What Saasu.com does

Saasu Pty Limited is an Australian cloud-based online accounting software provider founded in 2000 by Marc Lehmann and headquartered in Sydney. The platform serves sole traders, contractors, startups, and small businesses in Australia with a unified suite covering invoicing, expense management, bank feeds, 90-day cashflow forecasting, inventory tracking (up to 10,000 SKUs), multi-currency invoicing, and Single Touch Payroll Phase 2 compliance. All product features are included on every subscription tier; differentiation is purely by usage limits, with pricing ranging from AUD $20 per month (Small: 1,000 transactions, 1 employee) to AUD $250 per month (X-Large: 100,000 transactions, 80 employees), with no per-user fees. The platform is browser- and mobile-based, hosted on AWS and Rackspace data centers in Australia, and exposes a public REST API for developer integrations alongside free mobile applications for iOS and Android.

The go-to-market combines a product-led growth motion (30-day free trial with no credit card required) with a certified Advisor Partner Program that pays 25% recurring commission to Australian accountants and BAS agents who refer and manage client files. Built-in integrations with WooCommerce, Shopify, and BigCommerce (free on all plans), payment gateways (Stripe, PayPal, eWay, Braintree), and AI-powered data capture partners (Veryfi, Squirrel Street) extend the platform's automation surface. Since October 2022, Saasu has operated as a subsidiary of OWNA, an Australian tech company whose erly WORKR workforce management platform is being progressively integrated with Saasu's accounting product. The company generates recurring subscription revenue, has processed approximately $200 billion in cumulative transaction volume, and serves a long-tail SMB customer base entirely within Australia after discontinuing international subscribers in June 2019.

Name

Saasu.com

Legal name

Saasu Pty Limited

Website

https://saasu.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Saasu is an Australian cloud-based accounting platform serving sole traders and small businesses with invoicing, cashflow forecasting, payroll, inventory, and built-in e-commerce integrations under a single subscription.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (5132), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Cloud accounting software
• Online bookkeeping platform
• Single touch payroll software
• Small business accounting
• Bas tax compliance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Accounting File: Monthly subscription tiers (Small $20, Growing $35, Medium $50, Large $90, X-Large $250) based on usage limits including transaction volume, bank feeds, employee count, and storage. Payment by credit card (Visa, Mastercard, Amex) with monthly, quarterly, or annual billing. No per-user pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Saasu provides browser- and mobile-based online accounting software for Australian small businesses, sole traders, contractors and startups. The unified platform delivers invoicing, expenses, cashflow forecasting, inventory management, bank feeds with multiple connection methods, and Single Touch Payroll / SuperStream compliance, priced from $20 per month with no per-user fees.

Product overview

Saasu is an Australian cloud-based online accounting software company that was acquired by OWNA in October 2022 and is now part of erly. The core product is Saasu Online Accounting, a unified platform offering invoicing, expenses, cashflow forecasting, inventory management, bank feeds, and Single Touch Payroll. The company operates a tiered pricing model (Small $20, Growing $35, Medium $50, Large $90, X-Large $250 per month) with all features included on every plan. Built-in e-commerce connectors integrate with WooCommerce, Shopify, and BigCommerce at no extra cost. Payment processing is available through Stripe, PayPal, eWay, and Braintree. The platform includes a public API for developer integrations and a free mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Saasu Online Accounting Browser- and mobile-based cloud accounting software for Australian small businesses, sole traders, contractors and startups, offering invoicing, expenses, cashflow forecasting, inventory, bank feeds, multi-currency and Single Touch Payroll from $20 per month.
• Saasu Mobile App Free native iOS and Android application that lets Saasu customers manage invoicing, expenses, payroll and view 90-day cashflow forecasts from mobile devices.
• Saasu Public API Public REST API allowing developers and integration platforms to sync transactions, contacts, inventory items, orders, products and payroll data with Saasu, with daily request limits ranging from 3,000 to 20,000 depending on subscription tier.
• PayDay Super via SuperStream Hub PayDay Super compliant solution built on the SuperStream Hub that enables Australian employers to process real-time super guarantee payments directly from Saasu payroll.
• Built-in E-commerce Connectors Free built-in connectors that one-way sync completed sales orders, customers and product data from WooCommerce, Shopify and BigCommerce stores into Saasu as unpaid Sales Orders with SKU-matched inventory items.

