YouNet Media
YouNet Media is a Vietnam-based AI and Big Data company providing social listening, trend measurement, and influencer analytics SaaS platforms across 14 data sources and six Southeast Asian markets, serving 500+ enterprise brands with subscription software and bespoke analytics services.
- Company typePrivate
- Founded2013
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What YouNet Media does
YouNet Media is a Ho Chi Minh City-based social and e-commerce intelligence company founded in 2013 and operating as a member of YouNet Group. The company builds AI and Big Data-powered SaaS platforms that collect, aggregate, and analyze conversations from social media, online news, forums, blogs, reviews, and e-commerce sites in real time. Its core platforms are SocialHeat (social listening with 98+ metrics and 50+ charts), SocialTrend (the first social trend measurement platform in Vietnam), and SocialLift (influencer measurement on the largest influencer dataset in Vietnam). The company also publishes YMI Ranking, a public brand and campaign ranking system, and offers industry-specific AI-enhanced dashboards for F&B, Education, Healthcare, Real Estate, and Group Holdings/Corporations.
The platform portfolio is complemented by professional analytics services including category analysis, campaign analysis, brand health analysis, consumer analysis, crisis alerts, influencer analysis, and e-commerce analysis. Data coverage spans 14 platforms (Facebook, YouTube, TikTok, Instagram, LinkedIn, X, Threads, Blockdit, Pantip, plus e-commerce, news, forums, blogs, and reviews) across six Southeast Asian markets (Vietnam, Thailand, Indonesia, Malaysia, Philippines, Singapore). YouNet Media monetizes through monthly SaaS subscriptions to its Social Suite platforms, tiered into packages plus add-on modules, and quote-based enterprise engagements that combine platform access with bespoke advisory services. Go-to-market is enterprise sales-led with self-serve subscription access, an agency partnership program, and media data partnerships serving outlets including Forbes, Bloomberg, VTV, and VNExpress. The company claims 500+ customers and 1,500+ completed projects across 30+ industries, with a customer base that includes Nestlé Vietnam, Samsung Vietnam, Heineken Vietnam, RMIT Vietnam, Prudential, Manulife, Sabeco, Yamaha, and Thaco.
YouNet Media firmographics
Firmographics- Name
- YouNet Media
- Legal name
- YouNet Media
- Website
- https://younetmedia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YouNet Media is a Vietnam-based AI and Big Data company providing social listening, trend measurement, and influencer analytics SaaS platforms across 14 data sources and six Southeast Asian markets, serving 500+ enterprise brands with subscription software and bespoke analytics services.
- Ownership category
- akta.pro rank
YouNet Media industry classification
Industry- Product category
- Social Media Intelligence
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where YouNet Media is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
YouNet Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions (SocialHeat, SocialTrend, SocialLift): Monthly subscription fees for access to YouNet Media's Social Suite platforms (SocialHeat G3, SocialTrend, SocialLift), with customizable dashboard interfaces, multiple data filtering features, and tiered package options (Package 1 through Package 3 plus add-on modules).
- Professional Analytics Services: Deep social media analytics consulting services including Category Analysis, Brand Health Analysis, Campaign Analysis, Consumer Analysis, Influencer Analysis, Crisis Alert, and E-commerce Analysis. Provided as bespoke reports and advisory engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SocialHeat G3 – Social Brand Performance Monitoring |
| Subscription | Monthly | SocialHeat G3 – Social Brand Reputation Monitoring |
| Subscription | Monthly | SocialHeat G3 – Social Brand 360° Monitoring |
| Subscription | Monthly | SocialHeat G3 – Add-on Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
YouNet Media product offering
Product offeringCore offering
YouNet Media operates an AI and Big Data-powered Social & E-commerce Intelligence platform serving enterprise brands across Southeast Asia. The company sells SaaS subscriptions to its Social Suite (SocialHeat social listening, SocialTrend trend measurement, SocialLift influencer analytics) and provides bespoke professional analytics services including campaign, brand health, consumer, crisis, influencer, and e-commerce analysis.
Product overview
YouNet Media operates a platform-plus-modules architecture centered on its Social Suite, which includes three core platforms: SocialHeat (social listening), SocialTrend (social media trend measurement), and SocialLift (influencer analytics). These are complemented by YMI Ranking (brand and campaign rankings), industry-specific solutions for F&B, Healthcare, Education, Real Estate, and Corporate/Group Holdings, and professional services including Category Analysis, Campaign Analysis, Brand Health Analysis, Consumer Analysis, Crisis Alert, Influencer Analysis, E-commerce Analysis, and Daily Highlights. The entire portfolio is built on AI and Big Data technology to provide real-time social media data collection, analysis, and visualization.
Differentiator
Problem solved
Functional benefit
Brands
- SocialHeat: Vietnam's leading Social Listening platform - collects and aggregates social media data in real time using Big Data and AI.
- SocialTrend
- SocialLift
- YMI Ranking
Products and services
- SocialHeat Vietnam's leading social listening platform that collects and aggregates social media data in real time using Big Data and AI, providing customizable dashboards with over 98 metrics and 50+ charts for monitoring brand performance, competitor activity, and campaign effectiveness across 14+ platforms. Sold as a monthly subscription to enterprise brands.
- SocialTrend The first social media trend measurement platform in Vietnam, providing real-time tracking of trending topics, social hot news, and viral content to help brands stay ahead of social media movements.
- SocialLift Vietnam's largest platform for influencer statistics, measurement, and evaluation, leveraging big data on influencers to help brands select the right influencers and optimize budget and impact based on popularity and sentiment metrics.
- YMI Ranking Brand and campaign ranking system that tracks and ranks brand performance on social media across multiple industries including Beer, Liquid Milk, Powdered Milk, E-commerce, Banking, and Insurance, updated monthly.
