Waynes

What Waynes does

Waynes Pest Control is a private, regional pest management and lawn care company headquartered in Hoover, Alabama (Birmingham metro), founded in 1973 by Wayne Lagle and owned since 2001 by Steven Splawn. The company serves over 150,000 homes and families across Alabama, Tennessee, Mississippi, and the Florida Panhandle, operating from 19+ branded local branches and offering residential and commercial pest control, termite protection, mosquito and rodent control, wildlife removal, lawn care, crawl space encapsulation, and tree & shrub care. The company's underlying technology platform is the Anticimex SMART digital pest monitoring system — IoT-connected Passive InfraRed sensors, cloud-based telemetry over local cellular networks, and SMART snap traps enabling 24/7/365 rodent detection without rodenticides — combined with the Sentricon termite baiting system and the proprietary Constant Protection AlwaysActive baiting technology.

Waynes generates revenue primarily through recurring subscription bundles (EnviroPest Premium, Prime, Plus, and Smart Plus at $69-$109/month), multi-year termite monitoring contracts, and project-based services such as crawl space encapsulation and wildlife exclusion. The go-to-market is sales-led and direct-to-consumer for residential customers (website quote forms, 866-929-6371 phone sales, referrals, billboards, and SEO) and enterprise field sales for commercial accounts across food & hospitality, healthcare, property management, warehousing, government/education, and manufacturing, structured around 12-month agreements. Differentiation rests on Eco-friendly exterior-focused treatment philosophy, Quality Pro Certified status (top 1% of industry), A+ BBB rating, EPA Environmental Stewardship Program membership since 2004, and the 2019 strategic partnership with Anticimex — a Swedish multinational pest control firm founded in 1934 operating across 17 countries with 4,500+ employees — which provides global technology infrastructure and capital for continued regional expansion.

Name

Waynes

Legal name

Waynes Pest Control

Website

https://callwaynes.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Waynes Pest Control is a private, regional pest management and lawn care provider founded in 1973, serving 150,000+ residential and commercial customers across Alabama, Tennessee, Mississippi, and the Florida Panhandle through recurring subscription bundles and IoT-based SMART digital monitoring under Anticimex ownership.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Sanitary Services (4950)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Property Inspection, Monitoring & Prevention Plans (HSAMAEAJ), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)

Keywords

• Pest control services
• Termite protection
• Lawn care services
• Wildlife removal
• Commercial pest management

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Recurring Pest Control Services (Subscription): Waynes generates the majority of its revenue through recurring pest control service subscriptions. Customers enroll in annual or multi-year service programs (such as EnviroPest bundles) with monthly or annual billing. The company emphasizes preventative care packages with multiple service dates per year to maintain recurring revenue and customer retention.
2. Lawn Care Services: Lawn care services including fertilization, weed control, aeration, insect management, and tree & shrub care are offered as recurring services, primarily in Huntsville, Birmingham, Auburn, and Tuscaloosa markets. Revenue is generated through the 6-round commercial lawn care program and residential lawn care packages.
3. Termite Protection Contracts: Termite control services using Constant Protection baiting systems are provided under ongoing contracts, with regular station inspections, bait replacement, and year-round monitoring. New construction termite treatments and post-construction activation services are also offered.
4. One-Time / Per-Service Treatments: Customers can purchase individual pest control services on a per-visit basis (e.g., one-time ant control, cockroach extermination, wildlife removal). Pricing varies based on the type of pest, severity, and property size. The company also offers commercial one-time treatments for specific issues.
5. Crawl Space Encapsulation: Crawl space encapsulation and moisture barrier services are offered as project-based services, including inspection, vapor barrier installation, sump pump installation, ventilation repair, and crawl space entry door replacement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Waynes Pest Control provides recurring residential and commercial pest management, termite colony elimination, mosquito and rodent control, wildlife removal, and lawn care services across Alabama, Tennessee, Mississippi, and the Florida Panhandle. Its core residential program — the Enviropest Home Solution — delivers exterior-based, environmentally responsible pest prevention, while commercial clients receive industry-tailored programs augmented by the Anticimex SMART 24/7 digital pest monitoring platform. Bundled subscription packages (EnviroPest Premium, Prime, Plus, and Smart Plus) combine pest, termite, mosquito, and SMART monitoring services under recurring monthly billing.

Product overview

Waynes is a regional pest control and lawn care service company offering a comprehensive suite of residential and commercial services across Alabama, Tennessee, Mississippi, and the Florida Panhandle. The core offering centers on the Enviropest Home Solution for residential pest control, complemented by specialized services including Mosquito Plus for mosquito/flea/tick control, Rodent Control with SMART monitoring technology, Termite Protection using Constant Protection baiting systems, Wildlife Removal, and Lawn Care via the Envirolawn program. Waynes also offers bundled service packages (EnviroPest Premium, Prime, Plus, and Smart Plus) that combine multiple services at discounted pricing. For commercial clients, SmartPest provides digital monitoring and traditional pest solutions. Additional services include Crawl Space Encapsulation, Tree & Shrub Care, and exclusion services. The company partners with Anticimex for SMART technology and uses the Sentricon System for commercial termite treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Anticimex SMART: Intelligent pest control system with around-the-clock monitoring and support using state-of-the-art sensors and digital technology to detect rodent and pest activity.
• Mosquito Plus
• EnviroPest
• EnviroLawn
• Constant Protection

