Lawrie Insurance Group
Lawrie Insurance Group is a privately held, family-owned Canadian independent insurance brokerage founded in 1982 in Hamilton, Ontario. It serves 10,000+ clients across commercial, personal, and employee benefits lines through 140+ brokers and 60+ global carrier partnerships.
- Company typePrivate
- Founded1982
- HeadquartersHamilton, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Lawrie Insurance Group does
Lawrie Insurance Group Inc. is a privately held, 100% Canadian family-owned independent insurance brokerage headquartered in Hamilton, Ontario. Founded in 1982 by Dan Lawrie, the firm serves more than 10,000 clients across three core lines: commercial insurance for businesses operating in 15+ industry verticals (including automotive, aviation, construction, energy, hospitality, manufacturing, and private equity), personal insurance for individuals and families, and employee benefits including group benefits, retirement savings solutions, and benefits administration for employers. A dedicated high-net-worth sub-brand, Lawrie Signature Private Client Services, extends coverage into luxury homes, vehicles, and valuables, while a recently launched Personal Cyber Policy addresses individual cybercrime exposure.
The firm's operating model is commission-based, earning 7.5-12.5% on auto placements, 7.5-20% on property/casualty, and 10-30% on specialty lines from over 60 global insurance company partners including Aviva, Intact, Wawanesa, Chubb, Travelers, and Zurich. Distribution is sales-led and advisor-driven, with over 140 licensed brokers and account managers executing personalized consultations across industry-specialist teams. International placement capability is supported by founding membership in the Canadian Broker Network and participation in Globex International and Intersure broker networks.
Technology is limited to client-facing service tooling rather than a proprietary platform: the Lawrie24 secure client portal, online claims submission at lawriegroup.com/submit-claim, and a payment system at policypayments.com/LawrieGroup handle policy administration and servicing. No proprietary AI, data assets, or underwriting technology is disclosed. The firm operates from a single Hamilton head office at 105 Main St. E., 14th Floor, and is led by Bob Lawrie as President and CEO alongside a management team of vice presidents across commercial lines, personal lines, employee benefits, and client services. The company is regulated by the Registered Insurance Brokers of Ontario (RIBO) and adheres to CISRO Principles of Conduct for Intermediaries.
Lawrie Insurance Group firmographics
Firmographics- Name
- Lawrie Insurance Group
- Legal name
- Lawrie Insurance Group Inc.
- Website
- https://lawriegroup.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lawrie Insurance Group is a privately held, family-owned Canadian independent insurance brokerage founded in 1982 in Hamilton, Ontario. It serves 10,000+ clients across commercial, personal, and employee benefits lines through 140+ brokers and 60+ global carrier partnerships.
- Ownership category
- akta.pro rank
Lawrie Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Lawrie Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Lawrie Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Commission-based compensation from insurance company partners. Brokerage compensation is part of insurance premiums and varies by line of business. Range of compensation as percentage of overall premium is 7.5 to 12.5% for auto insurance, 7.5 to 20% for property/casualty insurance and 10 to 30% for other specialty lines of insurance, paid annually for both new business and renewals.
- Contingent Profit Commissions: Some insurers provide Contingent Profit Commission contracts based on a combination of profitability (loss ratio), volume, growth, retention and increased services provided on behalf of the insurer. This is not guaranteed and depends on performance metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance products are priced based on individual risk assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Lawrie Insurance Group product offering
Product offeringCore offering
Lawrie Insurance Group is an independent insurance brokerage that matches clients with coverage from 60+ insurance partners across Canada and globally. The company sells and services three core lines: commercial insurance for businesses across 16+ industries, personal insurance for individuals and families, and employee benefits programs for employers including group benefits, retirement savings, and benefits administration.
