Gage

What Gage does

Gage is a Minneapolis-based SaaS provider of channel partner enablement software, founded circa 1991 and operating as a wholly-owned subsidiary of Fielo, a Brazilian firm headquartered in Rio de Janeiro. The company's core offering is the GAGE Channel Performance Suite, which unifies three modules: MARKET (marketing automation and digital asset management with brand-compliant customization across email, social, print, and direct mail), REWARD (incentive, loyalty, sweepstakes, contest, and gamification program management), and EDUCATE (training and learning management with personalized paths, multi-device delivery, and reward-linked engagement). A fourth Data & Analytics module provides conversion audits, campaign reporting, and custom dashboards. The platform is deployed as a cloud-based SaaS solution with native Salesforce integration via Fielo Lightning Web Components, plus SSO, CRM, and product-feed connectivity.

Gage sells to global enterprises with distributed channel partner networks — organizations that market through distributors, dealers, franchisees, agents, and field sales teams — and addresses pain points around brand consistency, partner training, incentive program administration, and performance visibility. The go-to-market is direct enterprise sales with consultation-based demos; pricing is not publicly disclosed. Operating geographies center on North America with a stated global enterprise footprint. The company employs 101–250 people, and leadership consists of founder/co-owner Dan Schmitz and President & COO Brad Baumann.

Gage generates revenue primarily through SaaS platform subscriptions and licensing across MARKET, REWARD, and EDUCATE, supplemented by professional services for implementation and customization. Marketing is multi-channel: content/SEO, organic social, paid display/video, email/direct response, and demo-driven conversion. No public funding rounds, M&A activity, or standalone financial disclosures are present in the available data; the company operates as a strategic subsidiary within Fielo's broader Salesforce-native ecosystem.

Name

Gage

Legal name

Gage

Website

https://gage.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Gage is a Minneapolis-based SaaS provider of channel partner enablement software, offering MARKET, REWARD, and EDUCATE modules to global enterprises with distributed partner networks. It operates as a wholly-owned subsidiary of Brazilian firm Fielo with native Salesforce integration.

Ownership category

akta.pro rank

Product category

Channel Partner Enablement Software

NAICS

Custom Computer Programming Services (541511), Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

akta.pro secondary industry

Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Channel partner enablement
• Partner marketing automation
• Sales incentive programs
• Loyalty management platform
• Learning management system

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription and Licensing: Gage generates revenue through SaaS platform subscriptions providing access to MARKET, REWARD, and EDUCATE modules. Pricing is likely tiered based on user count, features, and module combinations. Professional services for implementation, customization, and training support are also offered.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gage provides the GAGE Channel Performance Suite, a cloud-based SaaS platform that helps enterprises engage, train, market to, and reward their channel partners (distributors, dealers, franchisees, agents, and field sales teams). The platform combines three integrated modules — MARKET (marketing automation and digital asset management), REWARD (loyalty, incentives, sweepstakes, and promotions), and EDUCATE (training and learning management) — supplemented by Data & Analytics for reporting, and a Salesforce-native edition through its parent Fielo.

Product overview

Gage offers the GAGE Channel Performance Suite, a platform-plus-modules architecture designed for partner marketing, training, and rewards. The core platform integrates three main modules: MARKET (marketing automation and digital asset management), REWARD (loyalty, incentives, and promotions), and EDUCATE (training and learning management). A fourth module, Data & Analytics, provides reporting and insights across all functions. Additionally, Fielo operates as a Salesforce-native sub-brand offering plug-and-play solutions with Lightning Web Components. The platform enables channel partners to customize marketing materials, manage incentive programs, deliver training, and track performance from a centralized system.

Differentiator

Problem solved

Functional benefit

Brands

• GAGE Channel Performance Suite: The comprehensive platform encompassing MARKET, REWARD, and EDUCATE solutions for partner marketing, training, and rewards.

