered inventory management and demand forecasting feature integrated into Pickware's ERP system

Products and services

• Pickware ERP Cloud-based ERP and warehouse management software natively integrated with Shopware and Shopify, bundling goods receipt, picking and shipping, demand planning, purchasing, returns, invoicing and accounting, inventory counting, and POS for SMB e-commerce merchants.
• Pickware AI AI-powered inventory intelligence module providing natural-language stock queries, sales velocity analytics, and automated reorder recommendations for e-commerce merchants using Pickware ERP.
• Pickware Hardware Warehouse hardware products (e.g., barcode scanners, label printers) sold through a dedicated online shop to equip customers using Pickware ERP.

Quantifiable outcome

• 99% error reduction in warehouse operations
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ShopwarecoreTechnology or IntegrationOfficial Shopware extension partner and integration partner. Pickware is available as a native plugin in the Shopware Store, providing deep ERP integration for Shopware merchants.
• ShopifycoreTechnology or IntegrationOfficial Shopify app partner. Available in the Shopify App Store, enabling seamless ERP and warehouse management for Shopify merchants.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brightpearl: Retail-first ERP and order management platform for omnichannel merchants, with strong Shopify integration. Overlaps significantly with Pickware on inventory, order, and warehouse workflows for SMB/ mid-market retailers, though without Pickware's DACH Shopware specialization.
• PlentyONE: Larger German-headquartered omnichannel commerce platform offering ERP, PIM, CMS, and marketplace integrations. Serves a similar merchant base as Pickware but at a broader and more enterprise-leaning scope, frequently compared in DACH e-commerce evaluations.
• Cin7: Global cloud inventory and order management platform serving SMB and mid-market merchants across multiple sales channels. Comparable to Pickware in inventory and warehouse management functionality, with broader geographic reach but less deep native Shopware integration.
• Linnworks: Multichannel order and inventory management platform serving SMB and mid-market e-commerce sellers. Comparable to Pickware's order fulfillment, inventory sync, and shipping orchestration capabilities across multiple marketplaces and storefronts.

Direct peers

• xentral: German cloud ERP platform purpose-built for SMB e-commerce and omnichannel merchants. Competes directly with Pickware across WMS, accounting, and Shopware/Shopify integrations, and is one of the closest direct competitors in the DACH market.
• JTL Software: Established German ERP/WMS vendor offering JTL-Wawi, an SMB e-commerce back-office suite with marketplace and shipping integrations. Targets the same SMB Shopware/Shopify/Amazon merchant segment as Pickware with similar bundled functionality.
• Billbee: German order management and multichannel tool for SMB e-commerce sellers, with invoicing, shipping, and inventory features. Competes in the same DACH SMB segment and overlaps with Pickware's invoicing, order fulfillment, and inventory modules.
• Tradebyte: DACH-focused e-commerce integration platform (now part of Zalando) connecting brands and retailers with marketplaces and shop systems. Targets similar merchants and overlaps with Pickware on marketplace synchronization and multichannel inventory management.

Emerging players

• sevDesk: German cloud accounting and invoicing platform widely used by SMBs and online merchants. Overlaps with Pickware's Rechnung & Buchhaltung (invoicing and accounting) module, and increasingly bundles e-commerce-relevant inventory features.
• easybill: German SaaS for invoicing, order processing, and shipping for online retailers. Overlaps with Pickware's invoicing, shipping, and returns modules, primarily for SMB merchants selling on multiple channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pickware
• YouTubeyoutube.com/pickware
• Facebookfacebook.com/Pickware
• LinkedInlinkedin.com/company/pickware-gmbh
• Instagraminstagram.com/pickware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickware