What Cashflow Manager does

Cashflow Manager is an Australian accounting and payroll software provider focused exclusively on micro and small businesses, founded in 1990 and headquartered in Adelaide, South Australia. The company offers desktop-based bookkeeping and Single Touch Payroll (STP)-compliant payroll products with optional cloud backup and bank-feed integration via Yodlee under Australia's Consumer Data Right (CDR) framework. Its product suite spans four tiers: Cashflow Manager (basic bookkeeping at A$28/month), Cashflow Manager Gold (full accounting plus unlimited-employee payroll at A$51/month), Wages Manager and Wages 1-4 (standalone payroll modules at A$39 and A$16/month respectively), and a read-only subscription for historical record viewing from A$9/month. The application operates offline with local data storage and integrates directly with the Australian Taxation Office via SBR-enabled software, with SuperChoice serving as the STP provider for payroll compliance reporting.

The company distributes its software primarily through self-serve e-commerce on its own website, offering a 30-day free trial with no credit card required, and through an accountant referral channel called the Inner Circle program, which charges accountants A$220/year in exchange for referral commissions, pre-launch product access, and the ability to resell Gold subscriptions at a discount. Cashflow Manager holds ISO 27001 certification for information security and serves customers across diverse micro and small-business verticals (cafés and wineries, hairdressing, conveyancing, pest control, soft-furnishings manufacturing, embroidery, kitchen supply), with a stated base of roughly 20,000 users across Australia and the United Kingdom.

In January 2025, Cashflow Manager was acquired by ASX-listed Reckon Limited (RKN) for A$8.75 million, alongside the companion Okke bookkeeping platform (1,000 users), with Reckon intending to migrate the combined desktop user base onto its Reckon One cloud platform as part of a broader cloud-transition strategy. The Cashflow Manager brand continues to operate as a division of Reckon Limited, which reported FY25 group revenue of A$62.4 million.

Name

Cashflow Manager

Legal name

Reckon Limited (ABN 14 003 348 730)

Website

https://cashflow-manager.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Cashflow Manager provides simple, STP-compliant desktop accounting and payroll software to Australian small businesses. Founded in 1990, the Adelaide-based company serves approximately 20,000 users and operates as a division of ASX-listed Reckon Limited following a January 2025 acquisition.

Ownership category

akta.pro rank

Product category

Small Business Accounting Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Management & Employee Reimbursements (FSAGAJAE)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Small business accounting
• Bookkeeping software
• Payroll management
• BAS reporting
• Single touch payroll

Headquarters

HQ city

Edwardstown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (Cashflow Manager): Monthly or annual subscription for the core Cashflow Manager product offering basic bookkeeping features including income/expense tracking, invoicing, quotes, bank reconciliation, and BAS reporting.
2. Software Subscription (Cashflow Manager Gold): Premium tier subscription including all Cashflow Manager features plus unlimited employee payroll with Single Touch Payroll, inventory tracking, supplier management, and asset/loan management.
3. Software Subscription (Wages 1-4): Entry-level payroll-only subscription for businesses with up to 4 employees, including STP and basic payroll features.
4. Software Subscription (Wages Manager): Payroll-only subscription for larger businesses with unlimited employees, including STP and superannuation management.
5. Software Subscription (Read-Only): View-only subscription for accessing historical business records, creating reports, and providing information to accountants or the ATO after business closure.
6. Bank Feeds Add-on: Optional add-on service for automatic bank transaction imports at $5 per month, powered by Yodlee integration.
7. Inner Circle Membership (Accountants): Annual subscription for accountants providing access to Cashflow Manager Gold, referral commission on client subscriptions, and exclusive partner benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cashflow Manager sells subscription-based desktop accounting and payroll software for Australian small businesses, covering income and expense tracking, invoicing and quotes, bank reconciliation, BAS/GST reporting to the ATO, and Single Touch Payroll for employers. The product family is tiered — Cashflow Manager (basic bookkeeping), Cashflow Manager Gold (adds payroll, inventory and asset management), Wages 1-4 (payroll for up to 4 employees), and Wages Manager (unlimited-employee payroll) — with an optional $5/month bank-feeds add-on via Yodlee and a Read-Only tier for accessing historical records.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashflow Manager Simple bookkeeping software for smaller Australian businesses that enables recording of income and expenses, bank reconciliation, creation of quotes and invoices, and BAS/GST reporting to the ATO.
• Cashflow Manager Gold Comprehensive all-in-one accounting and payroll software for growing Australian small businesses; includes all Cashflow Manager features plus unlimited-employee Single Touch Payroll, inventory tracking, supplier management, and asset/loan management.
• Wages 1-4 Low-cost payroll software for Australian small businesses with up to four employees; covers payroll processing, Single Touch Payroll reporting, leave tracking, and superannuation management.
• Wages Manager Standalone payroll solution for Australian small businesses with more than four employees; includes employee payment processing, leave entitlement tracking, superannuation management, and Single Touch Payroll reporting to the ATO.
• Cashflow Manager Read-Only Read-only subscription that lets users view historical Cashflow Manager business records, create reports, and export information to an accountant or the ATO, typically used after a business has ceased trading.
• Inner Circle Annual paid partner program for accountants (AUD $220/year) that grants Cashflow Manager Gold access, dedicated email and phone support, pre-launch access to new products, quarterly newsletter, referral commissions on client subscriptions, and the ability to purchase discounted software to resell to clients.

Quantifiable outcome

• Over 70% of Cashflow Manager clients reconcile their records compared to only 10-20% of clients using other programs
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Reckon LimitedcoreStrategic or Co-development Partner · 1 January 2025Cashflow Manager was acquired by ASX-listed Reckon Limited in January 2025 for $8.75 million. The acquisition included Cashflow Manager (20,000 users) and the Okke bookkeeping platform (1,000 users). Reckon plans to migrate Cashflow Manager users to its Reckon One cloud platform as part of its cloud transition strategy. Cashflow Manager now operates as a brand under Reckon Limited, with Reckon providing corporate backing and cloud migration resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xero: Global leader in cloud-based accounting for small businesses and the dominant Australian SMB accounting platform. Xero directly competes for the same small-business bookkeeping, invoicing, and payroll customers that Cashflow Manager serves.
• FreshBooks: Cloud-based accounting platform for small businesses and freelancers. Overlaps with Cashflow Manager on invoicing, expense tracking, and basic bookkeeping for micro-businesses and sole traders.
• Intuit QuickBooks: Global cloud-based SMB accounting and payroll leader competing directly for Australian small-business customers with overlapping invoicing, expense tracking, and BAS-equivalent features.
• Saasu: Australian cloud-based bookkeeping and accounting software serving small businesses. Directly overlapping with Cashflow Manager in target customer segment and feature set (BAS, invoicing, payroll).
• MYOB: Long-standing Australian SMB accounting and payroll software provider sharing target customers, STP compliance focus, and bookkeeping/small-business DNA with Cashflow Manager.

Broad incumbents

• NetSuite (Oracle): Larger cloud ERP and accounting suite serving growing businesses as they outgrow CFM-style desktop tools. Represents the natural upgrade path competing for Cashflow Manager customers scaling up.
• Sage: Global accounting and payroll software provider serving SMBs across multiple geographies, with overlapping Australian presence and bookkeeping/payroll functionality comparable to Cashflow Manager's stack.
• Reckon (Reckon One): Now Cashflow Manager's parent company. Reckon One is a broader cloud accounting platform competing in the same Australian SMB market and absorbing CFM users as part of the cloud migration strategy.

Emerging players

• Wave Accounting: Free cloud-based accounting platform for small businesses and sole traders, targeting the same micro-business and freelancer segment as Cashflow Manager's entry-level products.
• ZipBooks: Modern cloud-based accounting for freelancers and small businesses, offering a similar simplification value proposition to Cashflow Manager with online invoicing and expense tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cashflow-manager
• Xx.com/CFMAustralia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashflow Manager