Quantifiable outcome

• Real-time financial visibility with 90-day cashflow forecasting
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• erlycoreStrategic or Co-development PartnerSaasu is now part of erly ecosystem following OWNA acquisition. Integration with erly workforce management platform underway. New payroll menu implementation reflects tighter integration plans with erly app for timesheets and employee data sync.
• WooCommercecoreTechnology or IntegrationBuilt-in integration allowing one-way sync of sales orders from WooCommerce store into Saasu. Powers 15% of e-commerce websites. Products must be set up as inventory items in Saasu with matching SKUs.
• ShopifycoreTechnology or IntegrationBuilt-in integration syncing completed orders from Shopify store to Saasu as unpaid Sales Orders. Requires products created as inventory items with codes matching Shopify SKUs.
• BigCommercecoreTechnology or IntegrationBuilt-in integration syncing completed orders from BigCommerce store to Saasu as unpaid Sales Orders. Supports various order statuses with certain statuses (incomplete, pending, shipped) automatically skipped.
• StripecoreTechnology or IntegrationIntegrated payment gateway allowing customers to pay invoices by credit card online. OAuth connection flow directly within Saasu settings.
• PayPalcoreTechnology or IntegrationIntegrated payment gateway with transparent pricing (2.6% + $0.30 per invoice for Australian customers). Transactions feed into Saasu and PayPal payment links appear in invoices.
• eWaycoreTechnology or IntegrationIntegrated payment gateway for credit card processing. Requires Rapid API Key, Password, and Public API Key configuration in Saasu.
• BraintreecoreTechnology or IntegrationIntegrated payment gateway for credit card processing. Requires Merchant ID, Private Key, and Public Key credentials.
• YodleecoreTechnology or IntegrationBank data feed aggregation provider supporting thousands of banks globally. Saasu uses Yodlee for bank feeds from top 10 banks in USA, Canada, UK, and Australia.
• SkriptcoreTechnology or IntegrationOpen Banking feeds provider integrated with Saasu for Australian bank connections. Described as extremely reliable and easy to use alternative to Yodlee.
• ANZ Banking GroupcoreTechnology or IntegrationDirect bank feed connection for ANZ deposit/transaction accounts and credit cards. Most reliable form of transaction feeds.
• St. George BankcoreTechnology or IntegrationDirect bank feed connection for St. George deposit/transaction accounts and credit cards.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud infrastructure provider with servers in two separate Sydney (Australia) locations. All backups stored in AWS data centers in Australia only.
• Oban SolutionscoreStrategic or Co-development PartnerSending Service Provider (SSP) partner for STP lodgements through ATO. Saasu customers must nominate Oban Solutions in ATO Access Manager using SSID for continued STP compliance from June 2026.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Xero: Xero is the dominant cloud accounting platform for Australian small businesses, offering invoicing, payroll, bank feeds, and BAS compliance. It directly competes with Saasu across the same SMB segment and overlaps heavily on payroll/ATO compliance features.
• FreshBooks: FreshBooks is a cloud accounting platform targeting freelancers, sole traders, and small service businesses with invoicing, expense tracking, and time billing. It competes with Saasu in the sole-trader and micro-business tier.
• Wave Accounting: Wave is a cloud accounting platform serving freelancers and small businesses with invoicing, accounting, and payroll (US/Canada). It is comparable as a low-cost, product-led SMB accounting SaaS targeting micro-businesses.
• QuickBooks (Intuit): QuickBooks is a global SMB accounting platform with strong Australian presence, offering invoicing, expenses, payroll, and bank feeds. It overlaps directly with Saasu's product set and competes on price, brand, and ecosystem integrations.
• Reckon: Reckon is an Australian accounting software company offering cloud and desktop products for small businesses and accountants, including payroll and BAS tools. It is a direct competitor in the Australian SMB and advisor-led segments.
• MYOB: MYOB is a long-established Australian accounting and payroll software provider serving SMBs with BAS, STP, and payroll capabilities. It competes head-to-head with Saasu in the Australian small business segment with comparable feature depth.
• Zoho Books: Zoho Books is a cloud accounting module within the Zoho suite offering invoicing, bank feeds, inventory, and multi-currency. It is comparable to Saasu as an affordable SMB accounting SaaS with similar feature scope and pricing model.

Emerging players

• Deputy: Deputy is an Australian workforce management and shift scheduling platform that overlaps with the erly WORKR capabilities now bundled into Saasu's parent. It is an adjacent, thematically related peer given the OWNA/erly integration trajectory.

Broad incumbents

• Sage Business Cloud Accounting: Sage is a global incumbent in accounting and payroll software with a strong Australian SMB offering. It competes with Saasu across invoicing, payroll, and compliance, but serves a much broader customer base from sole traders to mid-market.

Regional players

• KashFlow: KashFlow is a UK-based cloud accounting platform for small businesses offering invoicing, payroll, and bank feeds. It is a comparable SMB-focused accounting SaaS, though serving a different (UK) geography than Saasu's Australian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saasu
• Facebookfacebook.com/saasucom
• LinkedInlinkedin.com/company/saasu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saasu.com