Flower Shop Network

What Flower Shop Network does

Flower Shop Network, Inc. (FSN) is a privately held, founder-operated company headquartered in Paragould, Arkansas that operates a two-sided online marketplace connecting consumers seeking floral arrangements with verified local retail florists in the United States, Canada, and Puerto Rico. Founded in 1997 by Brock and Loranne Atwill — Loranne having previously served as CFO of Redbook Florist Services for over 13 years — FSN was built explicitly to countervail incumbent floral wire services that retain a percentage of each order. The platform operates a verified directory (requiring physical addresses and phone numbers) and a flower gallery organized by occasion, through which consumers are routed directly to a member florist; FSN does not take a cut of consumer order value.

The underlying technology stack combines an SEO-optimized national directory with state, provincial, and city-level pages; hosted e-commerce websites built and maintained for each member florist (mobile-ready); an FSNf2f order-transfer subsystem that lets member florists route out-of-area deliveries to one another with POS integration; an email marketing and customer-engagement toolset; a Spanish-language directory variant; and sister-site directories for funeral homes, hospitals, and the floral wholesale market. Content distribution runs through the Bloomin' Blog and social channels (Facebook, YouTube, Pinterest, X, RSS).

Revenue is generated almost entirely through an annual florist membership subscription priced at $549.99 (with no monthly fees), supplemented by à la carte add-ons such as floral marketing posters ($39.95), email campaigns, POS integration, and social-media assistance. The company employs 101–250 people and reports 8,000+ member florists across its directories. FSN maintains memberships and affiliations with the American Institute of Floral Designers (AIFD), the Society of American Florists (SAF), and more than 19 state floral associations, but carries no patents, no disclosed funding, and no acquisitions.

Name

Flower Shop Network

Legal name

Flower Shop Network, Inc.

Website

https://flowershopnetwork.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Flower Shop Network is a privately held online marketplace that connects consumers with verified local retail florists across the United States, Canada, and Puerto Rico, charging member florists an annual subscription rather than taking a cut of orders.

Ownership category

akta.pro rank

Product category

Online Florist Marketplace

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Online florist directory
• Local flower delivery
• Florist membership platform
• Flower marketplace network
• Florist e-commerce websites

Headquarters

HQ city

Paragould

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Florist Membership Fees: FSN provides florists with directory listing, website hosting, order transfer services, and marketing tools in exchange for an annual membership fee of $549.99 with no monthly fees
2. Additional Member Services: Florists can purchase additional services such as email marketing campaigns, POS integration, floral posters ($39.95), and social media assistance

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Flower Shop Network operates a two-sided online directory and marketplace that connects consumers sending flowers with verified local retail florists across the United States, Canada, and Puerto Rico. The company earns revenue primarily through annual membership fees paid by member florists ($549.99/year), which grants them directory listing, hosted e-commerce websites, and access to a florist-to-florist order transfer system (FSNf2f) for out-of-area delivery fulfillment.

Product overview

Flower Shop Network operates as a two-sided marketplace connecting consumers with local retail florists across the United States, Canada, and Puerto Rico. The core platform consists of a Florist Directory (for finding verified local florists) and a Flower Gallery (for browsing and purchasing floral arrangements by occasion). Member florists pay an annual fee ($549.99/year) to access a suite of add-on services including FSNf2f (order transfer between florists), Florist Websites (e-commerce hosting), Email Marketing, Mobile Platform, Facebook Interface, Auto Reminders, Floral Posters, and Marketing Center. The network is complemented by sister sites FSN Funeral Homes, FSN Hospitals, and Flower & Gift Market serving related vertical markets. Content marketing is provided through the Bloomin' Blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Florist Directory A searchable online directory of verified local florists across the United States, Canada, and Puerto Rico. Consumers can search by city, state, or zip code to find real local florists with physical addresses and phone numbers.
• Flower Gallery An online marketplace featuring floral arrangements categorized by occasion (birthday, anniversary, romance, sympathy, get well, house plants). Consumers select arrangements and are connected to a real local florist to fulfill the order.
• FSNf2f (Florist-to-Florist Order Transfer) A florist-to-florist order transfer service that enables FSN member florists to send and receive orders when a delivery location is outside their service area. Includes POS integration capabilities for point-of-sale system connectivity.
• Florist Websites E-commerce website hosting service for member florists. Includes mobile-ready design, customizable templates, and integration with FSN's network for order management.
• Email Marketing Campaigns Email campaign tools and services for member florists to conduct marketing communications with their customers.
• Floral Marketing Posters Marketing poster kit featuring four seasonal 16x20 inch colorful posters (Chase the Sun/Summer, Autumn Bliss, Joy & Wonder/Winter, Love Spring) priced at $39.95 with free shipping.
• FSN Funeral Homes Directory A complementary directory service for finding funeral homes across the US and Canada, integrated with FSN's sympathy flower delivery services.
• FSN Hospitals Directory A complementary directory service for finding hospitals across the US and Canada, enabling hospital flower delivery coordination with FSN member florists.
• Flower & Gift Market A wholesale directory connecting florists with floral and gift industry wholesalers.