Products and services

• Residential Pest Control Year-round eco-friendly pest control for homes covering ants, roaches, spiders, rodents, and other common household pests using the exterior-focused Enviropest Home Solution approach. Designed for residential homeowners seeking proactive, preventative household pest protection.
• Commercial Pest Control Comprehensive pest management solutions for businesses across multiple industries including restaurants, hotels, healthcare, warehousing, manufacturing, government, and education, featuring SMART digital monitoring. Sold under 12-month commercial service contracts.
• Mosquito Plus Mosquito control service that also eliminates fleas and ticks from properties using eco-friendly treatments targeted at mosquito breeding and resting areas (shrubs, trees, foliage). Offered to both residential and commercial customers.
• Rodent Control Professional rodent extermination using an Integrated Pest Management (IPM) approach with mess-free traps, exclusion techniques, and EPA-approved treatments for homes and businesses.
• Termite Protection (Constant Protection) Termite control using Constant Protection baiting systems with AlwaysActive technology, providing 24/7/365 year-round protection against subterranean and Formosan termites. Offered to residential and commercial customers as ongoing protection contracts.
• Wildlife Removal Humane wildlife removal services for squirrels, raccoons, bats, snakes, possums, birds, and other wild animals, paired with exclusion techniques to prevent re-entry. Includes 1-year guaranteed warranty on exclusion work.
• Lawn Care (Envirolawn) Professional lawn care including fertilization, weed control, aeration, disease management, and insect management for residential and commercial properties, plus optional tree and shrub care. Offered as a 6-round commercial program and residential subscription packages.
• SmartPest Commercial Digital pest control system for commercial facilities featuring continuous monitoring, real-time alerts, and data-driven pest management strategies. Enabled by the Anticimex SMART platform.
• Crawl Space Encapsulation Moisture and vapor barrier service including inspection, vapor barrier installation, sump pump installation, ventilation repair, and crawl space entry door replacement. Improves air quality and prevents humidity-driven pest damage in residential homes.

Quantifiable outcome

• Over 150,000 homes and families served across 4 states since 1973
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• AnticimexcoreStrategic or Co-development Partner · 1 January 2019Waynes partnered with Anticimex in 2019, gaining access to Anticimex's global pest control technology platform. Anticimex, founded in Sweden in 1934, has over 4,500 employees operating in 17 countries. This partnership enabled Waynes to integrate Anticimex SMART digital pest monitoring technology (IoT-connected sensors, 24/7 monitoring) and expand its service offerings to include commercial-grade termite elimination using the Sentricon System. The partnership positions Waynes as a technology-forward regional leader in the U.S. Southeast.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Greenix Pest Control: Eco-friendly focused pest control company expanding across multiple US markets with integrated pest management emphasis. Mirrors Waynes' Enviropest eco-friendly positioning and bundled subscription model.

Broad incumbents

• Orkin (Rollins): Nationwide pest control leader with extensive presence in the Southeast US offering residential and commercial pest, termite, and mosquito services. Competes with Waynes for commercial accounts and brand-aware homeowners.
• Authority Brands (HomeTeam parent): Franchise platform operating multiple home-services brands including HomeTeam Pest Defense, The Grounds Guys, and others. Larger aggregated entity with overlapping pest control offerings and consumer-base synergies.
• Rentokil Terminix (Rentokil Initial): Global pest control giant formed by Rentokil's acquisition of Terminix. Operates broadly across the US Southeast with residential pest, termite, and commercial services, including digital monitoring pilots.

Direct peers

• HomeTeam Pest Defense: Residential-focused pest control provider operating across the Southeast with bundled termite, pest, and rodent services. Similar subscription model and residential customer targeting as Waynes.
• Cook's Pest Control: Alabama-headquartered regional pest control provider serving Tennessee, Mississippi, Georgia, and Florida with residential and commercial pest, termite, and lawn services. Direct regional competitor in the same Southeast footprint.
• Arrow Exterminators: Atlanta-based regional pest, termite, and wildlife control company serving 12+ states across the Southeast and Mid-Atlantic with residential and commercial services. Operates in overlapping geographies with Waynes and offers similar bundled subscription pest programs.
• Massey Services: Florida-based pest, termite, and lawn care provider serving the Sunshine State with bundled residential and commercial programs. Adjacent geography with overlapping service categories (pest + lawn + termite).
• Truly Nolen Pest & Termite Control: Multi-state pest and termite control company (formerly Terminix subsidiary) with a Southeast presence. Comparable offerings in termite baiting, residential pest programs, and commercial pest management.

Others

• Anticimex (parent group): Swedish multinational pest control operator with 4,500+ employees across 17 countries and the parent and strategic partner providing SMART digital pest monitoring technology to Waynes. Relevant as owner/licensor and global benchmark for SMART platform rollout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/callwaynes
• Facebookfacebook.com/callwaynes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waynes