Crispin Corporation

Name

Crispin Corporation

Legal name

Crispin Corporation

Website

https://crispincorp.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadcast Automation Software

NAICS

Software Publishers (513210), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

Keywords

• Broadcast automation software
• Media asset management
• Master control systems
• Newsroom automation
• Playout solutions

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Crispin sells modular software offerings allowing customers to purchase specific components of the automation system as needed. Annual support plans provide 24x7x365 coverage with software updates, security patches, and technical support.
2. Hardware Sales: Crispin offers equipment from other manufacturers bundled with automation solutions, passing cost savings to customers.
3. Professional Services: Includes customer training, installation, hardware upgrades, VM conversions, and remote projects delivered by senior technical support staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Crispin Corporation provides broadcast automation and media asset management software for television stations, station groups, and media companies. Their platform enables centralized control of on-air playout, content ingest, traffic system integration, and OTT publishing across multiple channels and locations. The modular architecture supports workflows from single stations to large multi-channel broadcasters.

Product overview

Crispin Corporation is a leading supplier of broadcast automation and media asset management solutions, founded in 1997 and now a Sony Group company. The company's offering is a modular platform-plus-modules architecture centered on the CORE automation system. CORE integrates playout (RapidPlayX2000, webRPX, Timeline View, Studio Control), ingest (Record & Prep Manager, Loading Dock, Dubber, RecordScheduler, Content Browser), database (AssetBase, ClipCopX), archive (Archive Manager), news (FASTWheel, NewsWheel, NewsHub), and monitoring (Dashboard, List Assist) applications. The solution supports Master Control Automation and Media Asset Management, with deployment options for on-prem, VM, and multisite environments. Notable products include webRPX for browser-based playlist control, OTTlink for OTT ad insertion (NAB Product of the Year 2019), and FASTWheel for AI-powered news rundown generation (NAB Product of the Year 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• CORE CORE is the central automation platform that ties together all Crispin modules, providing the foundational scheduling and device control layer for broadcast operations. It is used by television stations and station groups to orchestrate on-air workflows.
• RapidPlayX2000 RapidPlayX2000 is a master control playout solution designed for 4K and HD broadcast operations. It is targeted at television broadcasters requiring reliable on-air playout with frame-accurate control.
• webRPX webRPX is a browser-based master control application that allows operators to run a channel from any location using a web browser. It is designed for distributed broadcast operations and remote workflows.
• Loading Dock Loading Dock is a primary ingest solution that automates content acquisition and quality control for broadcast workflows. It is used by television stations to streamline file-based content ingest from various sources.
• AssetBase AssetBase is a centralized data layer that enables multi-site content sharing and unified media asset management. It allows station groups to access content from any location, reducing duplication and streamlining operations.
• OTTlink (Event Publish) OTTlink (Event Publish) enables dynamic ad insertion and OTT publishing for FAST and streaming platforms. It targets broadcasters extending their content to over-the-top and streaming distribution channels.
• FASTWheel FASTWheel is an AI-powered tool that generates news rundowns from incoming wires and structured data, automating the first draft of broadcast news workflows. It is used by news producers and assignment editors.
• NewsWheel NewsWheel is a newsroom automation tool for rundowns, with MOS integration to popular newsroom computer systems. It streamlines news production workflows for television newsrooms.
• BXF Service BXF Service provides traffic system integration using the Broadcast Exchange Format (BXF), enabling automated workflow between traffic and on-air automation systems. It is designed for broadcasters using third-party traffic systems.

Quantifiable outcome

• Automated operation of hundreds of broadcast facilities 24/7
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core.

• HarmoniccoreTechnology or Integration · 10 May 2023Partnership where Harmonic's VOS360 Media SaaS is integrated with Crispin automation to deliver live premium sports streaming experiences. Bally's Interactive uses this combined solution for live sports events with low latency and excellent video quality.
• SonycoreStrategic or Co-development Partner · 28 April 2017Sony acquired Crispin Corporation, making it a Sony Group company. Crispin operates as part of Sony's Media Solutions Division providing next-generation cloud and software workflows for media professionals. The acquisition brought together Sony's media technology portfolio with Crispin's broadcast automation expertise.
• TegnacoreStrategic or Co-development Partner · 13 April 2017Tegna collaborated with Sony and Crispin on a cloud-based syndicated programming content prep and distribution operation. Crispin helps Tegna centralize ingest with Sony cloud-based system across their station group.
• Myers (ProTrack)coreTechnology or IntegrationTraffic system integration partner. Crispin BXF Service supports Myers ProTrack for real-time bi-directional interface between traffic systems and Crispin automation.
• Wide OrbitcoreTechnology or IntegrationTraffic system partner. Crispin's LoadingDock includes support for Wide Orbit's Electronic Materials feature, providing electronic lists of available content from source folders.
• ENPScoreTechnology or IntegrationNewsroom control system partner. Crispin's NewsWheel supports deep integration with ENPS for seamless newsroom-to-automation workflows.
• iNEWScoreTechnology or IntegrationNewsroom control system partner. Crispin's news products support integration with iNEWS, enabling automated news rundown generation and playlist control.
• Broadview OSIcoreTechnology or IntegrationTraffic system partner. Broadview OSI supported through Crispin's flexible integration capabilities for traffic automation workflows.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grass Valley: Grass Valley is the leading direct competitor in broadcast playout and master control automation, offering end-to-end broadcast workflows including playout, news, and media asset management. Both companies serve TV station groups and broadcasters with overlapping automation products.
• Evertz Microsystems: Evertz provides broadcast automation and playout solutions (including OvertureRT and Mediator) that directly compete with Crispin's master control automation offerings. Both target large station groups and broadcasters needing multi-channel playout and traffic system integration.
• Imagine Communications: Imagine Communications offers broadcast automation, playout, and master control solutions (including Versio and ADC automation) competing head-to-head with Crispin's CORE and webRPX products for TV broadcaster customers.
• Pebble Beach Systems: Pebble Beach Systems provides playout automation (Dolphin and Marina) that directly overlaps with Crispin's playout offerings for broadcasters, including support for multi-channel, hub-and-spoke architectures common to station group deployments.
• Vizrt Group: Vizrt (owner of NewTek) provides broadcast graphics, newsroom, and playout automation that competes with Crispin's news automation (NewsWheel, NewsHub) and master control products in shared broadcast customer accounts.

Emerging players

• Bitmovin: Bitmovin provides cloud-native video encoding and OTT streaming infrastructure that overlaps with Crispin's OTTlink ad insertion capability. While not a direct master control competitor, Bitmovin competes for the OTT workflow budget within shared broadcaster customers.
• Telos Alliance: Telos Alliance provides broadcast audio processing and workflow solutions that are adjacent to Crispin's master control playout workflows. While focused on audio, Telos targets shared broadcast customers and modernizing IP-based workflows.

Broad incumbents

• Harmonic: Harmonic provides VOS360 cloud-based media SaaS and video infrastructure that integrates with Crispin (e.g., Bally's Interactive deployment). Harmonic is a strategic partner but also a broader incumbent in broadcast/OTT workflows competing for adjacent budgets.
• Ross Video: Ross Video is a major broadcast technology vendor with news production, graphics, and control systems. Ross has partnered with Crispin for full news workflow solutions but competes more broadly in shared broadcast customer accounts.
• Avid Technology: Avid provides broadcast newsroom, media asset management, and production workflows that overlap with portions of Crispin's news automation and asset management portfolio. Avid serves many of the same broadcaster customers at a larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@crispincorp
• Facebookfacebook.com/crispincorp
• LinkedInlinkedin.com/company/crispin-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crispin Corporation