Quantifiable outcome

• 100% of order value goes to local florist (vs. up to 30% cut from other major flower sites)
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• American Institute of Floral Designers (AIFD)minorOthersAIFD is a national floral industry association that establishes standards for floral design as a professional career. FSN displays their affiliation on the site.
• Society of American Florists (SAF)minorOthersSAF is the association providing marketing, government advocacy, industry intelligence and best practices for the US floral industry. FSN maintains membership and displays affiliation.
• FSN Funeral HomesminorOthersRelated website providing directory of funeral homes in the US and Canada, operated by Flower Shop Network
• FSN HospitalsminorOthersRelated website providing directory of hospitals in the US and Canada, operated by Flower Shop Network
• Floral and Gift MarketminorOthersComplete source guide for thousands of floral and gift industry wholesalers, linked from FSN resources
• Various State Floral AssociationsminorOthersFSN maintains affiliations with multiple state floral associations including Alabama, Arizona, Arkansas, California, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Louisiana, Michigan, Minnesota, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and others

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Florist One / FlowerShopping.com: FlowerShopping.com (operated by Florist One) is a local-florist directory and order-routing marketplace similar to FSN, providing consumers with florist search and partnering shops with websites and order transfer services.
• Avas Flowers: Avas Flowers is an online flower marketplace that takes consumer orders and routes them to its network of partner local florists. It is comparable to FSN as a competing online florist directory and order transfer service.
• BloomNation: BloomNation operates an online marketplace that connects consumers directly with local retail florists, providing each florist with a customized e-commerce storefront. Like FSN, BloomNation's pitch centers on bypassing wire-service cuts and giving 100% (or near-100%) of order revenue to the local shop, and both companies compete head-to-head for the same florist members across the US.
• From You Flowers: From You Flowers is an online flower marketplace aggregating orders from local florists across the US. It competes for the same consumer search traffic and the same small-florist fulfillment relationships that anchor FSN's model.

Broad incumbents

• ProFlowers: ProFlowers is an established online flower and gift retailer (now part of the FTD/1-800-Flowers portfolio). It is a relevant incumbent for the consumer-facing order capture funnel that FSN routes to local florists.
• Teleflora: Teleflora is one of the legacy floral wire services relied upon by thousands of US florists for order transfer. As a major incumbent wire service that historically takes a cut of orders, it is the category of operator FSN positions itself against.
• 1-800-Flowers.com: 1-800-Flowers.com is the largest publicly traded floral and gift retailer, operating brand.com storefronts plus the BloomNet wire service for florist-to-florist delivery. It occupies the incumbent aggregator position that FSN is explicitly built to differentiate against.
• FTD (now part of 1-800-Flowers): FTD historically operated the dominant florist wire service for outbound order transfer; after restructuring, the brand sits within the 1-800-Flowers portfolio. FSN's FSNf2f product is a direct functional alternative for florist-to-florist order routing.

Emerging players

• UrbanStems: UrbanStems is a digitally native premium flower and plant delivery brand focused on modern consumer gifting. While it sources/sells direct, it competes for the same DTC floral e-commerce demand that FSN's directory captures.
• The Bouqs Co. The Bouqs Co. is a digital-native farm-to-doorstep flower delivery company with strong branding and DTC SEO. While it sells direct rather than aggregating florists, it competes for the same consumer flower-delivery searches that drive FSN's directory traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fsn
• YouTubeyoutube.com/user/flowershopnetwork
• Facebookfacebook.com/fanfsn
• Pinterestpinterest.com/flowershopnetwk
• LinkedInlinkedin.com/company/flower-shop-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Shop Network