Products and services

• GAGE Channel Performance Suite Integrated SaaS platform that combines MARKET, REWARD, and EDUCATE modules with Data & Analytics to engage, train, market to, and reward channel partners and drive channel sales growth.
• MARKET Marketing automation and digital asset management module that lets channel partners customize approved marketing assets, deploy campaigns, and maintain brand consistency across email, social, print, and direct mail, with SSO, custom permissions, and a content library for channel marketing scenarios.
• REWARD Loyalty and rewards module that centralizes sales incentives, loyalty programs, sweepstakes, contests, and promotions, with budget management, points, badges, leaderboards, reward catalogs, and gamification to drive channel engagement and sales growth.
• EDUCATE Training and learning management module that delivers personalized, gamified, multi-device learning paths, supports points, badges, certificates, levels, an optional reward catalog, localization, and translation for global partner training programs.
• Fielo Salesforce-native edition Salesforce-native solution offering Lightning Web Components that plug into Salesforce Experience Cloud and Lightning pages with point-and-click configuration, real-time data flow, and CRM connectivity for businesses, agencies, and system integrators.
• Data & Analytics Analytics and reporting capability providing conversion audits, analytics configuration, campaign reporting, and custom dashboards, with a Reporting API offering live data feeds for integrating with external dashboards and analytics tools.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• FielocoreOEM/ Whitelabel/ Licensing PartnerGage is a Fielo Company. Fielo provides Salesforce-native solutions including Lightning Web Components that integrate with Salesforce Experience Cloud and Lightning pages. The Fielo platform enables point-and-click configuration without code requirements and seamless data flow between Salesforce and Gage systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ZINFI Technologies: ZINFI is a unified channel management platform offering partner relationship management, partner marketing automation, and learning management. It is one of the closest direct competitors to Gage's MARKET/REWARD/EDUCATE suite, serving similar mid-market and enterprise customers with distributed channel networks.
• Impartner: Impartner provides a PRM platform with partner management, marketing, and enablement capabilities for enterprises with indirect sales channels. It competes directly with Gage in the channel partner enablement and co-marketing space.
• Allbound: Allbound is a partner enablement platform that combines PRM, content management, and sales enablement for channel programs. Its integrated partner portal and content personalization capabilities overlap directly with Gage's MARKET and partner enablement positioning.
• Kiflo: Kiflo is a partner management platform supporting affiliate, referral, and reseller programs with built-in marketing and payout tooling. It is a comparable channel enablement platform targeting similar mid-market and enterprise partner ecosystems as Gage.
• Channeltivity: Channeltivity is a PRM platform offering partner portals, deal registration, and channel sales enablement for B2B companies with indirect sales channels. It competes directly with Gage's MARKET module and channel enablement suite.
• Mindmatrix: Mindmatrix offers channel and partner marketing automation, including co-branded asset customization, campaign management, and partner enablement tools. Its MARKET-equivalent capabilities make it a direct functional competitor to Gage.

Emerging players

• PartnerStack: PartnerStack is an end-to-end partner ecosystem platform for SaaS companies, covering affiliate, referral, and reseller programs with built-in payouts and tracking. It addresses a similar channel-enablement need as Gage but focuses more on SaaS-native partner programs.
• Crossbeam: Crossbeam is a partner ecosystem platform that helps companies identify overlapping customers and prospects with their partners via account mapping. It serves B2B SaaS companies with channel programs and competes in the broader partner operations space alongside Gage.

Broad incumbents

• Salesforce: Salesforce is the dominant CRM platform whose AppExchange ecosystem and Experience Cloud capabilities include partner relationship management and channel enablement features. As Gage's parent Fielo is Salesforce-native and Gage is tightly integrated with Salesforce, Salesforce is both a critical distribution channel and a potential competitor as it expands PRM capabilities.
• HubSpot: HubSpot offers a broad marketing, sales, and service platform with growing partner program features. While not a channel-focused specialist like Gage, it overlaps on marketing automation (MARKET) and customer training content (EDUCATE) for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gagegroup
• Facebookfacebook.com/gagegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gage