Product overview
Lawrie Insurance Group operates as an independent insurance brokerage offering a unified platform of insurance products and services. The core portfolio consists of three main pillars: Commercial Insurance (covering business risks across 16+ industries), Personal Insurance (covering homes, vehicles, and valuables), and Employee Benefits (group benefits, retirement savings, and administration services). Supporting sub-brands include Signature Service for high-net-worth clients and specialized add-on modules such as Personal Cyber Policy, Group Home & Auto Program, and Benefits Administration. The company also provides client-facing digital services including an online claims submission portal, a policy payment portal, and the Lawrie24 client portal for account management. All products are delivered through a network of 60+ global insurance partners, enabling customized risk management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Lawrie Signature Private Client Services: Premium personal insurance service offering for high-net-worth clients
- Lawrie Cares
- Great Place To Work
Products and services
- Commercial Insurance Business insurance covering property, liability, and risk management for companies across diverse industries including automotive, construction, hospitality, manufacturing, and more.
- Personal Insurance Coverage for individuals including home, auto, vacation properties, luxury cars, rental properties, and valuables.
- Employee Benefits Group benefits programs including customized group benefits, retirement savings solutions, and benefits administration for employers.
- Lawrie Signature Private Client Services Premium personal insurance service for high-net-worth individuals offering personalized coverage and white-glove service.
- Customized Group Benefits Tailored group benefit plans designed for employers to attract and retain talent, including health, dental, and supplemental coverage.
- Retirement Savings Solutions Group retirement and pension solutions including RRSPs, DPSPs, and other registered savings plans for employees.
- Benefits Administration Administrative services for managing company benefits programs, including enrollment, claims support, and compliance.
- Group Home & Auto Program Bundle program offering discounted home and auto insurance for groups, associations, or employer-sponsored programs.
- Personal Cyber Policy Insurance coverage protecting individuals from cybercrime, including identity theft, online fraud, and cyber extortion.
Quantifiable outcome
- Ranked in top 5% of independent insurance brokerages in Canada
- +2 more outcomes
Companies that use Lawrie Insurance Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Lawrie Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lawrie Insurance Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Canadian Broker Network (CBN)coreFounding member of CBN, a network of independent insurance brokers across Canada. Enables access to domestic broker expertise and referral networks throughout Canada.
- Globex InternationalcoreInternational network partnership providing global reach for international clients. Facilitates access to insurance products and coverage options across different countries and regulations.
- IntersurecoreInternational insurance broker network providing global partnerships and market intelligence. Enables coordinated insurance solutions for multinational clients.
- TechAssurecoreInsurance broker network specializing in technology and emerging risk solutions. Provides access to specialized coverage for technology-related risks.
- Insurance Bureau of Canada (IBC)minorNational industry association representing Canada's property and casualty insurers. Works on public awareness, fraud prevention, and industry best practices.
- Insurance Brokers Association of Ontario (IBAO)minorProvincial association for insurance brokers in Ontario. Provides professional development, advocacy, and industry standards.
- Mohawk CollegecoreLong-standing educational partnership spanning over 20 years. Lawrie Insurance Group has donated to Mohawk College Centre of Excellence in Insurance and Financial Services, funds scholarships and bursaries, and actively hires Mohawk graduates. About 50 Mohawk College graduates are employed at Lawrie Insurance Group. Dan Lawrie sits on Program Advisory Committee.
- 60+ Insurance Company PartnerscoreInsurance company partners including major insurers such as Aviva, Intact, Wawanesa, Chubb, Travelers, Zurich, and many others. Commission ranges from 7.5-12.5% for auto, 7.5-20% for property/casualty, and 10-30% for specialty lines. Some insurers have Contingent Profit Commission arrangements.
- Canadian Chamber of CommerceminorNational Chamber of Commerce membership providing networking and advocacy access.
- Registered Insurance Brokers of Ontario (RIBO)minorRegulatory body for insurance brokers in Ontario. All brokers must be licensed by RIBO and follow its Code of Conduct.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lawrie Insurance Group competitors and assessment
Company assessmentDirect peers
- BFL Canada: BFL Canada is one of the largest employee-owned independent insurance brokerages in Canada, offering commercial, personal, and specialty lines across multiple industries. It is the most direct comparable to Lawrie given its independent ownership, Canadian focus, and specialty industry expertise.