- SocialHeat for F&B AI-enhanced social listening dashboard specifically designed for Food & Beverage industry brands, providing specialized analysis, trend monitoring, and competitive insights for F&B companies.
- SocialHeat for Education AI-enhanced social listening dashboard for universities and higher education institutions that analyzes discussions about training quality, scholarships, enrollment experience, facilities, and student satisfaction.
- Corporate Solutions Social media discussion monitoring solution for corporations and group holdings, providing comprehensive reputation management and communication effectiveness tracking for large multi-brand organizations.
- Healthcare Solutions Reputation management solution for hospitals and clinics on media platforms, helping healthcare institutions monitor patient feedback and manage online reputation.
- Real Estate Solutions Comprehensive social media information management solution for real estate brands, tracking discussions, sentiment, and trends in the property market.
- Category Analysis Professional analytics service providing a comprehensive overview of industry and brand landscape to help brands develop effective communication strategies based on market data.
- Campaign Analysis Professional analytics service that monitors, analyzes, and assesses effectiveness of social media campaigns including Campaign Awareness, Love, Viral, and Relevancy metrics.
- Brand Health Analysis Professional analytics service that analyzes and evaluates brand actions and competitor activities to help brands adjust and optimize communication strategies.
- Consumer Analysis Professional analytics service that discovers user portraits, interests, and touchpoints on social media to help brands understand target audiences in depth.
- Crisis Alert
Quantifiable outcome
- One-click reporting with PowerPoint or Excel export significantly reduces reporting time and resource costs
- +1 more outcomes
Companies that use YouNet Media
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles3 records
YouNet Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature11 records
YouNet Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Ocean Partners VietnamflagshipStrategic partnership for data-driven consulting and execution planning for the EDIT.B Sunscreen e-commerce launch campaign across Social Media and E-commerce platforms in Vietnam. YouNet Media and YouNet ECI (both YouNet Group subsidiaries) provide end-to-end consulting, combining social media analytics with e-commerce operations expertise to optimize the product launch. Project findings will be shared publicly as a case study for the business community.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
YouNet Media competitors and assessment
Company assessmentRegional players
- Locobuzz: India-based social media analytics and customer experience platform with multilingual coverage and ASEAN ambitions. Comparable to YouNet Media in regional social-listening capabilities for emerging-market enterprise customers.
Direct peers
- Brandwatch (Cision): Enterprise social media intelligence platform offering consumer intelligence, sentiment analysis, and influencer analytics. Competes with YouNet Media for multinational brand budgets and has been expanding into Asian markets.
- Talkwalker: AI-powered consumer intelligence and social listening platform covering brand monitoring, sentiment, and trend analytics across social and earned media. Overlaps with YouNet Media's SocialHeat and SocialTrend offerings.
- NetBase Quid: AI-driven consumer and market intelligence platform providing social media analytics, trend analysis, and brand health benchmarking—directly overlapping with YouNet Media's analytics services portfolio.
- Digimind: Social listening and competitive intelligence platform with strong presence in Asia-Pacific. Comparable to YouNet Media in offering multilingual monitoring, brand health tracking, and trend detection for enterprise customers.
- Meltwater: Global social listening and media intelligence SaaS platform with consumer-packaged-goods and enterprise brand customers. Directly comparable to YouNet Media's SocialHeat on social monitoring, sentiment analysis, and influencer analytics, though at much larger global scale.
- Sprinklr: Unified customer experience management platform with deep social media listening, analytics, and crisis-management modules targeting large enterprise brands. Competes with YouNet Media's enterprise CRM and social intelligence bundle.
- Khoros: Enterprise social media management, customer care, and insights platform. Comparable to YouNet Media on the social analytics and community intelligence layer serving large brand teams.
Emerging players
- Determ: AI-driven media monitoring and social listening platform serving brand and communications teams. A niche but emerging competitor to YouNet Media's SocialHeat offering, particularly for PR-focused use cases.
Broad incumbents
- NielsenIQ / Nielsen: Global market research and consumer intelligence incumbent increasingly bundling social listening and analytics within its broader insights portfolio. Represents the cross-sell and competitive threat from large research houses expanding into YouNet Media's territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YouNet Media social profiles
Digital presenceYouNet Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouNet Media leadership team
Management profileNumber of profiles
Profiles2 records
YouNet Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouNet Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouNet Media
What does YouNet Media do?
YouNet Media operates an AI and Big Data-powered Social & E-commerce Intelligence platform serving enterprise brands across Southeast Asia. The company sells SaaS subscriptions to its Social Suite (SocialHeat social listening, SocialTrend trend measurement, SocialLift influencer analytics) and provides bespoke professional analytics services including campaign, brand health, consumer, crisis, influencer, and e-commerce analysis.
Is YouNet Media a public or private company?
YouNet Media is a private company. It is classified as corporate owned and is currently operating.
When was YouNet Media founded?
YouNet Media was founded in 2013. It employs 11 to 50 people.
Where is YouNet Media based?
YouNet Media is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does YouNet Media make money?
Two revenue lines are on record. SaaS Platform Subscriptions (SocialHeat, SocialTrend, SocialLift) is the primary driver. The others are professional Analytics Services.
Who are YouNet Media's main competitors?
Locobuzz is listed as a regional player. Direct peers are Brandwatch (Cision), Talkwalker, NetBase Quid, Digimind, Meltwater, Sprinklr and Khoros. Determ is listed as an emerging player. NielsenIQ / Nielsen is listed as a broad incumbent.
Does YouNet Media have an API?
No public API is recorded for YouNet Media.
What industry is YouNet Media in?
YouNet Media's product category is Social Media Intelligence. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 513210 and its SIC code is 7311.