- Cowan Insurance Group: Cowan Insurance Group is a Canadian independent insurance brokerage offering commercial, personal, and employee benefits solutions, headquartered in Ontario. It competes directly with Lawrie across similar product pillars and target segments.
- Westland Insurance Group: Westland Insurance Group is a Canadian independent insurance brokerage operating across Western and Eastern Canada with personal, commercial, and specialty lines. Comparable to Lawrie in its independence, multi-line offering, and Canadian regional scale.
- Acera Insurance: Acera Insurance is a Canadian insurance brokerage serving commercial, personal, and benefits clients with strong industry specialization. It is a direct competitor to Lawrie in the mid-market Canadian brokerage space.
- BrokerLink: BrokerLink is a large Canadian insurance brokerage operating across personal, commercial, and specialty lines, owned by Intact Financial. Directly comparable to Lawrie in product offering and Canadian client base, though differs in carrier-ownership structure.
Broad incumbents
- Marsh Canada: Marsh Canada is the Canadian arm of global brokerage Marsh & McLennan, offering commercial risk, reinsurance, and employee benefits services. As a broad incumbent, it competes with Lawrie on large commercial and multinational accounts but does not specialize in the independent mid-market niche.
- Aon Canada: Aon Canada is part of global brokerage Aon plc, offering risk management, insurance brokerage, and HR consulting. Competes with Lawrie for large commercial clients and benefits mandates but operates at a much larger scale and broader service scope.
- Arthur J. Gallagher Canada: Gallagher Canada is the Canadian operation of global broker Arthur J. Gallagher, providing commercial, personal, and benefits brokerage. It is a broad incumbent with overlapping client base and similar product pillars to Lawrie.
- Hub International Canada: Hub International operates a major Canadian brokerage network offering commercial, personal, and specialty insurance. Comparable to Lawrie in product mix but with significantly greater geographic and scale footprint as part of a global broker.
Others
- Insurance Bureau of Canada: IBC is the national industry association representing Canada's P&C insurers. Listed because Lawrie is an active IBC partner; not a competitor but a relevant industry-ecosystem participant for benchmarking and regulatory context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lawrie Insurance Group social profiles
Digital presenceLawrie Insurance Group compliance and trust
Trust signalCompliance2 records
Lawrie Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lawrie Insurance Group leadership team
Management profileNumber of profiles
Profiles11 records
Lawrie Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lawrie Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lawrie Insurance Group
What does Lawrie Insurance Group do?
Lawrie Insurance Group is an independent insurance brokerage that matches clients with coverage from 60+ insurance partners across Canada and globally. The company sells and services three core lines: commercial insurance for businesses across 16+ industries, personal insurance for individuals and families, and employee benefits programs for employers including group benefits, retirement savings, and benefits administration.
Is Lawrie Insurance Group a public or private company?
Lawrie Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Lawrie Insurance Group founded?
Lawrie Insurance Group was founded in 1982. It employs 101 to 250 people.
Where is Lawrie Insurance Group based?
Lawrie Insurance Group is headquartered in Hamilton, Canada, in the North America region.
How does Lawrie Insurance Group make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are contingent Profit Commissions.
Who are Lawrie Insurance Group's main competitors?
Direct peers on record are BFL Canada, Cowan Insurance Group, Westland Insurance Group, Acera Insurance and BrokerLink. Broad incumbents are Marsh Canada, Aon Canada, Arthur J. Gallagher Canada and Hub International Canada. Insurance Bureau of Canada is listed as an others.
Does Lawrie Insurance Group have an API?
No public API is recorded for Lawrie Insurance Group.
What industry is Lawrie Insurance Group in?
Lawrie Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.